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      <news:title>&lt;![CDATA[Kaacon Sethi Takes the MRUCI Helm as IRS Revival Looms]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Ranbir Kapoor enters India’s FMCG sector as Founder of Flux Theory]]&gt;</news:title>
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      <news:publication_date>2026-09-28T11:32:24+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[’Premium Consumer Is Not Looking For More; They’re Looking For Better’]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/creative-zone/ads-in-focus-16779.html</loc>
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      <news:publication_date>2026-09-28T11:32:06+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Ads in Focus]]&gt;</news:title>
      <news:keywords>advertising,Flipkart,Alia Bhatt,Shah Rukh Khan,Axis Bank,ŠKODA AUTO India,The Script Room,Ashish Gupta,Ranbir Kapoor,brand communication,Talented,Chief Creative Officer,Leena Gupta,Pratik Shetty,Chief Marketing Officer,Ayyappan Raj,Anoop Manohar,Parikshit Bhattacharya,Curativity,Arvind Kumar,Aarti Srinivasan,open ki aadat pad jaayegi</news:keywords>
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      <news:publication_date>2026-09-28T11:31:48+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Should Brands Be Counting The ‘Green’ Cost?]]&gt;</news:title>
      <news:keywords>Google,AI,sustainability,Artificial Intelligence,Director,Nisha Sampath,Yasin Hamidani,Media Care Brand Solutions,ashok lalla,data centres,Gozoop Creative,Amyn Ghadiali,GreenPT,Viro,ESG,Green Cost</news:keywords>
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    <loc>https://www.impactonnet.com/interview/lubricants-and-beyond-gulf-oil-lubricants-india-md-ceo-ravi-chawla-16777.html</loc>
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      <news:title>&lt;![CDATA[Where Function Meets Emotion: Jiteen Aggarwal of Hettich]]&gt;</news:title>
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      <news:publication_date>2026-09-28T11:30:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Modern CMO’s Split Personality?]]&gt;</news:title>
      <news:keywords>CMO,Poulomi Roy,marketing,RSH Global,brand building,Flipkart,AI,Puneet Das,Titan Company Limited,Govind Pandey,Britannia Industries,Ranjani Krishnaswamy,HDFC Bank,Deloitte,Mayank Shah,Parle Products,Amazon India,Quick Commerce,Wondrlab,business growth,Continental Coffee,Retail Media,Hyundai Motor India Limited,Chief Marketing Officer,McCann India,Virat Khullar,KRBL,Kunal Sharma,Rakesh Hinduja,Zoher Kapuswala,Ferrero India,Nishank Joshi,Nexus Select Malls,Kinnect,Head of Marketing,Raja Chakrabort</news:keywords>
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      <news:publication_date>2026-09-28T11:23:30+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Google elevates Nitin Gajria to MD, Southeast Asia and South Asia Frontier Markets]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/shantanu-chauhan-joins-angara-as-vp-brand-global-16774.html</loc>
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      <news:publication>
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      <news:title>&lt;![CDATA[Shantanu Chauhan joins Angara as VP, Brand Global]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Madhusudan Frozen appoints Madhuri Dixit as brand ambassador]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/swiss-beauty-launches-awaken-eye-makeup-collection-16772.html</loc>
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        <news:name>impact magazine</news:name>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[The Body Shop unveils Diwali campaign centred on Jasmine]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Stayfree spotlights boys in period conversations with new #BetaStayfreeLeAana film]]&gt;</news:title>
      <news:keywords>Stayfree,BetaStayfreeLeAana,Supriya Srinivasan</news:keywords>
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      <news:publication>
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      <news:title>&lt;![CDATA[Myntra unveils Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor]]&gt;</news:title>
      <news:keywords>Alia Bhatt,Ranbir Kapoor,Myntra,Neha Gulati</news:keywords>
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      <news:title>&lt;![CDATA[Libas enters jewellery as it expands its fashion portfolio]]&gt;</news:title>
      <news:keywords>jewellery,Libas</news:keywords>
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      <news:publication_date>2026-09-25T17:32:31+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Could IRDAI’s proposed reforms change Insurance Marketing?]]&gt;</news:title>
      <news:keywords>insurance,insurance marketing,IRDAI</news:keywords>
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      <news:publication>
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      <news:title>&lt;![CDATA[Can marketing put a destination on the tourism map?]]&gt;</news:title>
      <news:keywords>Destination Marketing</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/fabindia-partners-with-aptronix-to-add-apple-rewards-to-fabfamily-loyalty-programme-16764.html</loc>
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      <news:publication>
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      <news:title>&lt;![CDATA[Fabindia partners with Aptronix to add Apple rewards to Fabfamily loyalty programme]]&gt;</news:title>
      <news:keywords>FabIndia,Aptronix</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/ndfci-launches-swapthesweet-campaign-ahead-of-navratri-16763.html</loc>
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      <news:title>&lt;![CDATA[NDFC(I) launches #SwapTheSweet campaign ahead of Navratri]]&gt;</news:title>
      <news:keywords>Navratri Campaign,The Nuts and Dry Fruits Council</news:keywords>
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