There was national outrage in the media at the “gruesome murder” of Sarabjit Singh. Earlier, the media readily reported his trial, etc., but did not turn the spotlight on the weakness of the Indian authorities as governments of all political hues came and went in the last two decades. The media was muted in its response.
While the GECs, sports and news channels have hogged all the limelight, it’s the regional channels talking about spirituality 24x7 that has seen an increase in these channels despite inflation and slowdown. No surprise as after all, in bad times its god and now god-men who Indians turn to.
Niche journalism, as it has come to be known, is all about provisioning journalistically structured pieces or informative content catering to a specific group of people who want information on a specific subject.
It was sometime post the Kargil War. The Indian Army was busy with a mop-up operation. I happened to meet this journalist who had just returned from Jammu & Kashmir. He had this interesting tale to narrate.
Data is now called the new oil as data moves everything in today’s highly connected world. Tracking data can also pinpoint the behaviour of consumers. In this scenario, the question to be asked is, with data doing so much, do we need CMOs and business professionals in the age of big data?
What Steve Jobs said about experiences and design is so true about our media industry! Today, media companies are creating events or rather curating events as an extension of their editorial platforms.
There’s fear that the deluge of new technology has claimed another victim – the iconic Reader’s Digest. Earlier in December, it was the print edition of Newsweek.
The Information & Broadcasting Ministry plans a review of the Press and Registration of Books (PRB) Act to make ‘paid news’ in the media a punitive offence, which is likely to attract monetary fine or, in serious cases, even cancellation of the publication’s registration.
The media just can’t decide whether to love or hate Narendra Modi, some of them in fact wish to project him as candidate for Prime Minister in the 2014 General Election.
By focussing on prevention of sexual crimes rather than prescribing punishments, the Verma Committee has only given more to the media to continue the debate. Now, the question is, will the media continue to be at the forefront in doing so?
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