BACKBEAT

THE ART OF STORY-TELLING, RE-IMAGINED!
Mon, 02/20/2017 - 14:58,

Karan Gupta, CEO, AndBeyond.Media talks about the importance of story-telling and how the art needs to evolve with time to stay relevant.

LET REALITY FUEL YOUR DREAMS…
Mon, 02/13/2017 - 13:14,

Keegan Pinto, Creative Head (West) & NCD - Branded Content, FCB Ulka talks about the importance of dreaming big but also the importance that reality plays in fortifying those dreams because, ‘Dreams are best fuelled by reality.’

OF BRANDS & BOLLYWOOD
Mon, 02/06/2017 - 13:20,

Rahul Puri, MD, Mukta A2 Cinemas talks about brands and large corporates using Bollywood effectively to reach out to a broader target group through brand associations

BIG SCREEN’S BIGGER INFLUENCE
Mon, 01/30/2017 - 13:23,

Siddharth Bhardwaj, Chief Marketing Officer, Head of Enterprise Sales, UFO Moviez talks about how cinema impacts lives in India and how it has grown over the years

OF A WOMAN ENTREPRENEUR IN THE TECH SPACE
Mon, 01/23/2017 - 13:24,

Bhawna Agarwal, CEO, Gadgets 360 talks about how being a woman entrepreneur in the male-dominated tech space is not as tough as it sounds and in fact gives one an unfair advantage

TIME TRAVEL FROM TECH TO CREATIVE
Mon, 01/16/2017 - 13:54,

Venugopal Ganganna, CEO, Langoor talks about leaving behind an 18-year career in building products and technology to enter the creative world in an endeavour of marrying creativity and technology 

LEGO BLOCKS & MEDIA PLANS
Mon, 01/09/2017 - 15:37,

Laya Menon, Principal Partner – Client Leadership, Mindshare talks about the similarities that she could see between Lego blocks to build a car and making plans

YES, MONEY CAN BUY YOU HAPPINESS!
Mon, 01/02/2017 - 13:04,

Vivek Bhargava, CEO, DAN Performance Group writes about the importance of the ‘4x philosophy of upgrading life’, demonstrating that money is not an evil thing as it is perceived by many and can indeed help in buying happiness

IN PURSUIT OF HAPPY(FIT)NESS…
Mon, 12/26/2016 - 12:56,

Jitendra Joshi, Co-Founder and Director, SportzConsult has found out a great way of working out while enjoying the process, with the help of sports. He writes about how playing different sports has helped him become healthier and fitter

TEN THINGS I LEARNT FROM THE FASTEST GROWING START-UPS
Mon, 12/19/2016 - 16:12,

Anoushka Adya, Founder & Partner, Di-Mentions Studio shares some of the key insights she gained from a research on some of the fastest growing start-ups in the country and the world

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