BACKBEAT

Bowling out Mcgrath, a large falling razor & a painfully close shave
Mon, 09/05/2011 - 00:00,

Through my decades of marketing, a handful of incidents have managed to remain in my memory for various reasons. I’d like to mention three particular ones here.

Why ads are only of 30 seconds duration
Mon, 08/29/2011 - 00:00,

It took me over 15 years in advertising to figure this one out. It’s the best kept secret in our business. Why all TV commercials are just 30 seconds . (Unless your agency’s name starts with O or L, of course. That’s a numerology thing.)

Story of a team that won and won and won…
Mon, 08/22/2011 - 00:00,

The incident I am about to relate has had a very strongimpact on my life and career. It goes back to 2006, when I was with another organisation. 

Sold without a strategy
Mon, 08/15/2011 - 00:00,

The Audi made inroads into India much earlier than anyone would guess –way back in 1985, when Ravi Shastri won an Audi for his performance in the Cricket World Championship in Australia.

How the clever paanwallah sold cricket scores
Mon, 08/08/2011 - 00:00,

Our company ZipDial is fundamentally about recording customer experience and providing various services – all on the basis of missed calls. Customers from any part of the country can give a missed call to our toll-free number to report their experience.

Picture imperfect
Mon, 08/01/2011 - 00:00,

Since the time imagesbazaar.com started, I had very clear ideas on what the market was about and what I wanted from the company in terms of deliverables. I had plans and I knew what the public wanted. But boy, was I in for a revelation!

An agency timeline
Mon, 07/25/2011 - 00:00,

I swear to Peter Drucker, I am going to fire that writer. It’s 8:30 am and he still isn’t at work!

The great digital divide
Mon, 07/18/2011 - 00:00,

I might end up ruffling a few feathers by writing this piece. However, it is fairly evident from the way the digital medium is shaping up that there are very few who actually get it and there are a lot of people who claim to do so

Castration for rapists: Are we even thinking?
Mon, 07/11/2011 - 00:00,

Watching NDTV late one night, I thought it was a comedy show until I got a big shock. It was actually a serious debate conducted by Vikram Chandra on The Big Fight – ‘Should castration be a penalty for rape convicts?’!

Seriously seeking creative insights
Mon, 07/04/2011 - 00:00,

A recent piece in an international magazine said, “There is a sinking feeling while watching the events unfold in Greece that the West is as faded as an old prom queen.”

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