BACKBEAT

An experience one ‘CANNES’ not forget
Mon, 07/21/2014 - 11:44,

When we entered the Young Lions Media Competition back in February, little did we know that this would set us on a journey of a lifetime

Weirdoism
Mon, 07/14/2014 - 11:00,

When Roy Abraham of Thought Blurb first stepped into the advertising world, he was told he wasn’t weird enough. Looking back, he analyses what being a weirdo has to do with copywriting

Before We Scrap Orkut...
Mon, 07/07/2014 - 11:56,

After Google announced the closing down of the first social networking site for many of my generation, I had to make the embarrassing walk down memory lane, which turned out much like visiting a teenage crush who later turned out to be a social misfit

The Heady Feeling of Cycling
Mon, 06/30/2014 - 10:47,

Jaymin Shah, Chief Bike Officer, Scott Sports India talks about his first love, cycling, and how it gives him the much needed time for introspection

How Zindagi Took Shape
Mon, 06/23/2014 - 12:02,

It’s amazing what a bored rain-drenched evening can throw up. I was done with watching back to  back movies, finished the 9th season of Grey’s Anatomy, surfed 400 channels 15 times over and it just wouldn’t stop pouring!

Since twitter joined Rajinikanth…
Sun, 06/15/2014 - 19:10,

There’s no doubt about superstar actor and cultural icon Rajinikanth’s dominance on the big screen. Siva Ganeshanandan, Director, Adobe Marketing Cloud, Asia Pacific, decodes some of the superstar’s famous dialogues and interprets them as digital marketing mantras

From blending in, to standing out (Serving India for life)
Sun, 06/08/2014 - 20:18,

Learning is not limited to the classroom. Jaideep Singh Sr. Vice President & Business Head, INS, Viacom18 Pvt. Ltd lists the several life lessons and skills he learned from his time in the armed forces

The best learning is through travel
Tue, 06/03/2014 - 11:19,

Devkumar Vaidya, Director, Baron Luxury and Lifestyles Pvt. Ltd, tells us why travel gives him an ‘adrenaline-like rush’ and how it has helped him understand the world better and realize how much more there is in the world to be seen

All for a ‘Cracking’ Cause…
Mon, 05/26/2014 - 11:07,

What does the body language of leading admen say when they are listening to a creative pitch? That was the thought behind the ‘Tell' spoof videos  shown at Portfolio Night 12, and the man behind the popular videos, Lowe’s Piyush Gupta, tells us about putting them together

Through the kaleidoscope of design…
Mon, 05/19/2014 - 11:00,

Suresh Eriyat of Eeksaurus looks at how simple innovative design techniques effectively send across a subconscious message to the consumer and stresses the importance of design in creating an impact

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