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      <news:title>&lt;![CDATA[Amazon Ad launches new advertising formats on Prime Video]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Swiggy's Dineout Gets a Fresh Look to Make Its Mark on India’s Dining-Out Scene]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Google India launches ‘Samjhe. Samjhaaye. Raah dikhaye.’ campaign for AI Mode in Search]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Low penetration is not a challenge. It is the opportunity: Dabur’s Vaibhav Rathi]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Does Every Big Moment Need a Brand?]]&gt;</news:title>
      <news:keywords>MANKIND PHARMA,Darshana Shah,Vishal Nicholas,Karthik Shankar P S,Kruthika Ravindran,Sandipan Ghosh,Manas Gulati,Captain Smit Machchhar</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/is-advertising-moving-into-places-consumers-never-asked-for-16945.html</loc>
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      <news:publication_date>2026-10-07T15:49:56+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Is advertising moving into places consumers never asked for?]]&gt;</news:title>
      <news:keywords>advertising,McDonald’s India,Theblurr,BMW,advertisement,Gozoop Creative,BrandStory Digital</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/lenskart-launches-shunya-eyewear-collection-with-music-led-campaign-16944.html</loc>
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      <news:publication_date>2026-10-07T15:04:23+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Lenskart launches ‘Shunya’ eyewear collection with music-led campaign]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/tata-consumer-products-promotes-om-prakash-reddy-as-general-manager-16943.html</loc>
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      <news:publication_date>2026-10-07T14:54:55+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Tata Consumer Products promotes Om Prakash Reddy as General Manager]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/california-almonds-says-diwali-gifting-should-include-everybuddy-16942.html</loc>
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      <news:publication_date>2026-10-07T13:56:29+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[California Almonds Says Diwali Gifting Should Include ‘EveryBuddy’]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/gail-turns-clean-energy-into-a-family-affair-with-wah-kya-energy-hai-season-2-16941.html</loc>
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      <news:publication_date>2026-10-07T13:10:26+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[GAIL Turns Clean Energy Into a Family Affair With ‘Wah Kya Energy Hai’ Season 2]]&gt;</news:title>
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      <news:publication_date>2026-10-07T12:13:39+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Delhi HC Pauses FSSAI Ban; PepsiCo, Monster and Reliance Can Retain ‘Energy Drink’ Label]]&gt;</news:title>
      <news:keywords>PepsiCo,Reliance,Monster Energy</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/fastrack-perfumes-makes-fragrance-look-good-enough-to-eat-with-pratibha-ranta-16939.html</loc>
    <news:news>
      <news:publication_date>2026-10-07T11:34:47+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Fastrack Perfumes Makes Fragrance Look Good Enough to Eat With Pratibha Ranta]]&gt;</news:title>
      <news:keywords>fragrance launch,Pratibha Ranta,Fastrack Perfumes</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/ghoonghat-se-helmet-tak-avaada-foundation-showcases-badnu-girls-breaking-barriers-16938.html</loc>
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      <news:publication_date>2026-10-07T11:15:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[‘Ghoonghat Se Helmet Tak’: Avaada Foundation Showcases Badnu Girls Breaking Barriers]]&gt;</news:title>
      <news:keywords>Avaada</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zouk-partners-with-the-script-room-to-launch-kriti-sanon-led-campaign-16937.html</loc>
    <news:news>
      <news:publication_date>2026-10-07T10:59:27+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Zouk partners with The Script Room to launch Kriti Sanon-led campaign]]&gt;</news:title>
      <news:keywords>Kriti Sanon,Zouk,Zouk bags</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/flipkart-brings-samsung-galaxy-s25-deal-to-life-with-tamannaah-bhatia-campaign-16936.html</loc>
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      <news:publication_date>2026-10-06T19:23:23+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Flipkart brings Samsung Galaxy S25 deal to life with Tamannaah Bhatia campaign]]&gt;</news:title>
      <news:keywords>Raghav Bagai,Jaunty,Flipkart’s Big Billion Days,BIAS Studios</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/royal-challenge-packaged-drinking-water-enters-streetwear-with-gully-labs-collaboration-16935.html</loc>
    <news:news>
      <news:publication_date>2026-10-06T19:07:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Royal Challenge Packaged Drinking Water enters streetwear with Gully Labs collaboration]]&gt;</news:title>
      <news:keywords>Varun Sood,Gully Labs,Aanandita Datta,Royal Challenge Packaged Drinking Water</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/cetaphil-launches-new-campaign-focused-on-skin-barrier-care-16934.html</loc>
    <news:news>
      <news:publication_date>2026-10-06T18:41:50+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Cetaphil launches new campaign focused on skin barrier care]]&gt;</news:title>
      <news:keywords>Cetaphil,Galderma India,Viju Nair,Skin Barrier Strong. Toh Skincare Routine On</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/eggoz-ropes-in-boman-irani-as-brand-ambassador-16933.html</loc>
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      <news:publication_date>2026-10-06T18:29:35+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Eggoz ropes in Boman Irani as brand ambassador]]&gt;</news:title>
      <news:keywords>Eggoz,Abhishek Negi,Shivan Nair,Samarjeet Shimpi</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/sarabjeet-ghadiok-joins-sodexo-as-head-of-marketing-16932.html</loc>
    <news:news>
      <news:publication_date>2026-10-06T18:24:50+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Sarabjeet Ghadiok joins Sodexo as Head of Marketing]]&gt;</news:title>
      <news:keywords>Taboola,Sarabjeet Ghadiok,Sodexo</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/flipkart-elevates-souhardya-banerjee-to-director-16931.html</loc>
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      <news:publication_date>2026-10-06T17:29:07+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Flipkart elevates Souhardya Banerjee to Director]]&gt;</news:title>
      <news:keywords>e-commerce,Flipkart,Quick Commerce,Director,Flipkart Minutes,Souhardya Banerjee,Whirlpool Corporation</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/ds-group-unveils-season-4-of-pujoy-pulse-campaign-16930.html</loc>
    <news:news>
      <news:publication_date>2026-10-06T17:10:25+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[DS Group unveils Season 4 of ‘Pujoy Pulse’ campaign]]&gt;</news:title>
      <news:keywords>DS Group,Ashish Bhargava,Pujoy pulse campaign,Sobar Pujo,outdoor campaign,Golmal cabs,NGO collaboration</news:keywords>
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      <news:publication_date>2026-10-06T16:16:35+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Gaurav Kaul appointed MD &amp; CEO of Cipla Health]]&gt;</news:title>
      <news:keywords>Cipla Health</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/asian-paints-bets-on-worry-free-painting-with-new-beautiful-homes-services-campaign-16928.html</loc>
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      <news:publication_date>2026-10-06T16:05:07+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Asian Paints bets on 'worry-free' painting with new Beautiful Homes Services campaign]]&gt;</news:title>
      <news:keywords>Ogilvy,Asian Paints,Sabyasachi</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/sponsored-click-under-the-scanner-16927.html</loc>
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      <news:publication>
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      <news:title>&lt;![CDATA[Sponsored Click Under the Scanner]]&gt;</news:title>
      <news:keywords>Flipkart,AMAZON,IGP,Tarun Joshi,Electronics Mart India,Shobhit Singh,Stone Sapphire India,Rishiraj Kalra</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/fujifilm-india-gets-rashmika-mandanna-to-put-the-focus-on-everyday-moments-16926.html</loc>
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      <news:publication_date>2026-10-06T15:43:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[FUJIFILM India Gets Rashmika Mandanna to Put the Focus on Everyday Moments]]&gt;</news:title>
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