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      <news:title>&lt;![CDATA[AI’s Green Bill: Should Brands Be Counting the Cost?]]&gt;</news:title>
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      <news:title>&lt;![CDATA[BlinkIt and NIVEA join hands to keeps lips happy]]&gt;</news:title>
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      <news:title>&lt;![CDATA[The big ad will no longer exist in its current form: Sebamed India’s Pranay Rao]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Air India unveils ‘There is an Air About India’ campaign with Vaibhav Sooryavanshi]]&gt;</news:title>
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        <news:language>en</news:language>
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      <news:keywords>Britannia,Shekhar Agarwal,Havmor,Rishabh Verma</news:keywords>
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      <news:publication_date>2026-09-21T19:58:27+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Pankaj Tripathi Turns Up the Heat for India’s Next Football Showdown]]&gt;</news:title>
      <news:keywords>Pankaj Tripathi,Sony Pictures Networks India</news:keywords>
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      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Axis Bank launches ‘open ki aadat pad jaayegi’ campaign for digital banking proposition]]&gt;</news:title>
      <news:keywords>Axis Bank,Anoop Manohar,Curativity,open ki aadat pad jaayegi,Sameer Shetty</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/dentsu-india-builds-a-performance-engine-where-creative-meets-data-16680.html</loc>
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      <news:publication_date>2026-09-21T19:46:01+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Dentsu India Builds a Performance Engine Where Creative Meets Data]]&gt;</news:title>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
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      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[SG launches ‘Before the World Believed, You Believed’ campaign with Dhruv Jurel]]&gt;</news:title>
      <news:keywords>Sanspareils Greenlands,sportswear campaign,Dhruv Jurel</news:keywords>
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      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Liberty Shoes launches ‘Chalo Apni Chaal’ campaign for Autumn-Winter 2026]]&gt;</news:title>
      <news:keywords>AD CAMPAIGNS,Liberty Shoes,Anupam Bansal</news:keywords>
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    <news:news>
      <news:publication_date>2026-09-21T17:12:40+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Abheet Singh Bagga exits SuperYou to co-found ENRJI with Chirag Barjatya]]&gt;</news:title>
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      <news:publication_date>2026-09-21T17:03:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Star Health launches new campaign highlighting claims support at scale]]&gt;</news:title>
      <news:keywords>Star Health,tar Health and Allied Insurance</news:keywords>
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      <news:publication_date>2026-09-21T16:58:31+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Canva launches biggest India campaign yet with AI-powered creativity at its core]]&gt;</news:title>
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      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Klaus Zellmer appointed President and CEO of Volvo Cars]]&gt;</news:title>
      <news:keywords>Klaus Zellmer,volvo cars</news:keywords>
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      <news:publication_date>2026-09-21T16:28:04+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Parul Budhiraja joins Ogilvy as Executive Vice President]]&gt;</news:title>
      <news:keywords>Ogilvy</news:keywords>
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      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[The thin line between hype and harm]]&gt;</news:title>
      <news:keywords>Toru Jhaveri,The Stuff Of Life,Ronita Mitra,Sports advertising,Novig,Jennifer Mulchandani,Shashank Shekhar Mishra,Riya Rajkumar Sharma,AM Sports Law and Management Co</news:keywords>
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      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[When a Wedding Has a Moment of Its Own: Nebula by Titan Meets Tarun Tahiliani]]&gt;</news:title>
      <news:keywords>Titan,Schbang,Tarun Tahiliani,Nebula by Titan</news:keywords>
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      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Banned Betting Ads That Find Their Way Online]]&gt;</news:title>
      <news:keywords>ASCI,mFilterIt,Growster,Promotion and Regulation of Online Gaming Act</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/stationery-is-no-longer-only-utility-its-self-expression-saumitra-prasad-of-doms-16668.html</loc>
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      <news:publication_date>2026-09-21T15:42:05+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Stationery is no longer only utility, it’s self-expression: Saumitra Prasad of DOMS]]&gt;</news:title>
      <news:keywords>DOMS Industries,Saumitra Prasad</news:keywords>
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      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[AnyMind Group launches AnyCreator Stream in India for live-streaming creators]]&gt;</news:title>
      <news:keywords>Anymind Group</news:keywords>
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      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Vishal Wadhwa elevated to Senior VP – Brand &amp; Digital Marketing at SBI Card]]&gt;</news:title>
      <news:keywords>SBI Card,Vishal Wadhwa</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/brands-that-offer-something-hard-to-commoditise-will-stand-out-16665.html</loc>
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      <news:publication_date>2026-09-21T11:40:00+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[‘Brands That Offer Something Hard To Commoditise Will Stand Out’]]&gt;</news:title>
      <news:keywords>CEO,entertainment,Retail,Experiential marketing,hospitality,Gen Z,consumer engagement,storytelling,consumer experience,Food and Beverage,emotional value,Imagicaaworld Entertainment Limited,brand loyalty,himant Bakshi</news:keywords>
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