SHOWCASE OF THE LATEST AD CAMPAIGNS

Rohit Dubey

Senior Creative Director, Ogilvy and Mather

In the universe of tyre advertising, ‘CEAT ka hai andaz-e-bayaan aur’; and that’s what drives us every time we craft a communication. Modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment.
 

Nitish Bajaj

Vice President Marketing, CEAT Limited

Our latest commercial once again endorses CEAT’s commitment to road safety and superior tyre grip. With this TVC, our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. We hope to appeal to the young and bold breed of bike owners who seek the hassle-free road travel.
 

CREATIVE AGENCY: OGILVY & MATHER, MUMBAI
EXECUTIVE CREATIVE DIRECTOR: KIRAN ANTHONY
SENIOR CREATIVE DIRECTOR: ROHIT DUBEY
PRODUCER: ZINA KHAN
DIRECTOR: ARUN GOPALAN

Porus Jose

Creative Director, IdeateLabs

In the last few years, technology has advanced exponentially. However, very little of its effects have trickled down to a large section of the society. Bringing our electricians and their families together on a digital platform is the brand’s way of thanking them.

 

Kirti Kabra

Director, RR Kabel

Electricians are our everyday brand ambassadors. The campaign is an endeavour at ‘Bridging Distances’ - Connecting these electricians, who in search of livelihood have left their homes behind, with their dear ones. With the help of technology and cables, we wanted to brighten their day, just the way they light up our homes.
 

CREATIVE AGENCY: IDEATELABS
CREATIVE DIRECTOR: PORUS JOSE
DIRECTOR : AJAY TRIPATHI
PRODUCTION : VERTUALS

Ashish Chakravarty

National Creative Director, Contract Advertising

When a used vehicle changes hands, the entire transaction is skewed towards the seller. The buyer is forced to trust the seller’s word, and his own instinct. We picked up these simple observations and buyer pain points. This campaign shows how Droom puts buyers in a position of advantage by equipping them with science and data.
 

Sandeep Aggarwal

Founder and CEO Droom

At Droom we have built the entire ecosystem for used automobile buying and selling ground up and with performance based marketing program and data driven approach, we want to now educate India that used vehicle transactions can be fair, transparent and without buyer’s remorse too.
 

CREATIVE TEAM: ASHISH CHAKRAVARTY, MAYUR HOLA, VINEET MAHAJAN, DEBANIK CHAUDHURI, KINGSHUK DEY, NIKHIL GUHA, SUGATO ROY, V BHASKAR PREENJA, VIKSIT JAIN, MEGHA MAINI, ADITYA KILPADY, PARUL BUDHIRAJA
DIRECTOR: PRASHANT ISSAR
PRODUCTION HOUSE: TUBE LIGHT FILMS

Raghav Bagai

Co-founder, Sociowash

Smartphones play a crucial role in our daily lives but we take them for granted. With this film, we aim to bring forward, how these devices can contribute in a meaningful way to our relationships. The experience with this film was a memorable one and the zeal and passion of the entire crew emerges in the end result.
 

Pankaj Rana

Business Head - Mobility Division, Panasonic India

If technology is to truly have some meaning in the lives of human beings, then it mustn’t be divested of humaneness. Rather it must be responsive to human needs. Panasonic aims to achieve this by marrying great hardware with ground breaking software to bring about a new revolution.
 

AGENCY: SOCIOWASH
CHIEF CREATIVE OFFICER: ARUN IYER
CO-FOUNDER: RAGHAV BAGAI
DIRECTOR: TEJENDER SHARMA
 

COMPILED BY - NEETA NAIR
Mail your latest creatives to neeta.nair@exchange4media.com
 

Volume 14 ISSUE04