CMO INTERVIEW

Up and running

Mon, 05/13/2013 - 17:28,

Innovation has been Puma’s game plan since its entry into India and today, it is on its way to becoming the second largest sports company in the country. Rajiv Mehta, MD, Puma India tells us how combining sports and lifestyle is helping the company run ahead at full steam

Riding on potato power

Mon, 05/06/2013 - 14:36,

India has witnessed an explosion in the frozen food segment in India over the last decade. Gunjan Pandey, General Manager-Marketing, McCain Foods India, tells us why the humble potato – to be precise, French fries - has the Canadian MNC betting big on growth in India

Of a jingle & jingalala

Sun, 04/28/2013 - 11:52,

Customer focus, value-added services and new technology together make up Tata Sky’s mantra, says Vikram Mehra, CMO, Tata Sky. He also explains why the company is not just a DTH platform, but an entertainment provider and how it attracts new customers, even those who don’t have time to watch TV.

Lovin’ the Indian taste

Sun, 04/21/2013 - 15:45,

Rameet Arora, Senior Director, Marketing & Menu Management, Hardcastle Restaurants Pvt Ltd, tells us what makes McDonald’s Indian and yet global and how its focus remains on affordable pricing and convenience.

Re-capturing India

Sun, 04/14/2013 - 14:41,

Sanjay Gopalakrishnan, AVP-Marketing, Fiat Chrysler India, tells us how the company is now looking to connect with the consumer and ensure the complete Italian experience.

All that glitters is gold

Sun, 03/31/2013 - 17:53,

TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, talks about roping in Amitabh Bachchan and Aishwarya Rai Bachchan as brand ambassadors, and the company’s USP of less profit and more turnover.

Staying ‘fresh and juicy’

Sun, 03/24/2013 - 18:00,

Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro has aggressive growth targets and is steering the company’s growth to a food & beverage major.

With fitness as the goal

Mon, 03/18/2013 - 13:17,

Steve McPherson, Brand Director, Reebok Asia Pacific GTM Hub & Reebok India talks about the brand’s positioning as a promoter of fitness, and also the impending launch of the fully integrated marketing campaign –Live With Fire.

Nurturing Nivea

Mon, 03/11/2013 - 11:23,

Sunil Gadgil, Director, Marketing, Nivea India, explains how innovation is the need of the hour to take on the big spenders in the fast growing skin care category. According to him, ensuring bang for the buck is Brand Nivea’s way of getting around a tight marketing budget.

The relationship approach

Mon, 03/04/2013 - 00:19,

Sanjeeb Chaudhuri, Regional Head of Consumer Banking, South Asia & Group Head of Marketing at SCB talks about the bank’s first pan India TVC and why India is a key market for the bank globally.