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      <news:title>&lt;![CDATA[Imperial Blue Packaged Drinking Water brings back ‘Men Will Be Men’ with new campaign]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/virat-khanna-joins-tata-consumer-products-as-vp-marketing-innovation-beverages-16983.html</loc>
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      <news:publication_date>2026-10-08T19:00:03+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Virat Khanna joins Tata Consumer Products as VP, Marketing &amp; Innovation, Beverages]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/welspun-brings-everyday-household-frustrations-to-life-in-itna-drama-kyun-campaign-16982.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T17:27:00+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Welspun brings everyday household frustrations to life in ‘Itna Drama Kyun?’ campaign]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/abfr-brand-aurelia-launches-styled-by-ananya-campaign-ft-ananya-panday-16981.html</loc>
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      <news:publication_date>2026-10-08T17:24:18+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[ABFR brand Aurelia launches ‘Styled by Ananya’ campaign, ft. Ananya Panday]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nihar-shanti-amla-launches-ai-led-initiative-shanti-se-poocho-16980.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T16:58:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Nihar Shanti Amla launches AI-led initiative ‘Shanti Se Poocho’]]&gt;</news:title>
      <news:keywords>Marico Limited,Vikram Karwal,Nihar Shanti Amla,‘Shanti Se Poocho</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/flipkart-minutes-names-dibyendu-sen-as-associate-director-brand-partnerships-16979.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T16:38:53+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Flipkart Minutes names Dibyendu Sen as Associate Director- Brand Partnerships]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/maggi-turns-the-spotlight-on-emotional-connection-with-the-togetherness-table-16978.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T16:23:46+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[MAGGI Turns the Spotlight on Emotional Connection with ‘The Togetherness Table’]]&gt;</news:title>
      <news:keywords>MAGGI,Nestlé India,social experiment,Rupali Rattan,The Togetherness Table</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/our-product-is-quite-the-hero-anirban-banerjee-ceo-eveready-16977.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T16:10:35+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Our Product Is Quite The Hero: Anirban Banerjee, CEO, Eveready]]&gt;</news:title>
      <news:keywords>Anirban Banerjee,Eveready Industries India,ULTIMA Liquid vaporiser,India's first portable mosquito vaporiser</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/can-we-still-trust-creators-16976.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T16:09:13+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Can We Still Trust Creators?]]&gt;</news:title>
      <news:keywords>Hashtag Orange,Raj Mishra,Chtrbox,Vibhor Gulati,Defodio Digital,Prince Khanna,Eleve Media,Anirban Chaudhuri,LPU incident</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/two-brothers-india-farms-asks-did-india-win-freedom-but-lose-its-food-16975.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T16:07:23+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Two Brothers India Farms Asks: Did India Win Freedom But Lose Its Food?]]&gt;</news:title>
      <news:keywords>social initiatives,Two Brothers Organic Farms</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/whose-choice-is-it-anyway-how-kids-are-steering-family-spending-in-india-16974.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T15:45:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Whose Choice Is It Anyway? How Kids Are Steering Family Spending in India]]&gt;</news:title>
      <news:keywords>Zee5,Disney,Schbang,Dipshika Ravi,Chandan Khandelwal,Children Content,Aretto Shoes,Satyajit Mittal,Children's Campaign,Tan Wee</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/cetaphil-babys-new-dvc-features-rohit-sharma-and-ritika-sajdeh-16973.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T15:28:22+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Cetaphil Baby’s New DVC features Rohit Sharma and Ritika Sajdeh]]&gt;</news:title>
      <news:keywords>ROHIT SHARMA,Ritika Sajdeh,Cetaphil Baby</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/bijliride-partners-with-flipkart-minutes-to-deploy-ev-fleet-across-five-cities-16972.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T15:12:01+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Bijliride partners with Flipkart Minutes to deploy EV fleet across five cities]]&gt;</news:title>
      <news:keywords>Flipkart Minutes,Bijliride</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/aditya-birlas-indriya-launches-festival-of-love-campaign-16971.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T15:01:52+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Aditya Birla’s Indriya launches ‘Festival of Love’ campaign]]&gt;</news:title>
      <news:keywords>Shantiswarup Panda,Indriya,Aditi Rao Hydari,Siddharth,Sandeep Kohli,Tanuja Bhat,Aditya Birla Jewellers,Padmika,Gulabi Meenakari</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/acer-extends-akshay-kumar-partnership-to-luggage-portfolio-16970.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T14:43:56+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Acer extends Akshay Kumar partnership to luggage portfolio]]&gt;</news:title>
      <news:keywords>Acer,Akshay Kumar,Acer India,Acer Fashion</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/chhedas-in-collaboration-with-chings-launches-og-snack-pack-16969.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T13:55:24+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Chheda’s in collaboration with Ching’s launches ‘OG Snack Pack’]]&gt;</news:title>
      <news:keywords>Ching's,Chheda's,Brands collab,Dharmik Chheda,Chheda Specialities Foods Private Limited</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/caratlane-marks-18-years-with-anniversary-film-celebrating-precious-stories-16968.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T13:22:07+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[CaratLane marks 18 years with anniversary film celebrating precious stories]]&gt;</news:title>
      <news:keywords>CaratLane,Yami Gautam</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/fabelle-brings-the-nine-navarasas-to-life-through-chocolate-and-music-16967.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T12:59:51+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Fabelle brings the nine Navarasas to life through chocolate and music]]&gt;</news:title>
      <news:keywords>ITC,Fabelle</news:keywords>
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      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16967-pressrelease.pdf---2026-10-08T125122.060.png</image:loc>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/beyond-cinema-recalling-nana-patekars-commercial-screen-persona-16966.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T12:57:54+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Beyond Cinema: Recalling Nana Patekar’s Commercial screen persona]]&gt;</news:title>
      <news:keywords>Nana Patekar,Ad Campaigns By Patekar,Jar App campaign,Uday Shetty Welcome character,Vikram Lion Tea 2018 campaign,actor death news</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/newme-turns-everyday-dressing-into-a-mood-with-first-ai-led-campaign-newmeeveryday-16965.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T12:43:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[NEWME turns everyday dressing into a mood with first AI-led campaign ‘#NEWMEeveryday’]]&gt;</news:title>
      <news:keywords>NEWME,‘#NEWMEeveryday’</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/jiostar-unveils-new-cricket-ad-campaign-ft-ro-ko-duo-16964.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T11:39:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[JioStar unveils new cricket Ad campaign ft. ‘RO-KO’ duo]]&gt;</news:title>
      <news:keywords>ROHIT SHARMA,Virat Kohli,Shubman Gill,JioStar,KL Rahul,ICC Men’s Cricket World Cup 2027,Cricket Ad Campaign,Ravindra Jadega</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nielseniq-appoints-puneet-sharma-as-managing-director-india-16962.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T10:58:20+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[NielsenIQ appoints Puneet Sharma as Managing Director, India]]&gt;</news:title>
      <news:keywords>NielsenIQ</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/eveready-india-unveils-ultima-portable-liquid-vaporiser-16961.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T10:57:11+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Eveready India unveils ULTIMA Portable Liquid Vaporiser]]&gt;</news:title>
      <news:keywords>Flipkart,Anirban Banerjee,Eveready,ULTIMA Liquid vaporiser,Unplug and Use Anywhere campaign</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/coinswitch-launches-market-protect-campaign-with-ronit-roy-and-darsheel-safary-16960.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T10:52:00+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[CoinSwitch launches ‘Market Protect’ campaign with Ronit Roy and Darsheel Safary]]&gt;</news:title>
      <news:keywords>Ronit Roy,coinswitch,Darsheel Safary</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zivame-launches-feel-good-movement-for-its-activewear-range-16959.html</loc>
    <news:news>
      <news:publication_date>2026-10-08T10:33:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Zivame launches ‘Feel-Good Movement’ for its activewear range]]&gt;</news:title>
      <news:keywords>Zivame,Jio Creative Labs,Women's activewear range,Feel-Good Movement campaign,Twisha Sharma,Daman Bali</news:keywords>
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