SPOTLIGHT

Can ZooZoos create magic again?
Mon, 01/11/2016 - 12:11,

Vodafone has staged a come-back of its much-loved ZooZoos in its latest ad to relaunch the MyVodafone app. But the ad has not been able to make as much of an impact as the earlier ads, feels Arun Iyer, CCO, Lowe Lintas & Partners reviewing the ad in ‘From Logo to IMPACT’

In the New Year 2016…
Mon, 01/04/2016 - 16:02,

Here are some promises industry honchos have made to themselves by way of New Year resolutions…

Of marketers, local language and Digital
Mon, 01/04/2016 - 15:50,

IMPACT hosted experts from the field of marketing at a roundtable discussion on ‘Localization of Language on Digital: A Game-Changer for Brands’. The event was organized in collaboration with dainikbhaskar.com in Mumbai

Why bring in the Titan man?
Mon, 01/04/2016 - 15:34,

Reviewing the ad in ‘From Logo to IMPACT’ on Bloomberg TV India, Nima Namchu, Chief Creative Officer, Havas Worldwide questions why the brand had to suddenly create an entity like the Titan Man

Time for new generation of CCOs like Senthil to take over: Tarun Rai
Mon, 12/28/2015 - 12:11,

Tarun Rai, CEO of J. Walter Thompson South Asia and Senthil Kumar, the agency’s newly minted Chief Creative Officer, talk about creating ‘famous’ work, challenging the team to do its best and focus on digital first

Adding style to travel
Mon, 12/28/2015 - 12:04,

Nima Namchu, Chief Creative Officer, Havas Worldwide, says that the use of a beautiful foreign locale along with an interesting jingle worked in favour of the ad, making it stand out

Can Raj Nayak bring Prasoon, Piyush & Balki to Goafest ‘16?
Mon, 12/21/2015 - 11:20,

Goafest, started as a premier industry event, has lost its sheen over the years due to controversies, especially around the creative Abby awards. The three biggest creative agencies now shun the show

Celebrating 100 years, celebrating life
Mon, 12/21/2015 - 11:17,

Reviewing the ad in ‘From Logo to IMPACT’ on Bloomberg TV India, Jagdish Acharya, Founder & Creative Head, Cut the Crap says that with the documentary-style narration, the company has been able to make the perfect connect, linking its own milestone to the many milestones of Fauja Singh 

Stage set for #IPOY2015
Mon, 12/14/2015 - 11:14,

IMPACT Person of the Year 2015 on December 15 promises to celebrate the best of the best 

Pro Wrestling League will be most watched sport other than cricket: Kartikeya Sharma
Mon, 12/14/2015 - 11:11,

On the back of the success of private league format sports tournaments, the Pro Wrestling League hit Indian television screens on December 10 on the MSM network

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