#ADEYRAHO, SAYS BIG B IN KBC SEASON 11 TEASER
Commenting on the campaign, Aman Srivastava, Head - Marketing at Sony Entertainment Television, says, “KBC is not just a show; it is a part of people’s lives. Each year, our campaign reflects this sentiment. This year’s theme of ‘Vishwaas Hai toh Khade Raho… Adey Raho’ reinstates and encourages people to believe in themselves and their aspirations, regardless of the societal norms. The campaign is conceptualized and written by Nitesh Tiwari who never ceases to surprise us with his simplicity in translating an insight-led campaign into a thought-provoking visual treat.” Tiwari also explains the insight behind the campaign and his expectations from it thus: “Each year, I look forward to working on KBC like it’s my first. This year, we have approached the campaign a tad differently. We have tried to bring back humour in the narrative so that the key insight registers with more impact.”
Tags : Talking Point