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      <news:title>&lt;![CDATA[GetLook ropes in Vaani Kapoor for upcoming brand campaign]]&gt;</news:title>
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      <news:title>&lt;![CDATA[TVS iQube launches ‘EV yani iQube’ campaign ahead of festive season]]&gt;</news:title>
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      <news:publication_date>2026-10-12T19:19:24+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Ghadi Detergent partners with One Source for digital marketing]]&gt;</news:title>
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      <news:title>&lt;![CDATA[TIGER AND KRISHNA SHROFF LAUNCH MATRIX WELLNESS, EXPANDING THEIR MATRIX ECOSYSTEM]]&gt;</news:title>
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      <news:title>&lt;![CDATA[JW Marriott launches ‘Stay in the Moment’ campaign Ft. Aishwarya Rai Bachchan]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/fortis-healthcare-launches-consultfirst-campaign-with-repindia-17026.html</loc>
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      <news:publication_date>2026-10-12T18:42:23+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Fortis Healthcare Launches #ConsultFirst Campaign with RepIndia]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/mcdonalds-india-launches-tyohaar-ki-taiyaari-mein-thodi-mazedaari-campaign-17025.html</loc>
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      <news:publication_date>2026-10-12T18:25:11+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[McDonald’s India launches ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’ campaign]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/flipkart-opts-for-ooh-big-billion-days-campaign-17024.html</loc>
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      <news:publication_date>2026-10-12T18:05:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Flipkart opts for OOH Big Billion Days campaign]]&gt;</news:title>
      <news:keywords>Flipkart,OAP Mediatech,Abhijit Sengupta,OOH campaigns,iPhone 17,Big Billion Days campaign</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/kapil-suri-to-join-netflix-as-director-business-development-for-india-17023.html</loc>
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      <news:publication_date>2026-10-12T17:46:58+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Kapil Suri to join Netflix as Director, Business Development for India]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/eeken-by-paragon-unveils-new-campaign-our-kinda-9-5-for-autumn-winter-season-17022.html</loc>
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      <news:publication_date>2026-10-12T17:40:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Eeken by Paragon unveils new campaign, ‘Our Kinda 9-5,’ for Autumn-Winter season]]&gt;</news:title>
      <news:keywords>Paragon,Makani Creatives,Eeken</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/raj-nayak-steps-down-as-yaap-digital-chairman-and-managing-director-17021.html</loc>
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      <news:publication_date>2026-10-12T17:31:18+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Raj Nayak Steps Down as YAAP Digital Chairman and Managing Director]]&gt;</news:title>
      <news:keywords>RAJ NAYAK,YAAP Digital Ltd,Dr Atul Hegde</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/ten-heads-carrying-one-big-creative-idea-17020.html</loc>
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      <news:publication_date>2026-10-12T16:56:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Ten Heads Carrying One Big Creative Idea]]&gt;</news:title>
      <news:keywords>festive marketing,festive advertising,Festive season,Dussehra campaign,Raavana</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/is-zee5s-newest-offering-clips-an-attempt-to-redefine-ott-discovery-through-ai-17019.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T16:26:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Is Vertical Video Feature Clips An Attempt To Redefine OTT Discovery Through AI?]]&gt;</news:title>
      <news:keywords>Zee5,Netflix,SonyLIV</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/fitness-does-not-have-to-be-a-tier-1-elitist-phenomenon-says-slovic-co-founder-17018.html</loc>
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      <news:publication_date>2026-10-12T16:02:12+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Fitness Does Not Have to Be a Tier-1 Elitist Phenomenon, Says Slovic Co-founder]]&gt;</news:title>
      <news:keywords>Tiger Shroff,SLOVIC,Gym Ghar Lao,home-fitness,Mohammad Aqib,Outlive</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/obveus-wins-twinings-india-and-ovaltine-india-retainers-17017.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T15:42:02+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Obveus Wins Twinings India and Ovaltine India Retainers]]&gt;</news:title>
      <news:keywords>Adani Group,Obveus,MD. Gulfam Ansari,Rohit Kumar Kanojia,Twinings India,Ovaltine India</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/asus-india-appoints-raghav-juyal-as-brand-ambassador-launches-accessories-campaign-17016.html</loc>
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      <news:publication_date>2026-10-12T14:55:10+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[ASUS India appoints Raghav Juyal as brand ambassador, launches accessories campaign]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/aon-promotes-jayavani-sarkar-to-the-head-of-digital-marketing-gcc-17015.html</loc>
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      <news:publication_date>2026-10-12T14:48:37+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Aon promotes Jayavani Sarkar to Head of Digital Marketing-GCC]]&gt;</news:title>
      <news:keywords>ICICI Bank,Delloite,Tata Consultancy Services,Jayavani Sarkar,Aon,People's movement,AXA Business Services,Xchanging</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/cadbury-celebrations-turns-neighbours-nok-jhok-into-a-diwali-campaign-17014.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T14:21:03+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Cadbury Celebrations turns neighbours’ nok-jhok into a Diwali campaign]]&gt;</news:title>
      <news:keywords>Mondelez,Cadbury,OGILVY INDIA,Mondelez India,WPP Media</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/payu-and-malaysia-airlines-sign-mou-to-explore-digital-booking-and-payment-solutions-17013.html</loc>
    <news:news>
      <news:publication_date>2026-10-12T14:06:45+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[PayU and Malaysia Airlines sign MoU to explore digital booking and payment solutions]]&gt;</news:title>
      <news:keywords>PayU,Malaysia Airlines</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/black-white-non-alcoholic-launches-drop-the-facade-campaign-on-authentic-connections-17012.html</loc>
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      <news:publication_date>2026-10-12T13:57:08+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Black &amp; White Non-Alcoholic launches ‘Drop the Façade’ campaign on authentic connections]]&gt;</news:title>
      <news:keywords>AD CAMPAIGNS,Diageo India,Black &amp; White</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/gresbond-by-kajaria-names-ranveer-singh-as-brand-ambassador-17011.html</loc>
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      <news:publication_date>2026-10-12T13:00:57+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Gresbond by Kajaria names Ranveer Singh as brand ambassador]]&gt;</news:title>
      <news:keywords>Ranveer Singh,Gresbond Kajaria</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/lovetc-launches-alter-ego-collection-with-tamannaah-bhatia-17010.html</loc>
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      <news:publication_date>2026-10-12T12:23:33+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[LOVETC launches ‘Alter Ego’ collection with Tamannaah Bhatia]]&gt;</news:title>
      <news:keywords>Tamannaah Bhatia,LOVETC,Birla Cosmetics Pvt. Ltd</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/cheilx-appoints-tania-sinha-to-lead-delhi-office-17009.html</loc>
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      <news:publication_date>2026-10-12T11:57:28+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[CheilX appoints Tania Sinha to lead Delhi office]]&gt;</news:title>
      <news:keywords>CheilX,Tania Sinha</news:keywords>
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    <loc>https://www.impactonnet.com/creative-zone/ads-in-focus-17008.html</loc>
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      <news:publication_date>2026-10-12T11:45:33+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Ads in Focus]]&gt;</news:title>
      <news:keywords>festive marketing,advertising,Flipkart,Alia Bhatt,BBH India,Shah Rukh Khan,Axis Bank,ŠKODA AUTO India,The Script Room,Ashish Gupta,Ranbir Kapoor,brand communication,Talented,Chief Creative Officer,Leena Gupta,Pratik Shetty,Chief Marketing Officer,Ayyappan Raj,Anoop Manohar,Parikshit Bhattacharya,Curativity,Propagate India,Arvind Kumar,Aarti Srinivasan,open ki aadat pad jaayegi</news:keywords>
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      <news:publication_date>2026-10-12T11:45:11+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[A Whole Lotta Fan Love]]&gt;</news:title>
      <news:keywords>Spotify,Bajaj Pulsar,BAJAJ AUTO,Coca-Cola India,audience engagement,Apple,creator economy,ZOFF Foods,Shilpa Shetty,brand equity,Organic Reach,Authentic storytelling,user-generated content,Karthik Subramanian,The Lost Voices,InkCraft Communications,Masuma Siddique,brand loyalty,Ekostay,Sumeet Narang</news:keywords>
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