BACKBEAT

WHEN FANS FUEL YOUR CAMPAIGN
Mon, 09/26/2016 - 14:09,

Sangeetha Aiyer, VP and Head-Marketing, A+E Networks|TV18 talks about how using influencers like Chetan Bhagat and Chef Vicky Ratnani as a part of their campaign to launch FYI TV18 worked wonders by building a unique connect with fans

MOTHER OF MINE
Mon, 09/19/2016 - 13:10,

In this week’s Backbeat, Charulata Ravi Kumar, CEO, Razorfish, talks about her experience of meeting Mother Teresa in 1986 and how it impacted her.

CELEBRATING 150 YEARS OF JACK DANIEL
Fri, 09/16/2016 - 12:36,

Vineet Agrawal, Head of Marketing, India Subcontinent and Maldives, Brown-Forman Worldwide talks about Jack Daniel, one of the most popular whiskey brands in the world celebrating 150 years of its existence

IT’S TIME TO RUN
Tue, 09/06/2016 - 12:35,

Sapna Desai, Head, Marketing & Communications, Cigna TTK Health Insurance talks about her passion for running and how it has taught her different life lessons

THE NEED IS TO CHANGE & GROW
Mon, 08/29/2016 - 13:55,

In the Backbeat column, Ashish Shah, CEO & Founder, Vertoz Media talks about the need to keep evolving and changing constantly as it is difficult to predict the future of the online advertising industry

PROVIDING A PLATFORM FOR INDIE FILMS
Mon, 08/22/2016 - 15:58,

In this week’s Backbeat column, Ravi Bhushan, Chief Operating Officer, Spuul, talks about all that draws him to independent cinema and why there is a need to provide exposure to this breed

REDISCOVERY THROUGH RUNNING
Tue, 08/16/2016 - 13:43,

In this week’s Backbeat, Karthik Raman, CMO, IDBI Federal Life Insurance talks about the transformation in his life once running became a passion for him from merely being a necessity to improve his health.

OLYMPICS: THE PERFECT MATCH
Mon, 08/08/2016 - 15:16,

In this week’s Backbeat, Abhishek Gupta, Head, Marketing, Edelweiss Group talks about the company’s association with the Indian contingent at the Rio 2016 Olympics and what made it the ideal partnership

GOING BEYOND CONVENTIONAL STORY-TELLING
Mon, 08/01/2016 - 15:01,

In the Backbeat section, Vidhi Nayar, ‎Marketing Manager, Flock talks about the importance of going beyond traditional story-telling and focusing on tangible messaging to create lasting memories in the minds of consumers.

FASHION FORWARD
Mon, 07/25/2016 - 13:25,

In the Backbeat column, Pranal Modani, Business Head, C9 talks about trends in the fashion industry, the use of cutting-edge technologies and need for the industry to evolve further in today’s consumer-driven economy

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