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      <news:title>&lt;![CDATA[Paragon Announces Cashback Offer on Women’s Footwear]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/shikhar-khanna-joins-vml-as-the-chief-strategy-officer-13929.html</loc>
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      <news:publication_date>2026-04-06T16:49:33+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Shikhar Khanna joins VML as the Chief Strategy Officer]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/realme-consolidates-social-media-mandate-with-creativeland-asia-13928.html</loc>
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      <news:publication_date>2026-04-06T16:19:28+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Realme Consolidates Social Media Mandate with Creativeland Asia]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/bspoke-wellness-onboards-malaika-arora-to-build-trust-in-preventive-nutrition-13926.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T15:55:46+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[B’spoke Wellness Onboards Malaika Arora to Build Trust in Preventive Nutrition]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/bisleri-partners-with-keinemusik-for-mumbai-music-event-13925.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T15:43:08+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Bisleri partners with Keinemusik for Mumbai music event]]&gt;</news:title>
      <news:keywords>Bisleri International,Keinemusik</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/arun-srivastava-joins-numeros-motors-as-ceo-13924.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T15:41:41+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Arun Srivastava Joins Numeros Motors as CEO]]&gt;</news:title>
      <news:keywords>Numeros Motors,Arun Srivastava,Chief Executive Officer,Shreyas Shibulal</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/asian-paints-strikes-a-musical-note-to-push-damp-proof-in-southern-markets-13923.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T14:21:41+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Asian Paints Strikes a Musical Note to Push Damp Proof in Southern Markets]]&gt;</news:title>
      <news:keywords>Prem Narayan,Asian Paints,Amit Syngle,Damp Proof,Waterproofing Ka Superstar</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zee-news-launches-nationwide-campaign-against-school-book-overpricing-13922.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T13:48:53+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[ZEE News launches nationwide campaign ‘Back to School’ against book overpricing]]&gt;</news:title>
      <news:keywords>Zee News,'Back to School',Iniatiavtes against Books over pricing</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/drools-unlocks-fresh-pet-food-category-with-tetra-pak-tie-up-13921.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T13:41:32+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Drools Unlocks Fresh Pet Food Category with Tetra Pak Tie-Up]]&gt;</news:title>
      <news:keywords>Sanjiv Mehta,L Catterton,Drools,Fahim Sultan,Nestlé S.A.,Tetra Pak,Real Chicken Biryani,Cassio Simões</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/rakesh-bedi-features-in-crocs-indias-new-digital-campaign-13920.html</loc>
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      <news:publication_date>2026-04-06T13:11:21+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Rakesh Bedi features in Crocs India’s new digital campaign]]&gt;</news:title>
      <news:keywords>Crocs,Rakesh Bedi</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/saugata-mukherjee-joins-yrf-entertainment-as-head-of-content-13919.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T13:01:56+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Saugata Mukherjee joins YRF Entertainment as Head of Content]]&gt;</news:title>
      <news:keywords>Akshaye Widhani,YRF Entertainment</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zomato-brings-gully-cricket-to-the-forefront-with-new-digital-campaign-13918.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T12:47:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Zomato brings gully cricket to the forefront with new digital campaign]]&gt;</news:title>
      <news:keywords>Zomato IPL Campaign,Zomato Gully Cricket</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/creative-zone/ads-in-focus-13916.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T11:39:42+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ads in Focus]]&gt;</news:title>
      <news:keywords>Axis Bank,Tilt Brand Solutions,Shubman Gill,Kapil Batra,Talented,Crunchyroll,Rashmika Mandanna,Parineeti Chopra,Anoop Manohar,The Germ,Forest Essentials,Kushager Tuli,Mira Kulkarni,OZi</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/cmo-interview/built-to-de-stress-13915.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T11:38:24+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Built To De-Stress]]&gt;</news:title>
      <news:keywords>Virat Kohli,Adfactors PR,world sleep day,performance marketing,Duroflex,Omnichannel Retail,consumer education,Mattress Innovation,Enormous,Ullas Vijay,Designed to De-Stress,Duroflex Airboost</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/interview/deep-regional-roots-before-pan-india-scale-13914.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T11:37:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[‘Deep Regional Roots Before Pan-India Scale’]]&gt;</news:title>
      <news:keywords>Parle Agro,Coca-Cola,PepsiCo,digital storytelling,tier 2 and tier 3 markets,Megha Shankar,House of Bindu</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/spotlight/obesity-ads-reset-13913.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T11:37:01+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[OBESITY ADS RESET]]&gt;</news:title>
      <news:keywords>Advertising Standards Council of India,preventive healthcare,Enormous,Manisha Kapoor,Obesity drugs India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/cover-story/summer-adex-sweating-13912.html</loc>
    <news:news>
      <news:publication_date>2026-04-06T11:33:42+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Summer AdEx Sweating?]]&gt;</news:title>
      <news:keywords>Flipkart,performance marketing,Dentsu India,Swiggy Instamart,tgthr,omnichannel strategy,Continental Coffee,Talented,Retail Media,Danone India,Burger King India,Pratik Shetty,Blue Star,Ashutosh Gupta,Anadi Sah,Agency09,Mudramax,Navin Kathuria,Abhishek Shetty,Prashant Gopalakrishnan,Priyanka Verma,SHREE,Climate Change Impact</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/allied-blenders-and-distillers-names-amar-sinha-as-md-designate-13911.html</loc>
    <news:news>
      <news:publication_date>2026-04-02T19:38:05+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Allied Blenders and Distillers names Amar Sinha as MD designate]]&gt;</news:title>
      <news:keywords>Amar Sinha,Allied Blenders and Distillers,Kishore Chhabria,Alok Gupta,Managing Director Designate</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/swiggy-dineout-starbucks-launch-cancel-summer-introducing-flat-50-off-13910.html</loc>
    <news:news>
      <news:publication_date>2026-04-02T17:40:17+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Swiggy Dineout, Starbucks launch ‘Cancel Summer’]]&gt;</news:title>
      <news:keywords>Swiggy,Starbucks,Cancel Summer</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/emami-to-acquire-axiom-ayurveda-13909.html</loc>
    <news:news>
      <news:publication_date>2026-04-02T17:24:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Emami to acquire Axiom Ayurveda]]&gt;</news:title>
      <news:keywords>Emami,beverage,Axiom,AloFruit</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/fedex-csk-launch-the-move-india-needs-campaign-13907.html</loc>
    <news:news>
      <news:publication_date>2026-04-02T17:03:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[FedEx, CSK launch ‘The Move India Needs’ campaign]]&gt;</news:title>
      <news:keywords>MS Dhoni,FedEx,CSK,KS Viswanathan,Ruturaj Gaikwad,Urvil Patel,Nitin Navneet Tatiwala</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/bodhi-tree-multimedia-acquires-majority-stake-in-moving-image-studios-13905.html</loc>
    <news:news>
      <news:publication_date>2026-04-02T15:43:49+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Bodhi Tree Multimedia acquires majority stake in Moving Image Studios]]&gt;</news:title>
      <news:keywords>Bodhi Tree Multimedia,Moving Image Studios,Mautik Tolia,intellectual property development</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/the-arvind-store-launches-new-campaign-for-linen-by-arvind-range-13904.html</loc>
    <news:news>
      <news:publication_date>2026-04-02T15:01:55+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[The Arvind Store launches new campaign for 'Linen by Arvind' range]]&gt;</news:title>
      <news:keywords>Sideways,Pranav Dave,The Arvind Store,Linen by Arvind,Nilay Moonje,Sameer Sojwal</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/hdfc-life-partners-with-kolkata-knight-riders-for-ipl-2026-13903.html</loc>
    <news:news>
      <news:publication_date>2026-04-02T14:30:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[HDFC Life partners with Kolkata Knight Riders for IPL 2026]]&gt;</news:title>
      <news:keywords>HDFC Life,Kolkata Knight Riders,Pritika Shah,Binda Dey</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/ozi-names-parineeti-chopra-as-brand-ambassador-13902.html</loc>
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      <news:publication_date>2026-04-02T14:14:08+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[OZi names Parineeti Chopra as brand ambassador]]&gt;</news:title>
      <news:keywords>brand ambassador,Parineeti Chopra,OZi,new digital campaign</news:keywords>
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