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      <news:title>&lt;![CDATA[Flipkart Turns Kolkata’s BBD Bagh Into a Big Billion Days Stop]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/glam-21-gets-into-the-drama-with-a-nine-part-take-on-third-wheeling-16699.html</loc>
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      <news:publication_date>2026-09-22T17:36:27+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Glam 21 Gets Into the Drama With a Nine-Part Take on Third-Wheeling]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/abhishek-shetty-joins-grab-as-regional-director-head-of-product-marketing-16698.html</loc>
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      <news:publication_date>2026-09-22T17:17:06+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Abhishek Shetty joins Grab as Regional Director &amp; Head of Product Marketing]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/dgtoohl-partners-with-hero-motocorp-for-first-programmatic-dooh-campaign-16697.html</loc>
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      <news:publication_date>2026-09-22T17:05:29+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[DGTOOHL partners with Hero MotoCorp for first programmatic DOOH campaign]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/hit-anti-roach-gel-turns-cockroach-control-into-a-war-room-mission-with-shefali-shah-16696.html</loc>
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      <news:publication_date>2026-09-22T17:00:48+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[HIT Anti Roach Gel turns cockroach control into a ‘war room’ mission with Shefali Shah]]&gt;</news:title>
      <news:keywords>Godrej Hit</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/from-pulsar-to-ponds-what-happens-when-brands-bring-their-old-ads-back-16695.html</loc>
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      <news:publication_date>2026-09-22T16:56:50+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[From Pulsar to Pond’s, What Happens When brands bring their old ads back]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/pure-nutrition-partners-with-sports-presenter-kiara-powar-16694.html</loc>
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      <news:publication_date>2026-09-22T16:54:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Pure Nutrition partners with sports presenter Kiara Powar]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/villain-makes-ooh-debut-with-gold-revolver-activation-across-bengaluru-16693.html</loc>
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      <news:publication_date>2026-09-22T16:39:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Villain makes OOH debut with Gold Revolver activation across Bengaluru]]&gt;</news:title>
      <news:keywords>BRND.ME,Villain</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/cleartrip-turns-workplace-fatigue-into-holiday-recommendations-with-tiredness-meter-16692.html</loc>
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      <news:publication_date>2026-09-22T16:33:21+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Cleartrip turns workplace fatigue into holiday recommendations with ‘Tiredness Meter’]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/roots-to-legacy-extra-marks-for-hindustan-pencils-16691.html</loc>
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      <news:publication_date>2026-09-22T16:03:53+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Roots to Legacy: Extra Marks for Hindustan Pencils]]&gt;</news:title>
      <news:keywords>Piyush Pandey,Nataraj,Apsara,Apsara Zesta,Nataraj Gelix Waterproof Gel Pen,Hindustan Pencils Pvt. Ltd</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/skodas-kylaq-sportline-has-a-message-for-the-restless-16690.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T15:58:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Škoda’s Kylaq Sportline Has a Message for the Restless]]&gt;</news:title>
      <news:keywords>BBH India,ŠKODA AUTO India,Kylaq Sportline</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/blinkit-and-nivea-join-hands-to-keeps-lips-happy-16687.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T15:21:15+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[BlinkIt and NIVEA join hands to keeps lips happy]]&gt;</news:title>
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      <news:publication_date>2026-09-22T14:16:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[The big ad will no longer exist in its current form: Sebamed India’s Pranay Rao]]&gt;</news:title>
      <news:keywords>AI,Sebamed India,Gemini,ChatGPT,Pranay Rao,USV Limited,medical skincare,scientific research</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/air-india-unveils-there-is-an-air-about-india-campaign-with-vaibhav-sooryavanshi-16685.html</loc>
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      <news:publication_date>2026-09-22T11:44:51+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Air India unveils ‘There is an Air About India’ campaign with Vaibhav Sooryavanshi]]&gt;</news:title>
      <news:keywords>Air India,Vaibhav Sooryavanshi,Asian Games</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/raymond-puts-salil-bawa-in-charge-of-its-investor-relations-play-16684.html</loc>
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      <news:publication_date>2026-09-21T20:12:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Raymond Puts Salil Bawa in Charge of Its Investor Relations Play]]&gt;</news:title>
      <news:keywords>Raymond Group,Salil Bawa</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/britannia-and-havmor-team-up-for-limited-edition-ice-cream-sandwich-16683.html</loc>
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      <news:publication_date>2026-09-21T20:10:51+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Britannia and Havmor team up for limited-edition ice cream sandwich]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/pankaj-tripathi-turns-up-the-heat-for-indias-next-football-showdown-16682.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T19:58:27+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Pankaj Tripathi Turns Up the Heat for India’s Next Football Showdown]]&gt;</news:title>
      <news:keywords>Pankaj Tripathi,Sony Pictures Networks India</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/axis-bank-launches-open-ki-aadat-pad-jaayegi-campaign-for-digital-banking-proposition-16681.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T19:57:29+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Axis Bank launches ‘open ki aadat pad jaayegi’ campaign for digital banking proposition]]&gt;</news:title>
      <news:keywords>Axis Bank,Anoop Manohar,Curativity,open ki aadat pad jaayegi,Sameer Shetty</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/dentsu-india-builds-a-performance-engine-where-creative-meets-data-16680.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T19:46:01+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Dentsu India Builds a Performance Engine Where Creative Meets Data]]&gt;</news:title>
      <news:keywords>Dentsu,dentsu India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/macaw-paints-unveils-second-kartik-aaryan-led-tvc-as-the-macaw-genie-16679.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T19:44:15+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Macaw Paints unveils second Kartik Aaryan-led TVC as ‘The Macaw Genie’]]&gt;</news:title>
      <news:keywords>Kartik Aaryan,Macaw Paints</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/sg-launches-before-the-world-believed-you-believed-campaign-with-dhruv-jurel-16678.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T18:52:49+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[SG launches ‘Before the World Believed, You Believed’ campaign with Dhruv Jurel]]&gt;</news:title>
      <news:keywords>Sanspareils Greenlands,sportswear campaign,Dhruv Jurel</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/liberty-shoes-launches-chalo-apni-chaal-campaign-for-autumn-winter-2026-16677.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T18:39:35+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Liberty Shoes launches ‘Chalo Apni Chaal’ campaign for Autumn-Winter 2026]]&gt;</news:title>
      <news:keywords>AD CAMPAIGNS,Liberty Shoes,Anupam Bansal</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/abheet-singh-bagga-exits-superyou-to-co-found-enrji-with-chirag-barjatya-16676.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T17:12:40+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Abheet Singh Bagga exits SuperYou to co-found ENRJI with Chirag Barjatya]]&gt;</news:title>
      <news:keywords>SuperYou,Abheet Singh Bagga,ENRJI,Chirag Barjatya</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/star-health-launches-new-campaign-highlighting-claims-support-at-scale-16675.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T17:03:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Star Health launches new campaign highlighting claims support at scale]]&gt;</news:title>
      <news:keywords>Star Health,tar Health and Allied Insurance</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/canva-launches-biggest-india-campaign-yet-with-ai-powered-creativity-at-its-core-16674.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T16:58:31+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Canva launches biggest India campaign yet with AI-powered creativity at its core]]&gt;</news:title>
      <news:keywords>canva,canva india,canva ad campaigns,Farah Khan,Raghu Ram,Terence Lewis</news:keywords>
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