SHOWCASE OF THE LATEST AD CAMPAIGNS

The idea was to challenge our memories of small town India, and to flip that nostalgia on its head. As Irrfan discovers through the course of the film, small-town India is also now comfortable with the big city ways. So the lassiwala is still the same, but with Mastercard around, now he’s also going to make you pay!

 

Prateek Bhardwaj
National Creative Director McCann Worldgroup

Through #KhulGayiLife, our latest marketing campaign, we aim to reach out to consumers across metros and tier 2 and 3 cities over the next few months. We are confident that this campaign will bring forth the true potential of digital payments, thus establishing debit cards as a safe and secure payment option.
 

Manasi Narasimhan
Vice-President, Marketing and Communications Mastercard
 

AGENCY: MCCANN WORLDGROUP
CREATIVE TEAM:  PRASOON JOSHI, PRATEEK BHARDWAJ, KARTIKEYA DIXIT, SOUMYA NAGABHUSHAN, VAIBHAVA BHATNAGAR, PRIYANKA SABBERWAL, ARIJIT ADHIKARI AND URVASHI DAS
 DIRECTOR:  PUSHPENDRA MISRA
PRODUCTION HOUSE: FLYING SAUCER
ACCOUNT MANAGEMENT: NUTAN SOODA, PRIYANKA WALIA, PRITIKA MEHTA
FILMS DEPT: JEET KALRA

We wanted the current generation to identify with GOIBIBO as their ‘go-to brand’ that ‘sets them up’ for great travel experiences. Situationally, it was a space that could highlight newage thinking effortlessly and make for some engaging, light-hearted moments of banter. Also, it allowed us to portray Deepika in a quirky avatar of a traffic cop.

 

Natwar Singh
Creative Director Publicis Capital
 

Goibibo has seen a huge traction on its platform and we feel that Deepika’s presence will further help us build a huge amount of trust and reliability amongst customers with regards to hotel research, planning and booking on our platform, and thereby aid in increasing our market share in the online hotel booking segment.

 

Rajesh Magow
Co-Founder & CEO-India MakeMyTrip
 

CREATIVE AGENCY: PUBLICIS COMMUNICATION
CREATIVE DIRECTOR:  NATWAR SINGH
PRODUCTION HOUSE: FILMS ELEMENTS
DIRECTOR (FILM): SHAKUN BATRA
PRODUCER: SANDEEP PATIL

We saw the ‘Papa Ki Pappi’ as a beautiful expression of the daughter’s reciprocation towards her everprotective father’s care and love. Through the idea of reverse parenting we wanted to show that parents expect only love and need nothing more from their children. I am confident that consumers will find this film endearing and relatable.

 

Amod Dani
Executive Creative Director Leo Burnett Orchard
 

As parents grow older, children start getting anxious for their parents’ health and well-being and the love and care that parents provide for their children somewhere turns into children’s worries towards their aging parents. With this insight, SBI Life has unveiled #PapaKiPappi, a new campaign that lets children love their parents, minus the anxiety.

 

Ravindra Sharma
SVP & Chief of Brand & Corporate Communication SBI Life Insurance
 

CREATIVE TEAM: AMOL MESTRY, BHAKTI VICHARE
PRODUCTION HOUSE: CAB FILMS
PRODUCER:  MANMIT SANDHU
ASSOCIATE PRODUCER: VINAY KANOJIA
DIRECTOR: MANOJ PILLAI
ACCOUNT MANAGEMENT: KANAV SHARMA, ALISHA NAREKULI
PLANNING: GAURAV JOSHI
SINGER: VIVEK HARIHARAN

All fashion brands advertise for their winter collection and some players have large winter sales that are already extremely popular. Our task was to not only bring Brand Factory into the consideration set, but lead them to the stores. We created a campaign that truly cut ice with our audience, generated a whole lot of conversations, and better – led to an increase in footfalls!

 

Ashish Rana
Business Head IdeateLabs
 

Although we are known for great range of apparel at smart prices, we are not known for the winter collection category. Winter was a great opportunity to tell our customers just this through the campaign. And, what better than to have a category at its peak time on great discount! Results: a phenomenal success.

 

Roch D’Souza
Marketing Head Brand Factory
 

CREATIVE DIRECTOR: PORUS JOSE
THOUGHT LEADER:  RAHUL ATRISHI
ACCOUNT PLANNING:  TUSHAR HANDA
COPY:  TEJESHWAR NAIDU
CREATIVE:  PRAVIN VAVHAL
CLIENT SERVICING TEAM:  AARTI RANA & ZEESHAN THAKUR
 

COMPILED BY - BERYL MENEZES

 Mail your latest creatives to beryl.menezes@exchange4media.com

 

Volume 14 ISSUE35