BACKBEAT

The Team that wasn’t
Mon, 10/03/2011 - 00:00,

This happened in 2006, when we had just started Affle. I was the only member of the founding team based out of India, the rest were in Singapore.

Why social media is like high school sex
Sat, 09/24/2011 - 00:00,

Simon Clift of Unilever famously said, “Digital marketing is like high school sex. Everybody’s talking about it. Few people are doing it, and those that are doing it, aren’t doing it very well!”

When three generations shared a stage…
Mon, 09/19/2011 - 00:00,

The most exciting time of my life was my performance in Spain in July this year. It was the first concert for my album Traveller. As my son was born just four months before the concert, it was like a double birth for me.

How i almost became an entrepreneur
Mon, 09/12/2011 - 00:00,

When I decided to step down as CEO of the RK Swamy Media Group, the option before me was to become an entrepreneur. I had a business plan with someone who felt he had seen a “spark in my eyes” and was willing to put money into the venture.

Bowling out Mcgrath, a large falling razor & a painfully close shave
Mon, 09/05/2011 - 00:00,

Through my decades of marketing, a handful of incidents have managed to remain in my memory for various reasons. I’d like to mention three particular ones here.

Why ads are only of 30 seconds duration
Mon, 08/29/2011 - 00:00,

It took me over 15 years in advertising to figure this one out. It’s the best kept secret in our business. Why all TV commercials are just 30 seconds . (Unless your agency’s name starts with O or L, of course. That’s a numerology thing.)

Story of a team that won and won and won…
Mon, 08/22/2011 - 00:00,

The incident I am about to relate has had a very strongimpact on my life and career. It goes back to 2006, when I was with another organisation. 

Sold without a strategy
Mon, 08/15/2011 - 00:00,

The Audi made inroads into India much earlier than anyone would guess –way back in 1985, when Ravi Shastri won an Audi for his performance in the Cricket World Championship in Australia.

How the clever paanwallah sold cricket scores
Mon, 08/08/2011 - 00:00,

Our company ZipDial is fundamentally about recording customer experience and providing various services – all on the basis of missed calls. Customers from any part of the country can give a missed call to our toll-free number to report their experience.

Picture imperfect
Mon, 08/01/2011 - 00:00,

Since the time imagesbazaar.com started, I had very clear ideas on what the market was about and what I wanted from the company in terms of deliverables. I had plans and I knew what the public wanted. But boy, was I in for a revelation!

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