SHOWCASE OF THE LATEST AD CAMPAIGNS

Kumar Ganesan

Executive Director, Kaleido Communications

The highlight of this campaign are the stories and the story telling. We have spared no efforts in ensuring that they bring out the moments in the occasions. From the cast to art, music and finer production values, every film speaks for itself


Sunil Nayak

CEO, Reliance Jewels

Through this film, we at Reliance Jewels want to acknowledge the countless moments close to our customers’ hearts. We aim at celebrating the beauty of those countless unique moments on our 10th anniversary. We are truly looking forward to tapping into the pulse of the population with our new campaign

CREATIVE AGENCY: KALEIDO COMMUNICATIONS
EXECUTIVE DIRECTOR: KUMAR GANESAN
DIRECTOR: POOJA
PRODUCTION HOUSE: RED ARROW

Shriram Iyer

National Creative Director, Mullen Lintas

Gender sensitivity needs to start at home, this small behavioral change is what we’re seeking with the campaign. The larger message is that kids due to conditioning pick up things that need correction, which school curriculum can provide so the mindset they grow with is of gender equality and not inequality.

Rishi Chadha

Head- Tea Marketing, Tata Global Beverages

From an early age, girls and boys are treated differently, in seemingly small but significant ways. And this differential treatment sometimes starts in one’s home, moulding the minds of young children who will grow up with mistaken notions of gender equality. With this film we want to drive the message that change has to begin from us.

CREATIVE AGENCY: MULLEN LINTAS
CREATIVE: AMER JALEEL, SHRIRAM IYER, GARIMA KHANDELWAL, SANGEETHA SAMPATH
PRODUCTION HOUSE: THE WIRED SOCIETY
DIRECTOR: SUPRIYA SARIN

Rajiv Dingra

Founder and CEO, WATConsult

Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.

Ramnik Chhabra

Marketing director, Motilal Oswal

Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.


AGENCY: WATCONSULT
CREATIVE TEAM: MANU BHADANE, ARUNESH KUMAR, RAVIKIRAN VIJEYAN, MADHUKAR PAWAR, NINAD KADAM, MANISH JAIN, SUMEET GHOSH, RUSSEL MYKEL, EKTA DESAI
DIRECTOR: YASH DANAK

Rajesh Ramaswamy

Executive Creative Director, Lowe Lintas

It is always very exciting for us when we get opportunities to explore newer cultures, traditions and languages. In this ad, the husband finds an opportunity to express love and gratitude towards his wife, for carrying out the tradition with such devotion. The friendly banter between them adds to the charm of their relationship.

Deepika Tewari

General Manager – Marketing, Jewellery Division, Titan Company Limited

India is a land of festivals and we felt the need to address all the occasions that contribute towards the expression of love and respect towards your family, society and values. Tanishq wants to create a more personal bond with the customers and connect with them at a deeper level through festivals like Varamahalakshmi.

CREATIVE AGENCY: LOWE LINTAS, BANGALORE
CREATIVE TEAM: ARUN IYER, RAJESH RAMASWAMY, RIMONA GANAPATHY, LOHITH CHENGAPPA, ROMEL JOSEPH, GAUTHAM SERAN, SUNIT JOSEPH
PRODUCTION HOUSE: BLACK BOX
DIRECTOR: KRISHNA

COMPILED BY - NEETA NAIR
Mail your latest creatives to neeta.nair@exchange4media.com

Volume 14 ISSUE08