SPOTLIGHT charts the road ahead
Mon, 10/15/2012 - 13:01,

'Serial entrepreneur' and ad guru Ashok Kurien, along with AS Kanwal, CEO,, talk about the portal’s journey so far and foray into e-commerce & social media marketing

Marketing 3.0: Consumer marketer and technology
Mon, 10/08/2012 - 14:51, - Comments

Technology has bridged the gap between consumer and marketer; marking the dawn of a new marketing era

Winners at ENBA
Mon, 09/10/2012 - 12:29, - Comments

Lifetime Achievement Award for NDTV's Radhika Roy; Arnab Goswami is News Television Editor-in-Chief of the Year at exchange4media News Broadcasting Awards

What bloggers think of brands
Mon, 09/03/2012 - 15:17, - Comments

2012 Indian Bloggers Mindset Survey reveals Aamir Khan is the most preferred brand ambassador, with 18.8% of the bloggers voting for him

Expectations from Indian TV Fest, 2012
Wed, 08/29/2012 - 09:31, - Comments

Media planners and buyers come up with their wishlist from ITF, set to bring global, national and regional broadcasters under one roof

‘Young’ is buzzword for Indian TV Fest
Tue, 08/21/2012 - 17:21, - Comments

The country’s first ever television festival in November aims to bring in fresh ideas and draw young minds to the TV industry

That awkward moment
Mon, 08/13/2012 - 15:15, - Comments

A ‘vaginal tightening cream’ ad is the latest in a line of TV spots that make us cringe and make for drawing room silences

What needs to change post NDTV-TAM
Mon, 08/13/2012 - 15:13, - Comments

L K Gupta, CMO, LG Electronics lists six steps to tackle the industry malaise of a weak television rating mechanism, post l’affaire NDTV-TAM

IBF announces Indian TV Fest in November
Mon, 08/06/2012 - 15:26, - Comments

The festival, with e4m as exclusive industry partner, is dedicated to interaction among broadcasters in the country

Does Social Media marketing deliver positive ROI?
Mon, 08/06/2012 - 15:23, - Comments

A whitepaper by Wildfire explores how to use the new media to meet concrete business objectives.