SPOTLIGHT

SIX BUSINESS LESSONS FROM THE VERIZON-YAHOO DEAL
Mon, 08/01/2016 - 15:15,

On July 25, Yahoo, once a $125 billion behemoth, sold its core Internet business for a mere $4.8 billion to US wireless communications service provider Verizon. Author, entrepreneur and start-up coach Santosh Kanekar analyses the deal.

'UNBUNDLE MOBILE FROM DIGITAL'
Mon, 08/01/2016 - 15:06,

Lavin Punjabi, President and CEO, Affinity talks about the need to look at mobile as a separate medium, journey of mCanvas in creating high-impact mobile ads and challenges faced by the industry as a whole

‘DITTOTV MUST BE DEFAULT APP ON EVERY PHONE’
Mon, 07/25/2016 - 13:40,

With the re-launch of dittoTV in a new avatar, Archana Anand, Business Head, dittoTV says that at a price point of Rs 20, the platform will democratize television

TALKING POINT: INDUSTRY TRACKER
Mon, 07/25/2016 - 13:36,

Nisha Narayanan, COO, Red FM talks of the newly launched channel Redtro 106.Chaar – Phir Bajao; Vishnu Shankar, Business Head, Zing talks about the new brand campaign ‘That’s My Thing’ and Lluis Ruiz Ribot, CMO, KFC India talks about making friends with McDonald’s

TALKING POINT: INDUSTRY TRACKER
Tue, 07/19/2016 - 14:12,

Featuring Pratap Bose, Founding Partner & Chairman, The Social Street, K. Ramakrishnan, Country Head, Kantar World Panel, India and Archana Anand, Business Head, dittoTV on what’s happening in their organizations.

IS THE ART OF BRANDING DIFFERENT IN THE DIGITAL AGE?
Mon, 07/11/2016 - 18:42,

Because of the nature of digital media, the craft of branding has changed. Brands have to deliver positive and engaging ‘experiences’, companies need to ‘listen’ to their stakeholders rather than talk to them, says Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group.

THE MICRO-LOCAL APPROACH
Mon, 07/11/2016 - 13:47,

In this week’s special feature profiling media marketers, we talk to Kartik Kalla, EVP & National Head- Marketing, Programming, AudaCITY – Radio City 91.1FM who tells us why marketers should follow the ‘Think Global, but Act Local’ mantra

SIDEWAYS’ MAKES MASCOTS COME ALIVE FOR IMAGICA
Mon, 06/20/2016 - 18:01,

Sideways’ new solution for Imagica scores with real-time animatronic reply activity, a novel way to engage people on social media, and ‘vanishing e-mail’ - an email that vanishes from the inbox as well as the server - using software developed in-house

‘AMAR UJALA IS TARGETING 30% GROWTH IN 2016’
Mon, 05/23/2016 - 15:18,

Probal Ghoshal, Director, Amar Ujala Publications Ltd., talks about upping marketing spends to Rs 12-15 crore, plans to raise Rs 1000 crore through its forthcoming IPO this year and taking on an aggressive sales stance

IS THE MARUTI SUZUKI AND SAAVN JUGALBANDI ATTRACTING LISTENERS?
Mon, 05/16/2016 - 13:23,

We take a look at ‘Road Tripping’, an exclusive streaming radio station set up by Saavn for Maruti Suzuki, and how it has fared in the six months since its launch

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