Pranav Chaturvedi

Associate VP,  Creative services, Prime Focus Technologies

At Prime Focus Technologies, we take pride in challenging norms and seldom comes an opportunity to #unstereotype societal norms. Brooke Bond Red Label has always stood up for these social causes. So this piece of communication came directly from our heart and appealed to a million more (& counting), over the internet & beyond.


Shiva Krishnamurthy

General Manager, Tea, Hindustan Unilever

The Unilever advertising philosophy of #unstereotype fits the Brook Bond purpose of inclusiveness like a glove. Stereotypes often tend to be based on what people are rather than who they are. Our latest hashtag unstereotype initiative which went on air on international dwarfism awareness day has met with heartwarmingly positive response across consumers.

Agency:  Prime Focus
Technologies Limited Creative Team:  Pranav Chaturvedi, Rajdeep Ghosh, Farhana Khan, Umesh Bopche, Meera Ghare & Zeel Shah
Director:  Anand Karir

Piyush Pandey

Executive Chairman & Creative Director, Ogilvy South Asia

The film continues on the theme of ‘ghar ka khana’ but  this time we use jawans as they are the ones who miss ghar ka khana for long extended periods away from home.   Akshay Kumar is a good fit because he has been a Chef in his early days (before he became a Bollywood star). I am sure he will touch the hearts of people and strengthen Fortune Oils connect with the people of India.


Angshu Mallick

COO, Adani Wilmar Ltd

Fortune Oils’ communications have always been about connecting with our consumers on an emotional level. So when we were considering a brand ambassador, who better than Akshay Kumar. Known to be a hardworking and conscientious person, Akshay epitomises all the values that Fortune stands for and is the perfect representative for our brand.

Agency:  Ogilvy South
Executive Chairman & Creative Director, Ogilvy South Asia:  Piyush Pandey
Chief Creative Officers, Ogilvy South:  Azazul Haque, Mahesh Gharat
Creative team:  Sagar Prajapati, Vivek Srivastava, Debabrata Naskar

Smita Padmanabhan

Client Services Director, Ogilvy & Mather

For Silk, the jingle is our biggest brand identity. And for the first time this year we had a TVC where the protagonists were actually seen singing it on screen. This gave us the idea on getting more people to sing the song they love. So we roped in two of today’s popular youth talents Armaan and Shirley under the able guidance of the super talented Mr. Clinton Cerejo.


Prashant Peres

Director – Marketing (Chocolates), Mondelez India

Over the years, Cadbury Dairy Milk Silk has seen innovations in line with our efforts to enhance the chocolate eating experience. The new product has been enriched in shape and experience to make it more appealing and to deliver smoothness and creaminess, while retaining the signature Cadbury Dairy Milk Silk taste.

Agency:  Ogilvy & Mather, Mumbai.
Production house: Balancing Act Films
Director:  Divya Palat
Producer:  Aditya Hitkari

Vishnu Srivatsav

Creative Head, DDB Mudra South

Puma’s Suede has always been a voice of street culture and Suede Gully looks to bring to life the incredibly unique and diverse culture and expression of our very own gullies. It’s art, it’s music, it’s culture and it’s fashion. 


Debosmita Majumder

Head of Marketing, Puma India

Today’s youth have taken to modern forms of self-expression, giving rise to a new generation of creators. They use the streets as a canvas to express themselves through various forms of art, music and dance. For the first time in India, Puma is bringing these diverse art forms on a single platform – Suede Gully.

Creative Agency:  DDB Mudra Group
Creative Team:  Brijesh Jacob, Vishnu Srivatsav, Sooraj Pillai, Jonah Costa, Sukanya Subramaniyan, Sajni Masturlal

Compiled by - Neeta Nair

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Volume 14 ISSUE22