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      <news:title>&lt;![CDATA[Menaka Mills Appoints Melvin Rufus as the New Head Of Strategy &amp; Execution]]&gt;</news:title>
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      <news:title>&lt;![CDATA[JioStar VC Uday Shankar's take on  Disney Star's sports rights assessment]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Ayushi Jayaswal joins Mondelēz International as E-commerce Marketing Manager]]&gt;</news:title>
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      <news:publication_date>2026-10-19T12:09:02+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[AAAI sets up first-ever Creative Council, appoints Josy Paul as head]]&gt;</news:title>
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      <news:publication_date>2026-10-19T11:39:04+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Axis Bank names Rahul Shukla as Group Head of Commercial and Bharat Banking]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/impact-stories/brands-that-feel-the-most-human-stand-apart-17166.html</loc>
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      <news:publication_date>2026-10-19T11:17:41+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[‘Brands That Feel The Most Human, Stand Apart’]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/creative-zone/ads-in-focus-17163.html</loc>
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      <news:publication_date>2026-10-19T11:12:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Ads in Focus]]&gt;</news:title>
      <news:keywords>Mondelez India,ThisNokJhokIsSweet,Sukesh Nayak,Ogilvy India,Vinay Subramanyam,BGMI,Soch Kum,Khel Maximum,Shyam Nair,22feet,Srinjoy Das,Krafton India,Shiprocket,Toh Pehle Bata Deta,Ira G,Toaster INSEA,Manoj Pahwa,Kautilya Pandey,Shiprocket Quick,Marzi by Primus,Life,Apni Marzi Se,Krishan Jagota,Fluid,Adarsh Narahari,Suniel Shetty</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/interview/leadership-is-about-flesh-and-blood-moments-suresh-narayanan-17162.html</loc>
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      <news:publication_date>2026-10-19T11:12:08+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Leadership is about Flesh-And-Blood Moments: Suresh Narayanan]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/spotlight/the-man-ufactured-insecurity-17161.html</loc>
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      <news:publication_date>2026-10-19T11:11:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[The Man-ufactured Insecurity]]&gt;</news:title>
      <news:keywords>Akshay D Souza,Shaily Mehrotra,Fixderma,FCL,XYXX,Petal Gangurde,Bharat Subramaniam,BigTrunk Communication,Garnier Men,John Abraham,Mumbai Indians,Beardo,Most Wanted,The Right Fit for Your Face,145 East,Sculpt,Sculpt Vest,SkincareKarLeBhai,Men s Skincare Janta Party,Traya,IMPACT Spotlight</news:keywords>
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    <loc>https://www.impactonnet.com/cmo-interview/making-science-click-17160.html</loc>
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      <news:publication_date>2026-10-19T11:11:03+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Making Science Click]]&gt;</news:title>
      <news:keywords>Sebamed,USV Limited,USV Consumer and Personal Care,Pranay Rao,Unilever,ITC,Kraft Heinz,Kimberly Clark,Nothing India,Hair Fall Hair Loss,ChatGPT,WPP,LS Digital,Project Basis,PR Pundit Havas Red,IMPACT Magazine interview</news:keywords>
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    <loc>https://www.impactonnet.com/talking-point/what-wins-the-click-17159.html</loc>
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      <news:publication_date>2026-10-19T11:10:23+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[What Wins The Click?]]&gt;</news:title>
      <news:keywords>Amazon,Great Indian Festival,Flipkart,Big Billion Days,Myntra,Big Fashion Festival,Meesho,AJIO,Nykaa,Datum Intelligence,Festive Barometer 2026,Saurabh Sankpal,Re Awakening Collective,MiQ,Festive Shopper Insights 2026,YouGov,Arnab Mitra,Liqvd Asia,Rufus,Lens AI,Amazon Now,Saurabh Srivastava,Luck Badal Sakta Hai,Yahan Kuch Bhi Ho Sakta Hai,Myntra Spokeperson,Glamstream,Ultimate Glam Clan,M Now,AJIO Rush,Festival Is Festivalling,Ahaan Panday,Teenu The 3rd,Fynd,IMPACT Talking Point</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/cover-story/why-tv-wont-surrender-17158.html</loc>
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      <news:publication_date>2026-10-19T11:08:41+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Why TV Won’t Surrender?]]&gt;</news:title>
      <news:keywords>IMPACT Cover Story,PwC,PwC s Global Entertainment Media Outlook 2025 29,Hyundai Motor India,BARC,Times TV Network,Shemaroo Entertainment,DD Free Dish,Doordarshan,TRAI,Nielsen,EY,CaratLane,Voltas India,Asian Paints,Carat India,RSH Global,ZEE,Live Times,Live Pradesh,WPP Media India,Federal Bank,Virat Khullar,Paritosh Joshi,Ashish Sehgal,Sandeep Gupta,Rahul Bhuraria,Shaifali Gautam,Pragya Bijalwan,Amit Syngle,Anil Suryavamshi,Laxmi Shetty,Dilip Kumar Singh,Murlidhar T,MVS Murthy,Pankaj Tripathi,Sabyasachi,Hutch,Surf Excel,Fevicol,Cadbury,Airtel,Alphabet,Meta,IMPACT Magazine</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/pwc-india-appoints-agasti-kaulgi-as-director-media-relations-communications-17167.html</loc>
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      <news:publication_date>2026-10-19T11:07:15+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[PwC India appoints Agasti Kaulgi as Director, Media Relations, Communications]]&gt;</news:title>
      <news:keywords>Agasti Kaulgi,PwC India,Tata Motors,GoAir,BBC TopGear Magazine,people s movement,Big Four India</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nitin-singhal-joins-vvf-group-as-head-of-business-finance-17165.html</loc>
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      <news:publication_date>2026-10-19T10:50:02+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Nitin Singhal joins VVF Group as Head of Business Finance]]&gt;</news:title>
      <news:keywords>Nitin Singhal,VVF Group</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/yousra-zaki-named-editorial-director-of-time-out-gcc-17164.html</loc>
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      <news:publication_date>2026-10-19T10:46:32+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Yousra Zaki named Editorial Director of Time Out GCC]]&gt;</news:title>
      <news:keywords>Yousra Zaki,Time Out GCC,ITP Media Group,Edelman DABO</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/rhea-umesh-mansukhani-joins-upgrad-enterprise-as-head-of-marketing-17157.html</loc>
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      <news:publication_date>2026-10-18T15:58:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Rhea Umesh Mansukhani joins upGrad Enterprise as Head of Marketing]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/chandrasekar-radhakrishnan-appointed-president-at-amara-raja-energy-mobility-17156.html</loc>
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      <news:publication_date>2026-10-18T15:37:33+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Chandrasekar Radhakrishnan appointed President at Amara Raja Energy &amp; Mobility]]&gt;</news:title>
      <news:keywords>Bharti Airtel,Chandrasekar Radhakrishnan,Amara Raja Energy Mobility,SAARC,Coca Cola India,Nestl</news:keywords>
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      <news:publication_date>2026-10-18T15:27:38+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[JSW Sports elevates Himanshu Sharma to Head of Sales]]&gt;</news:title>
      <news:keywords>Indian Super League,JSW Sports,Himanshu Sharma,I League</news:keywords>
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      <news:publication_date>2026-10-16T20:05:57+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Netplus Broadband appoints Ammy Virk and Tania as brand ambassadors]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/zee-studios-set-to-bring-blive-co-founder-suraj-singh-on-board-17153.html</loc>
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      <news:publication_date>2026-10-16T20:01:30+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Zee Studios set to bring Blive co-founder Suraj Singh on board]]&gt;</news:title>
      <news:keywords>Suraj Singh,Zee Studios,Blive Productions Music</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/yami-gautam-becomes-brand-ambassador-for-trimacares-maternal-nutrition-campaign-17152.html</loc>
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      <news:publication_date>2026-10-16T19:53:27+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Yami Gautam becomes brand ambassador for Trimacare’s maternal nutrition campaign]]&gt;</news:title>
      <news:keywords>Yami Gautam,Sameer Agarwal,Surbhi Gupta,PlusPlus Lifesciences</news:keywords>
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      <news:publication>
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      <news:title>&lt;![CDATA[Chumbak launches festive campaign to promote personalised gifting]]&gt;</news:title>
      <news:keywords>Chumbak,gifting,Rishi Vasudev</news:keywords>
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      <news:publication_date>2026-10-16T19:37:07+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Naukri launches comedy-led content series ‘Frankly Speaking’ with Kaneez Surka]]&gt;</news:title>
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      <news:publication_date>2026-10-16T17:39:12+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Sruti Ravi joins Myntra as Vice President and Head of Strategy &amp; Business Insights]]&gt;</news:title>
      <news:keywords>InMobi,Myntra,People s movement in marketing,Sruti Ravi,Bain Company,SoftBank Investment Advisers,Walmart,Nomura Structured Financial Services</news:keywords>
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      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[FLITE unveils ‘Style Ka Naya Andaaz’ campaign ft. Ali Fazal &amp; Sanya Malhotra]]&gt;</news:title>
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