BACKBEAT

OF BRANDS & DAYS
Mon, 05/30/2016 - 19:43,

Subrata Pal of the Welspun Group compares his childhood, when the only special days used to be an anniversary, a birthday and festivals, with the present, and the plethora of ‘days’ celebrated. Brands rush to cash in on the consumer engagement, the latest in line being Mother’s Day.

PASSION MAKES THINGS WORK
Mon, 05/23/2016 - 15:07,

In the Backbeat section, Saumitra Prasad, CMO of Kokuyo Camlin, wonders whether he had ever enjoyed his education. He also presents a fundamental insight: “When you enjoy doing something, you do it well”.

FINDING SOLACE IN WRITING...
Mon, 05/16/2016 - 13:16,

Bradley Loiselle, CEO, School of Skill, says writing is like meditation; it helps one discover one’s inner self and clear up the mind

3 TS OF TRUST: THOUGHT, TECH AND TEAM
Mon, 05/09/2016 - 14:26,

In our Backbeat column, Sasidhar Vavilala of Bankbazaar.com writes that it’s absolutely fine to be ‘a boringly reliable brand’ to a consumer than be a flashy one with all the hype fizzling out in no time for lack of delivery.

AGLA VIRAT (THE NEXT BIG THING)
Wed, 05/04/2016 - 16:17,

Sachin! Sachin! These are chants that I related my ‘religion’ to as I grew up in Mumbai. Cricket is the only religion that unites the nation, and Sachin Ramesh Tendulkar 

RIDING ON IPL
Wed, 05/04/2016 - 16:14,

After Shah Rukh Khan, if there is one thing that sells in India, it’s cricket. It’s either the superstar’s 

THE RISE & RISE OF INDIE MUSIC
Wed, 05/04/2016 - 16:13,

In the late 1990s and early 2000s, a revolution was brewing. In garages and pubs across the country, a new generation of musicians was emerging 

HOW WOULD YOU LIKE YOUR EGGS?
Wed, 05/04/2016 - 16:10,

''Scrambled!” I must have been about five years old when I witnessed my first culinary master-class. It was extremely special as unlike Cordon Bleu

HOLA INDIA! FROM SPAIN!
Wed, 05/04/2016 - 14:24,

Think Spain and reminisce through visuals from the movie ‘Zindagi na Milegi Dobara’. Aptly captured in the movie, images of the exotic Flamenco dance, Spanish guitars, gastronomy and football come to mind

RECREATION FOR REINVENTION
Wed, 05/04/2016 - 14:15,

I once met a philatelist who dived into dustbins at post offices to fish for discarded envelopes. It’s commonplace to find people who are able to pursue their hobbies because they have the money

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