BACKBEAT

FOR THE LOVE OF ADVERTISING
Wed, 03/15/2017 - 10:55,

Priyanka Chatterjee, Senior VP, Law & Kenneth Saatchi & Saatchi talks point at the various factors that have prevented her from falling out of love with advertising

FROM DREAMS TO REALITY
Mon, 03/06/2017 - 16:21,

Suresh Eriyat, Founder, Studio Eeksaurus Productions Pvt Ltd talks about the importance of following ones dreams and how following his dream helped him found Eeksaurus

FINDING THE PERFECT BALANCE
Mon, 02/27/2017 - 16:25,

In our Backbeat column, Deepika Singh, Director, Corporate Communications, Gionee India, talks about striking a balance between the extremes of too much and too little in life

THE ART OF STORY-TELLING, RE-IMAGINED!
Mon, 02/20/2017 - 14:58,

Karan Gupta, CEO, AndBeyond.Media talks about the importance of story-telling and how the art needs to evolve with time to stay relevant.

LET REALITY FUEL YOUR DREAMS…
Mon, 02/13/2017 - 13:14,

Keegan Pinto, Creative Head (West) & NCD - Branded Content, FCB Ulka talks about the importance of dreaming big but also the importance that reality plays in fortifying those dreams because, ‘Dreams are best fuelled by reality.’

OF BRANDS & BOLLYWOOD
Mon, 02/06/2017 - 13:20,

Rahul Puri, MD, Mukta A2 Cinemas talks about brands and large corporates using Bollywood effectively to reach out to a broader target group through brand associations

BIG SCREEN’S BIGGER INFLUENCE
Mon, 01/30/2017 - 13:23,

Siddharth Bhardwaj, Chief Marketing Officer, Head of Enterprise Sales, UFO Moviez talks about how cinema impacts lives in India and how it has grown over the years

OF A WOMAN ENTREPRENEUR IN THE TECH SPACE
Mon, 01/23/2017 - 13:24,

Bhawna Agarwal, CEO, Gadgets 360 talks about how being a woman entrepreneur in the male-dominated tech space is not as tough as it sounds and in fact gives one an unfair advantage

TIME TRAVEL FROM TECH TO CREATIVE
Mon, 01/16/2017 - 13:54,

Venugopal Ganganna, CEO, Langoor talks about leaving behind an 18-year career in building products and technology to enter the creative world in an endeavour of marrying creativity and technology 

LEGO BLOCKS & MEDIA PLANS
Mon, 01/09/2017 - 15:37,

Laya Menon, Principal Partner – Client Leadership, Mindshare talks about the similarities that she could see between Lego blocks to build a car and making plans

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