NCD, Contract Advertising
A celebrity definitely brings attention to an ad, but the challenge was to make the connection even more powerful, and therefore effective. And as you can see, we didn’t ask why, we asked why not!
Chief Marketing Officer, Acer India
In line with our latest brand proposition ‘Being unreasonable’, at Acer we ask not why, but why not. This TVC showcases some of the unreasonable things our products can achieve such as swiveling 180 degrees, tough and unbreakable exteriors, batteries lasting for seven hours, among many others which is only possible because of the indomitable spirit of our R&D experts.
CREATIVE AGENCY: CONTRACT ADVERTISING
NCD: ASHISH CHAKRAVARTY
CREATIVE TEAM: MANOJ JACOB, RAHUL GHOSH, KAPIL MISHRA
DIRECTOR: JEFF BALSMEYER
PRODUCER: SAM GAUR
PRODUCTION HOUSE: MILESTONE FILMS
Founder & Creative Director, Ideas@Work
Keeping in line with BigRock’s tone of voice, we have launched a quirky and humorous film that not only entertains but creates a lasting impression in the viewers’ mind. ‘Karma Pest Control’ is a continuation to our .ORG campaign. This time we have showcased an organization like Karma Pest Control whose core business lies in the ethical removal of pests.
General Manager & Business Head at BigRock
Most of our TV ads have centred around the theme of showcasing quirky businesses achieving success via their online presence. Our latest ad pushes the concept further by introducing a business that specialises in pest relocation services rather than killing them which is led by the messaging of .ORG being the domain of choice for businesses.
CREATIVE AGENCY: IDEAS@WORK
FOUNDER & CREATIVE DIRECTOR: ZARVAN PATEL
PARTNER: PRASHANT GODBOLE
ACCOUNT MANAGER: ROHAN NAIR
PRODUCTION HOUSE: EARLY MAN FLIMS
President, Mumbai & Kolkata, Ogilvy & Mather
Brands with a social conscience and a sensitivity to the ecosystems that make them work are being preferred (loved) by consumers across the world. Google is one such brand which has led many such initiatives. #SpecialDelivery is a special gesture by Google for the delivery boys who bring parcels of happiness to homes in India.
Director, Marketing, Google India
gosf.in 2014 was a roaring success, with all partners seeing great engagements. We got a total of 1.4 crore visits to the site and the user engagement is up by 7 times compared to last year. All this was made possible due to collective efforts of all our partners. And this video is a small gesture to thank the unsung heroes who keep the wheels of this growing industry moving.
CREATIVE AGENCY: OGILVY & MATHER
NCD: RAJIV RAO
PRESIDENT, MUMBAI & KOLKATA: NAVIN TALREJA
EXECUTIVE CREATIVE DIRECTOR: SUKESH NAYAK
PRODUCTION HOUSE: ASYLUM
DIRECTOR: RAAJ A CHAKRAVARTI
National Creative Director, Contract Advertising
The idea of ‘Open Up’ needed a take that motivates the audience to keep doing what they are doing by reminding them how important it is to do so. Bhalai does exactly that. The campaign’s mock-altruistic tone makes people realise the almost life-saving power of jokes, memes, videos and gossip they keep sharing on the Internet.
Gurinder Singh Sandhu
Head - Marketing, Tata Docomo
India’s young, informed, vocal and aspirational population are the very face of the changing consumer landscape and Tata Docomo’s latest ad was formulated keeping their psyche in mind. Our TVCs are all about reaching out to them through humorous ad films, while encouraging them to adopt Tata Docomo’s personalised data and voice plans.
CREATIVE AGENCY: CONTRACT ADVERTISING
NCD: ASHISH CHAKRABARTY
CREATIVE TEAM: MAYUR HOLA, KAPIL MISHRA, ABHISHEK CHASWAL, RUPESH SAHAY, SIDHANT MAGO, AASTHA SETH, ANGUD BHALLA, DEBANIK CHAUDHURI, UMESH GROVER, GUNJAN GABA
COMPILED BY : SALONI DUTTA
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