BACKBEAT

GOING BEYOND CONVENTIONAL STORY-TELLING
Mon, 08/01/2016 - 15:01,

In the Backbeat section, Vidhi Nayar, ‎Marketing Manager, Flock talks about the importance of going beyond traditional story-telling and focusing on tangible messaging to create lasting memories in the minds of consumers.

FASHION FORWARD
Mon, 07/25/2016 - 13:25,

In the Backbeat column, Pranal Modani, Business Head, C9 talks about trends in the fashion industry, the use of cutting-edge technologies and need for the industry to evolve further in today’s consumer-driven economy

BRINGING A BRITISH BRAND TO INDIA
Tue, 07/19/2016 - 13:55,

In the Backbeat column, Manuj Goyal, Co-Founder, Gemporia India, talks about the challenges of introducing a British jewellery brand to the unstructured Indian jewellery market and disrupting the mindsets of individuals who have always looked at jewellery as luxury.

THE DARKEST HOUR
Mon, 07/11/2016 - 18:37,

Nitin Gupta, EO & MD, Asymmetrique talks about learning through his business, getting over a dark period and what encouraged him to keep going and pull the company out of the trenches 

‘THE CHARISMATIC LEADER’
Mon, 07/11/2016 - 13:35,

Saahil Goel, co-founder and CEO, Kraftly throws light on who makes a good leader and what is the combination of factors that contributes to making a leader charismatic

CULTURE OF HANDLING FAILURES
Mon, 06/27/2016 - 17:06,

In the Backbeat column, SapientNitro‘s Indranil Mukherjee talks about the importance of creating a culture that is tolerant of failure as without that there’s little chance of being able to disrupt things.

HOW BOB THE BUILDER BUILT A SUCCESSFUL START-UP!
Mon, 06/20/2016 - 17:43,

Drawing inspiration from Bob the Builder helped Aseem Khare, Founder & CEO, Taskbob not just build his company but also successfully achieve the motive of spreading smiles, just like Bob

CHANGING THE WAY PEOPLE PAY
Mon, 06/20/2016 - 15:57,

A query from a friend on why you get candies and not balance cash in India led Kumar Abhishek, Founder & CEO, ToneTag and his team to come up with the concept of introducing contactless payments via NFC, IVR calls etc.

WHY DON’T WE DO OUR OWN STUFF?
Mon, 06/06/2016 - 17:06,

In the Backbeat column, Saswata Das, Managing Director, WOW Design, wonders why there are few takers for DIY in India. Despite long queues at the manual check-in counters at airports, travellers are reluctant to use a self check-in kiosk

OF BRANDS & DAYS
Mon, 05/30/2016 - 19:43,

Subrata Pal of the Welspun Group compares his childhood, when the only special days used to be an anniversary, a birthday and festivals, with the present, and the plethora of ‘days’ celebrated. Brands rush to cash in on the consumer engagement, the latest in line being Mother’s Day.

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