BRAND: P&G SHIKSHA
AD: MUNNI AND VIDYA
AGENCY: LEO BURNETT
AGENCY
“The lockdown pushed one part of India into online schooling overnight. And then there is another India where kids don’t have any hope of getting education because there is no school in their entire vicinity. This film portrays the contrast between both worlds in one frame.”
Rajdeepak Das, MD India and Chief Creative Officer – South Asia, Leo Burnett
CLIENT
“During this challenging time, we upgraded P&G Shiksha with online education so that thousands of children could continue learning from home. We hope the film builds an emotional connect with the audience and inspires them to do their bit towards Shiksha.”
Girish Kalyanaraman, Vice President – Marketing Operations, P&G India
BRAND: COLUMBIA PACIFIC COMMUNITIES
AD: #CALLOUTABUSE
AGENCY: FAMOUS INNOVATIONS
AGENCY
"The #CallOutAbuse campaign was a chance for us to highlight the issue of #ElderAbuse and offer a tangible solution by way of the HelpAge India hotline. Columbia Pacific Communities, given their credentials in the senior living space, was the perfect brand to take up this cause."
Hayden Scott, Group Creative Director, Famous Innovations
CLIENT
“We want to sensitise the younger generation to shoulder responsibilities of their parents and be more empathetic towards those that brought them up while also urging seniors to break the mould of fear and stigma and seek help against ill-treatment at home through this campaign.”
Piali Dasgupta, Senior Vice President, Marketing, Columbia Pacific Communities
BRAND: CHOLA MS GENERAL INSURANCE
AD: SIMPLE HAI
AGENCY: GREY INDIA
AGENCY
“We wanted people to look at insurance through the lens of our everyday lives to convey the message of Simplicity. This led us to the 2 characters from a typical Indian neighbourhood. Their banter is not just sticky but also delivers the message effortlessly.”
Ketan Desai, Chief Operating Officer, GREY India
CLIENT
“Our intent with this campaign is to encourage people to experience the simplicity and convenience of www.cholainsurance.com. It is another step towards our bigger aim of simplifying insurance for our consumers through the three brand pillars - Trust, Transparency and Technology.”
V. Suryanarayanan, Managing Director, Chola MS General Insurance
Brand: SBILife
Ad: #PapaHainNa
Agency: WATConsult
AGENCY
“#PapaHainNa, has been celebrating the spirit of a father’s love since 2015. This Father’s Day, the brand continues to live up to the tradition with yet another heart-warming campaign focusing on a father’s commitment to protect. It’s bound to leave our viewers speechless, courtesy the unexpected twist.”
Heeru Dingra, CEO, WATConsult
CLIENT
“Our Father’s Day film is an insight that is being widely observed in the Indian households today wherein families are extending help to people unconditionally. SBI Life’s #PapaHainNa campaign is a hat tip to fathers who are actively contributing towards bringing about a societal change.”
Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life