SHOWCASE OF THE LATEST AD CAMPAIGNS

BRAND: MAHAKOSH 

Hemant Kumar

Executive Creative Director, Orchard Advertising

 

We wanted to highlight the importance of being fit among children at an early stage as kids are the future of the country. Today’s mothers have multiple concerns about the health of their children and while it is tough to control the environment, mothers can cook tasty and healthy home foods with vitamin fortified Mahakosh soyabean oil and make their kids future fit.

 

Alok Mahajan

Head of Marketing, Popular Division of Ruchi Soya Industries Limited

 

Madhuri Dixit seamlessly fits into our new brand campaign for Mahakosh. Our communication for Mahakosh features her as a concerned mother and communicates the brand’s superior quality attributes and the multiple benefits it provides for cooking tasty and healthy foods, important for a child’s development and fitness.

 

CREATIVE AGENCY: ORCHARD ADVERTISING PRIVATE LIMITED

EXECUTIVE CREATIVE DIRECTOR: HEMANT KUMAR

DIRECTOR: RENSIL D’SILVA

PRODUCTION HOUSE: IGNITION FILMS

 

BRAND: GODREJ MASTERBRAND 2.0 AD

Tista Sen

National Creative Director, JWT

 

This is the sequel to ‘celebrating ideas that make life better’, that made its debut last year. Godrej products are interwoven in this campaign that showcases young couples who are home, gadget & relationship proud. ‘Godrej ka naya idea’ is the bedrock of each film where viewers discover simplicity and joy of owning a Godrej.

 

Shireesh Joshi

Head, Strategic Marketing, Godrej Group

 

The next leg of our iconic Masterbrand 2.0 campaign has taken a giant leap. We are proud to showcase an entirely new set of Godrej’s ideas that make life brighter. Creatively our new Campaign with Sam and Meera strikes fresh ground - insightful products in charming stories with characters that feel real.

 

CREATIVE AGENCY: JWT MUMBAI

NATIONAL CREATIVE DIRECTOR: TISTA SEN

DIRECTOR: AMIT SHARMA

PRODUCTION HOUSE: CHROME PICTURES

 

BRAND: BIRLA SUN LIFE MUTUAL FUND

Pallavi Chakravarti

Creative Director, Taproot India

 

This commercial reiterates the importance of staying invested in mutual funds over a long period of time. Just like the last film, this too plays on a highly relatable, almost universal desire - the need to lose weight. The message is simple: Want to drop a couple of kilos over one morning walk? It’s not going to happen quickly. And the same goes for mutual funds, so stay invested to get returns.

 

Ajay Kakar

Chief Marketing Officer – Financial Services, Aditya Birla Group

 

Simplicity and provocation in a slice of life story, and consistency are the three cornerstones of all our communications. And this film is yet another step in this direction to make our investors see merit in long term investments in equity mutual funds.

 

CREATIVE AGENCY: TAPROOT, MUMBAI

CCO: AGNELLO DIAS, SANTOSH PADHI

CREATIVE TEAM: PALLAVI CHAKRAVARTI, NIVEDITA AGASHE, ANOOP K K

 

BRAND: CARLTON

Ravi Deshpande

Founder, Whyness

 

Carlton is a premium luggage brand with a heritage of the UK legacy wanting to reach out to ‘The New Face of Business’. We hope that the campaign communicates with the young aspiring face of business who will associate with Carlton on their next business travel.

 

Sudip Ghose

Vice President-Marketing, VIP Industries

 

With the new campaign for Carlton, the brand reaches out to new generation travellers and is about new business ideas, not about age or experience, it is all about taking risks. Our attempt is to cater to this new segment that is growing and forms a considerable amount of the consumer segment.

 

CREATIVE AGENCY: WHYNESS

CREATIVE HEAD/DIRECTOR: RAVI DESHPANDE

CREATIVE TEAM: RAVI DESHPANDE, CHETAN MANE, BRAD, STEINWEDE, RANJITH SHESADRI, DEEPA, JIYA

 

Compiled By Saloni Dutta

Mail your latest creatives to saloni.dutta@exchange4media.com

 

Creative Showcase:

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