BACKBEAT

I’m still learning...
Mon, 11/28/2011 - 00:00,

When you think of a Programming Head for a radio station, do not imagine the role is restricted to living and creating content for shows and keeping the team afloat.

Of NYC and Mumbai
Mon, 11/21/2011 - 00:00,

The reason I decided to sit down today and write about Mumbai and New York City is a selfish one- I have been living in India for the last nine years, but still cannot fathom how ridiculously similar Mumbai is to New York. So here goes...

Women redefine prime time
Mon, 11/14/2011 - 00:00,

Much before launching the History channel, one of our first thoughts was to do a lot of local programming because of network capability and availability of talent.

Virus alert
Mon, 11/07/2011 - 00:00,

There’s a whole new virus in town, which is threatening to reach epidemic proportions. It’s struck the food business (McAloo Tikki/ Masala Maggi), the tech business (Nokia/Made for India) and even the luxury business (Cavalli/Nehru Jacket).

A decade of blah
Mon, 10/31/2011 - 00:00,

A decade ago, when I started speaking on radio, I had absolutely no clue as to what I was getting into. In the whirlwind since then, I wonder what I have said – did it really matter to listeners?

Some design mantras
Mon, 10/24/2011 - 00:00,

Well-designed advertisements cut through the clutter. If your advertisement goes unnoticed, everything else is academic, said Bill Bernbach.

Photography - a perpetual wip
Mon, 10/17/2011 - 00:00,

For someone who bought a DSLR only because it looked cool, I think I have come a long way. From just dabbling with it as a hobby, I have grown to love photography. 

My father, my mentor
Mon, 10/10/2011 - 00:00,

Even today, if I know that I am about to do something wrong, I think about what it could lead to, and inevitably come back to do the right thing.

The Team that wasn’t
Mon, 10/03/2011 - 00:00,

This happened in 2006, when we had just started Affle. I was the only member of the founding team based out of India, the rest were in Singapore.

Why social media is like high school sex
Sat, 09/24/2011 - 00:00,

Simon Clift of Unilever famously said, “Digital marketing is like high school sex. Everybody’s talking about it. Few people are doing it, and those that are doing it, aren’t doing it very well!”

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