AD VIEW

Outdoor: ANAR Foundation – Only for children

Mon, 05/13/2013 - 16:03,

Fundacion ANAR created a bus-stop advertisement using lenticular printing. The company made the ad so that an altered version of it could be visible from a child’s height – showing a helpline number

TVC: Lacoste - Celebrating 80 years

Mon, 05/06/2013 - 14:03,

The apparel and merchandise giant’s in-store film celebrates its 80th anniversary through stop motion and animation and traces the journey of its flagship product – the branded Polo T-shirt from its original style in 1933 right up to the 2000s.

TVC: Dainik Bhaskar – Zidd Karo

Sun, 04/28/2013 - 11:39,

The Madhya Pradesh-based Hindi newspaper’s new spot has several Indians in various attires saying ‘na’ to form the familiar tune of Saare jahaan se accha. ‘Zidd karo, buraiyon ko na kaho. Naya jahan banao,’ the copy appears, before the newspaper’s masthead.

TVC: Dove – Real Beauty Sketches

Sun, 04/21/2013 - 15:36,

Dove’s new campaign on ‘real beauty’ has an FBI-trained forensics artist sketching women based on a description from the subject concerned and a third party. The results were astounding to say the least with the film focusing on about being comfortable in one’s own skin.

TVC: MP Tourism – Malang hai

Sun, 04/14/2013 - 14:31,

This 90-second film is a seasonal tribute to the tourist attractions of Madhya Pradesh. Showing guests and locals being sprayed with Holi’s powders and coloured water.

TVC: Various

Sun, 03/31/2013 - 17:22,

In the latest spot of Sony Max’s ‘Sirf Dekhneka Nahi’ campaign, hosts of its IPL show Extraaa Innings are shown in studio settings and virtual backgrounds, dancing to the its theme song.

TVC: Gone Mad Choco Sticks – Murali

Sun, 03/24/2013 - 17:47,

Garuda Food visited children across Bangalore and asked them to doodle whatever made them happy. The agency used these inputs to design the packaging and also made them part of print and inshop communication for Garuda’s first ever campaign for its chocolate stick brand ‘Gone Mad’.

Ambient: Frozen Cinema, FiftyFifty

Mon, 03/18/2013 - 12:35,

To tell German cinema-goers how the homeless of their cities feel in the winter, the charity FiftyFifty undertook this campaign at a movie theatre.

TVCs: Magic of Frooti & Slice Taste Challenge

Mon, 03/11/2013 - 11:13,

Parle Agro’s Frooti has unveiled its biggest brand ambassador yet, actor Shah Rukh Khan, in a spot launched just before rival Slice introduced its new Katrina Kaif commercial.

TVC: Nat Geo – Nazis

Mon, 03/04/2013 - 00:08,

We look at Nat Geo’s TVC by JWT. Shot mostly in black-and-white, the film shows the reactions of the team in a Nazi military camp after receiving a message about a planned attack on the Soviets. The spot then cuts to two young girls watching this on their telly, with the copy: ‘Watch TV in your own language’, followed by the Nat Geo logo