https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/impact-stories/indias-fitness-penetration-is-just-1-anytime-fitness-bets-on-500-gyms-by-2030-16743.html As Anytime Fitness approaches its 200th gym in India, Ryan Rocque, Marketing Head, discusses their 80:20 digital-to-traditional media mix & the opportunity presented by India’s low fitness penetration IMPACT Stories https://www.impactonnet.com/impact-stories/a-membership-worth-returning-for-16742.html As brands shift from transactional rewards to premium experiences, loyalty programmes are becoming powerful engines for retention, customer lifetime value and long-term growth IMPACT Stories https://www.impactonnet.com/impact-stories/the-wire-we-never-really-cut-16741.html With wired earphone revenue up by 3% in 2025, the gadget is finding new relevance as consumers push back on the pressure to constantly upgrade IMPACT Stories https://www.impactonnet.com/more-from-impact/dailyobjects-appoints-zeenah-vilcassim-as-global-chief-marketing-officer-16740.html Vilcassim joins from Nothing India and brings over 17 years of experience across consumer, brand and business roles in international and Indian markets More From Impact https://www.impactonnet.com/more-from-impact/lava-takes-a-story-led-approach-to-smartphone-advertising-with-virat-curve-5g-campaign-16739.html The SW Network campaign features Rohit Saraf and Pratibha Ranta in a romantic film built around LAVA’s ‘Go With The Curve’ proposition More From Impact https://www.impactonnet.com/more-from-impact/red-bull-elevates-dipanshu-goyal-to-field-marketing-manager-north-india-16738.html Goyal takes on the regional role after more than five years with Red Bull, most recently serving as Field Marketing Specialist, Punjab More From Impact https://www.impactonnet.com/more-from-impact/red-bull-elevates-dipanshu-goyal-to-field-marketing-manager-north-india-16737.html Goyal takes on the regional role after more than five years with Red Bull, most recently serving as Field Marketing Specialist, Punjab More From Impact https://www.impactonnet.com/more-from-impact/red-bull-elevates-dipanshu-goyal-to-field-marketing-manager-north-india-16736.html Goyal takes on the regional role after more than five years with Red Bull, most recently serving as Field Marketing Specialist, Punjab More From Impact https://www.impactonnet.com/more-from-impact/rungta-tmt-brings-bollywood-trio-into-ekdum-solid-strength-campaign-16735.html Conceptualised by The Script Room, the campaign features Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor, using humour and category parody to spotlight the brand’s TMT strength proposition More From Impact https://www.impactonnet.com/more-from-impact/zoff-foods-gets-shilpa-shetty-to-ask-whats-really-in-your-spice-rack-16734.html ZOFF Foods brings Shilpa Shetty into its ‘Know The Brand’ campaign, urging consumers to look beyond price and packaging and ask more about the quality of their spices More From Impact https://www.impactonnet.com/more-from-impact/biba-says-festive-dressing-was-never-meant-to-blend-in-16733.html BIBA unveils ‘Too BIBA To Blend In’, a festive 2026 collection bringing together Indian crafts, bold colour, prints and ornamentation across contemporary silhouettes More From Impact https://www.impactonnet.com/more-from-impact/tcs-and-jaguar-tcs-racing-put-ai-to-work-as-formula-e-enters-gen4-16732.html TCS extends its title partnership with Jaguar TCS Racing and becomes its Official AI Partner, taking the collaboration into Formula E’s GEN4 era after a championship-winning season More From Impact https://www.impactonnet.com/more-from-impact/bhaskar-majumdar-veteran-communications-professional-passes-away-16731.html Majumdar passed away on Thursday morning after a prolonged illness, leaving behind a 25-year legacy in communications and reputation management More From Impact https://www.impactonnet.com/more-from-impact/godrej-properties-appoints-dishant-sharma-as-marketing-manager-16730.html Sharma was earlier with Godrej Properties from 2020 to 2025. He then joined Gera Developments, where he most recently served as Senior Manager - Marketing More From Impact https://www.impactonnet.com/more-from-impact/publicis-groupe-india-names-shiv-acharjee-vp-strategy-16729.html With more than 16 years in ad and media, Acharjee has worked across business strategy, brand planning, market research and analytics, as well as strategic marketing and consulting More From Impact https://www.impactonnet.com/more-from-impact/openai-anthropic-warn-un-of-ai-risks-call-for-global-cooperation-on-safety-16728.html AI industry leaders urge governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security More From Impact https://www.impactonnet.com/more-from-impact/monks-names-nirvik-singh-ceo-emea-marketing-services-16727.html With more than 35 years of global operational experience across leading enterprise brands, Singh will focus on scaling Monks’ unitary model across Europe, the Middle East and Africa More From Impact https://www.impactonnet.com/more-from-impact/nucleus-software-appoints-sudhanshu-tripathi-as-chief-marketing-officer-16726.html Tripathi joins Nucleus Software from Quick Heal Technologies & SEQRITE, where he served as Chief Marketing Officer and Head of ESG More From Impact https://www.impactonnet.com/more-from-impact/prasar-bharatis-waves-ott-crosses-12-crore-users-16725.html WAVES OTT expands to 24,000+ titles across 26+ languages as Prasar Bharati builds a multilingual digital ecosystem spanning live TV, radio, archives, education and e-commerce More From Impact https://www.impactonnet.com/more-from-impact/dentsu-brings-santosh-mishra-back-as-managing-partner-client-management-16724.html Santosh Mishra returns to dentsu as Managing Partner – Client Management after serving as Managing Partner – Digital at Wavemaker, bringing over 18 years of digital and client leadership experience More From Impact https://www.impactonnet.com/more-from-impact/ram-gopalakrishnan-returns-to-his-bombay-roots-as-vadilals-international-ceo-16723.html Ram Gopalakrishnan joins Vadilal Industries as CEO of its international business after serving as Chief Growth Officer at Ethos Pet Brands, bringing two decades of brand experience More From Impact https://www.impactonnet.com/more-from-impact/logitech-appoints-vikrant-malik-as-marketing-head-india-16722.html Prior to the computer manufacturing firm, Malik served as Expert Marketing Lead for Haleon for more than four years More From Impact https://www.impactonnet.com/impact-stories/when-the-ad-starts-talking-back-16721.html OpenAI’s Sponsored Agents have put brands inside ChatGPT conversations. As AI blurs advertising, search and commerce, agencies are rethinking measurement, creation and the extent of brand control IMPACT Stories https://www.impactonnet.com/more-from-impact/when-the-ad-starts-talking-back-16720.html OpenAI’s Sponsored Agents have put brands inside ChatGPT conversations. As AI blurs advertising, search and commerce, agencies are rethinking measurement, creation and the extent of brand control More From Impact https://www.impactonnet.com/more-from-impact/parleen-ranhotra-moves-from-google-to-monks-india-as-growth-lead-16719.html Ranhotra joins Monks India as Growth Lead after a stint at Google, moving from the client side to the agency world as AdTech continues to evolve More From Impact