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    <loc>https://www.impactonnet.com/more-from-impact/marico-launches-new-parachute-advansed-body-lotion-campaign-17125.html</loc>
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      <news:title>&lt;![CDATA[Marico launches new Parachute Advansed Body Lotion campaign]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/ayan-sen-returns-to-shoppers-stop-as-area-marketing-head-17124.html</loc>
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      <news:publication_date>2026-10-15T19:39:06+05:30</news:publication_date>
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      </news:publication>
      <news:title>&lt;![CDATA[Ayan Sen returns to Shoppers Stop as Area Marketing Head]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/asian-paints-unveils-mon-jitey-nilo-campaign-under-sharad-samman-initiative-17123.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T19:35:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Asian Paints unveils ‘Mon Jitey Nilo’ campaign under ‘Sharad Samman’ initiative]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nutanix-announces-faiz-shakir-as-the-new-vice-president-sales-apj-17122.html</loc>
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      <news:publication_date>2026-10-15T18:25:29+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Nutanix  Elevates Faiz Shakir as the new Vice President, Sales, APJ]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/scapia-launches-travel-unreasonably-campaign-with-seven-ad-films-17121.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T18:16:15+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Scapia launches ‘Travel Unreasonably’ campaign with seven ad films]]&gt;</news:title>
      <news:keywords>Scapia,Talented,Prashant Gopalakrishnan,First December Films,Travel Fintech,Travel Unreasonably campaign,Karthik Rajesgwaram</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zydus-launches-season-3-of-easiest-exam-breast-cancer-awareness-campaign-17120.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T17:58:23+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Zydus launches Season 3 of ‘Easiest Exam’ breast cancer awareness campaign]]&gt;</news:title>
      <news:keywords>Easiest Exam,Breast Cancer Awareness Month,Do Haath,Teen Minute Aur Ek Aasaan Sa Exam,Zydus,Breast cancer,medical advice,breast health,timely screening,oncologist</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/pankajj-rai-steps-down-as-huellas-senior-vice-president-ad-sales-india-17119.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T17:56:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Pankajj Rai steps down as Huella’s Senior Vice President – Ad Sales, India]]&gt;</news:title>
      <news:keywords>Huella,Pankajj Rai</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/oppo-launches-cricket-campaign-ahead-of-find-x10-series-india-debut-17118.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T17:53:43+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[OPPO launches cricket campaign ahead of Find X10 Series India debut]]&gt;</news:title>
      <news:keywords>OPPO,Sony LIV,There s Always More to Find,Harsha Bhogle,Find X10 Series</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/kartik-sharma-to-lead-aaais-newly-formed-media-council-17117.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T17:33:24+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Kartik Sharma to lead AAAI’s newly formed Media Council]]&gt;</news:title>
      <news:keywords>Kartik Sharma,AAAI</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/tata-play-collaborates-with-rajkummar-rao-to-launch-tata-play-smart-app-campaign-film-17116.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T16:52:17+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Tata Play Launches Tata Play Smart App, Features Rajkummar Rao in New Campaign]]&gt;</news:title>
      <news:keywords>Tata Play,Rajkummar Rao,Tata Play Smart app,Live TV,Ogilvy,Tata streaming app,Rajkummar Rao Tata Play</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/pure-home-brings-bhumi-and-samiksha-pednekar-together-for-kansa-collection-launch-17115.html</loc>
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      <news:publication_date>2026-10-15T16:44:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Pure Home brings Bhumi and Samiksha Pednekar together for Kansa collection launch]]&gt;</news:title>
      <news:keywords>Bhumi Pednekar,Samiksha Pednekar,Pure Home</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/ondcs-next-test-can-scale-translate-into-repeat-customers-and-retail-growth-17114.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T16:36:33+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[ONDC’s Next Test: Can Scale Translate into Repeat Customers and Retail Growth?]]&gt;</news:title>
      <news:keywords>Open Network for Digital Commerce,Akshay Dsouza,Kshitij A Kulkarni,Nilesh Kothari,Vibhor Gulati</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/skoda-auto-india-and-bbh-india-turn-a-heist-into-a-fan-story-with-skoda-fan-fest-17113.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T16:22:49+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Škoda Auto India and BBH India turn a heist into a fan story with ‘Škoda Fan Fest’]]&gt;</news:title>
      <news:keywords>BBH India,ŠKODA AUTO India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/can-printed-books-fight-for-gen-zs-attention-17112.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T16:08:09+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Can Physical books fight for Gen Z’s attention?]]&gt;</news:title>
      <news:keywords>Penguin Publication,Penguin Random House,Gen Z,attention span,Gen Z reading,Sumanto Chattopadhyay,The Nurturing Quotient,Ambi Parameswaran,BookTok,Bookstagram,Rajesh Ramakrishnan,Sanjeev Shukla</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/the-traditional-marketing-funnel-is-pretty-much-dead-17111.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T15:17:01+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[‘The traditional marketing funnel is pretty much dead’]]&gt;</news:title>
      <news:keywords>WPP India,Ashwin Padmanabhan,Satya Raghavan,Google India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/kora-by-nm-names-aditya-roy-kapur-as-brand-face-17110.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T15:10:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[KORA by NM names Aditya Roy Kapur as brand face]]&gt;</news:title>
      <news:keywords>Aditya Roy Kapur,Kora by NM</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/chinese-wok-turns-everyday-meals-into-a-wokday-treat-with-new-campaign-17109.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T15:02:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Chinese Wok turns everyday meals into a ‘Wokday Treat’ with new campaign]]&gt;</news:title>
      <news:keywords>Chinese Wok,Havas Creative India,Lenexis Foodworks</news:keywords>
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    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17109.pressreleasepdf-2026-10-15t150147648.png</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/mpower-and-schbang-launch-unpackthebaggage-campaign-on-unspoken-emotions-17108.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T14:43:38+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Mpower and Schbang launch #UnpackTheBaggage campaign on unspoken emotions]]&gt;</news:title>
      <news:keywords>Schbang,Ad campaign,Mpower</news:keywords>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17108.press-release-2026-10-15t144148899.jpg</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/bingo-tedhe-medhe-brings-sukumar-rays-abol-tabol-to-life-at-durga-puja-pandal-17107.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T14:24:31+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Bingo! Tedhe Medhe brings Sukumar Ray’s ‘Abol Tabol’ to life at Durga Puja pandal]]&gt;</news:title>
      <news:keywords>Durga Puja campaign,Bingo! Tedhe Medhe,Sukumar Roy,abol tabol</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/safed-detergents-durga-puja-film-puts-kindness-and-inclusion-at-the-heart-of-celebrations-17106.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T14:24:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Safed Detergent’s Durga Puja film puts kindness and inclusion at the heart of celebrations]]&gt;</news:title>
      <news:keywords>AD CAMPAIGNS,Safed Detergent,durga puja film</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/gm-modular-launches-gm-sharod-anjali-ad-film-prior-to-durga-puja-17105.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T14:07:54+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[GM Modular launches ‘GM Sharod Anjali’ ad film prior to Durga Puja]]&gt;</news:title>
      <news:keywords>Durga Puja,GM Modular,GM Sharod Anjali Campaign,West Bengal regional ads</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nikon-india-unveils-new-durga-puja-campaign-film-17104.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T13:25:59+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Nikon India Unveils New 'Durga Puja' Campaign Film]]&gt;</news:title>
      <news:keywords>Nikon India,Nikon ZR,The Creator s Cut,Z CINEMA,Fastrack,Smart Audio Sunglasses,Durga Puja</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/meta-names-akshay-gandotra-as-global-marketing-lead-business-messaging-17103.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T12:06:21+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Meta names Akshay Gandotra as Global Marketing Lead, Business Messaging]]&gt;</news:title>
      <news:keywords>Meta,Amazon Web Services,Akshay Gandotra,WhatsApp Business,Business AI,People s Movement,IRI,Inforgroup</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/tonic-worldwide-taps-bengali-household-banter-for-kurlons-durga-puja-campaign-17102.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T11:57:18+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Tonic Worldwide taps Bengali household banter for Kurlon’s Durga Puja campaign]]&gt;</news:title>
      <news:keywords>Durga Puja campaign,Tonic Worldwide,Kurlon</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/escape-plan-named-title-sponsor-of-samay-rainas-2026-27-india-tour-17101.html</loc>
    <news:news>
      <news:publication_date>2026-10-15T11:56:40+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Escape Plan named title sponsor of Samay Raina’s 2026–27 India tour]]&gt;</news:title>
      <news:keywords>HRX,Samay Raina,Escape Plan,travel products platform,Abhinav Pathak</news:keywords>
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