LEAD GENERATION WILL BE KEY, says ABE THOMAS, CEO, BIG FM
Trend no 1: Marketers are increasingly looking for Lead generation and customer acquisitions over mere media reach. Given the slowdown in most categories, clearly the onus of lead generation and customer acquisition is shifting to the media platform. Marketers are clearly looking for more accountability from their media partners. #Trend no 2: Analytics and Data driven marketing will drive the true value of Programmatic advertising and branded content. #Trend no 3: Artificial Learning and Machine Learning will drive content creation and the creators gut insight will be ratified/replaced by AI. #Trend no 4: Change in consumption habits in many categories are creating new marketing challenges for brands to stay relevant. Strategic Account Planning is becoming critical to brand relevance and product re-engineering. #Trend no 5: Purpose driven marketing will become a key to win brand love as well as employee love. We are optimistic of Radio’s role in the coming new decade given the unique strengths of radio:
Tags : BIG FM Radio Abe Thomas