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LATEST AD CAMPAIGNS

BY Arka Roy Chowdhury

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AGENCY

“In the current context of the category, bathrooms and sanitary ware in general have become a place where a lot of attention to everything is now normal. Our product leaves one speechless, in awe, at a loss of words, it was a single minded and sharp creative approach.”

GARIMA KHANDELWAL
CCO, Mullen Lintas

CLIENT
“Havells’ range of water heaters have been designed to offer our consumers a premium experience with thoughtful design along with advanced technology, convenience,
and safety. The latest campaign is an extension of this, and creatively captures the brand’s commitment to provide consumers the best of design and technology.”

ROHIT KAPOOR
EVP – Brand Marcom, Havells India Ltd

AGENCY
“On occasion, when men do household chores, they consider their contribution a favour rather than their responsibility. We wanted to change the narrative and encourage men to take ownership of their chores.”

PRATEEK BHARDWAJ
CCO - Lowe Lintas

CLIENT
“We have always believed in empowering women and breaking the gender stereotypes that come along with household chores. The aim of this campaign is to rekindle a perspective change in a non-preachy, quirky way so that chores at home can truly become democratised.”

DEEPAK SUBRAMANIAN
Executive Director & VP – Home Care, South Asia, Unilever

AGENCY
“Our new TV commercial is set to an energetic rap based jingle capturing the energy and drive of today’s India. With Shriram Finance at the heart of it all, deeply engaging with various communities helping them pursue their hopes and aspirations, across the length and breadth of India.”

S NARASIMHAN
Sr. Vice President & Chief Digital Officer,R K Swamy

CLIENT
“Customers of rural and semi-urban India have been empowered financially by Shriram for over four decades and the rebranding exercise is to introduce the merged entity of Shriram Finance that will continue to serve our 6.7 million customers across India with a new vigour.”

DIANA MONTEIRO
DVP – Marketing & Corporate Communications, Shriram Finance

AGENCY
“Our newest campaign for Doritos is literally an ad within an ad. The central idea of #ChipsNahiFire has been brought out beautifully in the story telling, and both
Kartik Aaryan and Rohit Shetty have literally and figuratively sizzled on screen!”

RAJDEEPAK DAS
CEO & Chief Creative Officer (South Asia) –Leo Burnett

CLIENT
“The campaign does a fantastic job to establish Doritos Sizzlin’ Hot and we hope that the fiery duo of Kartik Aaryan and Rohit Shetty leaves the audience wanting to see the TVC again and again!”

ANKIT AGARWAL
Associate Director, Brand Marketing – PepsiCo India

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Tags : #Havells #creative-zone #VIMBLACKFORMEN #SHRIRAM FINANCE #CHIPSNAHIFIRE