SPOTLIGHT

DIGITAL WILL FOLLOW TV ROUTE: GYAN GUPTA
Mon, 05/09/2016 - 15:13,

Recently, dainikbhaskar.com became the No.2 news website in the country according to comScore. Gyan Gupta, CEO of Dainik Bhaskar Digital, says figuring out the right metric is very important on the digital medium

MAKING THE BRAND YOUNGER
Mon, 05/02/2016 - 16:37,

It is one of the oldest luggage manufacturer brands in India, but while it has successfully retained its leadership position year on year, VIP Industries Ltd has one perception battle to fight constantly 

HOW YOUTUBE PLAYS MATCH-MAKER FOR BRANDS
Mon, 04/25/2016 - 13:10,

Satya Raghavan, Head of Entertainment Content at YouTube India, talks to Samarpita Banerjee about the importance of providing a platform to young content creators, linking them up with brands

IS PEPSI’S MIX FOR SUMMER RIGHT?
Wed, 04/13/2016 - 12:51,

The onslaught of summer has begun, and so has the marketing blitzkrieg of one of the biggest cola makers in India—PepsiCo. Vipul Prakash, VP - Beverage Category, PepsiCo India...

MAKING EVERY DAY AN EXCITING JOURNEY
Mon, 04/04/2016 - 12:30,

A suitcase or bag is no more a five yearly purchase item for families, today these products have turned into fashion statements, a reflection of not just individual needs but personalities

RISING TO THE HIMALAYAN CHALLENGE
Mon, 03/28/2016 - 12:37,

India has a growing market for leisure riding, which is dominated by Royal Enfield in the mid-sized motorcycle segment of 250-750cc

WHY THE VODAFONE PUG CHEEKA IS BACK
Mon, 03/28/2016 - 12:20,

Soon after Vodafone launched its 4G network across the country, it decided to bring back its iconic pug to make yet another key announcement: arrival of the Vodafone SuperNet 4G

SUPERHEROES GO SWEET!
Mon, 03/21/2016 - 13:46,

Prashant Peres, Director, Marketing (Chocolates), Mondelez India talks about limited edition Batman and Superman Cadbury Dairy Milk 

Driving value for the viewer
Mon, 03/21/2016 - 13:12,

In our ongoing series on media marketers, this week we feature Vaishali Sharma, Senior VP, Marketing & Communications

GETTING MEN TO TAKE CARE
Mon, 03/21/2016 - 13:02,

Nivea’s latest #BanBodyOdor campaign for its body deodorizers is a welcome change from the usual ads that the segment has to offer.

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