SPOTLIGHT

OF MAG-NITUDE
Mon, 06/04/2012 - 00:00, - Comments

Over the last couple of years, though TV may have become the favourite medium of marketers to reach out to consumers, print still hasn’t lost its sheen, and takes home an admirable 43% of total ad revenues.

BALIKA VADHU: A FOUR-YEAR JOURNEY IN TELEVISION’S MOST COMPETITIVE ERA
Mon, 05/28/2012 - 00:00, - Comments

As Colors’ flagship show, ‘Balika Vadhu’, completes four years on the air, it becomes television’s longest running daily.

IPL-5: FANS TAKE THE DIGITAL ROUTE
Mon, 05/21/2012 - 00:00, - Comments

Between April 1, 2012 and May 16, 2012, 13 million Internet users in India visited websites offering content related to IPL

WHAT AAMIR KHAN DID A DAY BEFORE SATYAMEV JAYATE AIRED ON TV...
Mon, 05/14/2012 - 00:00, - Comments

The actor was busy editing the May 6 issues of Lokmat, Lokmat Times and Lokmat Samachar!

WHY SMARTPHONES WILL MAKE A DIFFERENCE IN ADVERTISING
Mon, 05/07/2012 - 00:00, - Comments

A recent study conducted by Google and IPSOS indicates that India will soon be a ‘mobile first’ nation for communication.

COMING OF AGE AND STANDING TALL
Mon, 04/30/2012 - 00:00, - Comments

Dharini Mishra, Global Head of Brand, Suzlon, recounts her experience as a jury member for the Indian Digital Media Awards, 2012 and walks away with a new perspective of the medium.

THE HEAVY METALS
Mon, 04/23/2012 - 00:00, - Comments

Ogilvy & Mather and Mindshare clearly on top as GoaFest 2012 declares Creative and Media Abby awards; Awards Governing Council maintains it will not rank winners.

FRIENDS, THE MOST TRUSTED
Mon, 04/16/2012 - 00:00, - Comments

Nielsen Global Trust in Advertising Survey finds that recommendations from friends and family and online consumer reviews are the  most trusted form of advertising.

INDIA’S BEST DIGITAL MEDIA WORK ALL SET TO DAZZLE AT IDMA 2012
Mon, 04/09/2012 - 00:00, - Comments

Winners will be awarded at an exclusive function at the Blue Frog in Mumbai on April 16

ADAPTION FOR SURVIVAL IN 2012
Mon, 03/26/2012 - 00:00, - Comments

In spite of the global economic uncertainty and moderate economic growth, the Indian media and advertising industry registered a healthy growth rate of 12%. The latest report of FICCI-KPMG projects a 15% growth rate for industry by 2016.

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