BACKBEAT

Journeys of a Lifetime
Mon, 09/28/2015 - 10:42,

That old lady at the airport, dressed in a sari and slippers, staring nervously at the escalator she finally,  gingerly, steps onto

What Brands can Learn from Google’s Identity Evolution
Mon, 09/21/2015 - 12:46,

I’m hugely relieved that Google has finally changed its brand identity after 16 years. I have often struggled when a client has pointed out that if Google hadn’t changed in so long, why should they... 

How a Spell Was Cast
Mon, 09/14/2015 - 11:12,

Julay (hello) from Leh! It’s like catching a glimpse of heaven - that’s all one can compare it to

The Sound of Music
Mon, 09/07/2015 - 13:41,

Parody is a difficult art. God, however, was kind to most in our family as we all turned out to be good at imitating the voice of others

Tai-Chi Your Digital World
Mon, 08/31/2015 - 11:17,

Nature maintains its own balance. We, as humans, disturb this balance to meet our escalating consumption demands

Questioning The Win
Mon, 08/24/2015 - 11:02,

The thumping heartbeat, the thunder of applause, the shrieks of congratulations and elation are just some of the facets that are part of the joy when it comes to winning an award

Corporate Life is a Team Sport
Mon, 08/17/2015 - 11:36,

We’ve all had those times when we have looked back in retrospect at our school and college days not only because of the freedom and carefree life that we spent, but also our foray with various sports

The Fabulous Fable of Football in India
Mon, 08/10/2015 - 12:08,

Some people believe football is a matter of life and death. I can assure you it is much, much more important than that,” Scottish footballer and manager, Bill Shankly had once said. I feel much the same way about the game

DIY in The US & Jugaad in India
Mon, 08/03/2015 - 11:16,

There is a big difference between the common American life and the common Indian life

Two Tables & A Partition
Mon, 07/27/2015 - 12:08,

She is outspoken, has strong opinions, loves to strike conversations with random people and is a perfectionist. I’m quiet, practical and a man of few words

Pages