A few outspoken experts in the domain offer five challenging but doable solutions to help improve our prospects at Cannes this year.
The coming decade is being seen as India’s digital decade, though ad spends are still very low on digital. But, have marketers and agencies understood the full potential of the digital platform?
In the ongoing tussle between broadcasters and the Telecom Regulatory Authority of India (TRAI) over duration of advertisements per hour on television, what do television channels stand to lose? We find out what will happen if TRAI’s ad cap rule gets implemented soon
Uday K Varma, Secretary, Ministry for Information & Broadcasting, has been the quiet enabler of the shift from analogue to digital era in television.
Is Print advertising facing up to the challenges thrown up by other media - the combined onslaught of TV, OOH, Radio, Digital and Social?
Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide, says creativity is the core asset of a business and understanding a client’s brand purpose has been key to unlocking the growth potential in markets all over the world.
Here’s the razzle-dazzle of the Grand Prix and Gold-winning entries at the Creative Abby Awards of Goafest 2013.
IPL 6 has a new title sponsor, a rebranded team and loads of activations waiting to burst on the brand-scape this season
Dominic Proctor, President of GroupM Global, banks on leadership, scale and growth in India, expects market developments to be led from this region in the near future.
The FICCI-KPMG Media & Entertainment 2013 forecasts that the Media & Entertainment sector will double in size in the next five years; We list out 10 trends that would determine the roadmap for the M&E industry in India.