Pau Abello Pellicer, Managing Director, Roca Bathroom Products talks about his foray into mountain biking and the positive effect it had on his life that eventually led him to the path of self-discovery
Rajesh Patwardhan, Chief Marketing Officer, LIC Mutual Funds talks about the resistance that any kind of change to an existing system faces. He also throws light on the importance of breaking out of one’s comfort zone to excel in life.
Arvind Iyengar, CEO, Sportz Interactive talks about India is at the point where the advent of new sports leagues like The Indian Super League and the Pro Kabaddi League are both driving consumer interests and seeing big investments from corporate houses
Sangeetha Aiyer, VP and Head-Marketing, A+E Networks|TV18 talks about how using influencers like Chetan Bhagat and Chef Vicky Ratnani as a part of their campaign to launch FYI TV18 worked wonders by building a unique connect with fans
Vineet Agrawal, Head of Marketing, India Subcontinent and Maldives, Brown-Forman Worldwide talks about Jack Daniel, one of the most popular whiskey brands in the world celebrating 150 years of its existence
In the Backbeat column, Ashish Shah, CEO & Founder, Vertoz Media talks about the need to keep evolving and changing constantly as it is difficult to predict the future of the online advertising industry