BRAND: Plum BodyLovin’
Campaign: High on fun
AGENCY
“With the continued intent to push a wide range of perfume body sprays from BodyLovin’, the film takes us through three uniquely different and funky worlds of Hawaiian Rumba, Vanilla Vibes and Trippin’ Mimosas - which are the hero fragrances of this range.”
Anvesha Sinha
Account Director, Famous Innovations
CLIENT
“With this campaign, we aim to highlight our diverse portfolio of fragrances, both body mists and perfumes. Ananya Panday being her vibrant self is a perfect match to the young and fun vibe of the brand.”
Shivani Behl
Chief Marketing Officer, Plum
BRAND: KFC India
Campaign: Kshamata
AGENCY
“This is a story of a young girl who wants to stand on her own two feet, despite all odds. The central thread of the film is the holding, and eventual letting go of the hand - a poetic declaration of the ‘kshamata’ of our girl.”
Ritu Sharda
Chief Creative Officer North, Ogilvy
CLIENT
“Drawing inspiration from the lives and realities faced by our own specially-abled team members, we are extremely humbled to present the story of Ishmeet.”
Moksh Chopra
General Manager, KFC India
BRAND: Cadbury Celebrations
Campaign: #ShopsForShopless
AGENCY
“Diwali is an important period for hawkers, but their business is often affected due to no permanent spot/shop to sell the products. So, building on our generosity platform, this campaign is going beyond the small businesses.”
Sukesh Nayak
Chief Creative Officer, Ogilvy India
CLIENT
“This campaign is an effort to give hawkers a permanent virtual store. We hope our latest tech-enabled effort strikes an emotional chord with the audiences, leading them to participate in small acts of generosity for a brighter and sweeter Diwali.”
Anil Viswanathan
Vice President - Marketing, Mondelez India
BRAND: HDFC Life
Campaign: A real story of realization
AGENCY
“HDFC Life has always focused on the importance of planning to prepare for any unforeseen circumstances. Our latest film reiterates this message.”
Raj deepak Das
CEO & Chief Creative Officer – South Asia, Leo Burnett
CLIENT
“The purchase of term life insurance is linked to a harsh reality, and it is human nature to avoid unpleasant conversations. Through our campaign, we see the product from the eyes of a survivor.”
Vishal Subharwal
CMO and Head E-commerce & Digital Business, HDFC Life