<?xml version="1.0" encoding="utf-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://www.impactonnet.com/impact-stories/premium-consumer-is-not-looking-for-more-theyre-looking-for-better-16780.html</loc>
    <news:news>
      <news:publication_date>2026-09-28T11:32:24+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[’Premium Consumer Is Not Looking For More; They’re Looking For Better’]]&gt;</news:title>
      <news:keywords>TECHNOLOGY,Design,Visa,luxury,WELLNESS,sustainability,craftsmanship,consumer experience,Head of Marketing,Hansgrohe India,Shrinivas Jyoti,personalisation</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16780-byinvitationv23i17.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/creative-zone/ads-in-focus-16779.html</loc>
    <news:news>
      <news:publication_date>2026-09-28T11:32:06+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Ads in Focus]]&gt;</news:title>
      <news:keywords>advertising,Flipkart,Alia Bhatt,Shah Rukh Khan,Axis Bank,ŠKODA AUTO India,The Script Room,Ashish Gupta,Ranbir Kapoor,brand communication,Talented,Chief Creative Officer,Leena Gupta,Pratik Shetty,Chief Marketing Officer,Ayyappan Raj,Anoop Manohar,Parikshit Bhattacharya,Curativity,Arvind Kumar,Aarti Srinivasan,open ki aadat pad jaayegi</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16779-CZv23i17.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/impact-stories/should-brands-be-counting-the-green-cost-16778.html</loc>
    <news:news>
      <news:publication_date>2026-09-28T11:31:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Should Brands Be Counting The ‘Green’ Cost?]]&gt;</news:title>
      <news:keywords>Google,AI,sustainability,Artificial Intelligence,Director,Nisha Sampath,Yasin Hamidani,Media Care Brand Solutions,ashok lalla,data centres,Gozoop Creative,Amyn Ghadiali,GreenPT,Viro,ESG,Green Cost</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16778-Infocusv23i17.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/interview/lubricants-and-beyond-gulf-oil-lubricants-india-md-ceo-ravi-chawla-16777.html</loc>
    <news:news>
      <news:publication_date>2026-09-28T11:31:28+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Lubricants And Beyond: Gulf Oil Lubricants’ India MD &amp; CEO, Ravi Chawla]]&gt;</news:title>
      <news:keywords>IPL,Neeta Nair,IMPACT,Piaggio,Bajaj,Mahindra,Hardik Pandya,Smriti Mandhana,B2B,Chennai Super Kings,L&amp;T,Mahendra Singh Dhoni,Cricket Marketing,Castrol,Gulf Oil Lubricants,MD &amp; CEO,EV charging,Ravi Chawla</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16777-Iterviewv23i17.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/cmo-interview/where-function-meets-emotion-jiteen-aggarwal-of-hettich-16776.html</loc>
    <news:news>
      <news:publication_date>2026-09-28T11:31:09+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Where Function Meets Emotion: Jiteen Aggarwal of Hettich]]&gt;</news:title>
      <news:keywords>digital marketing,HUL,Idea,Jiteen Aggarwal,Hettich India,Hettich,Wondrlab,storytelling,furniture fittings,Mahindra,brand equity,Chief Marketing Officer</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16776-Jiteenv23i17.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/cover-story/modern-cmos-split-personality-16775.html</loc>
    <news:news>
      <news:publication_date>2026-09-28T11:30:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Modern CMO’s Split Personality?]]&gt;</news:title>
      <news:keywords>CMO,Poulomi Roy,marketing,RSH Global,brand building,Flipkart,AI,Puneet Das,Titan Company Limited,Govind Pandey,Britannia Industries,Ranjani Krishnaswamy,HDFC Bank,Deloitte,Mayank Shah,Parle Products,Amazon India,Quick Commerce,Wondrlab,business growth,Continental Coffee,Retail Media,Hyundai Motor India Limited,Chief Marketing Officer,McCann India,Virat Khullar,KRBL,Kunal Sharma,Rakesh Hinduja,Zoher Kapuswala,Ferrero India,Nishank Joshi,Nexus Select Malls,Kinnect,Head of Marketing,Raja Chakrabort</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16775-Coverv23i17.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/google-elevates-nitin-gajria-to-md-southeast-asia-and-south-asia-frontier-markets-16781.html</loc>
    <news:news>
      <news:publication_date>2026-09-28T11:23:30+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Google elevates Nitin Gajria to MD, Southeast Asia and South Asia Frontier Markets]]&gt;</news:title>
      <news:keywords>Google,Nitin Gajria</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16781-Press-release---2026-09-28T112314.929.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/shantanu-chauhan-joins-angara-as-vp-brand-global-16774.html</loc>
    <news:news>
      <news:publication_date>2026-09-26T17:06:58+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Shantanu Chauhan joins Angara as VP, Brand Global]]&gt;</news:title>
      <news:keywords>Shantanu Chauhan,Angara</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16774-Press-release---2026-09-26T170630.311.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/madhusudan-frozen-appoints-madhuri-dixit-as-brand-ambassador-16773.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T20:34:49+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Madhusudan Frozen appoints Madhuri Dixit as brand ambassador]]&gt;</news:title>
      <news:keywords>Madhuri Dixit,Madhusudan Frozen</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16773-Press-release---2026-09-25T203359.133.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/swiss-beauty-launches-awaken-eye-makeup-collection-16772.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T20:14:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Swiss Beauty launches AWAKEN eye makeup collection]]&gt;</news:title>
      <news:keywords>Swiss Beauty,Mohit Goyal,AWAKEN,Shalini Kochhar</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16772-awakenswissbeauty.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/the-body-shop-unveils-diwali-campaign-centred-on-jasmine-16771.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T20:03:59+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[The Body Shop unveils Diwali campaign centred on Jasmine]]&gt;</news:title>
      <news:keywords>Diwali campaign,The Body Shop,Jasmine</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16771-thebodyshopjasmine-1.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/stayfree-spotlights-boys-in-period-conversations-with-new-betastayfreeleaana-film-16770.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T18:39:45+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Stayfree spotlights boys in period conversations with new #BetaStayfreeLeAana film]]&gt;</news:title>
      <news:keywords>Stayfree,BetaStayfreeLeAana,Supriya Srinivasan</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16770-stayfreepadsbeta.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/myntra-unveils-big-fashion-festival-campaign-with-alia-bhatt-and-ranbir-kapoor-16769.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T18:34:25+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Myntra unveils Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor]]&gt;</news:title>
      <news:keywords>Alia Bhatt,Ranbir Kapoor,Myntra,Neha Gulati</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16769-myntraeightoctober.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/libas-enters-jewellery-as-it-expands-its-fashion-portfolio-16768.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T18:26:52+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Libas enters jewellery as it expands its fashion portfolio]]&gt;</news:title>
      <news:keywords>jewellery,Libas</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16768-Press-release---2026-09-25T182628.601.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/impact-stories/could-irdais-proposed-reforms-change-insurance-marketing-16767.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T17:32:31+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Could IRDAI’s proposed reforms change Insurance Marketing?]]&gt;</news:title>
      <news:keywords>insurance,insurance marketing,IRDAI</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16767-abc.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/impact-stories/can-marketing-put-a-destination-on-the-tourism-map-16765.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T16:45:52+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Can marketing put a destination on the tourism map?]]&gt;</news:title>
      <news:keywords>Destination Marketing</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16765-Destination.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/fabindia-partners-with-aptronix-to-add-apple-rewards-to-fabfamily-loyalty-programme-16764.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T16:15:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Fabindia partners with Aptronix to add Apple rewards to Fabfamily loyalty programme]]&gt;</news:title>
      <news:keywords>FabIndia,Aptronix</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16764-Press-release---2026-09-25T161433.337.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/ndfci-launches-swapthesweet-campaign-ahead-of-navratri-16763.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T16:01:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[NDFC(I) launches #SwapTheSweet campaign ahead of Navratri]]&gt;</news:title>
      <news:keywords>Navratri Campaign,The Nuts and Dry Fruits Council</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16763-pressrelease.pdf---2026-09-25T155101.717.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/impact-stories/mohalla-to-metro-babyorgano-adds-traditional-kids-remedies-to-modern-wellness-16762.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T15:56:42+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Mohalla to Metro: BabyOrgano Adds Traditional Kids’ Remedies to Modern Wellness]]&gt;</news:title>
      <news:keywords>Mohalla to Metro,Baby Organo,Kids' Wellness,Riddhi Sharma</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16762-vlcsnap-2026-09-25-12h58m22s429.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/shaya-by-caratlane-names-shreya-ghoshal-as-brand-ambassador-16761.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T14:33:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Shaya by CaratLane names Shreya Ghoshal as brand ambassador]]&gt;</news:title>
      <news:keywords>Shreya Ghoshal,shaya by caratlane</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16761-pressrelease.pdf---2026-09-25T142235.357.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/vadilal-and-parle-bring-hide-seek-into-ice-cream-with-jodi-aisi-ki-nazar-na-lage-16760.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T14:20:10+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Vadilal and Parle bring Hide &amp; Seek into ice cream with ‘Jodi Aisi Ki Nazar Na Lage’]]&gt;</news:title>
      <news:keywords>Parle Products,Vadilal Industries Limited</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16760-pressrelease.pdf---2026-09-25T141942.283.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/rubika-liyaquat-quits-times-now-navbharat-16759.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T10:41:38+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Rubika Liyaquat quits Times Now Navbharat]]&gt;</news:title>
      <news:keywords>Times Now Navbharat,Rubika Liyaquat</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16759-pressrelease.pdf---2026-09-25T104116.391.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/jbl-india-brings-regional-festival-sounds-together-in-sounds-festive-campaign-16758.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T09:28:07+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[JBL India brings regional festival sounds together in ‘Sounds Festive’ campaign]]&gt;</news:title>
      <news:keywords>festive marketing,RepIndia,JBL</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16758-pressrelease.pdf---2026-09-25T092617.538.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16755.html</loc>
    <news:news>
      <news:publication_date>2026-09-25T09:07:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Nykaa and L’Oréal’s BOLD to jointly invest in Indian beauty and personal care brands]]&gt;</news:title>
      <news:keywords>L’Oréal India,Nykaa Beauty</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16755-pressrelease.pdf---2026-09-25T090312.557.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nivia-sports-gives-the-blue-tigers-jersey-a-life-beyond-the-pitch-16753.html</loc>
    <news:news>
      <news:publication_date>2026-09-24T19:25:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[NIVIA Sports Gives the Blue Tigers’ Jersey a Life Beyond the Pitch]]&gt;</news:title>
      <news:keywords>Sports Business,Nivia</news:keywords>
    </news:news>
    <image:image>
      <image:loc>https://storage.googleapis.com/impact-news-photo/news-photo/16753-NIVIA-1.png</image:loc>
    </image:image>
  </url>
</urlset>
