Fevikwik has always created wonders and various moments of joy for enormous number of consumers. The ‘Khushiyon ke chand pal’ (moments of happiness) campaign depicts that this instant-bonding adhesive is a perfect partner for every housewife to have cherished moments and fix any kind of day-to-day things.

Piyush Pandey
Executive Chairman and Creative Director, Ogilvy & Mather- South Asia

A woman is at the heart of every family. But very often she goes unappreciated for little things she does around household, including repairing broken things at home that are favourite to family members. The new TVC campaign, in its own humorous way, appreciates this role that she plays by bringing back things to life through repairs and creating little moments of joy.

Vivek Sharma
Chief Marketing Officer, Pidilite Industries

Client:  Pidilite Industries
Agency: Ogilvy & Mather, Mumbai
Creative Team: Piyush Pandey
Production House: Corcoise Films private limited
Director: Prasoon Pandey

Some shoppers especially from non-Metro cities, worry about the practicalities of the service features, particularly about the returns and the refund. As a result they simply stay away from shopping for fashion online. This campaign addresses these questions in a thoughtful, warm yet joyful manner. Which will hopefully get them to try Myntra, because once people try Myntra, they really do love it.

Neeraj Kanitkar
Creative Director, Taproot Dentsu, Mumbai

Non-metro cities are important markets for Myntra. Our research shows that over 30 million SEC A internet users in non-metros don’t shop online and this campaign aims to drive adoption among them.  We see about 25% of our daily acquisitions coming from this and we are looking at acquiring half a million new customers from this target group over the next three weeks.

Gunjan Soni
CMO, Myntra & Head- Jabong

Creative Agency:  Taproot Dentsu, Mumbai
Director:  Shirsha Guha Thakurta
Producer:  Ramya Rao
Production House: Oink Films

What Ola has managed to deliver is to change how one experiences using an Auto Rickshaw. Doorstep pickup, Rs. 29 for 4 kms, free WiFi are things you can only get in an Ola Auto. We took these promises as our starting point and decided to make this new experience of taking an auto synonymous with Ola and hence the campaign thought of “Auto Bole Toh Ola Auto”.

Kartik Iyer
Chief Executive Officer, Happy mcgarrybowen

We have enhanced the experience of auto rickshaw commuters by providing value added services like seamless app-based ride bookings, transparent pricing, door step pickup, cashless payments, and free Wi-Fi. The campaign showcases how Ola Auto is becoming synonymous with using auto rickshaws. Since its launch, we have witnessed remarkable traction for Ola Auto making it one of our fastest growing categories.

Mudit Shekhawat
Senior Director -Marketing, Ola

Creative Agency:  Happy mcgarrybowen
Production House: Handloom Picture  Company
Director:  Ram Subramanian

For the film we played on the unique shape of Moonfils and created a story around it. It’s been a great ride and a fabulous immersion for us all! From croissant tasting and baking to sourcing the perfect looking chef for the film. Here’s hoping the film will have Bauli Moonfils flying off the shelves!

Rohit Malkani
Executive Creative Director, Saatchi & Saatchi

Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi & Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has. This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups.

Raghav Ravichandar
Senior Marketing Manager, Bauli India

Agency:  Saatchi & Saatchi, Mumbai
Executive Creative Director:  Rohit Malkani
Production house:  Prodigious
Director (film):  Samir Tiwari

Compiled by - Simran Sabherwal

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Volume 14 ISSUE25