Crayons Communications Group
THE PEOPLE KUNAL LALANI FOUNDER, CHAIRMAN AND MANAGING DIRECTOR; THE STORY Crayons Advertising was started by Kunal Lalani in 1986, from a small basement-office in New Delhi. Today, 26 years later, it is one of the largest independent ad agencies in the country, and part of the Crayons Communications Group, with seven full-fledged offices in India and an overseas branch in Dubai. An astute entrepreneur, Lalani has guided Crayons and consistently grown the agency at a rate considerably higher than the industry average. The home-grown firm takes pride in having competed and won prestigious accounts while pitted against large multinational agencies; and that today, it is a name to reckon with in the industry. The cornerstone of Crayons’ success has been its belief in ‘Building enduring partnerships’. Indeed, Crayons’ relationship with its clients as well as with its own people have been long and mutually rewarding. THE NAME The word ‘Crayons’ has connotations of simplicity, imagination, colour and creativity – all of which play an important role in building brands. THE DIVISIONS After being a full service agency for 25 years, Crayons restructured itself in 2011 to create five specialist agencies, viz., Crayons (Creative), Melon (Media), Ultraviolet (Digital), Amber (OOH) and Jade (Event Management) THE REACH Crayons has seven offices in India at New Delhi, Mumbai, Chennai, Kolkata, Jaipur, Chandigarh and Trivandrum, besides an overseas office in Dubai, employing a total of 163 employees. THE CLIENTS Fortis Healthcare, Kajaria Tiles, Kohinoor Foods, Zen Mobile, Gulf Oil, Avon Cycles, IREO Real Estate, ITC Fortune Hotels, Kopiko Candies, Incredible India, Kerala Tourism, Rajasthan Tourism, Air India, the Congress Party, Government of Delhi, Government of Rajasthan, Indian Oil, SIDBI. Recent win: Logix Group THE BUZZ Kalki Sadasivam Memorial Award, 2012 Chennai Ad Club Award, 2011-2012 Red FM Award for Most Promising Advertising Agency, 2011-12 THE FUN The biggest fun element at Crayons is the workplace, according to its people. They say it is like working in open green lawns, with peacocks roaming around. The weekend dress codes, movies, games of badminton and evening lawn parties add more fizz to the environment.
AJAY CHOPRA DIRECTOR ON BOARD;
RANJAN BARGOTRA DIRECTOR ON BOARD
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