BRAND: NOURISH
AD: SAADHARAN CHHODO, NUTRITION CHUNO
AGENCY: LEADS BRAND CONNECT
AGENCY
“With Shilpa on board, brand Nourish aims to occupy the space of high nutrition food products offering many health benefits to the consumers. Hence the positioning was created around the promise – Saadharan Chhodo, Nutrition Chuno”.
Sanjay Srivastava, CEO, Leads Brand Connect
CLIENT
“Nourish’s vision is to provide healthy, good quality and nutritional food products all across the country. We are simultaneously working to expand our distribution network to pan India levels so that we can take the goodness of Nourish to each and every household in India.”
Ashish Khandelwal, Executive Director, BL Agro
BRAND: MARGO
AD: #100YEARSOFNEEMCARE
AGENCY: NETWORK ADVERTISING
AGENCY
“The fact that Margo completed 100 years of its existence is a milestone and we wanted to capture that journey in the TVC. The constant companion in women’s skincare regime has been the Margo soap. Not many soaps can claim to have this consumer loyalty.”
Vinod Nair, MD, Network Advertising
CLIENT
“With Margo completing 100 years in 2021, we wanted to celebrate the legacy through a 360-degree campaign. We believe the campaign will further strengthen the brand trust and help engage with the youth.”
M R Jyothy, MD, Jyothy Labs
BRAND: LODHA
AD: UNBOX
AGENCY: ANC
AGENCY
“The film showcases Akshay Kumar trapped in a box which metaphorically defines how today, many of us are living in cramped up spaces. Simple execution, but the film delivers on a powerful insight on how we feel in the constraints of space with no freedom.”
Radha Ghai, Senior Partner/Creative Director, ANC
CLIENT
"The campaign film accentuates how in these unprecedented times, living in a bigger space with all the required amenities helps one to grow positively. We at Lodha strive at extending the finest living experiences to consumers."
Raunika Malhotra, President - Marketing and Corporate Communications, Lodha
BRAND: HDFC LIFE
AD: #THERIGHTSTEP
AGENCY: LOGICSERVE DIGITAL
AGENCY
“We noticed everyone’s morale was at a low so it was the right time to encourage people to step up and do the right thing, and help them navigate through these tough times. We wanted to convey how a single person can make a difference.”
Manesh Swamy, Vice President at Logicserve Digital
CLIENT
“#TheRightStep is an initiative in recognising the everyday heroes around us while encouraging the audience to follow their footsteps and focus on the ‘right’ thing in these critical times. We wish to spread optimism with examples of how society has taken a selfless turn.”
Vishal Subharwal, Executive Vice President, HDFC Life