SPOTLIGHT

Flipkart takes online shopping everywhere
Mon, 02/15/2016 - 13:25,

With its latest #EveryoneOnFlipkart campaign, Flipkart shows how it has touched lives in different ways at different places across the country, and does it beautifully, says Haresh Moorjani, Executive Creative Director, FCB Ulka

A pioneer passes away
Mon, 02/08/2016 - 10:58,

Founder of Mudra Communications and MICA, a stalwart in his own right, mentored many leading names in the advertising industry

Diversity Marketing: The FMCG Marketer’s Challenge
Mon, 02/08/2016 - 10:46,

Increasing reach, growing penetration and getting into the consideration set of the consumer spoilt for choice are just some of the challenges faced by the FMCG marketer

Expecting more from a multi-tasker
Mon, 02/08/2016 - 10:32,

Hamdard has rolled out the #ExpectMore campaign for its Roghan Badam Shirin oil. However, the connection between the product and the message it is trying to convey seems stretched and forced, says Haresh Moorjani, Executive Creative Director, FCB Ulka

An AUDA-cious start
Mon, 02/01/2016 - 10:47,

In an effort to boost creativity in radio advertising, Radio City 91.1 FM has launched AudaCITY to cater to advertisers and media planners. Abraham Thomas, CEO, Radio City 91.1 FM tells us about the genesis of the creative client solutions agency and his plans for the radio station looking ahead

Are all women really shopaholics?
Mon, 02/01/2016 - 10:36,

Amazon’s latest #WhenAWomanShops campaign is a silent cry against prejudices that are very common in our society and it makes its point heard with a story that has the perfect tone and manner, says Russell Barrett, Chief Creative Officer, BBH India

AdEx to grow by 15.5% in 2016: GroupM
Mon, 01/25/2016 - 11:49,

GroupM’s bi-annual advertising expenditure futures report, This Year Next Year (TYNY), forecasts that ad spends in India will reach an estimated Rs 57,486 crore in 2016; Digital AdEx will take a 12.7% share of the total AdEx

Delivering a message of hope
Mon, 01/25/2016 - 11:37,

Paper Boat’s latest campaign featuring India’s ‘Rockstar’ entrepreneurs is more than just an ad - it’s a message of hope, says Russell Barrett, Chief Creative Officer, BBH India

When Rudalis forget to cry
Mon, 01/18/2016 - 12:40,

Radio Mirchi’s new ad campaign telling the story of an exasperated old Rudali has won a lot of hearts. The brilliant acting and the twist in the story makes it likeable, says Arun Iyer, CCO, Lowe Lintas reviewing the ad in ‘From Logo to IMPACT’

In the long run...
Mon, 01/11/2016 - 12:26,

Neeta Nair maps the brandscape around the Standard Chartered Mumbai Marathon, being held in the city on January 17, 2016, and finds out how it has grown exponentially over the years

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