BRAND: DaMENSCH
Campaign: The Innerwear Therapy
AGENCY
“We buy what’s advertised not because of the ads, but usually because of how good the products actually are. As customers of DaMENSCH ourselves, we could vouch for the products.”
PG Aditiya
Co-Founder, Talented
CLIENT
“With the Innerwear Therapy campaign film, we have tried to create a perfect blend of subtle advertising with a pinch of quirkiness. The ad film perfectly encapsulates how innerwear can excite the audience through creative advertising.”
Deepti Karthik
Senior Vice President, Marketing – DaMENSCH
BRAND: Axis Bank
Campaign: Dil Se Open – Aapke Liye
AGENCY
“This campaign’s inspiration comes from the way the employees. From wholeheartedly looking into your tiniest requirement to putting their hearts into helping you with what seems insurmountable.”
Amar Singh
Regional Creative Officer, Lowe Lintas
CLIENT
“The campaign is part of a humble journey where we only aspire to strengthen and deepen our emotional connection with our customers, and build on the trust enjoyed by Axis Bank, in a distinctive manner.”
Anoop Manohar
Chief Marketing Officer, Axis Bank
BRAND: Lux Industries Limited
Campaign: Sabko Maangta Hai
AGENCY
“We wanted to create something that spells grandeur from the word Go. That’s how we created a storyline featuring Salman Khan, a vest that comes to life and hordes of people chasing the vest along with him.”
Shreyansh Baid
Founder Director, Shreyansh Innovations
CLIENT
“Lux Industries, which enjoys a premium reputation and trust among its existing and prospective consumers, aims to reinforce the brand’s commitment to the core of quality and comfort, while also expanding its business portfolio.”
Udit Todi
Executive Director, Lux Industries
BRAND: Dabur India Ltd
Campaign: Science meets Ayurveda
AGENCY
“Dabur Red Paste is a much-loved Indian brand and has been going from strength to strength. With Mr. Bachchan’s association, it is sure to soar to new heights.”
Piyush Pandey
Chairman of Global Creative & Executive Chairman, Ogilvy India
CLIENT
“Dabur Red Paste combines the best of traditional Ayurveda and modern-day Science. Mr. Amitabh Bachchan, with his unique ability to connect with both younger and older generations, perfectly embodies our brand values.”
Mohit Malhotra
CEO, Dabur India Ltd