BACKBEAT

PR bindaas bol
Mon, 08/18/2014 - 10:43,

In my two decades in public relations, the industry has grown from a niche, little understood discipline to being an integral part of any organization

Feet on the street!
Mon, 08/11/2014 - 10:11,

Until I turned eight, I had eaten exactly three ice-creams in my life. Not because my parents were worried about my dental health but because I was a perennially sick child

A global audience is now a click away!
Mon, 08/04/2014 - 10:53,

Something’s happening to the Indian entertainment business. It’s something that has never happened before

Fetish For Fitness!
Mon, 07/28/2014 - 11:41,

Growing up in the magical city of Kolkata where sport was worshipped and football ruled hearts, I  dreamt of being a soccer player

An experience one ‘CANNES’ not forget
Mon, 07/21/2014 - 11:44,

When we entered the Young Lions Media Competition back in February, little did we know that this would set us on a journey of a lifetime

Weirdoism
Mon, 07/14/2014 - 11:00,

When Roy Abraham of Thought Blurb first stepped into the advertising world, he was told he wasn’t weird enough. Looking back, he analyses what being a weirdo has to do with copywriting

Before We Scrap Orkut...
Mon, 07/07/2014 - 11:56,

After Google announced the closing down of the first social networking site for many of my generation, I had to make the embarrassing walk down memory lane, which turned out much like visiting a teenage crush who later turned out to be a social misfit

The Heady Feeling of Cycling
Mon, 06/30/2014 - 10:47,

Jaymin Shah, Chief Bike Officer, Scott Sports India talks about his first love, cycling, and how it gives him the much needed time for introspection

How Zindagi Took Shape
Mon, 06/23/2014 - 12:02,

It’s amazing what a bored rain-drenched evening can throw up. I was done with watching back to  back movies, finished the 9th season of Grey’s Anatomy, surfed 400 channels 15 times over and it just wouldn’t stop pouring!

Since twitter joined Rajinikanth…
Sun, 06/15/2014 - 19:10,

There’s no doubt about superstar actor and cultural icon Rajinikanth’s dominance on the big screen. Siva Ganeshanandan, Director, Adobe Marketing Cloud, Asia Pacific, decodes some of the superstar’s famous dialogues and interprets them as digital marketing mantras

Pages