SPOTLIGHT

A super-connected consumer journey is all set to begin...
Mon, 03/14/2016 - 12:59,

Craig Greenfield, COO of Performics Worldwide, talks of opportunity around e-commerce, especially on mobile

Tackling The ‘Tax Monster’
Mon, 03/14/2016 - 12:28,

It is that time of the year when insurance companies suddenly become the point of focus for every tax-payer

With Innovation In The Beauty Business
Mon, 03/14/2016 - 11:59,

Manashi Guha, VP-Marketing for the L’Oréal Consumer Division, talks to us about the latest campaign 

What The Government’s New Equalization Levy Entails
Mon, 03/07/2016 - 14:00,

While presenting the Union Budget 2016 on February 29, Finance Minister Arun Jaitley announced the decision

How much will the adex grow?
Mon, 02/29/2016 - 15:23,

The India chapter of the International Advertising Association (IAA) hosted the third edition of IAA Retrospect & Prospects, the annual adex forecast discussion session in Mumbai

Flipkart takes online shopping everywhere
Mon, 02/15/2016 - 13:25,

With its latest #EveryoneOnFlipkart campaign, Flipkart shows how it has touched lives in different ways at different places across the country, and does it beautifully, says Haresh Moorjani, Executive Creative Director, FCB Ulka

A pioneer passes away
Mon, 02/08/2016 - 10:58,

Founder of Mudra Communications and MICA, a stalwart in his own right, mentored many leading names in the advertising industry

Diversity Marketing: The FMCG Marketer’s Challenge
Mon, 02/08/2016 - 10:46,

Increasing reach, growing penetration and getting into the consideration set of the consumer spoilt for choice are just some of the challenges faced by the FMCG marketer

Expecting more from a multi-tasker
Mon, 02/08/2016 - 10:32,

Hamdard has rolled out the #ExpectMore campaign for its Roghan Badam Shirin oil. However, the connection between the product and the message it is trying to convey seems stretched and forced, says Haresh Moorjani, Executive Creative Director, FCB Ulka

An AUDA-cious start
Mon, 02/01/2016 - 10:47,

In an effort to boost creativity in radio advertising, Radio City 91.1 FM has launched AudaCITY to cater to advertisers and media planners. Abraham Thomas, CEO, Radio City 91.1 FM tells us about the genesis of the creative client solutions agency and his plans for the radio station looking ahead

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