SPOTLIGHT

Brands build tweetmobs to engage audiences
Brands build tweetmobs to engage audiences
Mon, 06/25/2012 - 16:06, - Comments

After a few brands went viral on social media websites with little effort, many popular brands are creating interactive ads & messages to start discussions

Grand finale of Amar Ujala Media Quiz 2012 in Mumbai on June 29
Mon, 06/25/2012 - 11:33, - Comments

Open to anyone from advertising, media houses and students, Media Quotient is organized by the exchange4media Group

Meet the ‘parents’ of the Amul moppet
Mon, 06/18/2012 - 11:27, - Comments

Rahul daCunha, Manish Jhaveri and Jayant Rane have been the creators of the iconic Amul butter ads for the last 20 years

It is a street in every city in the world
Mon, 06/18/2012 - 00:00, - Comments

This is how JWT copywriters Rohit Dhamija and Udayan Chakravarty define the cover they had created to win Ad Age’s cover contest

Pitch CMO Summit at Hyderabad and Chennai on June 19 & 22
Mon, 06/11/2012 - 00:00, - Comments

The south edition of the summit will explore how the marketer can entice the constantly evolving, multi-device prone, well informed consumer to make a purchase decision

OF MAG-NITUDE
Mon, 06/04/2012 - 00:00, - Comments

Over the last couple of years, though TV may have become the favourite medium of marketers to reach out to consumers, print still hasn’t lost its sheen, and takes home an admirable 43% of total ad revenues.

BALIKA VADHU: A FOUR-YEAR JOURNEY IN TELEVISION’S MOST COMPETITIVE ERA
Mon, 05/28/2012 - 00:00, - Comments

As Colors’ flagship show, ‘Balika Vadhu’, completes four years on the air, it becomes television’s longest running daily.

IPL-5: FANS TAKE THE DIGITAL ROUTE
Mon, 05/21/2012 - 00:00, - Comments

Between April 1, 2012 and May 16, 2012, 13 million Internet users in India visited websites offering content related to IPL

WHAT AAMIR KHAN DID A DAY BEFORE SATYAMEV JAYATE AIRED ON TV...
Mon, 05/14/2012 - 00:00, - Comments

The actor was busy editing the May 6 issues of Lokmat, Lokmat Times and Lokmat Samachar!

WHY SMARTPHONES WILL MAKE A DIFFERENCE IN ADVERTISING
Mon, 05/07/2012 - 00:00, - Comments

A recent study conducted by Google and IPSOS indicates that India will soon be a ‘mobile first’ nation for communication.

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