BACKBEAT

FASHION FORWARD
Mon, 07/25/2016 - 13:25,

In the Backbeat column, Pranal Modani, Business Head, C9 talks about trends in the fashion industry, the use of cutting-edge technologies and need for the industry to evolve further in today’s consumer-driven economy

BRINGING A BRITISH BRAND TO INDIA
Tue, 07/19/2016 - 13:55,

In the Backbeat column, Manuj Goyal, Co-Founder, Gemporia India, talks about the challenges of introducing a British jewellery brand to the unstructured Indian jewellery market and disrupting the mindsets of individuals who have always looked at jewellery as luxury.

THE DARKEST HOUR
Mon, 07/11/2016 - 18:37,

Nitin Gupta, EO & MD, Asymmetrique talks about learning through his business, getting over a dark period and what encouraged him to keep going and pull the company out of the trenches 

‘THE CHARISMATIC LEADER’
Mon, 07/11/2016 - 13:35,

Saahil Goel, co-founder and CEO, Kraftly throws light on who makes a good leader and what is the combination of factors that contributes to making a leader charismatic

CULTURE OF HANDLING FAILURES
Mon, 06/27/2016 - 17:06,

In the Backbeat column, SapientNitro‘s Indranil Mukherjee talks about the importance of creating a culture that is tolerant of failure as without that there’s little chance of being able to disrupt things.

HOW BOB THE BUILDER BUILT A SUCCESSFUL START-UP!
Mon, 06/20/2016 - 17:43,

Drawing inspiration from Bob the Builder helped Aseem Khare, Founder & CEO, Taskbob not just build his company but also successfully achieve the motive of spreading smiles, just like Bob

CHANGING THE WAY PEOPLE PAY
Mon, 06/20/2016 - 15:57,

A query from a friend on why you get candies and not balance cash in India led Kumar Abhishek, Founder & CEO, ToneTag and his team to come up with the concept of introducing contactless payments via NFC, IVR calls etc.

WHY DON’T WE DO OUR OWN STUFF?
Mon, 06/06/2016 - 17:06,

In the Backbeat column, Saswata Das, Managing Director, WOW Design, wonders why there are few takers for DIY in India. Despite long queues at the manual check-in counters at airports, travellers are reluctant to use a self check-in kiosk

OF BRANDS & DAYS
Mon, 05/30/2016 - 19:43,

Subrata Pal of the Welspun Group compares his childhood, when the only special days used to be an anniversary, a birthday and festivals, with the present, and the plethora of ‘days’ celebrated. Brands rush to cash in on the consumer engagement, the latest in line being Mother’s Day.

PASSION MAKES THINGS WORK
Mon, 05/23/2016 - 15:07,

In the Backbeat section, Saumitra Prasad, CMO of Kokuyo Camlin, wonders whether he had ever enjoyed his education. He also presents a fundamental insight: “When you enjoy doing something, you do it well”.

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