SPOTLIGHT

Formula behind the success of formula1 on social media
Mon, 11/14/2011 - 00:00,

The 2011 Formula 1 Airtel Indian Grand Prix created a good buzz on and off the field. Social media contributed to this in a big way, thanks to the initiatives of brands associated with the event and other news events surrounding it.

How Lutz Kothe changed the way VW looks at marketing in India
Mon, 11/07/2011 - 00:00,

Head of Marketing and PR, Volkswagen Passenger Cars, India to talk of the marketing strategy that worked for his brand at Pitch CMO Summit in Mumbai on November 21

Being the ‘trusted advisor’...
Mon, 10/31/2011 - 00:00,

Mindshare’s R Gowthaman and Ravi Rao in an exclusive conversation on their new roles

Marketing the unusual
Mon, 10/24/2011 - 00:00,

The Indian marketplace is evolving at a ferocious pace. And one of its impacts is visible in increasing use of marketing concepts in unconventional sectors like books, hair and beauty salons, e-commerce and even new food categories like oats.

Of history without baggage
Mon, 10/17/2011 - 00:00,

Ajay Chacko, President, A+E Networks| TV 18, talks of his unusual approach to content and programming for the newly launched History channel.

Adasia 2011: what being social really means
Mon, 10/10/2011 - 00:00,

Platforms like blogs, LinkedIn, Facebook and Twitter are being used as support channels to create a buzz around the event.

Of Bollywood, youth and UTV
Mon, 10/03/2011 - 00:00,

In a candid conversation with IMPACT, M K Anand, CEO-Broadcasting, UTV, who also has additional charge of looking after the interactive offering of the company, talks of two things the company is passionate about-- the Bollywood genre and youth as a TG.

‘More the merrier in the business of food’
Sat, 09/24/2011 - 00:00,

Celebrity chef Sanjeev Kapoor, joint promoter of FoodFood, India’s first 24x7 food channel, talks about its marketing strategy, distribution plan, challenges and competition in the segment.

The ‘KUMBH’ for marketers
Mon, 09/19/2011 - 00:00,

The Pitch CMO Summit promises to be a mega event bringing together industry stalwarts and exploring new horizons in the marketing and branding firmament.

‘We will tell viewers to follow their heart’
Mon, 09/12/2011 - 00:00,

Star India has just rebranded its leading Hindi movie channel Star Gold in great style, unveiling the new logo during the premier of the blockbuster Singham on the channel.

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