LATEST AD CAMPAIGNS
BRAND: Flipkart CREDITS AGENCY Rohit Sakunia CLIENT “As the country imbibes the model of a ‘new normal’ and businesses begin to adjust their operations, we want to ensure that our seller community is equally motivated and driven to play their roles in this pandemic. We wanted to reiterate our commitment towards their business development and hence this campaign has been developed to motivate them in this journey.” Jagjeet Harode BRAND: Max Life Insurance Company Ltd. CREDITS AGENCY The ‘Bharose ka Number’ project as it has come to be known, is our very first project with Max Life. The entire process from pitch to execution, was done on video calls, con-calls and online groups. It’s been an exhausting but fabulous collaborative experience with a marketing team that has backed us to the hilt. Rohit Malkani CLIENT Claims and life insurance can be difficult to comprehend, but we believe this to be the most apt time to make the topics relatable for our customers. Through our new TVC, we wish to create greater customer awareness of the importance of claims paid ratio that one must trust when buying a life insurance policy. Aalok Bhan BRAND: Livogen Tonic (P&G Health) CREDITS AGENCY The core of ‘Raho Strong, Iron Strong’ was born from the understanding that we had to enable audiences to take action when the signs were clear, instead of writing them off as the effects of a hard day’s work. It was a campaign that needed a lot of agility, since it was planned and executed during the lockdown. Pritesh Angane CLIENT “Livogen® Tonic’s new initiative #RahoStrongIronStrong seeks to empower women to be at their best by helping them recognize the symptoms of iron deficiency in daily life, and the actions they can take to prevent and overcome these through a balanced diet and right supplementation.” Milind Thatte BRAND: Mobile Premier League (MPL) CREDITS AGENCY “MPL has got some fantastic titles on its platform, and the multiple tournament formats and exciting prizes make the go-to even better. All we had to do was have fun and put the point across as sharply and simply as possible. It’s what I’d call a win-win situation.” Pallavi Chakravarti CLIENT “The current set of films that Taproot Dentsu has delivered hits the nail on its head in terms of conveying MPL’s unique value proposition and will be running across TV, digital and OTT platforms. We hope these will help further cement MPL’s position as India’s biggest gaming app.” Abhishek Madhavan
Agency: ARTE Media Tech Pvt Ltd.
Chief Creative Officer: Tejender Sharma
CEO: Rohit Sakunia
CEO, ARTE Media Tech Pvt Ltd.
Senior Director & Head - Marketplace, Flipkart
Client: Max Life Insurance
Head of Planning and Strategy (client): Aalok Bhan, Direct & CMO and Rahul Talwar, Senior Vice President - Marketing
Planning team (client): Siddhartha Sharma, Sahil Rawal, Pragya Khanna, Abhey Bir
Agency: Saatchi & Saatchi Propagate
Executive Creative Director: Rohit Malkani
Creative Team (agency): Rohit Malkani, Chandrashekhar Dey, Abhishek Jain, Shalini Singh, Umesh Adhikari
National Executive Creative Director, L&K Saatchi & Saatchi
Director and Chief Marketing Officer, Max Life Insurance Company Ltd.
Agency: Sparkt
General Manager: Aditya Chandra
Planning and Strategy: Pritesh Angane, Ruhin Chatterjee
Creative Director: Sean D’Souza
Creative Team: Kriti Tiwari, Shams Shahid, Devipriya Bose, Anmol Mahajan Jinit Ghelani
Account Management: Vyom Vasavada
Chief Strategy Officer, Sparkt
Managing Director, Procter & Gamble Health Limited
Agency: Taproot Dentsu, Mumbai
General Manager: Ayesha Ghosh
ECD: Pallavi Chakravarti
Head of Planning and Strategy: Shashank Lanjekar
Creative Team: Yogesh Rijhwani and Arshad Shaikh
Account Management: Gargi Vegiraju
ECD, Taproot Dentsu
VP, Growth and Marketing, MPL.
Tags : Flipkart Max Life Insurance Company Ltd. Livogen Tonic MPL