SPOTLIGHT

Mobility and versatility, keywords of tomorrow’s digital media

Mon, 05/20/2013 - 12:38,

The world used to be more relaxed until the satellites turned it into a global village and improved means of transportation made everyday commuting easier and less time-consuming.

Empower the reporter to safeguard press freedom in India

Mon, 05/13/2013 - 16:12,

Senior scholars, editors and media institute owners analysed why quality journalism is in jeopardy in India at discussions held by UNESCO to commemorate World Press Freedom Day

Creative juices to flow on Portfolio Night

Mon, 05/13/2013 - 16:11,

Young, enthusiastic copy-writers and art directors get an opportunity to meet and share their portfolios with some of the most senior and experienced creative people from Indian advertising as part of Portfolio Night. Leo Burnett gets ready to host the event in Delhi for the very first time on May 22; JWT is Mumbai host

Social media can be both - a killer's knife or a surgeon's scalpel

Mon, 05/06/2013 - 14:15,

The power of social media is amazing and recent events have shown the negative power of a false message on Twitter which led to a sudden and temporary fall in stock prices at the New York Stock Exchange, while the positive outreach of a message on Facebook helped track down the bombers of the Boston Marathon.

Digital threat can actually be harbinger of greener pastures

Sun, 04/28/2013 - 11:42,

Tomorrow’s newspaper may not look like something that is flung to our front doors or onto our balconies or something that our dog brings to us from our porch; rather, it could look more like the world famous American web newspaper, the Huffington Post.

Marketing is product first, marketing second

Sun, 04/21/2013 - 15:43,

Breakthrough products are fewer than breakthrough advertising ideas. The challenge for many marketers, therefore, is how to communicate the product, its benefits and its relevance to the target consumer better and more memorably.

Quality blogs can be really powerful

Sun, 04/21/2013 - 15:41,

In today’s busy world, attention spans are getting shorter and shorter, and many people don’t have time to read a full news story in a newspaper. They just go on the Internet and skim the headlines, which can often be misleading.

Once upon a time...

Sun, 04/14/2013 - 14:39,

Life around ‘luxe’ watch brands can be exciting indeed, as Mitrajit Bhattacharya, President and Publisher of the Chitralekha Group, describes in 11 stories in his forthcoming book ‘Life Money Can’t Buy’.

‘Don’t create media hype; you’ll have to justify it too’

Sun, 04/14/2013 - 14:38,

If anyone wants to learn how to first create media hype about an issue, and then go on a frenzy to justify that, please consider the Indian television media.

Should we do away with awards?

Tue, 04/09/2013 - 11:45,

A big debate was kicked off on the day of the Advertising Conclave at Goafest 2013 when speaker R S Sodhi, MD of Amul India, said creative awards should be done away with altogether as admen make ads and judge them themselves.