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      <news:title>&lt;![CDATA[Hinge expands India experience with new safety and privacy features]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/giva-celebrates-indias-festive-diversity-with-tyohar-anek-feeling-ek-16840.html</loc>
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      <news:publication_date>2026-09-30T19:35:09+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[GIVA celebrates India’s festive diversity with ‘Tyohar Anek, Feeling Ek’]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/baba-sehgal-wants-your-diwali-dry-fruit-box-to-go-a-little-more-swadeshi-16839.html</loc>
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      <news:publication_date>2026-09-30T19:30:49+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Baba Sehgal Wants Your Diwali Dry-Fruit Box to Go a Little More Swadeshi]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/flipkarts-big-billion-days-films-bet-on-luck-names-and-a-little-tatkaal-magic-16838.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T19:19:20+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Flipkart’s Big Billion Days Films Bet on Luck, Names and a Little Tatkaal Magic]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/dr-sandeep-goyal-takes-the-aaai-helm-16837.html</loc>
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      <news:publication_date>2026-09-30T18:00:28+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Dr Sandeep Goyal Takes the AAAI Helm]]&gt;</news:title>
      <news:keywords>AAAI,Rediffusion,Advertising Agencies Association of India,Dr Sandeep Goyal</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/beyond-the-boardroom-can-legacy-brands-outlive-corporate-feuds-16836.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T16:10:46+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Beyond the Boardroom: Can Legacy Brands Outlive Corporate Feuds?]]&gt;</news:title>
      <news:keywords>Tata Sons,Noel Tata,Harish Bijoor,Ashok Lalla,legacy brands,N Chandrasekaran,Deepak Jolly,Sonam Chandwani</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/freyr-energy-appoints-rohit-sharma-as-first-brand-ambassador-16835.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T16:03:49+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Freyr Energy appoints Rohit Sharma as first brand ambassador]]&gt;</news:title>
      <news:keywords>ROHIT SHARMA,brand ambassador,Freyr Energy</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/yaap-digital-takes-narayana-healths-social-media-mandate-across-five-regions-16834.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T15:58:30+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[YAAP Digital Takes Narayana Health’s Social Media Mandate Across Five Regions]]&gt;</news:title>
      <news:keywords>Media Mandate,content strategy,Narayana Health,YAAP Digital</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/is-every-sale-still-a-big-sale-16833.html</loc>
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      <news:publication_date>2026-09-30T15:34:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Is Every Sale Still A Big Sale?]]&gt;</news:title>
      <news:keywords>Sale,Pepperfry,festive sales,Libas,Nisha Khatri,Harish Bijoor,Hemant Jain,Gozoop Creative,Caslay,Kulbhushan Atkar,Shipra Dubey,Jyoti Chugh Bhatia,KKCL,Dinesh Agrawal,The Good Old Brands</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/ujjivan-has-grown-beyond-the-idea-of-a-small-finance-bank-ujjivan-small-finance-bank-cmo-16832.html</loc>
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      <news:publication_date>2026-09-30T15:25:26+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Ujjivan has grown beyond the idea of a small finance bank: Ujjivan Small Finance Bank CMO]]&gt;</news:title>
      <news:keywords>CMO interview,Ujjivan Small Finance Bank new campaign,Ujjivan Small Finance Bank,Lakshman Velayutham</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/britannia-appoints-n-venkataraman-as-deputy-md-and-ramamurthy-jayaraman-as-cfo-16831.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T14:58:56+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Britannia appoints N Venkataraman as Deputy MD and Ramamurthy Jayaraman as CFO]]&gt;</news:title>
      <news:keywords>Britannia Industries,N Venkataraman,Ramamurthy Jayaraman</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/saffola-gold-says-its-time-to-put-womens-hearts-first-16830.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T14:44:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Saffola Gold Says It’s Time to Put Women’s Hearts First]]&gt;</news:title>
      <news:keywords>ZEEL,World Heart Day,Saffola Gold</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/phonepe-turns-10-then-asks-how-long-would-it-take-to-thank-70-crore-users-16829.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T13:26:39+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[PhonePe Turns 10, Then Asks: How Long Would It Take to Thank 70 Crore Users?]]&gt;</news:title>
      <news:keywords>PhonePe,PhonePe Ads,anniversary celebration</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/infectious-advertising-appoints-abhijit-karandikar-as-executive-creative-director-16828.html</loc>
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      <news:publication_date>2026-09-30T13:18:47+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Infectious Advertising appoints Abhijit Karandikar as Executive Creative Director]]&gt;</news:title>
      <news:keywords>Infectious Advertising,Abhijit Karandikar</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/ghadi-detergent-introduces-upgraded-formulation-ropes-in-madhuri-dixit-for-new-campaign-16827.html</loc>
    <news:news>
      <news:publication_date>2026-09-30T13:07:39+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Ghadi Detergent introduces upgraded formulation, ropes in Madhuri Dixit for new campaign]]&gt;</news:title>
      <news:keywords>Madhuri Dixit-Nene,RSPL Group,Ghadi Detergent</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/dheeraj-sinha-re-elected-as-advertising-club-president-for-2026-27-16824.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T22:29:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Dheeraj Sinha Re-elected as Advertising Club President for 2026-27]]&gt;</news:title>
      <news:keywords>The Advertising Club,Dheeraj Sinha,Sonia Huria,Ajay Kakar,McCann Worldgroup India,McCann India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/charles-keith-turns-its-signature-grey-into-a-new-chapter-with-horizons-16826.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T20:09:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[CHARLES &amp; KEITH Turns Its Signature Grey Into a New Chapter With Horizons]]&gt;</news:title>
      <news:keywords>anniversary collection,Charles &amp; Keith</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/pharmeasy-says-dont-miss-a-beat-when-it-comes-to-cpr-16825.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T19:59:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[PharmEasy Says: Don’t Miss a Beat When It Comes to CPR]]&gt;</news:title>
      <news:keywords>PharmEasy,World Heart Day</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/asci-sets-disclosure-rules-for-ai-generated-advertising-content-16823.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T16:25:07+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[ASCI sets disclosure rules for AI-generated advertising content]]&gt;</news:title>
      <news:keywords>ASCI,Advertising Standards Council of India,Manisha Kapoor,AI-generated advertising content</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/traya-brings-womens-hair-fall-into-public-view-with-an-activation-in-mumbai-16822.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T16:24:05+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Traya brings women’s hair fall into public view with an activation in Mumbai]]&gt;</news:title>
      <news:keywords>Traya,on-ground activation</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nykaa-brings-rakhi-sawant-into-new-at-nykaa-beauty-heist-16821.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T16:16:02+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Nykaa brings Rakhi Sawant into ‘New At Nykaa’ beauty heist]]&gt;</news:title>
      <news:keywords>Nykaa,rakhi sawant</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/agl-hakuhodo-integrates-chatgpt-ads-into-paid-media-strategy-16820.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T15:57:04+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[AGL-Hakuhodo integrates ChatGPT Ads into paid media strategy]]&gt;</news:title>
      <news:keywords>AGL-Hakuhodo,AdGlobal 360,chatgpt ads</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/twamev-brings-truly-you-campaign-to-life-with-orrys-self-wedding-in-jaipur-16819.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T15:53:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Twamev brings ‘Truly You’ campaign to life with Orry’s self-wedding in Jaipur]]&gt;</news:title>
      <news:keywords>Orry,Twamev</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/roots-to-legacy-the-mother-dairy-booth-thats-part-of-delhis-morning-ritual-16818.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T14:54:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Roots to Legacy: The Mother Dairy Booth That Became Part of Delhi’s Morning Ritual]]&gt;</news:title>
      <news:keywords>Mother Dairy,dairy,Roots to Legacy</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/swiss-beauty-select-marks-second-anniversary-with-retail-expansion-16816.html</loc>
    <news:news>
      <news:publication_date>2026-09-29T14:48:28+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Swiss Beauty Select marks second anniversary with retail expansion]]&gt;</news:title>
      <news:keywords>Swiss Beauty,Mohit Goyal,Select,SelectWhatsYours</news:keywords>
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