BACKBEAT

OLYMPICS: THE PERFECT MATCH
Mon, 08/08/2016 - 15:16,

In this week’s Backbeat, Abhishek Gupta, Head, Marketing, Edelweiss Group talks about the company’s association with the Indian contingent at the Rio 2016 Olympics and what made it the ideal partnership

GOING BEYOND CONVENTIONAL STORY-TELLING
Mon, 08/01/2016 - 15:01,

In the Backbeat section, Vidhi Nayar, ‎Marketing Manager, Flock talks about the importance of going beyond traditional story-telling and focusing on tangible messaging to create lasting memories in the minds of consumers.

FASHION FORWARD
Mon, 07/25/2016 - 13:25,

In the Backbeat column, Pranal Modani, Business Head, C9 talks about trends in the fashion industry, the use of cutting-edge technologies and need for the industry to evolve further in today’s consumer-driven economy

BRINGING A BRITISH BRAND TO INDIA
Tue, 07/19/2016 - 13:55,

In the Backbeat column, Manuj Goyal, Co-Founder, Gemporia India, talks about the challenges of introducing a British jewellery brand to the unstructured Indian jewellery market and disrupting the mindsets of individuals who have always looked at jewellery as luxury.

THE DARKEST HOUR
Mon, 07/11/2016 - 18:37,

Nitin Gupta, EO & MD, Asymmetrique talks about learning through his business, getting over a dark period and what encouraged him to keep going and pull the company out of the trenches 

‘THE CHARISMATIC LEADER’
Mon, 07/11/2016 - 13:35,

Saahil Goel, co-founder and CEO, Kraftly throws light on who makes a good leader and what is the combination of factors that contributes to making a leader charismatic

CULTURE OF HANDLING FAILURES
Mon, 06/27/2016 - 17:06,

In the Backbeat column, SapientNitro‘s Indranil Mukherjee talks about the importance of creating a culture that is tolerant of failure as without that there’s little chance of being able to disrupt things.

HOW BOB THE BUILDER BUILT A SUCCESSFUL START-UP!
Mon, 06/20/2016 - 17:43,

Drawing inspiration from Bob the Builder helped Aseem Khare, Founder & CEO, Taskbob not just build his company but also successfully achieve the motive of spreading smiles, just like Bob

CHANGING THE WAY PEOPLE PAY
Mon, 06/20/2016 - 15:57,

A query from a friend on why you get candies and not balance cash in India led Kumar Abhishek, Founder & CEO, ToneTag and his team to come up with the concept of introducing contactless payments via NFC, IVR calls etc.

WHY DON’T WE DO OUR OWN STUFF?
Mon, 06/06/2016 - 17:06,

In the Backbeat column, Saswata Das, Managing Director, WOW Design, wonders why there are few takers for DIY in India. Despite long queues at the manual check-in counters at airports, travellers are reluctant to use a self check-in kiosk

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