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      <news:title>&lt;![CDATA[Hilary Rhoda Says ‘Iss Festive Thoda Aurr’ With a Case for Going All Out]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Shiprocket Quick brings Manoj Pahwa into ‘Toh Pehle Bata Deta’ campaign]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/rado-celebrates-smriti-mandhanas-appointment-as-indian-womens-cricket-team-captain-17039.html</loc>
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      <news:title>&lt;![CDATA[Rado Celebrates Smriti Mandhana’s Appointment as Indian Women’s Cricket Team Captain]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/boat-ropes-in-ravi-kishan-shreya-kalra-and-sufi-motiwala-for-diwali-campaign-17038.html</loc>
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      <news:title>&lt;![CDATA[boAt ropes in Ravi Kishan, Shreya Kalra and Sufi Motiwala for Diwali campaign]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/our-legacy-is-our-springboard-to-relevance-priyancka-puri-on-hripls-rebranding-17037.html</loc>
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      <news:publication_date>2026-10-13T11:53:00+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Our legacy is our springboard to relevance: Priyancka Puri on HRIPL’s rebranding]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/beyon-says-ye-toh-hona-hi-tha-as-festive-sparkle-gets-a-life-of-its-own-17036.html</loc>
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      <news:publication_date>2026-10-13T11:41:24+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[beYon Says ‘Ye Toh Hona Hi Tha’ as Festive Sparkle Gets a Life of Its Own]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/bpcls-navratri-campaign-celebrates-the-little-moments-that-bring-families-closer-17035.html</loc>
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      <news:publication_date>2026-10-13T11:38:12+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[BPCL’s Navratri campaign celebrates the little moments that bring families closer]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/gunjan-shah-swaps-footwear-for-paper-as-he-joins-jk-paper-17034.html</loc>
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      <news:publication_date>2026-10-13T09:52:07+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Gunjan Shah Swaps Footwear for Paper as He Joins JK Paper]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/getlook-ropes-in-vaani-kapoor-for-upcoming-brand-campaign-17032.html</loc>
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      <news:publication_date>2026-10-12T19:38:55+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[GetLook ropes in Vaani Kapoor for upcoming brand campaign]]&gt;</news:title>
      <news:keywords>GetLook,Vaani Kapoor,Vatsala Kothari,Gaurav Maheshwari</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/tvs-iqube-launches-ev-yani-iqube-campaign-ahead-of-festive-season-17031.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T19:20:35+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[TVS iQube launches ‘EV yani iQube’ campaign ahead of festive season]]&gt;</news:title>
      <news:keywords>TVS,Tvs Icube ev</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/ghadi-detergent-partners-with-one-source-for-digital-marketing-17030.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T19:19:24+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Ghadi Detergent partners with One Source for digital marketing]]&gt;</news:title>
      <news:keywords>One Source,Sandeep Rao,RSPL Group</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/tiger-and-krishna-shroff-launch-matrix-wellness-expanding-their-matrix-ecosystem-17028.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T19:17:28+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[TIGER AND KRISHNA SHROFF LAUNCH MATRIX WELLNESS, EXPANDING THEIR MATRIX ECOSYSTEM]]&gt;</news:title>
      <news:keywords>fitness,WELLNESS,Tiger Shroff,MMA,Krishna Shroff,Matrix Wellness,Matrix Ecosystem,MMA Matrix Gym,Matrix Fight Night,Training</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/jw-marriott-launches-stay-in-the-moment-campaign-ft-aishwarya-rai-bachchan-17027.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T19:02:24+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[JW Marriott launches ‘Stay in the Moment’ campaign Ft. Aishwarya Rai Bachchan]]&gt;</news:title>
      <news:keywords>Marriott Bonvoy,ad campaign,Aishwarya Rai Bachchan,JW Marriott,Stay in the Moment</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/fortis-healthcare-launches-consultfirst-campaign-with-repindia-17026.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T18:42:23+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Fortis Healthcare Launches #ConsultFirst Campaign with RepIndia]]&gt;</news:title>
      <news:keywords>healthcare,RepIndia,AI tools,Fortis,Fortis Healthcare,#ConsultFirst,medical professionals,JioHotstar.</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/mcdonalds-india-launches-tyohaar-ki-taiyaari-mein-thodi-mazedaari-campaign-17025.html</loc>
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      <news:publication_date>2026-10-12T18:25:11+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[McDonald’s India launches ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’ campaign]]&gt;</news:title>
      <news:keywords>McDonald's,McCann India,Omnicom Advertising India,Tyohaar ki Taiyaari Mein Thodi Mazedaari,Let's Family at McD platform</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/flipkart-opts-for-ooh-big-billion-days-campaign-17024.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T18:05:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Flipkart opts for OOH Big Billion Days campaign]]&gt;</news:title>
      <news:keywords>Flipkart,OAP Mediatech,Abhijit Sengupta,OOH campaigns,iPhone 17,Big Billion Days campaign</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/kapil-suri-to-join-netflix-as-director-business-development-for-india-17023.html</loc>
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      <news:publication_date>2026-10-12T17:46:58+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Kapil Suri to join Netflix as Director, Business Development for India]]&gt;</news:title>
      <news:keywords>Netflix,Kapil Suri</news:keywords>
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  <url>
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      <news:publication_date>2026-10-12T17:40:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Eeken by Paragon unveils new campaign, ‘Our Kinda 9-5,’ for Autumn-Winter season]]&gt;</news:title>
      <news:keywords>Paragon,Makani Creatives,Eeken</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/raj-nayak-steps-down-as-yaap-digital-chairman-and-managing-director-17021.html</loc>
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      <news:publication_date>2026-10-12T17:31:18+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Raj Nayak Steps Down as YAAP Digital Chairman and Managing Director]]&gt;</news:title>
      <news:keywords>RAJ NAYAK,YAAP Digital Ltd,Dr Atul Hegde</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/ten-heads-carrying-one-big-creative-idea-17020.html</loc>
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      <news:publication_date>2026-10-12T16:56:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ten Heads Carrying One Big Creative Idea]]&gt;</news:title>
      <news:keywords>festive marketing,festive advertising,Festive season,Dussehra campaign,Raavana</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/is-zee5s-newest-offering-clips-an-attempt-to-redefine-ott-discovery-through-ai-17019.html</loc>
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      <news:publication_date>2026-10-12T16:26:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Is Vertical Video Feature Clips An Attempt To Redefine OTT Discovery Through AI?]]&gt;</news:title>
      <news:keywords>SonyLIV,Netflix,ZEE5</news:keywords>
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      <news:publication_date>2026-10-12T16:02:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Fitness Does Not Have to Be a Tier-1 Elitist Phenomenon, Says Slovic Co-founder]]&gt;</news:title>
      <news:keywords>Tiger Shroff,SLOVIC,Gym Ghar Lao,home-fitness,Mohammad Aqib,Outlive</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/obveus-wins-twinings-india-and-ovaltine-india-retainers-17017.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T15:42:02+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Obveus Wins Twinings India and Ovaltine India Retainers]]&gt;</news:title>
      <news:keywords>Adani Group,Obveus,MD. Gulfam Ansari,Rohit Kumar Kanojia,Twinings India,Ovaltine India</news:keywords>
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