SHOWCASE OF THE LATEST AD CAMPAIGNS

Ashish Khazanchi

Founder, Enormous Brands

We started with the insight that for middle class India there’s no such thing as retail therapy, there’s only deal therapy. Nothing makes us happier than finding a great price for things we always wanted to buy. This insight we wanted to capture in a simple but uniquely memorable way. With Ismail, we created a memorable visual icon and also created a unifying fulcrum for the campaign across offline and digital.
 

Harneet Singh

Head - Marketing, ShopClues

With this new campaign, the idea is to capture the excitement of festive shopping and show how ShopClues makes shopping both simple and joyful. Our protagonist, Smile (pronunced Ismail) – a metaphor for joy - will be omnipresent around our consumers whether it is through TV, Social media posts, GIFs, banners, outdoors, or Digital films.
 

AGENCY: ENORMOUS BRANDS
CREATIVE TEAM: ASHISH KHAZANCHI, UMESH GROVER, RAVI SHANKAR, KHURRAM HAQUE AND SHUBHOJIT SENGUPTA
PRODUCTION HOUSE: ABSOLUTE PRODUCTIONS
DIRECTOR: MANOJ PILLAI

Rahul Nangia

Jt.National Creative Director, Law & Kenneth Saatchi & Saatchi

While we had to talk about discounts for Diwali, we wanted to retain the flavour of what we’ve done for the brand historically.
 



Kashyap Vadapalli
CMO, Pepperfry

Pepperfry is at the forefront of providing value to furniture consumers in India. The festive season is when our low prices are especially relevant to shoppers as they seek to fulfil their needs. These 30 days are also the key furniture buying period from a seasonality perspective and our sale and the campaign are targeted to provide us with a business-growth win.
 

CREATIVE AGENCY: LAW & KENNETH SAATCHI & SAATCHI
CREATIVE TEAM: RAHUL NANGIA, SREEKUMAR PV, MAYURESH WAGLE, AMOL DAHANUKAR, PRAVIN MARGAJ
DIRECTOR: VIVEK DASCHAUDHARY
PRODUCER: BARKHA SAWHNEY

Rajesh Narasimhan

Sr. Creative Director, Dentsu Digital India

Diwali is when brands go berserk, so it is imperative that we push ourselves to serve consumers some explosive stuff and break through the clutter. With the ease of connecting with your audience wherever they go, digital films are fast becoming the preferred medium for brands to engage in storytelling, especially over television commercials. Narratives are changing and so are film durations.
 

Vikas Agarwal

General Manager, OnePlus India

We love to connect with our fast growing community of OnePlus fans in a refreshing way. The idea was to develop a simple yet entertaining creative that is not just relatable but also leave you with a smile on your face.
 

CREATIVE AGENCY: DENTSU DIGITAL INDIA
CREATIVE TEAM: RAJESH NARASIMHAN, PRIYANKA BORAH, RYAN SHROFF
EXECUTIVE BUSINESS DIRECTOR AND VP: JAIBEER AHMED
PRODUCTION HOUSE: SODA FILMS
DIRECTOR : SUKRITI TYAGI

Prateek Bhardwaj

National Creative Director, McCann Worldgroup

Colours carry deep meaning in Indian traditions and festivities. Our message was that if the role colours play in our culture is so important, they deserve a Bravia to be viewed on.

 


Yuichi Hasegawa
Head of Marketing, Sony India

Through this commercial, we have endeavoured to showcase BRAVIA’s tradition of celebrating colours. Crafted on a concept built around ‘Colours of Tradition’ highlighting colours as our ritual, we thought that the Diwali festive season is the best opportunity for us to bring out these values.
 

CREATIVE AGENCY : MCCANN WORLDGROUP CHAIRMAN ASIA PACIFIC, CEO AND CHIEF CREATIVE
OFFICER MCCANN INDIA: PRASOON JOSHI
NATIONAL CREATIVE DIRECTOR: PRATEEK BHARDWAJ
DIRECTOR: ANUPAM MISHRA
PRODUCER: VIRAJ GAWAS AND URFI
 

COMPILED BY - NEETA NAIR

Mail your latest creatives to neeta.nair@exchange4media.com
 

Volume 14 ISSUE17