BACKBEAT

BREAK OUT OF YOUR COMFORT ZONE
Mon, 10/24/2016 - 13:11,

Rajesh Patwardhan, Chief Marketing Officer, LIC Mutual Funds talks about the resistance that any kind of change to an existing system faces. He also throws light on the importance of breaking out of one’s comfort zone to excel in life.

OF VIDEO GAMES & ADVERTISING
Mon, 10/17/2016 - 12:51,

Nikhil Shahane, Vice President, Mobility & International Business, Indigo Consulting talks about his love for video games and the different lessons that marketers and advertisers can learn from them

BE THE MONK (WHO MAY OR MAY NOT SELL HIS FERRARI)
Mon, 10/10/2016 - 15:27,

Hitesh Gossain, founder & CEO of Onspon.com talks about his humbling experiences during his journey as an entrepreneur which changed his perspective of looking at things drastically.

ON THE ROAD TO BECOMING A MULTI-SPORT NATION
Mon, 10/03/2016 - 14:10,

Arvind Iyengar, CEO, Sportz Interactive talks about India is at the point where the advent of new sports leagues like The Indian Super League and the Pro Kabaddi League are both driving consumer interests and seeing big investments from corporate houses

WHEN FANS FUEL YOUR CAMPAIGN
Mon, 09/26/2016 - 14:09,

Sangeetha Aiyer, VP and Head-Marketing, A+E Networks|TV18 talks about how using influencers like Chetan Bhagat and Chef Vicky Ratnani as a part of their campaign to launch FYI TV18 worked wonders by building a unique connect with fans

MOTHER OF MINE
Mon, 09/19/2016 - 13:10,

In this week’s Backbeat, Charulata Ravi Kumar, CEO, Razorfish, talks about her experience of meeting Mother Teresa in 1986 and how it impacted her.

CELEBRATING 150 YEARS OF JACK DANIEL
Fri, 09/16/2016 - 12:36,

Vineet Agrawal, Head of Marketing, India Subcontinent and Maldives, Brown-Forman Worldwide talks about Jack Daniel, one of the most popular whiskey brands in the world celebrating 150 years of its existence

IT’S TIME TO RUN
Tue, 09/06/2016 - 12:35,

Sapna Desai, Head, Marketing & Communications, Cigna TTK Health Insurance talks about her passion for running and how it has taught her different life lessons

THE NEED IS TO CHANGE & GROW
Mon, 08/29/2016 - 13:55,

In the Backbeat column, Ashish Shah, CEO & Founder, Vertoz Media talks about the need to keep evolving and changing constantly as it is difficult to predict the future of the online advertising industry

PROVIDING A PLATFORM FOR INDIE FILMS
Mon, 08/22/2016 - 15:58,

In this week’s Backbeat column, Ravi Bhushan, Chief Operating Officer, Spuul, talks about all that draws him to independent cinema and why there is a need to provide exposure to this breed

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