https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/impact-stories/beyond-the-boardroom-can-legacy-brands-outlive-corporate-feuds-16836.html The Tata Sons’ clash has turned heads across India. Experts weigh in on how reputed brands manage their public image, shareholder relations and lasting trust amidst internal turmoil? IMPACT Stories https://www.impactonnet.com/more-from-impact/freyr-energy-appoints-rohit-sharma-as-first-brand-ambassador-16835.html The rooftop solar company launches ‘Solar Ho, Toh Freyr Ho!’ campaign around the long-term commitment involved in choosing a solar partner More From Impact https://www.impactonnet.com/more-from-impact/yaap-digital-takes-narayana-healths-social-media-mandate-across-five-regions-16834.html YAAP Digital will handle social media strategy, content, creative and community engagement for Narayana Health’s hospital units across its North, East, West, South and Central clusters More From Impact https://www.impactonnet.com/impact-stories/is-every-sale-still-a-big-sale-16833.html The festive shopping calendar is getting crowded, leaving brands with a bigger challenge than simply slashing prices IMPACT Stories https://www.impactonnet.com/impact-stories/ujjivan-has-grown-beyond-the-idea-of-a-small-finance-bank-ujjivan-small-finance-bank-cmo-16832.html With Ujjivan Small Finance Bank looking beyond the ‘small’ finance tag, CMO Lakshman Velayutham discusses its expanding portfolio and brand ambitions IMPACT Stories https://www.impactonnet.com/more-from-impact/britannia-appoints-n-venkataraman-as-deputy-md-and-ramamurthy-jayaraman-as-cfo-16831.html Venkataraman has been with Britannia since 2007, while Jayaraman has held finance roles at the company for 15 years More From Impact https://www.impactonnet.com/more-from-impact/saffola-gold-says-its-time-to-put-womens-hearts-first-16830.html Saffola Gold, PHD India and ‘Z’ launch ‘Dil Se Ladies First’, using TV, Zee 5 and social platforms to put women’s heart health at the centre of the conversation More From Impact https://www.impactonnet.com/more-from-impact/phonepe-turns-10-then-asks-how-long-would-it-take-to-thank-70-crore-users-16829.html PhonePe marks a decade of digital payments with an Ogilvy-created anniversary film that uses India’s fastest speaker to turn 70 crore users into a story about everyday progress More From Impact https://www.impactonnet.com/more-from-impact/infectious-advertising-appoints-abhijit-karandikar-as-executive-creative-director-16828.html Karandikar joins the agency with over 30 years of advertising experience, including more than two decades at Ogilvy & Mather More From Impact https://www.impactonnet.com/more-from-impact/ghadi-detergent-introduces-upgraded-formulation-ropes-in-madhuri-dixit-for-new-campaign-16827.html The ‘Vishwas Ki Pariksha’ campaign showcases Ghadi’s new formulation with 2X Foam Technology, a refined powder texture and faster dissolution More From Impact https://www.impactonnet.com/more-from-impact/charles-keith-turns-its-signature-grey-into-a-new-chapter-with-horizons-16826.html The brand marks 30 years of design with Horizons, a year-long platform led by a grey capsule inspired by the brand’s iconic paper bag and packaging More From Impact https://www.impactonnet.com/more-from-impact/pharmeasy-says-dont-miss-a-beat-when-it-comes-to-cpr-16825.html PharmEasy teams up with cardiologist Dr Jivitesh Satija for a CPR song that turns essential emergency steps into a simple, memorable routine for younger audiences More From Impact https://www.impactonnet.com/more-from-impact/dheeraj-sinha-re-elected-as-advertising-club-president-for-2026-27-16824.html Sinha returns as President of The Advertising Club for 2026–27, as the industry body unveils its new Managing Committee and sets out its priorities for the year ahead More From Impact https://www.impactonnet.com/more-from-impact/asci-sets-disclosure-rules-for-ai-generated-advertising-content-16823.html New guidelines define when synthetic content must be labelled and outline uses that are prohibited under the advertising code More From Impact https://www.impactonnet.com/more-from-impact/traya-brings-womens-hair-fall-into-public-view-with-an-activation-in-mumbai-16822.html A seven-foot transparent installation at Bandra Bandstand visualises the cumulative impact of excessive hair shedding while offering visitors scalp scans, hair tests and consultations More From Impact https://www.impactonnet.com/more-from-impact/nykaa-brings-rakhi-sawant-into-new-at-nykaa-beauty-heist-16821.html The campaign uses a warehouse-set story to spotlight the latest makeup, skincare, haircare and fragrance launches available on Nykaa More From Impact https://www.impactonnet.com/more-from-impact/agl-hakuhodo-integrates-chatgpt-ads-into-paid-media-strategy-16820.html The agency will pilot conversational, intent-led advertising across automotive, education, real estate, CPG and BFSI clients as it develops its Generative Engine Marketing approach More From Impact https://www.impactonnet.com/more-from-impact/twamev-brings-truly-you-campaign-to-life-with-orrys-self-wedding-in-jaipur-16819.html The two-day celebration moved through a Sufi night, mehendi and sangeet before culminating in a fashion showcase for Twamev’s latest occasionwear collection More From Impact https://www.impactonnet.com/impact-stories/roots-to-legacy-the-mother-dairy-booth-thats-part-of-delhis-morning-ritual-16818.html Born in 1974 to end Delhi’s milk queues, Mother Dairy went from token machines to a ₹20,300 crore business, selling trust that its products instinctively inspire IMPACT Stories https://www.impactonnet.com/impact-stories/roots-to-legacy-the-mother-dairy-booth-thats-part-of-delhis-morning-ritual-16817.html Born in 1974 to end Delhi’s milk queues, Mother Dairy went from token machines to a ₹20,300-crore business, and still sells quality better than most brands sell product IMPACT Stories https://www.impactonnet.com/more-from-impact/swiss-beauty-select-marks-second-anniversary-with-retail-expansion-16816.html The premium beauty range strengthens its presence across India with 300+ Modern Trade doors and plans to expand its kiosk network to 100+ outlets More From Impact https://www.impactonnet.com/more-from-impact/mongodb-appoints-komal-puri-to-lead-marketing-in-india-16815.html Puri joins from Innovaccer, where she served as Senior Director More From Impact https://www.impactonnet.com/impact-stories/how-visual-search-is-creating-a-new-consumer-journey-for-brands-16814.html Pinterest helped make visual discovery mainstream. As visual search turns images into questions, recommendations and transactions, what does this mean for marketers? IMPACT Stories https://www.impactonnet.com/more-from-impact/decathlon-launches-kiprun-performance-running-brand-in-india-16813.html The flagship running sub-brand debuts with 35 shoes, including 17 high-performance models, under the global tagline ‘More Runs. More Life. More From Impact https://www.impactonnet.com/more-from-impact/aman-gupta-invests-in-home-and-lighting-brand-fig-living-16812.html The SailThru Ventures investment comes as FIG Living targets ₹18 crore ARR after the festive season and expands into adjacent home and lifestyle categories More From Impact