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    <loc>https://www.impactonnet.com/more-from-impact/interio-by-godrej-brings-strength-and-style-to-steel-kitchens-in-latest-campaign-16848.html</loc>
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      <news:title>&lt;![CDATA[Interio by Godrej brings strength and style to steel kitchens in latest campaign]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/wpp-media-launches-from-concept-to-scale-playbook-for-indias-e-commerce-landscape-16847.html</loc>
    <news:news>
      <news:publication_date>2026-10-01T13:19:45+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[WPP Media launches ‘From Concept to Scale’ playbook for India’s e-commerce landscape]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nykaa-cosmetics-brings-love-at-first-swipe-to-life-with-rasha-thadani-and-rohit-saraf-16846.html</loc>
    <news:news>
      <news:publication_date>2026-10-01T13:03:02+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Nykaa Cosmetics brings ‘Love At First Swipe’ to life with Rasha Thadani and Rohit Saraf]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/bajaj-life-elevates-vivek-gupta-to-chief-operations-customer-experience-officer-16845.html</loc>
    <news:news>
      <news:publication_date>2026-10-01T12:20:43+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Bajaj Life elevates Vivek Gupta to Chief Operations &amp; Customer Experience Officer]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/virginia-sharma-moves-from-google-to-salesforce-as-cmo-missionforce-16844.html</loc>
    <news:news>
      <news:publication_date>2026-10-01T10:54:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Virginia Sharma Moves From Google to Salesforce as CMO, Missionforce]]&gt;</news:title>
      <news:keywords>Virginia Sharma,leadership changes,Salesforce,CMO Appointment,Missionforce</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/kotak-mahindra-bank-appoints-anup-kumar-saha-as-md-and-ceo-16843.html</loc>
    <news:news>
      <news:publication_date>2026-10-01T10:36:41+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Kotak Mahindra Bank appoints Anup Kumar Saha as MD and CEO]]&gt;</news:title>
      <news:keywords>Kotak Mahindra Bank,Anup Kumar Saha</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/bengaluru-based-entrepreneur-and-publisher-shivani-darshan-passes-away-16842.html</loc>
    <news:news>
      <news:publication_date>2026-10-01T10:17:03+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Bengaluru-based entrepreneur and publisher Shivani Darshan passes away]]&gt;</news:title>
      <news:keywords>entrepreneur,Shivani Darshan,Publisher</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/hinge-expands-india-experience-with-new-safety-and-privacy-features-16841.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T19:40:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Hinge expands India experience with new safety and privacy features]]&gt;</news:title>
      <news:keywords>Hinge,Jackie Jantos, Ben Celebicic</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/giva-celebrates-indias-festive-diversity-with-tyohar-anek-feeling-ek-16840.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T19:35:09+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[GIVA celebrates India’s festive diversity with ‘Tyohar Anek, Feeling Ek’]]&gt;</news:title>
      <news:keywords>Navratri,giva,Tyohar Anek</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/baba-sehgal-wants-your-diwali-dry-fruit-box-to-go-a-little-more-swadeshi-16839.html</loc>
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      <news:publication_date>2026-09-30T19:30:49+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Baba Sehgal Wants Your Diwali Dry-Fruit Box to Go a Little More Swadeshi]]&gt;</news:title>
      <news:keywords>festive campaign,Baba Sehgal,KisaanSay</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/flipkarts-big-billion-days-films-bet-on-luck-names-and-a-little-tatkaal-magic-16838.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T19:19:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Flipkart’s Big Billion Days Films Bet on Luck, Names and a Little Tatkaal Magic]]&gt;</news:title>
      <news:keywords>Flipkart,Flipkart Big Billion Days</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/dr-sandeep-goyal-takes-the-aaai-helm-16837.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T18:00:28+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Dr Sandeep Goyal Takes the AAAI Helm]]&gt;</news:title>
      <news:keywords>AAAI,Rediffusion,Advertising Agencies Association of India,Dr Sandeep Goyal</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/beyond-the-boardroom-can-legacy-brands-outlive-corporate-feuds-16836.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T16:10:46+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Beyond the Boardroom: Can Legacy Brands Outlive Corporate Feuds?]]&gt;</news:title>
      <news:keywords>Tata Sons,Noel Tata,Harish Bijoor,Ashok Lalla,legacy brands,N Chandrasekaran,Deepak Jolly,Sonam Chandwani</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/freyr-energy-appoints-rohit-sharma-as-first-brand-ambassador-16835.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T16:03:49+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Freyr Energy appoints Rohit Sharma as first brand ambassador]]&gt;</news:title>
      <news:keywords>ROHIT SHARMA,brand ambassador,Freyr Energy</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/yaap-digital-takes-narayana-healths-social-media-mandate-across-five-regions-16834.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T15:58:30+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[YAAP Digital Takes Narayana Health’s Social Media Mandate Across Five Regions]]&gt;</news:title>
      <news:keywords>Media Mandate,content strategy,Narayana Health,YAAP Digital</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/is-every-sale-still-a-big-sale-16833.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T15:34:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Is Every Sale Still A Big Sale?]]&gt;</news:title>
      <news:keywords>Sale,Pepperfry,festive sales,Libas,Nisha Khatri,Harish Bijoor,Hemant Jain,Gozoop Creative,Caslay,Kulbhushan Atkar,Shipra Dubey,Jyoti Chugh Bhatia,KKCL,Dinesh Agrawal,The Good Old Brands</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/ujjivan-has-grown-beyond-the-idea-of-a-small-finance-bank-ujjivan-small-finance-bank-cmo-16832.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T15:25:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ujjivan has grown beyond the idea of a small finance bank: Ujjivan Small Finance Bank CMO]]&gt;</news:title>
      <news:keywords>CMO interview,Ujjivan Small Finance Bank new campaign,Ujjivan Small Finance Bank,Lakshman Velayutham</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/britannia-appoints-n-venkataraman-as-deputy-md-and-ramamurthy-jayaraman-as-cfo-16831.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T14:58:56+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Britannia appoints N Venkataraman as Deputy MD and Ramamurthy Jayaraman as CFO]]&gt;</news:title>
      <news:keywords>Britannia Industries,N Venkataraman,Ramamurthy Jayaraman</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/saffola-gold-says-its-time-to-put-womens-hearts-first-16830.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T14:44:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Saffola Gold Says It’s Time to Put Women’s Hearts First]]&gt;</news:title>
      <news:keywords>ZEEL,World Heart Day,Saffola Gold</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/phonepe-turns-10-then-asks-how-long-would-it-take-to-thank-70-crore-users-16829.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T13:26:39+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[PhonePe Turns 10, Then Asks: How Long Would It Take to Thank 70 Crore Users?]]&gt;</news:title>
      <news:keywords>PhonePe,PhonePe Ads,anniversary celebration</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/infectious-advertising-appoints-abhijit-karandikar-as-executive-creative-director-16828.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T13:18:47+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Infectious Advertising appoints Abhijit Karandikar as Executive Creative Director]]&gt;</news:title>
      <news:keywords>Infectious Advertising,Abhijit Karandikar</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/ghadi-detergent-introduces-upgraded-formulation-ropes-in-madhuri-dixit-for-new-campaign-16827.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T13:07:39+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ghadi Detergent introduces upgraded formulation, ropes in Madhuri Dixit for new campaign]]&gt;</news:title>
      <news:keywords>Madhuri Dixit-Nene,RSPL Group,Ghadi Detergent</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/dheeraj-sinha-re-elected-as-advertising-club-president-for-2026-27-16824.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T22:29:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Dheeraj Sinha Re-elected as Advertising Club President for 2026-27]]&gt;</news:title>
      <news:keywords>The Advertising Club,Dheeraj Sinha,Sonia Huria,Ajay Kakar,McCann Worldgroup India,McCann India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/charles-keith-turns-its-signature-grey-into-a-new-chapter-with-horizons-16826.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T20:09:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[CHARLES &amp; KEITH Turns Its Signature Grey Into a New Chapter With Horizons]]&gt;</news:title>
      <news:keywords>anniversary collection,Charles &amp; Keith</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/pharmeasy-says-dont-miss-a-beat-when-it-comes-to-cpr-16825.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T19:59:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[PharmEasy Says: Don’t Miss a Beat When It Comes to CPR]]&gt;</news:title>
      <news:keywords>PharmEasy,World Heart Day</news:keywords>
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