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      <news:title>&lt;![CDATA[DeVANS Modern Breweries appoints Vikas Bhatia as COO]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/ex-angry-birds-executive-anurag-sachdeva-launches-brand-engagement-platform-bitom-17146.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T16:35:39+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Ex-Angry Birds executive Anurag Sachdeva launches brand engagement platform bitom]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/bimbo-bakeries-india-marks-world-bread-day-with-qisse-hai-bread-ke-campaign-17145.html</loc>
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      <news:publication_date>2026-10-16T16:27:20+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Bimbo Bakeries India marks World Bread Day with ‘Qisse Hai Bread Ke’ campaign]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/impact-stories/indias-media-boom-facing-further-attention-crunch-17144.html</loc>
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      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[India’s Media Boom Facing Further Attention Crunch?]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/leysha-basmati-rice-names-yami-gautam-dhar-as-brand-ambassador-17143.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T15:50:23+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Leysha Basmati Rice names Yami Gautam Dhar as brand ambassador]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/mohalla-to-metro-rajahmundrys-bon-fiction-takes-indian-craft-chocolate-to-the-world-17141.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T14:45:59+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Mohalla to Metro: Rajahmundry’s Bon Fiction takes Indian craft chocolate to the world]]&gt;</news:title>
      <news:keywords>artisanal chocolate,Akhil Grandhi,Rajahmundry,Rajahmundry chocolate,Krishna,Bon Fiction,craft chocolate,local brands</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/openai-launches-festive-campaign-the-notice-featuring-hindi-voices-neer-and-leher-17140.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T14:45:28+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[OpenAI launches festive campaign ‘The Notice’ featuring Hindi voices Neer and Leher]]&gt;</news:title>
      <news:keywords>ChatGPT,OpenAI</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/asian-paints-unveils-mon-jitey-nilo-campaign-under-sharad-samman-initiative-17123.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T14:07:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Asian Paints unveils ‘Mon Jitey Nilo’ campaign under ‘Sharad Samman’ initiative]]&gt;</news:title>
      <news:keywords>Asian Paints,Sharad Samman initiative,Mon Jitey Nilo campaign,Durga Puja,Gattu,Sujoy Roy,Ogilvy,East India Film Company,Shayak Dady Roy,Nishant Roy,Saurabh Mukherjee</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/mondelez-international-names-shagufta-khan-as-brand-manager-bournvita-cocoa-beverages-17139.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T14:01:45+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Mondelez International names Shagufta Khan as Brand Manager- Bournvita &amp; Cocoa Beverages]]&gt;</news:title>
      <news:keywords>Oreo,Zepto,Amazon Ads,Mondelez International,Bournvita,Brand Manager,Shagufta Khan,Cocoa Beverages</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/raftaar-and-raghav-juyals-rap-battle-takes-a-manga-twist-in-crunchyroll-campaign-17138.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T13:50:09+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Raftaar and Raghav Juyal’s rap battle takes a manga twist in Crunchyroll campaign]]&gt;</news:title>
      <news:keywords>Raftaar,Anime in India,Crunchyroll,Raghav Juyal</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/tvs-jupiter-brings-colour-shifting-sway-wave-campaign-for-festive-season-17137.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T13:34:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[TVS Jupiter brings colour-shifting ‘Sway Wave’ campaign for festive season]]&gt;</news:title>
      <news:keywords>TVS Motor Company,Jupiter</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/simca-advertising-limited-receives-advertising-rights-approval-at-shirdi-airport-17136.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T12:34:30+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[SIMCA Advertising Limited receives Advertising rights approval at Shirdi Airport]]&gt;</news:title>
      <news:keywords>OOH,Fahim Batliwala,SIMCA Advertising Limited,Shirdi Airport,Maharashtra Airport Development Company Limited,Digital Out of Home</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/k-beauty-brand-mamonde-names-nitanshi-goel-as-first-brand-ambassador-in-india-17135.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T12:09:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[K-beauty brand Mamonde names Nitanshi Goel as first Brand Ambassador in India]]&gt;</news:title>
      <news:keywords>Nitanshi Goel,Korean skincare brand,Amorepacific Group,Mamonde,Let Your Skin Bloom,Paul Lee,Mini Sood Banerjee</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/dr-reddys-laboratories-appoints-devang-mehta-as-category-head-marketing-17134.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T11:39:44+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Dr Reddy’s Laboratories appoints Devang Mehta as Category Head – Marketing]]&gt;</news:title>
      <news:keywords>Dr. Reddy's Laboratories</news:keywords>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17134.pressreleasepdf-2026-10-16t113857813.png</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/magicbricks-appoints-mayank-jain-as-ceo-17133.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T11:24:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Magicbricks appoints Mayank Jain as CEO]]&gt;</news:title>
      <news:keywords>Magicbricks.com,Mayank Jain</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/mayur-hingu-takes-on-coo-role-at-jalpooree-17132.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T10:58:21+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Jalpooree names Mayur Hingu as Chief Operating Officer]]&gt;</news:title>
      <news:keywords>Jalpooree</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/deep-malde-joins-haleon-as-head-of-expert-marketing-transformation-17131.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T10:43:15+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Deep Malde joins Haleon as Head of Expert Marketing &amp; Transformation]]&gt;</news:title>
      <news:keywords>Haleon,Wellness and Healthcare,Otrivin,People s movement in marketing,Deep Malde,Crocin,Centrum,Mega LifeSciences,Abbott,GlaxoSmithKline,Danone India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/elizabeth-rutledge-to-retire-as-american-express-global-cmo-in-march-2027-after-37-years-17130.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T10:10:18+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Elizabeth Rutledge to retire as American Express Global CMO in March 2027 after 37 years]]&gt;</news:title>
      <news:keywords>Elizabeth Rutledge,American Express,LinkedIn,American Express Tower,Amex,Association of National Advertisers,Ad Council</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/ather-energy-gets-irdai-nod-for-insurance-distribution-business-17129.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T09:25:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ather Energy gets IRDAI nod for insurance distribution business]]&gt;</news:title>
      <news:keywords>IRDAI,Insurance Regulatory and Development Authority of India,Ather Insurance,composite corporate agent</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/netflix-appoints-peter-rice-as-chief-content-officer-after-bela-bajarias-exit-17127.html</loc>
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      <news:publication_date>2026-10-16T08:46:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Netflix appoints Peter Rice as chief content officer after Bela Bajaria’s exit]]&gt;</news:title>
      <news:keywords>The Walt Disney Company,Netflix,National Geographic,Peter Rice,Bela Bajaria,global content organisation,Walt Disney Television,ABC,FX,Hulu,21st Century Fox,Fox Searchlight Pictures,Slumdog Millionaire,Juno</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/alifiya-hirani-joins-publicis-groupe-as-associate-director-corporate-communications-17126.html</loc>
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      <news:publication_date>2026-10-16T08:25:53+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Alifiya Hirani joins Publicis Groupe as Associate Director, Corporate Communications]]&gt;</news:title>
      <news:keywords>Corporate Communications,Dentsu India,Publicis Groupe,crisis management,Publicis Groupe India,Propagate India,Alifiya Hirani,Saatchi Saatchi India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/marico-launches-new-parachute-advansed-body-lotion-campaign-17125.html</loc>
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      <news:publication_date>2026-10-15T19:47:42+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Marico launches new Parachute Advansed Body Lotion campaign]]&gt;</news:title>
      <news:keywords>Marico,Parachute,Vikram Karwal,Himani Mangtani,Advansed Body Lotion</news:keywords>
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      <news:publication_date>2026-10-15T19:39:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ayan Sen returns to Shoppers Stop as Area Marketing Head]]&gt;</news:title>
      <news:keywords>Shoppers Stop,Ayan Sen</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nutanix-announces-faiz-shakir-as-the-new-vice-president-sales-apj-17122.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T18:25:29+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Nutanix  Elevates Faiz Shakir as the new Vice President, Sales, APJ]]&gt;</news:title>
      <news:keywords>Nutanix,Faiz Shakir,Vice President,Sales,Nutanix Vice President,ASEAN</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/scapia-launches-travel-unreasonably-campaign-with-seven-ad-films-17121.html</loc>
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      <news:publication_date>2026-10-15T18:16:15+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Scapia launches ‘Travel Unreasonably’ campaign with seven ad films]]&gt;</news:title>
      <news:keywords>Scapia,Talented,Prashant Gopalakrishnan,First December Films,Travel Fintech,Travel Unreasonably campaign,Karthik Rajesgwaram</news:keywords>
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