BACKBEAT

A JOURNEY TO FIND MYSELF IN THE MOUNTAINS

Pau Abello Pellicer, Managing Director, Roca Bathroom Products talks about his foray into mountain biking and the positive effect it had on his life that eventually led him to the path of self-discovery

BREAK OUT OF YOUR COMFORT ZONE

Rajesh Patwardhan, Chief Marketing Officer, LIC Mutual Funds talks about the resistance that any kind of change to an existing system faces. He also throws light on the importance of breaking out of one’s comfort zone to excel in life.

OF VIDEO GAMES & ADVERTISING

Nikhil Shahane, Vice President, Mobility & International Business, Indigo Consulting talks about his love for video games and the different lessons that marketers and advertisers can learn from them

BE THE MONK (WHO MAY OR MAY NOT SELL HIS FERRARI)

Hitesh Gossain, founder & CEO of Onspon.com talks about his humbling experiences during his journey as an entrepreneur which changed his perspective of looking at things drastically.

ON THE ROAD TO BECOMING A MULTI-SPORT NATION

Arvind Iyengar, CEO, Sportz Interactive talks about India is at the point where the advent of new sports leagues like The Indian Super League and the Pro Kabaddi League are both driving consumer interests and seeing big investments from corporate houses

WHEN FANS FUEL YOUR CAMPAIGN

Sangeetha Aiyer, VP and Head-Marketing, A+E Networks|TV18 talks about how using influencers like Chetan Bhagat and Chef Vicky Ratnani as a part of their campaign to launch FYI TV18 worked wonders by building a unique connect with fans

MOTHER OF MINE

In this week’s Backbeat, Charulata Ravi Kumar, CEO, Razorfish, talks about her experience of meeting Mother Teresa in 1986 and how it impacted her.

CELEBRATING 150 YEARS OF JACK DANIEL

Vineet Agrawal, Head of Marketing, India Subcontinent and Maldives, Brown-Forman Worldwide talks about Jack Daniel, one of the most popular whiskey brands in the world celebrating 150 years of its existence

IT’S TIME TO RUN

Sapna Desai, Head, Marketing & Communications, Cigna TTK Health Insurance talks about her passion for running and how it has taught her different life lessons

THE NEED IS TO CHANGE & GROW

In the Backbeat column, Ashish Shah, CEO & Founder, Vertoz Media talks about the need to keep evolving and changing constantly as it is difficult to predict the future of the online advertising industry

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