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      <news:title>&lt;![CDATA[100 Women, 100 Memories: Indian Silk House Launches ‘Shubho Smriti’ for Poila Boishakh]]&gt;</news:title>
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      <news:title>&lt;![CDATA[We want to become a trendsetter: Vinod Bansal, Founder &amp; MD, Satvik]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Jemimah Rodrigues and Yashraj Mukhate join hands for Dell’s ‘Back to School’ campaign]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Bergner Elevates Cookware into High Fashion with ‘Excalibur’ by Vikas Khanna]]&gt;</news:title>
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      <news:title>&lt;![CDATA[KL Rahul features in OPPO India’s ‘Zindagi Ka Frame Wide Karo’ campaign for F33 Series]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/enormous-appoints-ananya-varma-as-strategic-planning-director-14005.html</loc>
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      <news:title>&lt;![CDATA[Enormous appoints Ananya Varma as Strategic Planning Director]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/casio-india-launches-baisakhi-campaign-for-ltp-sn6-series-14004.html</loc>
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      <news:publication_date>2026-04-13T12:17:06+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Casio India launches Baisakhi campaign for LTP-SN6 series]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/sabka-samay-aa-gaya-brands-ride-comics-still-alive-wave-14003.html</loc>
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      <news:publication_date>2026-04-13T12:02:29+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Sabka Samay Aa Gaya: Brands Ride Comic’s ‘Still Alive’ Wave]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/backbeat/modern-marketing-a-game-of-table-tennis-14001.html</loc>
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      <news:publication_date>2026-04-13T11:20:57+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Modern Marketing, A Game of Table Tennis]]&gt;</news:title>
      <news:keywords>Sachin Kumar</news:keywords>
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      <news:publication_date>2026-04-13T11:20:36+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Is WPP Choosing Craft or Code?]]&gt;</news:title>
      <news:keywords>brand building,WPP,Ogilvy,Devika Bulchandani,VML,Creative Leadership,AKQA,WPP Creative,Prabhakar Mundkur</news:keywords>
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    <loc>https://www.impactonnet.com/creative-zone/ads-in-focus-13999.html</loc>
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      <news:publication_date>2026-04-13T11:20:08+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Ads in Focus]]&gt;</news:title>
      <news:keywords>Flipkart,Ogilvy,MullenLowe Lintas Group,Talented,Ram Cobain,Kolkata Knight Riders,Tanuja Bhat,Forest Essentials,Pond’s,The New Thing</news:keywords>
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      <news:publication_date>2026-04-13T11:19:40+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[The Great Period Pivot]]&gt;</news:title>
      <news:keywords>India market,influencer marketing,Stayfree,Pee Safe,sustainability,women’s health,D2C brands,Menstrual Hygiene,Rahul Mathew,Niine,Sanitary Pads,behaviour change,Plush,McCann India,Abhijat Bharadwaj,Toru Jhaveri,The Stuff Of Life,Pragati Rana,Ketan Munoth,Whisper,Dentsu Creative Isobar,Deep Bajaj,Sirona Hygiene,The Great Period Pivot</news:keywords>
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      <news:publication_date>2026-04-13T11:19:20+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[From Runways To Gateways]]&gt;</news:title>
      <news:keywords>Gaurav Gupta,global expansion,White Rivers Media,Anamika Khanna,brand visibility,VML India,Amit Rangra,Aditya Birla Fashion and Retail Ltd,Puneet Sewra,Vishal Prabhu,Rahul Mishra</news:keywords>
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      <news:publication_date>2026-04-13T11:18:59+05:30</news:publication_date>
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      <news:title>&lt;![CDATA['Licious'ly Yours]]&gt;</news:title>
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      <news:publication_date>2026-04-13T11:18:33+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Agents of the AI Era]]&gt;</news:title>
      <news:keywords>Hareesh Tibrewala,Rajesh Jain,Deloitte India,performance marketing,Dentsu India,IMPACT cover story,AI in advertising,Kotak Mahindra Bank,AI strategy,Dabur India,Techmagnate,Hyundai Motor India,Virat Khullar,Gozoop Group,Havas Media India,Ahmed Aftab Naqvi,Agentic AI,Anindita Veluri,Adobe India,CleverTap,Vibhor Gulati,Rohan Chincholi,Abhinay Bhasin,Netcore Cloud,Omnicom Media,Century Real Estate,Vikas Nair</news:keywords>
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      <news:publication_date>2026-04-13T11:12:31+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[JSW Sports Secures 3-Year Mandate to Transform Bengal Pro T20 League]]&gt;</news:title>
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      <news:publication_date>2026-04-10T21:52:49+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Davidoff Parfums Onboards First-ever Brand Ambassador For India – Ahaan Pandey]]&gt;</news:title>
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      <news:publication_date>2026-04-10T21:40:08+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[From Earth to Orbit: Dulcolax Powers Digestive Health on NASA’s Artemis II Mission]]&gt;</news:title>
      <news:keywords>Opella CHC India,NASA,Opella Products,Healthcare in Space</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/sanghyun-lee-joins-openai-as-head-of-asia-pacific-global-affairs-13992.html</loc>
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      <news:publication_date>2026-04-10T18:33:54+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Sanghyun Lee joins OpenAI as Head of Asia Pacific, Global Affairs]]&gt;</news:title>
      <news:keywords>OpenAI,Sanghyun Lee</news:keywords>
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      <news:publication_date>2026-04-10T18:27:04+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[AMFI elevates Punit Dharamsi to Executive Vice President]]&gt;</news:title>
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      <news:publication_date>2026-04-10T18:23:15+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Charlotte Tilbury opens first flagship Beauty Wonderland store in India]]&gt;</news:title>
      <news:keywords>,Nykaa Beauty,Nyaka,charlotte tilbury</news:keywords>
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      <news:publication_date>2026-04-10T18:03:10+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Himalaya BabyCare launches summer care campaign for babies]]&gt;</news:title>
      <news:keywords>summer campiagn,Himalaya Baby Care</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/uniqlo-india-launches-linen-collection-campaign-featuring-kriti-sanon-13988.html</loc>
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      <news:publication_date>2026-04-10T17:55:43+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[UNIQLO India launches linen collection campaign featuring Kriti Sanon]]&gt;</news:title>
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      <news:publication_date>2026-04-10T17:33:55+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Are brands trading pure visibility for consumer engagement in this IPL?]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/bata-india-launches-everyday-essentials-reinvented-campaign-with-taapsee-pannu-13986.html</loc>
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      <news:publication_date>2026-04-10T17:21:29+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Bata India Launches ‘Everyday Essentials. Reinvented’ Campaign with Taapsee Pannu]]&gt;</news:title>
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