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      <news:title>&lt;![CDATA[Acer extends Akshay Kumar partnership to luggage portfolio]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/chhedas-in-collaboration-with-chings-launches-og-snack-pack-16969.html</loc>
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      <news:publication_date>2026-10-08T13:55:24+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Chheda’s in collaboration with Ching’s launches ‘OG Snack Pack’]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/caratlane-marks-18-years-with-anniversary-film-celebrating-precious-stories-16968.html</loc>
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      <news:title>&lt;![CDATA[CaratLane marks 18 years with anniversary film celebrating precious stories]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/fabelle-brings-the-nine-navarasas-to-life-through-chocolate-and-music-16967.html</loc>
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      <news:publication_date>2026-10-08T12:59:51+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Fabelle brings the nine Navarasas to life through chocolate and music]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/beyond-cinema-recalling-nana-patekars-commercial-screen-persona-16966.html</loc>
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      <news:title>&lt;![CDATA[Beyond Cinema: Recalling Nana Patekar’s Commercial screen persona]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/newme-turns-everyday-dressing-into-a-mood-with-first-ai-led-campaign-newmeeveryday-16965.html</loc>
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      <news:publication_date>2026-10-08T12:43:12+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[NEWME turns everyday dressing into a mood with first AI-led campaign ‘#NEWMEeveryday’]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/jiostar-unveils-new-cricket-ad-campaign-ft-ro-ko-duo-16964.html</loc>
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      <news:publication_date>2026-10-08T11:39:20+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[JioStar unveils new cricket Ad campaign ft. ‘RO-KO’ duo]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nielseniq-appoints-puneet-sharma-as-managing-director-india-16962.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T10:58:20+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[NielsenIQ appoints Puneet Sharma as Managing Director, India]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/eveready-india-unveils-ultima-portable-liquid-vaporiser-16961.html</loc>
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      <news:publication_date>2026-10-08T10:57:11+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Eveready India unveils ULTIMA Portable Liquid Vaporiser]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/coinswitch-launches-market-protect-campaign-with-ronit-roy-and-darsheel-safary-16960.html</loc>
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      <news:publication_date>2026-10-08T10:52:00+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[CoinSwitch launches ‘Market Protect’ campaign with Ronit Roy and Darsheel Safary]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zivame-launches-feel-good-movement-for-its-activewear-range-16959.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T10:33:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Zivame launches ‘Feel-Good Movement’ for its activewear range]]&gt;</news:title>
      <news:keywords>Zivame,Jio Creative Labs,Women's activewear range,Feel-Good Movement campaign,Twisha Sharma,Daman Bali</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/mccanns-tyler-turnbull-set-to-become-wpp-creative-global-ceo-16958.html</loc>
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      <news:publication_date>2026-10-08T09:50:29+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[McCann’s Tyler Turnbull set to become WPP Creative global CEO]]&gt;</news:title>
      <news:keywords>WPP,Tyler Turnbull</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/bridgestone-takes-a-ride-into-punjabi-pop-with-parmish-vermas-drive-thru-16957.html</loc>
    <news:news>
      <news:publication_date>2026-10-07T19:14:53+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Bridgestone Takes a Ride Into Punjabi Pop With Parmish Verma’s ‘Drive Thru’]]&gt;</news:title>
      <news:keywords>Bridgestone India,regional campaign,Musical Campaign</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/flipkart-gives-old-appliances-a-retirement-home-of-their-own-16956.html</loc>
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      <news:publication_date>2026-10-07T19:01:34+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Flipkart Gives Old Appliances a Retirement Home of Their Own]]&gt;</news:title>
      <news:keywords>Flipkart,Flipkart Big Billion Days,Flipkart HOAA</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/cred-foundation-turns-credit-lessons-into-something-you-might-actually-enjoy-16955.html</loc>
    <news:news>
      <news:publication_date>2026-10-07T18:56:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[CRED Foundation Turns Credit Lessons Into Something You Might Actually Enjoy]]&gt;</news:title>
      <news:keywords>CRED,awareness campaign,Education Campaign,rakhi sawant,CRED Foundation</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/apollo-consumer-products-promotes-bhubneshwar-prasad-to-general-manager-category-16954.html</loc>
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      <news:publication_date>2026-10-07T18:55:03+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Apollo Consumer Products promotes Bhubneshwar Prasad to General Manager - Category]]&gt;</news:title>
      <news:keywords>Apollo Consumer Products Ltd,Bhubneshwar Prasad</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/pidilite-industries-elevates-pankaj-bhatia-to-head-of-sales-16953.html</loc>
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      <news:publication_date>2026-10-07T18:35:55+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Pidilite Industries elevates Pankaj Bhatia to Head of Sales]]&gt;</news:title>
      <news:keywords>FEVICOL,Pidilite Industries,People's Movement in Marketing,Head of Sales,Pankaj Bhatia</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/amit-kumar-to-lead-google-cloud-india-on-an-interim-basis-as-sashikumar-sreedharan-exits-16952.html</loc>
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      <news:publication_date>2026-10-07T18:31:45+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Amit Kumar to lead Google Cloud India on an interim basis as Sashikumar Sreedharan exits]]&gt;</news:title>
      <news:keywords>Google,Google Cloud India,Amit Kumar</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/borosil-launches-designed-for-a-better-you-campaign-with-two-product-films-16951.html</loc>
    <news:news>
      <news:publication_date>2026-10-07T18:16:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Borosil launches ‘Designed for a Better You’ campaign with two product films]]&gt;</news:title>
      <news:keywords>AD CAMPAIGNS,Borosil</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/amazon-ad-launches-new-advertising-formats-on-prime-video-16950.html</loc>
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      <news:publication_date>2026-10-07T17:08:40+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Amazon Ad launches new advertising formats on Prime Video]]&gt;</news:title>
      <news:keywords>Amazon MX Player,Gulshan Verma,Amazon Ad,Interactive Ad,Pause Ad</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/dineout-drops-the-swiggy-tag-to-make-dining-out-its-own-thing-16949.html</loc>
    <news:news>
      <news:publication_date>2026-10-07T16:14:57+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Swiggy's Dineout Gets a Fresh Look to Make Its Mark on India’s Dining-Out Scene]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/google-india-launches-samjhe-samjhaaye-raah-dikhaye-campaign-for-ai-mode-in-search-16948.html</loc>
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      <news:publication_date>2026-10-07T16:08:35+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Google India launches ‘Samjhe. Samjhaaye. Raah dikhaye.’ campaign for AI Mode in Search]]&gt;</news:title>
      <news:keywords>Prasoon Joshi,Google Gemini</news:keywords>
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      <news:publication_date>2026-10-07T15:53:56+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Low penetration is not a challenge. It is the opportunity: Dabur’s Vaibhav Rathi]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/impact-stories/does-every-big-moment-need-a-brand-16946.html</loc>
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      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Does Every Big Moment Need a Brand?]]&gt;</news:title>
      <news:keywords>MANKIND PHARMA,Darshana Shah,Vishal Nicholas,Karthik Shankar P S,Kruthika Ravindran,Sandipan Ghosh,Manas Gulati,Captain Smit Machchhar</news:keywords>
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      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Is advertising moving into places consumers never asked for?]]&gt;</news:title>
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