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    <loc>https://www.impactonnet.com/more-from-impact/netplus-broadband-appoints-ammy-virk-and-tania-as-brand-ambassadors-17154.html</loc>
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      <news:title>&lt;![CDATA[Netplus Broadband appoints Ammy Virk and Tania as brand ambassadors]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/zee-studios-set-to-bring-blive-co-founder-suraj-singh-on-board-17153.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T20:01:30+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Zee Studios set to bring Blive co-founder Suraj Singh on board]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/yami-gautam-becomes-brand-ambassador-for-trimacares-maternal-nutrition-campaign-17152.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T19:53:27+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Yami Gautam becomes brand ambassador for Trimacare’s maternal nutrition campaign]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/chumbak-launches-festive-campaign-to-promote-personalised-gifting-17151.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T19:46:19+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Chumbak launches festive campaign to promote personalised gifting]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/naukri-launches-comedy-led-content-series-frankly-speaking-with-kaneez-surka-17150.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T19:37:07+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Naukri launches comedy-led content series ‘Frankly Speaking’ with Kaneez Surka]]&gt;</news:title>
      <news:keywords>Naukri,Kaneez Surka,Frankly Speaking</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/sruti-ravi-joins-myntra-as-vice-president-and-head-of-strategy-business-insights-17149.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T17:39:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Sruti Ravi joins Myntra as Vice President and Head of Strategy &amp; Business Insights]]&gt;</news:title>
      <news:keywords>InMobi,Myntra,People s movement in marketing,Sruti Ravi,Bain Company,SoftBank Investment Advisers,Walmart,Nomura Structured Financial Services</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/flite-unveils-style-ka-naya-andaaz-campaign-ft-ali-fazal-sanya-malhotra-17148.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T17:18:11+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[FLITE unveils ‘Style Ka Naya Andaaz’ campaign ft. Ali Fazal &amp; Sanya Malhotra]]&gt;</news:title>
      <news:keywords>Sanya Malhotra,Ali Fazal,Flite,Gaurav Kumaar Dua,Style Ka Naya Andaaz campaign,Buckle Collection,Relaxo Footwears Ltd</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/devans-modern-breweries-appoints-vikas-bhatia-as-coo-17147.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T16:44:53+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[DeVANS Modern Breweries appoints Vikas Bhatia as COO]]&gt;</news:title>
      <news:keywords>DeVANS Modern Breweries Limited,Vikas Bhatia</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/ex-angry-birds-executive-anurag-sachdeva-launches-brand-engagement-platform-bitom-17146.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T16:35:39+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Ex-Angry Birds executive Anurag Sachdeva launches brand engagement platform bitom]]&gt;</news:title>
      <news:keywords>Anurag Sachdeva,Xtendr,bitom</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/bimbo-bakeries-india-marks-world-bread-day-with-qisse-hai-bread-ke-campaign-17145.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T16:27:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Bimbo Bakeries India marks World Bread Day with ‘Qisse Hai Bread Ke’ campaign]]&gt;</news:title>
      <news:keywords>Ad campaign,Bimbo Bakeries India</news:keywords>
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  </url>
  <url>
    <loc>https://www.impactonnet.com/impact-stories/indias-media-boom-facing-further-attention-crunch-17144.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T16:09:54+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[India’s Media Boom Facing Further Attention Crunch?]]&gt;</news:title>
      <news:keywords>PwC,entertainment and media industry,entertainment and media industry India,digital advertising,OTT,Deepak Sonpar,WPP Media,Anand Chakravarthy,Omnicom Media India,Amitabh Bhatia,Stovekraft,Aman Gupta,Farmley,Jyoti Chugh Bhatia,Gozoop Creative,Shwetha Iyer,Kissht,fragmentation</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/leysha-basmati-rice-names-yami-gautam-dhar-as-brand-ambassador-17143.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T15:50:23+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Leysha Basmati Rice names Yami Gautam Dhar as brand ambassador]]&gt;</news:title>
      <news:keywords>Yami Gautam,Yami Gautam Dhar,Leysha Basmati Rice</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17143.press-release-2026-10-16t154854457.jpg</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/mohalla-to-metro-rajahmundrys-bon-fiction-takes-indian-craft-chocolate-to-the-world-17141.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T14:45:59+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Mohalla to Metro: Rajahmundry’s Bon Fiction takes Indian craft chocolate to the world]]&gt;</news:title>
      <news:keywords>Akhil Grandhi,Rajahmundry,Rajahmundry chocolate,Krishna,Bon Fiction,artisanal chocolate,craft chocolate,local brands</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/openai-launches-festive-campaign-the-notice-featuring-hindi-voices-neer-and-leher-17140.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T14:45:28+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[OpenAI launches festive campaign ‘The Notice’ featuring Hindi voices Neer and Leher]]&gt;</news:title>
      <news:keywords>ChatGPT,OpenAI</news:keywords>
    </news:news>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17140.pressreleasepdf-2026-10-16t144212352.png</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/asian-paints-unveils-mon-jitey-nilo-campaign-under-sharad-samman-initiative-17123.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T14:07:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Asian Paints unveils ‘Mon Jitey Nilo’ campaign under ‘Sharad Samman’ initiative]]&gt;</news:title>
      <news:keywords>Asian Paints,Sharad Samman initiative,Mon Jitey Nilo campaign,Durga Puja,Gattu,Sujoy Roy,Ogilvy,East India Film Company,Shayak Dady Roy,Nishant Roy,Saurabh Mukherjee</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/mondelez-international-names-shagufta-khan-as-brand-manager-bournvita-cocoa-beverages-17139.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T14:01:45+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Mondelez International names Shagufta Khan as Brand Manager- Bournvita &amp; Cocoa Beverages]]&gt;</news:title>
      <news:keywords>Oreo,Zepto,Amazon Ads,Mondelez International,Bournvita,Brand Manager,Shagufta Khan,Cocoa Beverages</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/raftaar-and-raghav-juyals-rap-battle-takes-a-manga-twist-in-crunchyroll-campaign-17138.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T13:50:09+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Raftaar and Raghav Juyal’s rap battle takes a manga twist in Crunchyroll campaign]]&gt;</news:title>
      <news:keywords>Raftaar,Anime in India,Crunchyroll,Raghav Juyal</news:keywords>
    </news:news>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17138.pressreleasepdf-2026-10-16t134757652.png</image:loc>
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  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/tvs-jupiter-brings-colour-shifting-sway-wave-campaign-for-festive-season-17137.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T13:34:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[TVS Jupiter brings colour-shifting ‘Sway Wave’ campaign for festive season]]&gt;</news:title>
      <news:keywords>TVS Motor Company,Jupiter</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/simca-advertising-limited-receives-advertising-rights-approval-at-shirdi-airport-17136.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T12:34:30+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[SIMCA Advertising Limited receives Advertising rights approval at Shirdi Airport]]&gt;</news:title>
      <news:keywords>OOH,Fahim Batliwala,SIMCA Advertising Limited,Shirdi Airport,Maharashtra Airport Development Company Limited,Digital Out of Home</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/k-beauty-brand-mamonde-names-nitanshi-goel-as-first-brand-ambassador-in-india-17135.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T12:09:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[K-beauty brand Mamonde names Nitanshi Goel as first Brand Ambassador in India]]&gt;</news:title>
      <news:keywords>Nitanshi Goel,Korean skincare brand,Amorepacific Group,Mamonde,Let Your Skin Bloom,Paul Lee,Mini Sood Banerjee</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/dr-reddys-laboratories-appoints-devang-mehta-as-category-head-marketing-17134.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T11:39:44+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Dr Reddy’s Laboratories appoints Devang Mehta as Category Head – Marketing]]&gt;</news:title>
      <news:keywords>Dr. Reddy's Laboratories</news:keywords>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17134.pressreleasepdf-2026-10-16t113857813.png</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/magicbricks-appoints-mayank-jain-as-ceo-17133.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T11:24:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Magicbricks appoints Mayank Jain as CEO]]&gt;</news:title>
      <news:keywords>Magicbricks.com,Mayank Jain</news:keywords>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17133.pressreleasepdf-2026-10-16t112346302.png</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/mayur-hingu-takes-on-coo-role-at-jalpooree-17132.html</loc>
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      <news:publication_date>2026-10-16T10:58:21+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Jalpooree names Mayur Hingu as Chief Operating Officer]]&gt;</news:title>
      <news:keywords>Jalpooree</news:keywords>
    </news:news>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/17132.press-release-2026-10-16t111004619.jpg</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/deep-malde-joins-haleon-as-head-of-expert-marketing-transformation-17131.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T10:43:15+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Deep Malde joins Haleon as Head of Expert Marketing &amp; Transformation]]&gt;</news:title>
      <news:keywords>Haleon,Wellness and Healthcare,Otrivin,People s movement in marketing,Deep Malde,Crocin,Centrum,Mega LifeSciences,Abbott,GlaxoSmithKline,Danone India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/elizabeth-rutledge-to-retire-as-american-express-global-cmo-in-march-2027-after-37-years-17130.html</loc>
    <news:news>
      <news:publication_date>2026-10-16T10:10:18+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Elizabeth Rutledge to retire as American Express Global CMO in March 2027 after 37 years]]&gt;</news:title>
      <news:keywords>Elizabeth Rutledge,American Express,LinkedIn,American Express Tower,Amex,Association of National Advertisers,Ad Council</news:keywords>
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