SPOTLIGHT

WAKING UP TO PRE-ACTION
Mon, 02/27/2017 - 16:55,

Tata Global Beverages’ new Jaago Re campaign, ‘Alarm Bajne se Pehle Jaago Re’ encourages people to raise a voice against social wrongs before tragedy strikes. Sushant Dash, Regional President, India, Tata Global Beverages and Amer Jaleel, Chairman & CCO, Mullen Lintas talk about the evolution of the concept of Jaago Re over the years

INVOKING THE ‘GODS OF ADVERTISING’
Mon, 02/27/2017 - 16:31,

With the 12th edition of Goafest just round the corner, The Ad Club and AAAI have come out with a new campaign, ‘Gods of Advertising’, which calls upon the advertising fraternity to turn up in full force and witness the many Gods of advertising in action

DISCOVERY’S BIG SPORTING BET
Mon, 02/13/2017 - 13:29,

Discovery Communications launched a premium sports channel DSPORT on March 6, 2017. Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific, says that meeting the under-served needs of the consumer will be the network’s strategy, going forward, across its portfolio

TALKING POINT: INDUSTRY TRACKER
Mon, 02/13/2017 - 13:22,

Vijay Subramaniam of Disney India talks about why advertisers are betting big on branded content. Saurabh Doshi of Facebook talks about Facebook Bandstand and how artistes can use it to engage with fans while also making it good for advertising in the future

TALKING POINT: INDUSTRY TRACKER
Mon, 02/06/2017 - 13:50,

Rajan Bhalla, Group CMO, HT Media Limited talks about the decision of awarding its creative duties to Dentsu Impact. Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, Viacom18 talks about VH1 Supersonic and all that is new at the festival

OUTLOOK FOR 2017
Mon, 02/06/2017 - 13:43,

Pramod Bhandula, Executive Chairman, JCDecaux India, Sameer Tobaccowala, CEO, Shobiz Experiential Communications and Pooja Verma, Head-Content, Sports & Entertainment Partnerships, Maxus India write about their expectations from 2017 and factors that will affect various sectors

TAPZO: WHERE APPS ASSEMBLE
Mon, 01/30/2017 - 14:30,

Ankur Singla, CEO and Founder of Tapzo, an integrated platform of more than 35 apps cutting across categories such as cab booking, food delivery, news, etc, talks to IMPACT about its value proposition and advertising potential

OUTLOOK FOR 2017
Mon, 01/30/2017 - 14:00,

Industry leaders write about their expectations from 2017 and factors that will affect various sectors

TALKING POINT: INDUSTRY TRACKER
Mon, 01/30/2017 - 13:28,

Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 talks about the launch of Colors’ Rising Star, India’s first live talent show, supported real-time by a mobile app to give 130 crore of the Indian population 79% control to judge a talent show.

TALKING POINT: INDUSTRY TRACKER
Mon, 01/23/2017 - 13:53,

Neeraj Vyas of Sony Pictures Networks India (SPN) talks about the launch its second music channel, Sony ROX HD. Deepak Rajadhyaksha of Zee TV talks about the channel’s first show launch of 2017, 'Woh Apna Sa' and more

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