BACKBEAT

Virus alert
Mon, 11/07/2011 - 00:00,

There’s a whole new virus in town, which is threatening to reach epidemic proportions. It’s struck the food business (McAloo Tikki/ Masala Maggi), the tech business (Nokia/Made for India) and even the luxury business (Cavalli/Nehru Jacket).

A decade of blah
Mon, 10/31/2011 - 00:00,

A decade ago, when I started speaking on radio, I had absolutely no clue as to what I was getting into. In the whirlwind since then, I wonder what I have said – did it really matter to listeners?

Some design mantras
Mon, 10/24/2011 - 00:00,

Well-designed advertisements cut through the clutter. If your advertisement goes unnoticed, everything else is academic, said Bill Bernbach.

Photography - a perpetual wip
Mon, 10/17/2011 - 00:00,

For someone who bought a DSLR only because it looked cool, I think I have come a long way. From just dabbling with it as a hobby, I have grown to love photography. 

My father, my mentor
Mon, 10/10/2011 - 00:00,

Even today, if I know that I am about to do something wrong, I think about what it could lead to, and inevitably come back to do the right thing.

The Team that wasn’t
Mon, 10/03/2011 - 00:00,

This happened in 2006, when we had just started Affle. I was the only member of the founding team based out of India, the rest were in Singapore.

Why social media is like high school sex
Sat, 09/24/2011 - 00:00,

Simon Clift of Unilever famously said, “Digital marketing is like high school sex. Everybody’s talking about it. Few people are doing it, and those that are doing it, aren’t doing it very well!”

When three generations shared a stage…
Mon, 09/19/2011 - 00:00,

The most exciting time of my life was my performance in Spain in July this year. It was the first concert for my album Traveller. As my son was born just four months before the concert, it was like a double birth for me.

How i almost became an entrepreneur
Mon, 09/12/2011 - 00:00,

When I decided to step down as CEO of the RK Swamy Media Group, the option before me was to become an entrepreneur. I had a business plan with someone who felt he had seen a “spark in my eyes” and was willing to put money into the venture.

Bowling out Mcgrath, a large falling razor & a painfully close shave
Mon, 09/05/2011 - 00:00,

Through my decades of marketing, a handful of incidents have managed to remain in my memory for various reasons. I’d like to mention three particular ones here.

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