BRAND: Godrej HIT
Campaign: Kala HIT Lime
CREDITS
Agency: Lowe Lintas
AGENCY
“The task for us was to find a unique and insightful way to land the ‘Instant Kill’ benefit and to create an urgency among people. Our creative idea lands the brand’s counter of not postponing the act of killing mosquitoes as “Sabar ka Phal could be Dengue or Malaria.”
Shantanu Sapre
Executive Director, Lowe Lintas
CLIENT
“The new TVC shows how important it is to instantly kill mosquitoes and not wait it out as they pose a larger risk of infection and diseases. Only Kala HIT Lime with its instant kill action, can be trusted to effortlessly kill mosquitoes.”
Sunil Kataria
CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL)
BRAND: Oreo, Mondelez India
Campaign: Oreo’s #OreoPlayPledge
CREDITS
Agency: Team PoP, Publicis Group
AGENCY
“Play is the universal language of connecting with one another. So, as we step into a new year, our campaign encourages everyone to take the ‘Play Pledge’ with Oreo.”
Rajdeepak Das
MD - India and CCO - South Asia, Leo Burnett, and
Mark McDonald
Exec Vice President and Head of Creative, Digitas India
CLIENT
“As we enter 2021 with much anticipation, we are launching this new campaign called #OreoPlayPledge in January. Oreo’s endeavour through this campaign is to infuse positivity and inspire our consumers to create more play-connect time with their loved ones.”
Sudhanshu Nagpal
Associate Director – Marketing (Biscuits), Mondelez India
BRAND: Tata Pravesh
Campaign: #AkelaHiKaafiHai
CREDITS
Agency: Wunderman Thompson
AGENCY
“Wooden doors continue to be coveted in spite of their obvious drawbacks. The film aims to break the mindset of potential Tata Pravesh consumers for whom doors = wooden doors, trying to get them to question if wood is good enough.”
Senthil Kumar
Chief Creative Officer, Wunderman Thompson India
CLIENT
“The new Tata Pravesh film - ‘Akela Hi Kaafi Hai’ with Gajraj Rao as the brand endorser, attempts to put Tata Pravesh in the consideration set of consumers by offering a one stop solution against the drawbacks of wood.”
P. Anand
Chief - Services & Solutions, Tata Steel Ltd.
BRAND: Parachute Advansed
Campaign: Mere Baal, Meri Jaan campaign (Pongal)
CREDITS
Agency: VMLY&R India
AGENCY
“As a hair care brand, it’s important to support those who don’t have that freedom of self-expression. Thanks to the unique and robust Tamil style of music that underpins the campaign, a topic as everyday as hairstyles gets infused with unbridled energy that feels very uniquely Tamil.”
Venkatagiri Rao
CCO, VMLY&R SEA & India
CLIENT
“Parachute Advansed has always been every woman’s ally in her journey of creating a unique identity. This year on Pongal, the brand aims to celebrate them through a distinctive campaign that brings to life this unique personification forging a deeper connect.”
Koshy George
Chief Marketing Officer, Marico Limited