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      <news:title>&lt;![CDATA[‘Brands That Win With Gen-Z Consistently Earn Their Loyalty’]]&gt;</news:title>
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      <news:title>&lt;![CDATA[McDonald’s ends 32-year FIFA World Cup sponsorship; shifts focus to owned IP]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Vineet Singh appointed Chief Growth Officer at Jetpac]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/deven-deshpande-takes-on-lead-sports-marketing-role-at-puma-india-17267.html</loc>
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      <news:publication_date>2026-10-26T08:37:09+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Deven Deshpande takes on Lead – Sports Marketing role at PUMA India]]&gt;</news:title>
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      <news:publication_date>2026-10-25T18:32:18+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Godrej Enterprises Group debuts in microdrama with ‘2nd Gen Kumars’]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Bosch Home Appliances launches ‘Kitchen Up’ campaign featuring Vikrant Massey]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/kisna-launches-festive-campaign-featuring-shahid-kapoor-and-mira-rajput-kapoor-17264.html</loc>
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      <news:publication_date>2026-10-25T18:18:43+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[KISNA launches festive campaign featuring Shahid Kapoor and Mira Rajput Kapoor]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/md-sunil-raina-and-cfo-rajesh-sethi-exit-lava-international-17263.html</loc>
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      <news:publication_date>2026-10-24T15:32:36+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[MD Sunil Raina and CFO Rajesh Sethi exit Lava International]]&gt;</news:title>
      <news:keywords>Sunil Raina,Rajesh Sethi,Lava International,Hari Om Rai</news:keywords>
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      <news:publication_date>2026-10-24T15:06:33+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[HSBC Private Bank names Ronald Oman as Global Head of Marketing]]&gt;</news:title>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Volvo Car India elevates Anuj Somani to Head of Integrated Marketing and Performance]]&gt;</news:title>
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      <news:publication_date>2026-10-24T12:37:40+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[AAAI appoints Kunal Lalani as Chairman of North Chapter]]&gt;</news:title>
      <news:keywords>Santosh Kumar,Kunal Lalani,Dr Sandeep Goyal,AAAI</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/wipro-names-kuldeep-sehrawat-director-head-of-marketing-india-17259.html</loc>
    <news:news>
      <news:publication_date>2026-10-23T20:13:32+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Wipro names Kuldeep Sehrawat Director &amp; Head of Marketing, India]]&gt;</news:title>
      <news:keywords>Kuldeep Sehrawat</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/parsi-dairy-farm-marks-110-years-with-diwali-rap-featuring-mohak-17258.html</loc>
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      <news:publication_date>2026-10-23T20:02:52+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Parsi Dairy Farm marks 110 years with Diwali rap featuring Mohak]]&gt;</news:title>
      <news:keywords>Parsi Dairy Farm</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/supertails-uses-humour-and-absurdity-to-drive-no-bang-diwali-campaign-17257.html</loc>
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      <news:publication_date>2026-10-23T19:15:17+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Supertails uses humour and absurdity to drive ‘No Bang Diwali’ campaign]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/impact-stories/mohalla-to-metro-lucknows-rumi-fine-fragrances-goes-global-17256.html</loc>
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      <news:publication_date>2026-10-23T16:42:50+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Mohalla to Metro: Lucknow’s Rumi Fine Fragrances Goes Global]]&gt;</news:title>
      <news:keywords>Mohalla to Metro,Kannauj,perfume brand,perfumery,local brand,Rumi,Rumi Fine Fragrances,Lucknow</news:keywords>
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      <news:publication_date>2026-10-23T15:56:52+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[When looking less like an ad becomes the strategy]]&gt;</news:title>
      <news:keywords>Hansa Research Group,BrandStory Digital,Marketing,HRIPL,Anahata Organic</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/beyond-the-coffee-run-how-cafes-are-brewing-communities-17254.html</loc>
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      <news:publication_date>2026-10-23T15:25:01+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Beyond the Coffee Run: How Cafés Are Brewing Communities]]&gt;</news:title>
      <news:keywords>Subko,coffee,coffee culture,communities,cafes,cafe experience,SMOOR,Harajuku Tokyo Caf Bakehouse,Gaurav Kanwar,Rahul Reddy,Kanchan Achpal,Saheb Singh,AGENCY09,Abhishek Jain,Virtue Asia</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/the-age-of-immersion-why-brands-are-moving-from-interruption-to-experience-17253.html</loc>
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      <news:publication_date>2026-10-23T15:15:49+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[The Age of Immersion: Why Brands are Moving from 'Interruption' to 'Experience']]&gt;</news:title>
      <news:keywords>immersive experience,immersive technology,immersive entertainment,Shakti Swarup Sahu,Floating Canvas Company</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/kansai-nerolac-gives-its-iconic-jingle-a-festive-makeover-with-yashraj-mukhate-17252.html</loc>
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      <news:title>&lt;![CDATA[Kansai Nerolac gives its iconic jingle a festive makeover with Yashraj Mukhate]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/oppo-india-launches-true-to-the-moment-to-mark-the-launch-of-its-oppo-find-x10-series-17251.html</loc>
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      <news:title>&lt;![CDATA[OPPO India launches ‘True to the Moment’ to mark the launch of its OPPO Find X10 Series]]&gt;</news:title>
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