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      <news:title>&lt;![CDATA[Bergner Elevates Cookware into High Fashion with ‘Excalibur’ by Vikas Khanna]]&gt;</news:title>
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      <news:title>&lt;![CDATA[KL Rahul features in OPPO India’s ‘Zindagi Ka Frame Wide Karo’ campaign for F33 Series]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Enormous appoints Ananya Varma as Strategic Planning Director]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Casio India launches Baisakhi campaign for LTP-SN6 series]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Sabka Samay Aa Gaya: Brands Ride Comic’s ‘Still Alive’ Wave]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/backbeat/modern-marketing-a-game-of-table-tennis-14001.html</loc>
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      <news:publication_date>2026-04-13T11:20:57+05:30</news:publication_date>
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        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[Modern Marketing, A Game of Table Tennis]]&gt;</news:title>
      <news:keywords>Sachin Kumar</news:keywords>
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    <loc>https://www.impactonnet.com/impact-stories/is-wpp-choosing-craft-or-code-14000.html</loc>
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      <news:publication_date>2026-04-13T11:20:36+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Is WPP Choosing Craft or Code?]]&gt;</news:title>
      <news:keywords>brand building,WPP,Ogilvy,Devika Bulchandani,VML,Creative Leadership,AKQA,WPP Creative,Prabhakar Mundkur</news:keywords>
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    <loc>https://www.impactonnet.com/creative-zone/ads-in-focus-13999.html</loc>
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      <news:publication_date>2026-04-13T11:20:08+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
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      <news:title>&lt;![CDATA[Ads in Focus]]&gt;</news:title>
      <news:keywords>Flipkart,Ogilvy,MullenLowe Lintas Group,Talented,Ram Cobain,Kolkata Knight Riders,Tanuja Bhat,Forest Essentials,Pond’s,The New Thing</news:keywords>
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      <news:publication_date>2026-04-13T11:19:40+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[The Great Period Pivot]]&gt;</news:title>
      <news:keywords>India market,influencer marketing,Stayfree,Pee Safe,sustainability,women’s health,D2C brands,Menstrual Hygiene,Rahul Mathew,Niine,Sanitary Pads,behaviour change,Plush,McCann India,Abhijat Bharadwaj,Toru Jhaveri,The Stuff Of Life,Pragati Rana,Ketan Munoth,Whisper,Dentsu Creative Isobar,Deep Bajaj,Sirona Hygiene,The Great Period Pivot</news:keywords>
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      <news:publication_date>2026-04-13T11:19:20+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[From Runways To Gateways]]&gt;</news:title>
      <news:keywords>Gaurav Gupta,global expansion,White Rivers Media,Anamika Khanna,brand visibility,VML India,Amit Rangra,Aditya Birla Fashion and Retail Ltd,Puneet Sewra,Vishal Prabhu,Rahul Mishra</news:keywords>
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    <loc>https://www.impactonnet.com/cmo-interview/liciously-yours-13996.html</loc>
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      <news:publication_date>2026-04-13T11:18:59+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA['Licious'ly Yours]]&gt;</news:title>
      <news:keywords>brand building,consumer behaviour,performance marketing,Licious,Quick Commerce,Omnichannel Retail,IMPACT Interview,Hyperlocal marketing</news:keywords>
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    <loc>https://www.impactonnet.com/cover-story/agents-of-the-ai-era-13995.html</loc>
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      <news:publication_date>2026-04-13T11:18:33+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Agents of the AI Era]]&gt;</news:title>
      <news:keywords>Hareesh Tibrewala,Rajesh Jain,Deloitte India,performance marketing,Dentsu India,IMPACT cover story,AI in advertising,Kotak Mahindra Bank,AI strategy,Dabur India,Techmagnate,Hyundai Motor India,Virat Khullar,Gozoop Group,Havas Media India,Ahmed Aftab Naqvi,Agentic AI,Anindita Veluri,Adobe India,CleverTap,Vibhor Gulati,Rohan Chincholi,Abhinay Bhasin,Netcore Cloud,Omnicom Media,Century Real Estate,Vikas Nair</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/jsw-sports-secures-3-year-mandate-to-transform-bengal-pro-t20-league-14002.html</loc>
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      <news:publication_date>2026-04-13T11:12:31+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[JSW Sports Secures 3-Year Mandate to Transform Bengal Pro T20 League]]&gt;</news:title>
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    <loc>https://www.impactonnet.com/more-from-impact/davidoff-parfums-onboards-first-ever-brand-ambassador-for-india-ahaan-pandey-13994.html</loc>
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      <news:publication_date>2026-04-10T21:52:49+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Davidoff Parfums Onboards First-ever Brand Ambassador For India – Ahaan Pandey]]&gt;</news:title>
      <news:keywords>brand ambassador,Davidoff,Davidoff Parfums,Perfumes</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/from-earth-to-orbit-dulcolax-powers-digestive-health-on-nasas-artemis-ii-mission-13993.html</loc>
    <news:news>
      <news:publication_date>2026-04-10T21:40:08+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:title>&lt;![CDATA[From Earth to Orbit: Dulcolax Powers Digestive Health on NASA’s Artemis II Mission]]&gt;</news:title>
      <news:keywords>Opella CHC India,NASA,Opella Products,Healthcare in Space</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/sanghyun-lee-joins-openai-as-head-of-asia-pacific-global-affairs-13992.html</loc>
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      <news:publication_date>2026-04-10T18:33:54+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Sanghyun Lee joins OpenAI as Head of Asia Pacific, Global Affairs]]&gt;</news:title>
      <news:keywords>OpenAI,Sanghyun Lee</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/amfi-elevates-punit-dharamsi-to-executive-vice-president-13991.html</loc>
    <news:news>
      <news:publication_date>2026-04-10T18:27:04+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[AMFI elevates Punit Dharamsi to Executive Vice President]]&gt;</news:title>
      <news:keywords>AMFI</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/charlotte-tilbury-opens-first-flagship-beauty-wonderland-store-in-india-13990.html</loc>
    <news:news>
      <news:publication_date>2026-04-10T18:23:15+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Charlotte Tilbury opens first flagship Beauty Wonderland store in India]]&gt;</news:title>
      <news:keywords>,Nykaa Beauty,Nyaka,charlotte tilbury</news:keywords>
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  <url>
    <loc>https://www.impactonnet.com/more-from-impact/himalaya-babycare-launches-summer-care-campaign-for-babies-13989.html</loc>
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      <news:publication_date>2026-04-10T18:03:10+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Himalaya BabyCare launches summer care campaign for babies]]&gt;</news:title>
      <news:keywords>summer campiagn,Himalaya Baby Care</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/uniqlo-india-launches-linen-collection-campaign-featuring-kriti-sanon-13988.html</loc>
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      <news:publication_date>2026-04-10T17:55:43+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[UNIQLO India launches linen collection campaign featuring Kriti Sanon]]&gt;</news:title>
      <news:keywords>Kriti Sanon,UNIQLO,summer campiagn</news:keywords>
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      <news:publication_date>2026-04-10T17:33:55+05:30</news:publication_date>
      <news:publication>
        <news:name>impact magazine</news:name>
        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Are brands trading pure visibility for consumer engagement in this IPL?]]&gt;</news:title>
      <news:keywords>IPL,Advertising,brand engagement,customer engagement,Brand Innovation,IPL 2026,IPL 2026 Campaigns</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/bata-india-launches-everyday-essentials-reinvented-campaign-with-taapsee-pannu-13986.html</loc>
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      <news:publication_date>2026-04-10T17:21:29+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Bata India Launches ‘Everyday Essentials. Reinvented’ Campaign with Taapsee Pannu]]&gt;</news:title>
      <news:keywords>Taapsee Pannu,Bata,Badri Beriwal,Everyday Essentials. Reinvented,open footwear</news:keywords>
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      <news:publication_date>2026-04-10T17:05:58+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Victoria’s Secret Names Triptii Dimri as First India Ambassador]]&gt;</news:title>
      <news:keywords>Sameer Makani,Triptii Dimri,Victoria’s Secret,Anaita Shroff Adjania,Summer Signature campaign,Makani Creatives</news:keywords>
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      <news:publication_date>2026-04-10T16:33:22+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Livpure Appoints SW Network to Strengthen Digital Communications]]&gt;</news:title>
      <news:keywords>Livpure,SW Network,Nitin Malhotra,Pranav Agarwal,digital communication mandate</news:keywords>
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    <loc>https://www.impactonnet.com/more-from-impact/ankit-desai-joins-mondelez-international-as-senior-director-marketing-13983.html</loc>
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      <news:publication_date>2026-04-10T16:26:42+05:30</news:publication_date>
      <news:publication>
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      <news:title>&lt;![CDATA[Ankit Desai Joins Mondelez International as Senior Director (Marketing)]]&gt;</news:title>
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