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      <news:title>&lt;![CDATA[Britannia and Havmor team up for limited-edition ice cream sandwich]]&gt;</news:title>
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      <news:publication_date>2026-09-21T19:58:27+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Pankaj Tripathi Turns Up the Heat for India’s Next Football Showdown]]&gt;</news:title>
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      <news:publication_date>2026-09-21T19:57:29+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Axis Bank launches ‘open ki aadat pad jaayegi’ campaign for digital banking proposition]]&gt;</news:title>
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  <url>
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      <news:publication_date>2026-09-21T19:46:01+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Dentsu India Builds a Performance Engine Where Creative Meets Data]]&gt;</news:title>
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  <url>
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      <news:publication_date>2026-09-21T19:44:15+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Macaw Paints unveils second Kartik Aaryan-led TVC as ‘The Macaw Genie’]]&gt;</news:title>
      <news:keywords>Kartik Aaryan,Macaw Paints</news:keywords>
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  <url>
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    <news:news>
      <news:publication_date>2026-09-21T18:52:49+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[SG launches ‘Before the World Believed, You Believed’ campaign with Dhruv Jurel]]&gt;</news:title>
      <news:keywords>Sanspareils Greenlands,sportswear campaign,Dhruv Jurel</news:keywords>
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  <url>
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    <news:news>
      <news:publication_date>2026-09-21T18:39:35+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Liberty Shoes launches ‘Chalo Apni Chaal’ campaign for Autumn-Winter 2026]]&gt;</news:title>
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      <news:publication_date>2026-09-21T17:12:40+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Abheet Singh Bagga exits SuperYou to co-found ENRJI with Chirag Barjatya]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/star-health-launches-new-campaign-highlighting-claims-support-at-scale-16675.html</loc>
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      <news:publication_date>2026-09-21T17:03:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Star Health launches new campaign highlighting claims support at scale]]&gt;</news:title>
      <news:keywords>Star Health,tar Health and Allied Insurance</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/canva-launches-biggest-india-campaign-yet-with-ai-powered-creativity-at-its-core-16674.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T16:58:31+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Canva launches biggest India campaign yet with AI-powered creativity at its core]]&gt;</news:title>
      <news:keywords>canva,canva india,canva ad campaigns,Farah Khan,Raghu Ram,Terence Lewis</news:keywords>
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  <url>
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    <news:news>
      <news:publication_date>2026-09-21T16:41:55+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Klaus Zellmer appointed President and CEO of Volvo Cars]]&gt;</news:title>
      <news:keywords>Klaus Zellmer,volvo cars</news:keywords>
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  <url>
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    <news:news>
      <news:publication_date>2026-09-21T16:28:04+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Parul Budhiraja joins Ogilvy as Executive Vice President]]&gt;</news:title>
      <news:keywords>Ogilvy</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/the-thin-line-between-hype-and-harm-16671.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T16:09:38+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[The thin line between hype and harm]]&gt;</news:title>
      <news:keywords>Toru Jhaveri,The Stuff Of Life,Ronita Mitra,Sports advertising,Novig,Jennifer Mulchandani,Shashank Shekhar Mishra,Riya Rajkumar Sharma,AM Sports Law and Management Co</news:keywords>
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  <url>
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    <news:news>
      <news:publication_date>2026-09-21T15:57:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[When a Wedding Has a Moment of Its Own: Nebula by Titan Meets Tarun Tahiliani]]&gt;</news:title>
      <news:keywords>Titan,Schbang,Tarun Tahiliani,Nebula by Titan</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/betting-ads-banned-on-paper-busy-online-16669.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T15:57:29+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Banned Betting Ads That Find Their Way Online]]&gt;</news:title>
      <news:keywords>ASCI,mFilterIt,Growster,Promotion and Regulation of Online Gaming Act</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/stationery-is-no-longer-only-utility-its-self-expression-saumitra-prasad-of-doms-16668.html</loc>
    <news:news>
      <news:publication_date>2026-09-21T15:42:05+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Stationery is no longer only utility, it’s self-expression: Saumitra Prasad of DOMS]]&gt;</news:title>
      <news:keywords>DOMS Industries,Saumitra Prasad</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/anymind-group-launches-anycreator-stream-in-india-for-live-streaming-creators-16667.html</loc>
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      <news:publication_date>2026-09-21T15:11:44+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[AnyMind Group launches AnyCreator Stream in India for live-streaming creators]]&gt;</news:title>
      <news:keywords>Anymind Group</news:keywords>
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      <news:publication_date>2026-09-21T14:43:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Vishal Wadhwa elevated to Senior VP – Brand &amp; Digital Marketing at SBI Card]]&gt;</news:title>
      <news:keywords>SBI Card,Vishal Wadhwa</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/brands-that-offer-something-hard-to-commoditise-will-stand-out-16665.html</loc>
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      <news:publication_date>2026-09-21T11:40:00+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[‘Brands That Offer Something Hard To Commoditise Will Stand Out’]]&gt;</news:title>
      <news:keywords>CEO,entertainment,Retail,Experiential marketing,hospitality,Gen Z,consumer engagement,storytelling,consumer experience,Food and Beverage,emotional value,Imagicaaworld Entertainment Limited,brand loyalty,himant Bakshi</news:keywords>
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    <loc>https://www.impactonnet.com/creative-zone/ads-in-focus-16664.html</loc>
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      <news:publication_date>2026-09-21T11:39:43+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ads In Focus]]&gt;</news:title>
      <news:keywords>advertising,Flipkart,HERSHEY’S,storytelling,creative advertising,Pratik Shetty,Sachin Kamble,Sachin Joseph,Rahul Guha,Paragon Footwear,Team Pumpkin,Kamy Devaguptapu,Sarvesh Raikar,Turmeriq,TBWA\Lintas,Brand Campaigns,BabyOrgano,Ads in Focus</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/festive-media-bets-shift-upstream-as-brands-chase-intent-before-diwali-ad-inflation-16663.html</loc>
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      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Festive Media Bets Shift Upstream As Brands Chase Intent Before Diwali Ad Inflation]]&gt;</news:title>
      <news:keywords>IPL,festive marketing,digital advertising,media planning,Flipkart,Tata Capital,exchange4media,AMAZON,Diwali,Havmor,Madison,Havas Media,Reliance Retail,Quick Commerce,Aditya Birla Group,Gemini,Kissht,jiohotstar,CTV,Connected TV,WPP Media,Sonal Jadhav,ChatGPT,Birla Opus,Novel Jewels,Galderma,Shwetha Iyer,The Festive Surge</news:keywords>
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    <loc>https://www.impactonnet.com/cmo-interview/making-tyres-matter-ceat-cmo-lakshmi-narayanan-b-16662.html</loc>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Making Tyres Matter: CEAT CMO Lakshmi Narayanan B]]&gt;</news:title>
      <news:keywords>ROHIT SHARMA,digital marketing,Ogilvy,cricket,sports marketing,influencer marketing,Adfactors PR,Asian Paints,Madison,Zoya Akhtar,Harmanpreet Kaur,Electric Vehicles,Yashasvi Jaiswal,Chief Marketing Officer,RPG Group,Lakshmi Narayanan B</news:keywords>
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      <news:publication_date>2026-09-21T11:38:32+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[When OOH Shows Up And Stands Out Too]]&gt;</news:title>
      <news:keywords>Tanishq,OOH,Nykaa,Swiggy,HRX,Experiential marketing,Ganesh Chaturthi,Zepto,outdoor advertising,Mia by Tanishq,Akshaya Tritiya,Chandan Mendiratta,QR codes,Yasin Hamidani,Media Care Brand Solutions,Nykaaland,Raksha Bandhan,user-generated content,When OOH Shows Up And Stands Out Too</news:keywords>
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      <news:publication_date>2026-09-21T11:38:12+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Your Real Day Is A Real Workout: Hindustan Unilever’s Rajneet Kohli]]&gt;</news:title>
      <news:keywords>e-commerce,FMCG,Hindustan Unilever Limited,HUL,Horlicks,Quick Commerce,Nutrition,Rajneet Kohli,Protein</news:keywords>
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