SHOWCASE OF THE LATEST AD CAMPAIGNS

Suvajyoti Ghosh

Co-Founder and Managing Director, Brandmovers India

Spykar is an exuberant and youthful brand. We wanted to create a film for the festive season that would stand out. These four faces are unique and fresh and doing really well for themselves - we tried to capture them in their real habitat and bring out the essence of the young and restless brand.

 

Sanjay Vakharia

COO, Spykar

We see our brand as truly young and restless which is why we wanted to associate with these four young influencers and make them our brand ambassadors. They are not only talented but also fierce, edgy, fun and of course constantly restless and hungry to create something unique with their vision. Our clothes symbolise the same spirit and they look great in them!
 

Creative Agency: Brand Movers 
Chief Creative Officer : Suvajyoti Ghosh   
Director:  Tiyash Sen
Production House : Eyelevel Films

Shriram Iyer

President and National Creative Director, Mullen Lintas

We are hoping that a campaign that presents sports drop outs as ‘retired’ will help up the ante on the importance of sports within the academic system. This message dovetails into the larger petition that the brand Tata Tea is spearheading currently. May sports win. May champions be born.

 

Sushant Dash

Regional President – India, Tata Global Beverages

Through this film, we hope to spark a change in our nation’s mindset towards sports education and establish the need to give sports as much importance as academics. By making sports a compulsory subject in schools, we aim to create an environment that will also produce more sporting talent that can go on to represent our country in future local and international sporting events.
 

Creative Agency: Mullen Lintas
Creative Team:  Amer Jaleel, Shriram Iyer, Garima Khandelwal, Sangeetha Sampath, Vaishali Jain
Production House:  Red Carpet Moving Pictures
Director:  Altamash Jaleel

Rahul Gupta

Managing Director, IBD

Last year saw us disrupting the category, with a strong and relevant positioning of Superior Technology Fabric, which led to many other brands trying to do the same. This year we wanted to deepen our positioning by bringing in more differentiated products that are performance enhancers, which further facilitates in ranking Only Vimal as a truly Tech Forward brand.

 

Vivek Mehta

Head - Marketing, Reliance Industries Limited (Textiles) 

The brand Only Vimal always stood for fashion for the young trendsetter. The youth in India are challenging the status quo, with a mindset of new possibilities, risk taking and a can do attitude. And they are doing all this in style. Only Vimal reflects their values by offering, fabric and apparel which is not only technologically advanced and innovative but also stylish and world class in design values.
 

Agency:  IBD India Pvt Ltd
Production house: Snowball Studios
Director:  Matt Wilson

Subhash Kamath

CEO & Managing Partner, BBH India

The creative idea of ‘Jo Dikhe Wahi Mile’ is a simple yet memorable demonstration of the fact that Housing.com gives its customers the right and relevant information to help them find their dream homes. It is a proud moment for all of us as we are really excited to rejuvenate this exciting brand, and this is only the first of the campaigns. Here’s to many more!
 

Neeraj Chaturvedi

CMO, Housing.com

We understand the struggle of finding the right home. Housing.com has always taken the extra step to make this journey smooth and convenient. We believe that the campaign will strengthen our relationship with our audience and reinforce our commitment to being the most trusted platform to discover, buy, rent and sell homes in the country.

 

Creative Agency:  BBH INDIA
CHIEF EXECUTIVE OFFICER:  Subhash Kamath
Director:  Aakash Bhatia
Production House: Storytellers
 

Compiled by - Neeta Nair
Mail your latest creatives to neeta.nair@exchange4media.com
 

Volume 14 ISSUE13