SPOTLIGHT

Are all women really shopaholics?
Mon, 02/01/2016 - 10:36,

Amazon’s latest #WhenAWomanShops campaign is a silent cry against prejudices that are very common in our society and it makes its point heard with a story that has the perfect tone and manner, says Russell Barrett, Chief Creative Officer, BBH India

AdEx to grow by 15.5% in 2016: GroupM
Mon, 01/25/2016 - 11:49,

GroupM’s bi-annual advertising expenditure futures report, This Year Next Year (TYNY), forecasts that ad spends in India will reach an estimated Rs 57,486 crore in 2016; Digital AdEx will take a 12.7% share of the total AdEx

Delivering a message of hope
Mon, 01/25/2016 - 11:37,

Paper Boat’s latest campaign featuring India’s ‘Rockstar’ entrepreneurs is more than just an ad - it’s a message of hope, says Russell Barrett, Chief Creative Officer, BBH India

When Rudalis forget to cry
Mon, 01/18/2016 - 12:40,

Radio Mirchi’s new ad campaign telling the story of an exasperated old Rudali has won a lot of hearts. The brilliant acting and the twist in the story makes it likeable, says Arun Iyer, CCO, Lowe Lintas reviewing the ad in ‘From Logo to IMPACT’

In the long run...
Mon, 01/11/2016 - 12:26,

Neeta Nair maps the brandscape around the Standard Chartered Mumbai Marathon, being held in the city on January 17, 2016, and finds out how it has grown exponentially over the years

Can ZooZoos create magic again?
Mon, 01/11/2016 - 12:11,

Vodafone has staged a come-back of its much-loved ZooZoos in its latest ad to relaunch the MyVodafone app. But the ad has not been able to make as much of an impact as the earlier ads, feels Arun Iyer, CCO, Lowe Lintas & Partners reviewing the ad in ‘From Logo to IMPACT’

In the New Year 2016…
Mon, 01/04/2016 - 16:02,

Here are some promises industry honchos have made to themselves by way of New Year resolutions…

Of marketers, local language and Digital
Mon, 01/04/2016 - 15:50,

IMPACT hosted experts from the field of marketing at a roundtable discussion on ‘Localization of Language on Digital: A Game-Changer for Brands’. The event was organized in collaboration with dainikbhaskar.com in Mumbai

Why bring in the Titan man?
Mon, 01/04/2016 - 15:34,

Reviewing the ad in ‘From Logo to IMPACT’ on Bloomberg TV India, Nima Namchu, Chief Creative Officer, Havas Worldwide questions why the brand had to suddenly create an entity like the Titan Man

Time for new generation of CCOs like Senthil to take over: Tarun Rai
Mon, 12/28/2015 - 12:11,

Tarun Rai, CEO of J. Walter Thompson South Asia and Senthil Kumar, the agency’s newly minted Chief Creative Officer, talk about creating ‘famous’ work, challenging the team to do its best and focus on digital first

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