https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/godrej-enterprises-group-debuts-in-microdrama-with-2nd-gen-kumars-17266.html The eight-episode Instagram series brings together the group’s consumer businesses through a story of family relationships and contemporary Indian living More From Impact https://www.impactonnet.com/more-from-impact/bosch-home-appliances-launches-kitchen-up-campaign-featuring-vikrant-massey-17265.html Created with Ting, the campaign explores how the kitchen evolves alongside changing aspirations and milestones in life More From Impact https://www.impactonnet.com/more-from-impact/kisna-launches-festive-campaign-featuring-shahid-kapoor-and-mira-rajput-kapoor-17264.html The campaign revives ‘Woh Kisna Hai’ from the 2005 film Kisna to celebrate jewellery gifting during the festive and wedding season More From Impact https://www.impactonnet.com/more-from-impact/md-sunil-raina-and-cfo-rajesh-sethi-exit-lava-international-17263.html Co-founder Hari Om Rai returns as managing director as the homegrown handset maker explores fresh capital and strategies to revive growth More From Impact https://www.impactonnet.com/more-from-impact/hsbc-private-bank-names-ronald-oman-as-global-head-of-marketing-17262.html Oman joins from Amundi, where he led marketing and communications for alternatives and private assets, bringing 25 years of industry experience More From Impact https://www.impactonnet.com/more-from-impact/volvo-car-india-elevates-anuj-somani-to-head-of-integrated-marketing-and-performance-17261.html Somani has spent over five years with the automaker, holding roles across brand, retailer marketing and marketing operations More From Impact https://www.impactonnet.com/more-from-impact/aaai-appoints-kunal-lalani-as-chairman-of-north-india-chapter-17260.html Santosh Kumar, COO of Innocean Worldwide Communications, has been named Co-Chair of the newly formed chapter More From Impact https://www.impactonnet.com/more-from-impact/wipro-names-kuldeep-sehrawat-director-head-of-marketing-india-17259.html Sehrawat moves from IBM, where he led marketing for growth, ecosystem and channel functions across India and South Asia More From Impact https://www.impactonnet.com/more-from-impact/parsi-dairy-farm-marks-110-years-with-diwali-rap-featuring-mohak-17258.html The 70-second film, ‘This Is Diwali, Giving’, is shot inside the brand’s Marine Lines store and brings its mithai, festive gifting and legacy to social media More From Impact https://www.impactonnet.com/more-from-impact/supertails-uses-humour-and-absurdity-to-drive-no-bang-diwali-campaign-17257.html The festive film turns the tables by showing a family celebrating Diwali under a table, mirroring how pets seek shelter from the noise of fireworks More From Impact https://www.impactonnet.com/impact-stories/mohalla-to-metro-lucknows-rumi-fine-fragrances-goes-global-17256.html Rooted in Lucknow’s fragrance culture and Kannauj’s centuries-old perfumery traditions, Rumi Fine Fragrances is building a contemporary Indian luxury perfume house through storytelling IMPACT Stories https://www.impactonnet.com/impact-stories/when-looking-less-like-an-ad-becomes-the-strategy-17255.html From blurry photographs to bizarre Internet characters, are brands now finding value in content that doesn’t look like conventional advertising? IMPACT Stories https://www.impactonnet.com/impact-stories/beyond-the-coffee-run-how-cafes-are-brewing-communities-17254.html Book clubs, pottery workshops & coffee raves are redefining the café experience, turning spaces into social hubs where community & culture are as integral as coffee itself. IMPACT explores the trend IMPACT Stories https://www.impactonnet.com/impact-stories/the-age-of-immersion-why-brands-are-moving-from-interruption-to-experience-17253.html As demand for shareworthy experiences grows, Shakti Swarup Sahu of Floating Canvas Company writes on why immersive interventions should be an essential part of marketers’ toolkit IMPACT Stories https://www.impactonnet.com/more-from-impact/kansai-nerolac-gives-its-iconic-jingle-a-festive-makeover-with-yashraj-mukhate-17252.html The campaign reimagines ‘Jab Ghar Ki Raunak Badhani Ho’, a melody that has been part of Indian households for over three decades, with a fresh musical arrangement for Diwali More From Impact https://www.impactonnet.com/more-from-impact/oppo-india-launches-true-to-the-moment-to-mark-the-launch-of-its-oppo-find-x10-series-17251.html The ad film is built in form of a montage, with series of stories, celebrating everyday experiences More From Impact https://www.impactonnet.com/more-from-impact/renee-kishore-joins-wpp-media-as-senior-vice-president-client-solutions-17250.html Kishore will lead client solutions for Tilaknagar Industries’ alco-bev portfolio, including Imperial Blue, Seven Islands Whiskey and Mansion House More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact https://www.impactonnet.com/more-from-impact/indusind-securities-appoints-rajeev-r-srivastava-as-md-ceo-17243.html The former Standard Chartered Securities chief will lead the broking firm's digital-led growth strategy, with a focus on AI-powered personalised advice, client experience and geographic expansion More From Impact https://www.impactonnet.com/more-from-impact/parle-teams-up-with-perfora-to-launch-limited-edition-mango-bite-flavoured-toothpaste-17242.html The limited-period offering brings the candy’s familiar mango flavour to oral care, along with a tin of Mango Bite candies with every pack More From Impact