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      <news:title>&lt;![CDATA[‘The traditional marketing funnel is pretty much dead’]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/bingo-tedhe-medhe-brings-sukumar-rays-abol-tabol-to-life-at-durga-puja-pandal-17107.html</loc>
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      <news:title>&lt;![CDATA[Bingo! Tedhe Medhe brings Sukumar Ray’s ‘Abol Tabol’ to life at Durga Puja pandal]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/safed-detergents-durga-puja-film-puts-kindness-and-inclusion-at-the-heart-of-celebrations-17106.html</loc>
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      <news:publication_date>2026-10-15T14:24:20+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Safed Detergent’s Durga Puja film puts kindness and inclusion at the heart of celebrations]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/gm-modular-launches-gm-sharod-anjali-ad-film-prior-to-durga-puja-17105.html</loc>
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      <news:publication_date>2026-10-15T14:07:54+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[GM Modular launches ‘GM Sharod Anjali’ ad film prior to Durga Puja]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nikon-india-unveils-new-durga-puja-campaign-film-17104.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T13:25:59+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Nikon India Unveils New 'Durga Puja' Campaign Film]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/meta-names-akshay-gandotra-as-global-marketing-lead-business-messaging-17103.html</loc>
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      <news:publication_date>2026-10-15T12:06:21+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Meta names Akshay Gandotra as Global Marketing Lead, Business Messaging]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/tonic-worldwide-taps-bengali-household-banter-for-kurlons-durga-puja-campaign-17102.html</loc>
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      <news:publication_date>2026-10-15T11:57:18+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Tonic Worldwide taps Bengali household banter for Kurlon’s Durga Puja campaign]]&gt;</news:title>
      <news:keywords>Durga Puja campaign,Tonic Worldwide,Kurlon</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/escape-plan-named-title-sponsor-of-samay-rainas-2026-27-india-tour-17101.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T11:56:40+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Escape Plan named title sponsor of Samay Raina’s 2026–27 India tour]]&gt;</news:title>
      <news:keywords>HRX,Samay Raina,Escape Plan,travel products platform,Abhinav Pathak</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/icici-life-insurance-launches-new-platform-har-kal-aasaan-with-ogilvy-17100.html</loc>
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      <news:publication_date>2026-10-15T11:40:08+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[ICICI Life Insurance gives its ‘Har Kal Aasaan’ positioning a new campaign film]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nils-leonard-named-dad-president-17099.html</loc>
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      <news:publication_date>2026-10-15T10:31:38+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Nils Leonard named President of D&amp;AD]]&gt;</news:title>
      <news:keywords>D AD,nils leonard</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/netflix-set-to-cut-1000-jobs-in-biggest-layoff-since-2022-report-17098.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T10:31:01+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Netflix set to cut 1,000 jobs in biggest layoff since 2022: Report]]&gt;</news:title>
      <news:keywords>Warner Bros Discovery Inc,Emmy Award,Hollywood studio,Netflix Inc,Greg Peters,Ted Sarandos,job cuts</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/wpp-appoints-adam-gerhart-as-global-chief-client-officer-17097.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T09:12:02+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[WPP appoints Adam Gerhart as Global Chief Client Officer]]&gt;</news:title>
      <news:keywords>advertising,WPP,Devika Bulchandani,Adam Gerhart,JP Morgan s New Business Review,ad agencies</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/havas-creative-india-names-montu-sangha-bengaluru-head-17096.html</loc>
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      <news:publication_date>2026-10-15T08:56:53+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Havas Creative India names Montu Sangha Bengaluru Head]]&gt;</news:title>
      <news:keywords>Dentsu,Tata Tea,Anupama Ramaswamy,Havas Creative India,AJIO,Montu Sangha,GE Healthcare</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/aaai-unveils-diverse-board-for-2026-27-17095.html</loc>
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      <news:publication_date>2026-10-15T08:45:46+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[AAAI Unveils Diverse Board for 2026–27]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/nikhil-gandhi-enters-entrepreneurship-with-ai-venture-vyyb-ai-technologies-17094.html</loc>
    <news:news>
      <news:publication_date>2026-10-14T19:40:43+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Nikhil Gandhi enters entrepreneurship with AI venture VYYB AI Technologies]]&gt;</news:title>
      <news:keywords>Nikhil Gandhi,VYYB AI Technologies,VYYB AMBIENCE</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/varun-mitra-joins-nestle-south-asia-as-head-of-digital-data-and-analytics-supply-chain-17093.html</loc>
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      <news:publication_date>2026-10-14T19:36:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Varun Mitra joins Nestlé South Asia as Head of Digital, Data and Analytics – Supply Chain]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/aikyatha-unveils-suswaram-campaign-launches-limited-edition-collections-17092.html</loc>
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      <news:publication_date>2026-10-14T19:14:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Aikyatha unveils ‘Suswaram’ campaign; launches Limited Edition collections]]&gt;</news:title>
      <news:keywords>Aikyatha,Suswaram campaign,S Aishwarya,M S Subbulakshmi,S Saundarya,Yeshwanth Sunku,Kaushik Sunku</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/airtel-appoints-rohit-chordia-as-group-chief-strategy-officer-17091.html</loc>
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      <news:publication_date>2026-10-14T18:19:50+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Airtel appoints Rohit Chordia as Group Chief Strategy Officer]]&gt;</news:title>
      <news:keywords>Rohit Chordia,Airtel,Group Chief Strategy Officer,White Oak Capital Management,Ameriprise Financial Services,Kotak Institutional Equities</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/cleartrips-big-billion-days-has-the-birds-singing-pura-india-hoga-phurr-17090.html</loc>
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      <news:publication_date>2026-10-14T18:18:38+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Cleartrip’s Big Billion Days Has the Birds Singing ‘Pura India Hoga Phurr’]]&gt;</news:title>
      <news:keywords>Cleartrip,Cleartrip AI ad</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/r-s-srinivas-jain-elevated-to-joint-ceo-at-sbi-funds-management-17089.html</loc>
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      <news:publication_date>2026-10-14T17:17:43+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[R. S. Srinivas Jain elevated to Joint CEO at SBI Funds Management]]&gt;</news:title>
      <news:keywords>SBI Mutual Fund</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/indias-challenger-brands-are-in-a-hurry-google-wpp-media-and-elevation-have-a-playbook-17088.html</loc>
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      <news:publication_date>2026-10-14T17:05:42+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[India’s Challenger Brands Are in a Hurry. Google, WPP Media and Elevation Have a Playbook]]&gt;</news:title>
      <news:keywords>Google,Google India,WPP Media,legacy brands,Elevation Capital,The Disruptor s Toolkit,Challenger Brands</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/miltons-thoughtfully-yours-campaign-celebrates-the-art-of-knowing-your-loved-ones-17087.html</loc>
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      <news:publication_date>2026-10-14T16:43:09+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Milton’s ‘Thoughtfully Yours’ campaign celebrates the art of knowing your loved ones]]&gt;</news:title>
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