BACKBEAT

Say ‘Try Me’, and never ‘Why Me’!
Mon, 11/02/2015 - 11:38,

In the competitive era that we live in, everybody is running behind becoming someone big. But what they fail to realize is that the road keeps changing and that is what moulds you as a person.

Look for colours beneath the surface
Mon, 10/26/2015 - 11:46,

I love the surreal surroundings of the  underwater world…. the refracted colours, the buoyancy, the peace of floating weightlessly and a mind washed clean of any thoughts. Simply therapeutic! 

What’s in a Name?
Mon, 10/19/2015 - 11:20,

It was our agency’s first cheque. I wanted to collect it myself. I went to meet the accountant at the client’s office. He smiled mysteriously at me

Making India Dine Out Better!
Mon, 10/12/2015 - 12:24,

27th September 2015 was a milestone for the Indian Digital dream

Lessons from Kumbh
Mon, 10/05/2015 - 11:27,

Kumbh Mela, the world’s most massive act of faith, is a festival so large that on its main days it can be seen on space satellites (all Mars sightings take a back seat this day!).

Journeys of a Lifetime
Mon, 09/28/2015 - 10:42,

That old lady at the airport, dressed in a sari and slippers, staring nervously at the escalator she finally,  gingerly, steps onto

What Brands can Learn from Google’s Identity Evolution
Mon, 09/21/2015 - 12:46,

I’m hugely relieved that Google has finally changed its brand identity after 16 years. I have often struggled when a client has pointed out that if Google hadn’t changed in so long, why should they... 

How a Spell Was Cast
Mon, 09/14/2015 - 11:12,

Julay (hello) from Leh! It’s like catching a glimpse of heaven - that’s all one can compare it to

The Sound of Music
Mon, 09/07/2015 - 13:41,

Parody is a difficult art. God, however, was kind to most in our family as we all turned out to be good at imitating the voice of others

Tai-Chi Your Digital World
Mon, 08/31/2015 - 11:17,

Nature maintains its own balance. We, as humans, disturb this balance to meet our escalating consumption demands

Pages