Chief Creative Officer, Taproot India
It is always a fascinating journey to carve out a brand space for brand. And when it comes to suits in an Indian context, we’re not talking about merely an item of clothing but something that means much more socially and emotionally. That transformational moment when one single decision could possibly change one’s next step was identified in the brief as the hotspot for the brand.
BRAND: OCM, CREATIVE AGENCY: TAPROOT INDIA, CREATIVE DIRECTORS : AGNELLO DIAS SANTOSH PADHI,WRITER :AGNELLO DIAS,ART DIRECTOR :AGNELLO DIAS
National Creative Director, Draft FCB+ULKA
It was a bold strategy by Tata Chemicals to use silver as a product differentiator for Tata Swach. The challenge we met was to reintroduce the Indian household to the power of silver and then exhibit how Tata Swach has further enhanced its efficacy. Our film uses an alliteration of the popular Chandu ke Chacha rhyme which we are confident delivers on this objective most effectively. We hope the consumers love and appreciate the nuances of the ad.
BRAND: TATA SWACH, CREATIVE AGENCY: LDRAFT FCB+ULKA, NATIONAL CREATIVE DIRECTOR: K.S.CHAKRAVARTHY, CREATIVE GROUP HEAD: DONOVAN D’SOUZA
EVP and National Creative Director Grey India
Killer’s ‘Water Savers’ jeans use 80% less water during their manufacturing process compared to other jeans. We came up with a novel product design idea. We actually dyed each pair of ‘Water Savers’ green on the inside, so when one folded them up, one got a distinct green fold and not the usual blue one. The ‘green fold’ then became a live status update of the wearer’s love for the environment.‘The Riot’ TVC literally equates the green fold with stopping water wastage which is why the moment our protagonist ‘shows his green side’, the water canons stop spewing water
BRAND: KILLER JEANS, CREATIVE AGENCY: GREY INDIA NATIONAL CREATIVE DIRECTORS: MALVIKA MEHRA, AMIT AKALI, EXECUTIVE CREATIVE DIRECTORS: KARAN RAWAT, ROHIT MALKANI,CREATIVE DIRECTOR: SHIV PARAMESWARAN,b>ASSOCIATE CREATIVE DIRECTOR:ARJUN KUMAR
National Creative Director of TBWA\India
For Nissan Evalia, we’ve highlighted its driveability by comparing its movements to graceful musical notes. In casting some very gifted musicians for the new campaign, ‘Moves like Music’, we were able to show the Evalia as an enjoyable space, moving in a new direction from the conventional ‘show us more of the car’ in the campaign.
BRAND: NISSAN ELAVIA, CREATIVE AGENCY: TBWA INDIA EXECUTIVE CREATIVE DIRECTOR: RAHUL SENGUPTA ASSOCIATE CREATIVE DIRECTORs:RAHUL GHOSH, SIDDHARTH DEO, SOUVIK DUTTA