BACKBEAT

TACKLING DISTRACTIONS
Mon, 11/21/2016 - 12:48,

Avlesh Singh, CEO and Co-founder, WebEngage talked about all the distractions that came his way last year and his efforts at skilfully tackling them.

RULES OF DISRUPTIVE MARKETING
Mon, 11/14/2016 - 12:50,

Anjana Reddy, CEO, Universal Sportsbiz Pvt. Ltd talks about the need for brands to engage in disruptive marketing to cut through the clutter and make a statement

CAUGHT BETWEEN THE VIRTUAL AND THE REAL WORLD
Tue, 11/08/2016 - 10:44,

Shankar Ghosh, Head, Strategy & Planning, Weber Shandwick talks about how the virtual world is becoming a part of our real lives and how the two can no longer be looked at as different entities.

A JOURNEY TO FIND MYSELF IN THE MOUNTAINS
Wed, 11/02/2016 - 12:55,

Pau Abello Pellicer, Managing Director, Roca Bathroom Products talks about his foray into mountain biking and the positive effect it had on his life that eventually led him to the path of self-discovery

BREAK OUT OF YOUR COMFORT ZONE
Mon, 10/24/2016 - 13:11,

Rajesh Patwardhan, Chief Marketing Officer, LIC Mutual Funds talks about the resistance that any kind of change to an existing system faces. He also throws light on the importance of breaking out of one’s comfort zone to excel in life.

OF VIDEO GAMES & ADVERTISING
Mon, 10/17/2016 - 12:51,

Nikhil Shahane, Vice President, Mobility & International Business, Indigo Consulting talks about his love for video games and the different lessons that marketers and advertisers can learn from them

BE THE MONK (WHO MAY OR MAY NOT SELL HIS FERRARI)
Mon, 10/10/2016 - 15:27,

Hitesh Gossain, founder & CEO of Onspon.com talks about his humbling experiences during his journey as an entrepreneur which changed his perspective of looking at things drastically.

ON THE ROAD TO BECOMING A MULTI-SPORT NATION
Mon, 10/03/2016 - 14:10,

Arvind Iyengar, CEO, Sportz Interactive talks about India is at the point where the advent of new sports leagues like The Indian Super League and the Pro Kabaddi League are both driving consumer interests and seeing big investments from corporate houses

WHEN FANS FUEL YOUR CAMPAIGN
Mon, 09/26/2016 - 14:09,

Sangeetha Aiyer, VP and Head-Marketing, A+E Networks|TV18 talks about how using influencers like Chetan Bhagat and Chef Vicky Ratnani as a part of their campaign to launch FYI TV18 worked wonders by building a unique connect with fans

MOTHER OF MINE
Mon, 09/19/2016 - 13:10,

In this week’s Backbeat, Charulata Ravi Kumar, CEO, Razorfish, talks about her experience of meeting Mother Teresa in 1986 and how it impacted her.

Pages