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      <news:title>&lt;![CDATA[Bajaj Auto marks 25 years of Pulsar with sequel to iconic launch film]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Welspun Living takes QuikDry Towels outdoors this monsoon]]&gt;</news:title>
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      <news:publication_date>2026-09-15T18:50:57+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Philips unveils ‘Airfryer Matlab Philips’ campaign featuring Sushmita Sen]]&gt;</news:title>
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      <news:publication_date>2026-09-15T18:45:31+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Story Digital named integrated creative agency for HealthOK]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/pulse-candy-marks-ganesh-mahotsav-with-pulse-se-arpan-bappa-ko-samarpan-campaign-16593.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T18:45:00+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Pulse Candy marks Ganesh Mahotsav with ‘Pulse Se Arpan, Bappa Ko Samarpan’ campaign]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/swiggy-dineout-turns-girf-into-the-great-indian-ravi-festival-16592.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T18:23:45+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Swiggy Dineout turns GIRF into ‘The Great Indian Ravi Festival’]]&gt;</news:title>
      <news:keywords>Swiggy,Swiggy Instamart,Ravi Kishan</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/bpcls-silentvoices-promotes-inclusivity-on-ganesh-chaturthi-16591.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T18:14:02+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[BPCL’s #SilentVoices Promotes Inclusivity on Ganesh Chaturthi]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/hero-motocorp-celebrates-indias-folk-art-traditions-in-festive-2026-campaign-16590.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T18:05:11+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Hero MotoCorp celebrates India’s folk art traditions in festive 2026 campaign]]&gt;</news:title>
      <news:keywords>Hero MotoCorp Ltd,Ganesh Chaturthi Campaign</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/zoff-foods-asks-do-you-really-know-whats-in-your-spice-rack-16589.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T17:40:00+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[ZOFF Foods Asks: Do You Really Know What’s in Your Spice Rack?]]&gt;</news:title>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/mahindra-manulife-insurance-appoints-ruchika-malhan-varma-as-cm-co-16588.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T16:41:48+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Mahindra Manulife Insurance Appoints Ruchika Malhan Varma as CM-CO]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/libas-launches-utsav-campaign-exploring-the-many-expressions-of-shakti-16587.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T16:30:35+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Libas launches ‘Utsav’ campaign exploring the many expressions of Shakti]]&gt;</news:title>
      <news:keywords>festive marketing,AD CAMPAIGNS,Digital Campaign,Libas,Nisha Khatri</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/paragon-footwear-looks-beyond-durga-pujo-festivities-to-spotlight-the-people-behind-them-16586.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T16:11:26+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Paragon Footwear looks beyond Durga Pujo festivities to spotlight the people behind them]]&gt;</news:title>
      <news:keywords>Durga Puja campaign,Paragon Footwear,Turmeriq</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/impact-stories/how-jaquar-is-using-experiential-retail-to-drive-consumer-conversion-16585.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T16:02:00+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[How Jaquar is using experiential retail to drive consumer conversion]]&gt;</news:title>
      <news:keywords>Sandeep Shukla,Jaquar</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/nippos-silent-warriors-shine-a-light-on-the-indians-who-keep-life-moving-16584.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T16:01:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Nippo’s ‘Silent Warriors’ Shine a Light on the Indians Who Keep Life Moving]]&gt;</news:title>
      <news:keywords>Digital campaigns,Nippo,Indo National Limited</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/au-small-finance-bank-appoints-anil-agarwal-as-senior-executive-group-head-16583.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T15:41:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[AU Small Finance Bank appoints Anil Agarwal as Senior Executive Group Head]]&gt;</news:title>
      <news:keywords>AU Small Finance Bank</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/roots-to-legacy-how-parle-g-became-a-genius-16582.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T15:38:56+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[ROOTS TO LEGACY: How Parle-G Became a Genius]]&gt;</news:title>
      <news:keywords>Parle-G,Parle Products,G Maane Genius,Roots to Legacy,Kantar's Brand Footprint report,Parle G mane Genius,Parle G Girl</news:keywords>
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    <news:news>
      <news:publication_date>2026-09-15T15:29:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[The Rain Check for Paint Brands]]&gt;</news:title>
      <news:keywords>waterproofing,Shalimar Paints,Ankit Shastri,seasonal promise,Nikhil Dhote,Kuldip Raina,Relic Coatings LLP,monsoon waterproofing,Alpa Dedhia,Commix</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/arena-media-india-wins-integrated-media-mandate-for-ashiana-housing-16580.html</loc>
    <news:news>
      <news:publication_date>2026-09-15T15:28:44+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Arena Media India wins integrated media mandate for Ashiana Housing]]&gt;</news:title>
      <news:keywords>Ashiana Housing,Havas Media Network India,Arena Media</news:keywords>
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    <loc>https://www.impactonnet.com/backbeat/every-guest-leaves-with-a-story-and-so-do-we-16579.html</loc>
    <news:news>
      <news:publication_date>2026-09-14T22:22:34+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA['Every guest leaves with a story and so do we']]&gt;</news:title>
      <news:keywords>marketing,restaurants,brand-building,Hotels</news:keywords>
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      <news:publication_date>2026-09-14T22:22:12+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Ads in Focus]]&gt;</news:title>
      <news:keywords>Digital campaigns,Shah Rukh Khan,fintech,Tiger Shroff,skincare,Good Morning Films,Romita Mazumdar,Foxtale,Jackie Shroff,Duolingo,Talented,Brand Storytelling,Leena Gupta,ting,Ugaoo,Karandeep Singh Kapany,Siddhant Bhalinge,Ankush Sabharwal,Aadil Mehta,Akshat Gupt,Kulfi Collective,Kunal Jhunjhunwala,airpay</news:keywords>
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    <loc>https://www.impactonnet.com/interview/the-closet-chronicles-16577.html</loc>
    <news:news>
      <news:publication_date>2026-09-14T22:21:52+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[The Closet Chronicles]]&gt;</news:title>
      <news:keywords>digital marketing,e-commerce,AI,performance marketing,lingerie,Neha Kant,Clovia,Quick Commerce,women’s health,innerwear,creator economy,Shraddha Kapoor,activewear,Menstrual Health,confidence,Comfort,Manushi Chhillar,ChatGPT,Bengal Pro T20 League,shapewear,sleepwear,intimate wear</news:keywords>
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    <news:news>
      <news:publication_date>2026-09-14T22:21:33+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Sports’ New Playing Field]]&gt;</news:title>
      <news:keywords>social media,Dentsu,sports marketing,Budweiser 0.0,Vineet Sharma,Premier League,Nestlé,Formula 1,JioStar,icc champions trophy,Schbang,KITKAT,AB InBev India,Australian Open,Haier Appliances India,Zee Entertainment Enterprises,FanCode,Yannick Colaco,Siddharth Sharma,FIFA,Rohit Potphode,Sports’ New Playing Field</news:keywords>
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    <loc>https://www.impactonnet.com/cmo-interview/pulsar-belongs-as-much-to-our-consumers-as-it-belongs-to-us-16575.html</loc>
    <news:news>
      <news:publication_date>2026-09-14T22:21:14+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[‘Pulsar Belongs As Much To Our Consumers As It Belongs To Us’]]&gt;</news:title>
      <news:keywords>digital marketing,Ogilvy,Dentsu,Pitchfork Partners,Coca-Cola,Pulsar,influencer marketing,BAJAJ AUTO,TVS,Gillette,Samsung,Yamaha,Electric Vehicles,Royal Enfield,KTM,Procter &amp; Gamble,Initiative Media,HERO,Sumeet Narang</news:keywords>
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      <news:publication_date>2026-09-14T22:20:49+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[The Desi Fizz Factor]]&gt;</news:title>
      <news:keywords>IPL,Coca-Cola,Madison World,ITC,PepsiCo,Coca-Cola India,Reliance,Quick Commerce,Blinkit,PepsiCo India,BigBasket,Zepto,White Rivers Media,Campa,Reliance Consumer Products,Instamart,jiomart,Coke Zero,Flipkart Minutes,Aneet Padda,WPP Media India,Atrayee Chakraborty,Saurabh Munjal,Archian Foods Pvt Ltd,Lahori Zeera,Ahaan Panday,Gozoop Creative,Pepsi Football Nation,Nihilent,Mudra,The Desi Fizz Factor</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/openai-bars-rival-ai-brands-from-advertising-on-chatgpt-16573.html</loc>
    <news:news>
      <news:publication_date>2026-09-12T20:23:32+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[OpenAI bars rival AI brands from advertising on ChatGPT]]&gt;</news:title>
      <news:keywords>OpenAI,ChatGPT,Doug Wyatt,ChatGPT Live,ChatGPT Images 2.5</news:keywords>
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