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      <news:title>&lt;![CDATA[Can AI voice avoid the spam trap?]]&gt;</news:title>
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      <news:title>&lt;![CDATA[EVERQ enters microdrama with ‘So Dermatic!’ skincare IP]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Water purification category is emotionally rich but functionally confusing: Livpure CMO]]&gt;</news:title>
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      <news:title>&lt;![CDATA[VitaLife launches new campaign ‘Swaad Swaad Mein Sehat’]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Godrej Pet Care launches new Godrej Ninja TVC around ‘Super Gut Health’]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/divan-raimagia-takes-the-cyber-resilience-helm-at-diageo-16712.html</loc>
    <news:news>
      <news:publication_date>2026-09-23T13:06:28+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Divan Raimagia Takes the Cyber Resilience Helm at Diageo]]&gt;</news:title>
      <news:keywords>Cybersecurity,leadership changes,Divan Raimagia,CISO</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/alvarez-marsal-appoints-bhalindra-singh-as-managing-director-in-india-16711.html</loc>
    <news:news>
      <news:publication_date>2026-09-23T12:58:43+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Alvarez &amp; Marsal appoints Bhalindra Singh as Managing Director in India]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/cashfree-taps-biswa-kalyan-rath-for-mithai-joint-family-festive-campaign-16710.html</loc>
    <news:news>
      <news:publication_date>2026-09-23T12:50:24+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Cashfree taps Biswa Kalyan Rath for ‘Mithai Joint Family’ festive campaign]]&gt;</news:title>
      <news:keywords>Cashfree Payments,Biswa Kalyan Rath</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/tanishq-takes-gold-exchange-and-rivaah-campaigns-to-chatgpt-ads-16709.html</loc>
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      <news:publication_date>2026-09-23T12:41:27+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Tanishq takes Gold Exchange and Rivaah campaigns to ChatGPT Ads]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/himanshu-shekhar-moves-to-vega-to-lead-its-digital-growth-push-16708.html</loc>
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      <news:publication_date>2026-09-23T11:36:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Himanshu Shekhar Moves to VEGA to Lead Its Digital Growth Push]]&gt;</news:title>
      <news:keywords>digital marketing,Leadership,VEGA</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/da-milano-appoints-piyush-singh-as-group-ceo-16707.html</loc>
    <news:news>
      <news:publication_date>2026-09-23T10:56:46+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Da Milano appoints Piyush Singh as Group CEO]]&gt;</news:title>
      <news:keywords>Da Milano Group,Piyush Singh</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/rajat-sharma-re-elected-nbda-president-for-2026-27-16706.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T19:04:17+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Rajat Sharma re-elected NBDA President for 2026-27]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/nuuk-takes-serv-max-to-ladakh-in-new-campaign-film-16705.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T18:54:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Nuuk takes SĒRV MAX to Ladakh in new campaign film]]&gt;</news:title>
      <news:keywords>Morup Namgyal,Nuuk,SlowCheeta</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/abhay-deol-joins-colorplus-to-make-a-case-for-slowing-down-16704.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T18:36:30+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Abhay Deol Joins ColorPlus to Make a Case for Slowing Down]]&gt;</news:title>
      <news:keywords>Raymond Lifestyle Limited,Raymond Group,ColorPlus</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/vero-moda-names-aditi-rao-hydari-as-face-of-autumnwinter-2026-campaign-16703.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T18:22:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[VERO MODA names Aditi Rao Hydari as face of Autumn/Winter 2026 campaign]]&gt;</news:title>
      <news:keywords>Aditi Rao Hydari,Sumit Dhingra,VERO MODA,Autumn/Winter 2026 campaign</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/popeyes-and-sprite-team-up-to-add-some-fizz-to-spicy-chicken-16702.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T18:17:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Popeyes and Sprite Team Up to Add Some Fizz to Spicy Chicken]]&gt;</news:title>
      <news:keywords>brand collaboration,Popeyes,Popeyes Fried Chicken,Sprite</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/360-one-appoints-aashish-agarwal-as-ceo-of-360-one-wam-group-16701.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T18:17:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[360 ONE appoints Aashish Agarwal as CEO of 360 ONE WAM Group]]&gt;</news:title>
      <news:keywords>360 ONE Asset,360 WAM</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/flipkart-turns-kolkatas-bbd-bagh-into-a-big-billion-days-stop-16700.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T17:49:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Flipkart Turns Kolkata’s BBD Bagh Into a Big Billion Days Stop]]&gt;</news:title>
      <news:keywords>Flipkart,Flipkart Big Billion Days,quirky announcements</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/glam-21-gets-into-the-drama-with-a-nine-part-take-on-third-wheeling-16699.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T17:36:27+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Glam 21 Gets Into the Drama With a Nine-Part Take on Third-Wheeling]]&gt;</news:title>
      <news:keywords>social media campaign,Microdrama,Glam21</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/abhishek-shetty-joins-grab-as-regional-director-head-of-product-marketing-16698.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T17:17:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Abhishek Shetty joins Grab as Regional Director &amp; Head of Product Marketing]]&gt;</news:title>
      <news:keywords>Swiggy Instamart,Abhishek Shetty,Grab</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/dgtoohl-partners-with-hero-motocorp-for-first-programmatic-dooh-campaign-16697.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T17:05:29+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[DGTOOHL partners with Hero MotoCorp for first programmatic DOOH campaign]]&gt;</news:title>
      <news:keywords>Hero MotoCorp,DGTOOHL</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/hit-anti-roach-gel-turns-cockroach-control-into-a-war-room-mission-with-shefali-shah-16696.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T17:00:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[HIT Anti Roach Gel turns cockroach control into a ‘war room’ mission with Shefali Shah]]&gt;</news:title>
      <news:keywords>Godrej Hit</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/from-pulsar-to-ponds-what-happens-when-brands-bring-their-old-ads-back-16695.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T16:56:50+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[From Pulsar to Pond’s, What Happens When brands bring their old ads back]]&gt;</news:title>
      <news:keywords>AD CAMPAIGNS,Pulsar,Asian Paints,McDonald’s India,iconic soundtracks,Tata Play,POND'S,Hyundai,Vicco,iconic ads</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/pure-nutrition-partners-with-sports-presenter-kiara-powar-16694.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T16:54:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Pure Nutrition partners with sports presenter Kiara Powar]]&gt;</news:title>
      <news:keywords>Kiara Powar,Pure Nutrition</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/villain-makes-ooh-debut-with-gold-revolver-activation-across-bengaluru-16693.html</loc>
    <news:news>
      <news:publication_date>2026-09-22T16:39:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Villain makes OOH debut with Gold Revolver activation across Bengaluru]]&gt;</news:title>
      <news:keywords>BRND.ME,Villain</news:keywords>
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