RAD ADS OF THE WEEK
AGENCY “We collaborated with TVS Credit to show a newlywed couple navigating everyday quirks of life. It is tailored to resonate with Gen Z, our visuals infused a fresh and new-age vibe into these ads, disrupting the typically conventional landscape of NBFC sector ads.” CLIENT “I believe that a marketing campaign rests on relatable insights, innovative storytelling and thoughtful channel choices. It’s all about connecting with the audience intelligently and crafting a narrative that truly resonates.” AGENCY “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.” CLIENT “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all.”
Director, Bougainvillea Films
Sasmit Choudhary
DOP, Bougainvillea Films
CMO, TVS Credit
Jt. National Creative Director, L&K Saatchi & Saatchi
Co-Founder and CMO, Cashify