SPOTLIGHT

WHY THE VODAFONE PUG CHEEKA IS BACK
Mon, 03/28/2016 - 12:20,

Soon after Vodafone launched its 4G network across the country, it decided to bring back its iconic pug to make yet another key announcement: arrival of the Vodafone SuperNet 4G

SUPERHEROES GO SWEET!
Mon, 03/21/2016 - 13:46,

Prashant Peres, Director, Marketing (Chocolates), Mondelez India talks about limited edition Batman and Superman Cadbury Dairy Milk 

Driving value for the viewer
Mon, 03/21/2016 - 13:12,

In our ongoing series on media marketers, this week we feature Vaishali Sharma, Senior VP, Marketing & Communications

GETTING MEN TO TAKE CARE
Mon, 03/21/2016 - 13:02,

Nivea’s latest #BanBodyOdor campaign for its body deodorizers is a welcome change from the usual ads that the segment has to offer.

A super-connected consumer journey is all set to begin...
Mon, 03/14/2016 - 12:59,

Craig Greenfield, COO of Performics Worldwide, talks of opportunity around e-commerce, especially on mobile

Tackling The ‘Tax Monster’
Mon, 03/14/2016 - 12:28,

It is that time of the year when insurance companies suddenly become the point of focus for every tax-payer

With Innovation In The Beauty Business
Mon, 03/14/2016 - 11:59,

Manashi Guha, VP-Marketing for the L’Oréal Consumer Division, talks to us about the latest campaign 

What The Government’s New Equalization Levy Entails
Mon, 03/07/2016 - 14:00,

While presenting the Union Budget 2016 on February 29, Finance Minister Arun Jaitley announced the decision

How much will the adex grow?
Mon, 02/29/2016 - 15:23,

The India chapter of the International Advertising Association (IAA) hosted the third edition of IAA Retrospect & Prospects, the annual adex forecast discussion session in Mumbai

Flipkart takes online shopping everywhere
Mon, 02/15/2016 - 13:25,

With its latest #EveryoneOnFlipkart campaign, Flipkart shows how it has touched lives in different ways at different places across the country, and does it beautifully, says Haresh Moorjani, Executive Creative Director, FCB Ulka

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