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LATEST AD CAMPAIGNS

BY Mitaksh Jain

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BRAND: Godrej HIT

Campaign: Kala HIT Lime

CREDITS
Agency: Lowe Lintas

AGENCY
“The task for us was to find a unique and insightful way to land the ‘Instant Kill’ benefit and to create an urgency among people. Our creative idea lands the brand’s counter of not postponing the act of killing mosquitoes as “Sabar ka Phal could be Dengue or Malaria.”
Shantanu Sapre
Executive Director, Lowe Lintas

CLIENT


BRAND: Oreo, Mondelez India

Campaign: Oreo’s #OreoPlayPledge

CREDITS
Agency: Team PoP, Publicis Group

AGENCY
“As we enter 2021 with much anticipation, we are launching this new campaign called #OreoPlayPledge in January. Oreo’s endeavour through this campaign is to infuse positivity and inspire our consumers to create more play-connect time with their loved ones.”
Sudhanshu Nagpal
Associate Director – Marketing (Biscuits), Mondelez India


BRAND: Tata Pravesh
Campaign: #AkelaHiKaafiHai

CREDITS
Agency: Wunderman Thompson

AGENCY
“Wooden doors continue to be coveted in spite of their obvious drawbacks. The film aims to break the mindset of potential Tata Pravesh consumers for whom doors = wooden doors, trying to get them to question if wood is good enough.”
Senthil Kumar
Chief Creative Officer, Wunderman Thompson India

CLIENT


BRAND: Parachute Advansed

Campaign: Mere Baal, Meri Jaan campaign (Pongal)

CREDITS
Agency: VMLY&R India

AGENCY
“As a hair care brand, it’s important to support those who don’t have that freedom of self-expression. Thanks to the unique and robust Tamil style of music that underpins the campaign, a topic as everyday as hairstyles gets infused with unbridled energy that feels very uniquely Tamil.”
Venkatagiri Rao
CCO, VMLY&R SEA & India

CLIENT
“Parachute Advansed has always been every woman’s ally in her journey of creating a unique identity. This year on Pongal, the brand aims to celebrate them through a distinctive campaign that brings to life this unique personification forging a deeper connect.”
Koshy George
Chief Marketing Officer, Marico Limited













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Tags : Parachute Advansed odrej HIT Oreo Mondelez India Tata Pravesh