Drawing inspiration from Bob the Builder helped Aseem Khare, Founder & CEO, Taskbob not just build his company but also successfully achieve the motive of spreading smiles, just like Bob
A query from a friend on why you get candies and not balance cash in India led Kumar Abhishek, Founder & CEO, ToneTag and his team to come up with the concept of introducing contactless payments via NFC, IVR calls etc.
In the Backbeat column, Saswata Das, Managing Director, WOW Design, wonders why there are few takers for DIY in India. Despite long queues at the manual check-in counters at airports, travellers are reluctant to use a self check-in kiosk
Subrata Pal of the Welspun Group compares his childhood, when the only special days used to be an anniversary, a birthday and festivals, with the present, and the plethora of ‘days’ celebrated. Brands rush to cash in on the consumer engagement, the latest in line being Mother’s Day.
In the Backbeat section, Saumitra Prasad, CMO of Kokuyo Camlin, wonders whether he had ever enjoyed his education. He also presents a fundamental insight: “When you enjoy doing something, you do it well”.
Bradley Loiselle, CEO, School of Skill, says writing is like meditation; it helps one discover one’s inner self and clear up the mind
In our Backbeat column, Sasidhar Vavilala of Bankbazaar.com writes that it’s absolutely fine to be ‘a boringly reliable brand’ to a consumer than be a flashy one with all the hype fizzling out in no time for lack of delivery.
Sachin! Sachin! These are chants that I related my ‘religion’ to as I grew up in Mumbai. Cricket is the only religion that unites the nation, and Sachin Ramesh Tendulkar
After Shah Rukh Khan, if there is one thing that sells in India, it’s cricket. It’s either the superstar’s