SPOTLIGHT

POWERED BY THE PEOPLE
Mon, 02/27/2012 - 00:00, - Comments

More than a hundred thousand people recently heard the Lokmat Group’s clarion call to pay homage to the national anthem, creating a Guinness World Record. Rishi Darda, joint MD and Editorial Director of Lokmat Media Limited, talks to IMPACT about the event, the group’s core philosophy and a carefully picked team being the differentiator for the brand

EXPECT AD BLITZ BEFORE DIGITIZATION
Mon, 02/20/2012 - 00:00, - Comments

In the run-up to the first phase of digital cable conversion by June 2012, MSOs and DTH operators are fighting a pitched battle to build brand preference. Their weapons are ads.

IPG MEDIABRANDS MAKES ITS MARK IN INDIA
Mon, 02/13/2012 - 00:00, - Comments

IPG’s holding company for its media, marketing and digital assets arrives in India, creating a growth environment for IPG here, reports Noor Fathima Warsia.

DO MARKETERS CARE WHILE MARKETING TO KIDS?
Mon, 02/06/2012 - 00:00, - Comments

India still needs a counter-balancing force from regulation, awareness and active consumer associations, feels Pallavi Srivastava.

GOAFEST 2012 KEEPS MARKETERS IN MIND
Mon, 01/30/2012 - 00:00, - Comments

Festival committee aims to include clients in every activity this year, and has introduced a special package for under-30 marketers.

WHAT LIES AHEAD IN 2012?
Mon, 01/30/2012 - 00:00, - Comments

Launch of Pitch Madison Media Advertising Outlook slated for February 17 at New Delhi.

THE RACE TO BUILD BRANDS
Mon, 01/23/2012 - 00:00, - Comments

Corporates have quietly started promoting their brands through social activities or cause marketing. The recently held Standard Chartered Mumbai Marathon, 2012 attracted the participation of 150 top Indian brands, and became a solid platform for CSR-driven marketing.

WILL THE TABLET WORK ITS MAGIC?
Mon, 01/16/2012 - 00:00, - Comments

Advertisers are banking heavily on the fast-growing data-enabled mobile and tablet market, which is arguably the emerging landscape of converging media content. Launch of new mobile and tablet applications reflect the high expectations of media barons and advertisers, but is the optimism on tablets well placed.

INCONVENIENCE IS REGRETTED
Mon, 01/09/2012 - 00:00, - Comments

Recent instances of technical failures in Airtel and Research in Motion (RIM) centers caused inconvenience to several users. Enterprise users were particularly troubled. The two giants made efforts to retain their consumers by resolving technical snags. Did these incidents harm the brands?

AS SHOPPERS HIT ‘ENTER’ TO BUY
Tue, 01/03/2012 - 00:00, - Comments

After the social media revolution, is e-commerce the next big thing in India? Recent reports indicate so. Online retailers have registered an average 18% growth this year, but are they prepared to handle the influx of online shoppers?

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