SPOTLIGHT

TALKING POINT: INDUSTRY TRACKER
Tue, 07/19/2016 - 14:12,

Featuring Pratap Bose, Founding Partner & Chairman, The Social Street, K. Ramakrishnan, Country Head, Kantar World Panel, India and Archana Anand, Business Head, dittoTV on what’s happening in their organizations.

IS THE ART OF BRANDING DIFFERENT IN THE DIGITAL AGE?
Mon, 07/11/2016 - 18:42,

Because of the nature of digital media, the craft of branding has changed. Brands have to deliver positive and engaging ‘experiences’, companies need to ‘listen’ to their stakeholders rather than talk to them, says Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group.

THE MICRO-LOCAL APPROACH
Mon, 07/11/2016 - 13:47,

In this week’s special feature profiling media marketers, we talk to Kartik Kalla, EVP & National Head- Marketing, Programming, AudaCITY – Radio City 91.1FM who tells us why marketers should follow the ‘Think Global, but Act Local’ mantra

SIDEWAYS’ MAKES MASCOTS COME ALIVE FOR IMAGICA
Mon, 06/20/2016 - 18:01,

Sideways’ new solution for Imagica scores with real-time animatronic reply activity, a novel way to engage people on social media, and ‘vanishing e-mail’ - an email that vanishes from the inbox as well as the server - using software developed in-house

‘AMAR UJALA IS TARGETING 30% GROWTH IN 2016’
Mon, 05/23/2016 - 15:18,

Probal Ghoshal, Director, Amar Ujala Publications Ltd., talks about upping marketing spends to Rs 12-15 crore, plans to raise Rs 1000 crore through its forthcoming IPO this year and taking on an aggressive sales stance

IS THE MARUTI SUZUKI AND SAAVN JUGALBANDI ATTRACTING LISTENERS?
Mon, 05/16/2016 - 13:23,

We take a look at ‘Road Tripping’, an exclusive streaming radio station set up by Saavn for Maruti Suzuki, and how it has fared in the six months since its launch

DIGITAL WILL FOLLOW TV ROUTE: GYAN GUPTA
Mon, 05/09/2016 - 15:13,

Recently, dainikbhaskar.com became the No.2 news website in the country according to comScore. Gyan Gupta, CEO of Dainik Bhaskar Digital, says figuring out the right metric is very important on the digital medium

MAKING THE BRAND YOUNGER
Mon, 05/02/2016 - 16:37,

It is one of the oldest luggage manufacturer brands in India, but while it has successfully retained its leadership position year on year, VIP Industries Ltd has one perception battle to fight constantly 

HOW YOUTUBE PLAYS MATCH-MAKER FOR BRANDS
Mon, 04/25/2016 - 13:10,

Satya Raghavan, Head of Entertainment Content at YouTube India, talks to Samarpita Banerjee about the importance of providing a platform to young content creators, linking them up with brands

IS PEPSI’S MIX FOR SUMMER RIGHT?
Wed, 04/13/2016 - 12:51,

The onslaught of summer has begun, and so has the marketing blitzkrieg of one of the biggest cola makers in India—PepsiCo. Vipul Prakash, VP - Beverage Category, PepsiCo India...

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