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      <news:publication_date>2026-04-14T19:23:25+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[HELL ENERGY DRINK appoints dentsu India as integrated communications partner for 2026]]&gt;</news:title>
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      <news:publication_date>2026-04-14T19:11:34+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Anuj Saraf joins BajajCapital Insurance as SVP &amp; Head of Marketing]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/ritika-gupta-joins-shaadicoms-vipshaadi-as-director-of-marketing-14031.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T18:58:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Ritika Gupta joins Shaadi.com’s VIPShaadi as Director of Marketing]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/bluetyga-launches-sunscreen-jacket-rolls-out-campaign-with-milind-soman-14030.html</loc>
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      <news:publication_date>2026-04-14T18:04:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Bluetyga Launches Sunscreen Jacket, Rolls Out Campaign with Milind Soman]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/sony-pictures-networks-india-acquires-tv-and-digital-rights-for-ifl-2026-14029.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T15:38:32+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Sony Pictures Networks India acquires TV and digital rights for IFL 2026]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/practo-appoints-srijesh-kumar-as-global-chief-product-and-technology-officer-14028.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T15:26:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Practo appoints Srijesh Kumar as Global Chief Product and Technology Officer]]&gt;</news:title>
      <news:keywords>PRACTO,Salesforce,Srijesh Kumar,Shashank ND,Expedia Group,Punchh</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/rethinking-oral-care-colgates-science-led-push-into-the-world-of-sports-performance-14027.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T14:31:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Rethinking Oral Care: Colgate’s Science-Led Push into the World of Sports &amp; Performance]]&gt;</news:title>
      <news:keywords>GunjitJain</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zelio-e-mobility-will-be-punjab-kings-official-ev-partner-for-the-2026-season-14026.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T12:50:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Zelio E-Mobility will be Punjab Kings' Official EV partner for the 2026 season]]&gt;</news:title>
      <news:keywords>EV India,sports partnership,Punjab Kings,IPL 2026,Zelio,Zelio E Mobility</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/openai-launches-everyday-superheroes-campaign-in-india-during-ipl-14025.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T12:50:32+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[OpenAI launches ‘Everyday Superheroes’ campaign in India]]&gt;</news:title>
      <news:keywords>IPL CAMPAIGN,Open Ai</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/snitch-launches-reserve-fragrance-collection-with-new-campaign-14024.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T11:58:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Snitch launches Reserve fragrance collection with new campaign]]&gt;</news:title>
      <news:keywords>Snitch,The Reserve Collection by Snitch</news:keywords>
    </news:news>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nadir-godrej-to-retire-as-godrej-industries-chairperson-in-august-14023.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T11:17:17+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Nadir Godrej to retire as Godrej Industries Chairperson in August]]&gt;</news:title>
      <news:keywords>Godrej Consumer Products,Godrej Properties,Godrej Agrovet,Godrej Industries Group,Nadir Godrej,Pirojsha Godrej,Vishal Sharma,Burjis Godrej</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zydus-wellness-everyuth-naturals-launches-tan-removal-face-wash-with-new-campaign-14022.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T11:10:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Zydus Wellness’ everyuth® naturals launches Tan Removal Face Wash with new campaign]]&gt;</news:title>
      <news:keywords>Zydus Wellness,Ab Roz Tan Ghatega</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/flipkart-and-leo-india-turn-billy-bowdens-umpire-signals-into-shopping-triggers-14021.html</loc>
    <news:news>
      <news:publication_date>2026-04-14T10:29:21+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Flipkart and Leo India turn Billy Bowden’s umpire signals into shopping triggers]]&gt;</news:title>
      <news:keywords>Flipkart,Leo,Billy Bowden</news:keywords>
    </news:news>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/14021-x-44.png</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/senco-gold-diamonds-launches-bangle-utsav-with-festive-offers-14020.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T19:31:16+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Senco Gold &amp; Diamonds Launches ‘Bangle Utsav’ with Festive Offers]]&gt;</news:title>
      <news:keywords>Senco Gold &amp; Diamonds,Akshaya Tritiya,Joita Sen,Poila Baishakh,Suvankar Sen,filigree,nakshi engraving,diamond setting,Meri Zindagi Mere Haathon Mein</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/ofis-square-appoints-yami-gautam-dhar-as-brand-ambassador-14019.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T18:48:43+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ofis Square Appoints Yami Gautam Dhar as Brand Ambassador]]&gt;</news:title>
      <news:keywords>Yami Gautam Dhar,Ofis Square,Saroj Mittal,workspace</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/holiday-inn-express-appoints-palash-swarup-as-portfolio-director-of-sales-marketing-14018.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T18:36:27+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Holiday Inn Express Appoints Palash Swarup as Portfolio Director of Sales &amp; Marketing]]&gt;</news:title>
      <news:keywords>aviation,Hyatt hotels,Palash Swarup,SAMHI.,Holiday Inn Express,Dr Ambedkar Institute of Hotel Management,Room to Belong,IT consulting</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/sharon-pais-named-head-of-myntra-following-nandita-sinhas-exit-14017.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T18:29:57+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Sharon Pais named Head of Myntra following Nandita Sinha's exit]]&gt;</news:title>
      <news:keywords>Myntra,Nandita Sinha,The Flipkart Group,Kalyan Krishnamurthy,Sharon Pais</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/furlenco-appoints-varun-krishnakumar-as-vp-product-technology-amid-growth-push-14016.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T18:21:53+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Furlenco Appoints Varun Krishnakumar as VP, Product &amp; Technology Amid Growth Push]]&gt;</news:title>
      <news:keywords>Furlenco,Varun Krishnakumar,AI-driven systems,AI-led innovation</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/instamart-partners-with-kalyan-jewellers-for-akshaya-tritiya-14015.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T17:24:43+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Instamart partners with Kalyan Jewellers  for Akshaya Tritiya]]&gt;</news:title>
      <news:keywords>Kalyan Jewellers,Instamart</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/too-yumm-taps-korean-wave-with-launch-of-korean-karare-14014.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T16:39:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Too Yumm! Taps Korean Wave with Launch of ‘Korean Karare’]]&gt;</news:title>
      <news:keywords>Yogesh Tewari,Varun Dhawan,Too Yumm!,RP-Sanjiv Goenka Group,Korean Karare</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/80-db-communications-secures-pr-mandate-for-smytten-14013.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T16:29:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[80 dB Communications secures PR mandate for Smytten]]&gt;</news:title>
      <news:keywords>Smytten,PR mandate,80 dB Communications,Swagat Sarangi,Abhilasha Padhy</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/visa-and-hdfc-bank-collaborate-to-bring-indian-fans-closer-to-fifa-world-cup-2026-14012.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T16:28:45+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Visa and HDFC Bank collaborate to bring Indian fans closer to FIFA World Cup 2026]]&gt;</news:title>
      <news:keywords>Visa,HDFC Bank,BFSI,FIFA World Cup 2026,Fan Moment,Credit Card Launch</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/wagh-bakri-appoints-tushar-tripathi-as-ceo-14011.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T16:13:42+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Wagh Bakri appoints Tushar Tripathi as CEO]]&gt;</news:title>
      <news:keywords>Wagh Wakri</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/100-women-100-memories-indian-silk-house-launches-shubho-smriti-for-poila-boishakh-14010.html</loc>
    <news:news>
      <news:publication_date>2026-04-13T15:51:11+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[100 Women, 100 Memories: Indian Silk House Launches ‘Shubho Smriti’ for Poila Baishakh]]&gt;</news:title>
      <news:keywords>Indian Silk House Agencies,Poila Boishakh campaign,Bengali New Year</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/we-want-to-become-a-trendsetter-vinod-bansal-founder-md-satvik-14009.html</loc>
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      <news:publication_date>2026-04-13T15:47:07+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[We want to become a trendsetter: Vinod Bansal, Founder &amp; MD, Satvik]]&gt;</news:title>
      <news:keywords>Arjun Ranga,VinodBansal,Cycle,Satvik</news:keywords>
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