https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/getlook-ropes-in-vaani-kapoor-for-upcoming-brand-campaign-17032.html The campaign series will spotlight the at-home beauty platform’s services, focusing on convenience, hygiene and trained professionals ahead of Navratri More From Impact Conceptualised by Dentsu, the film uses a child’s questions to highlight the electric scooter’s features and its role in family life More From Impact https://www.impactonnet.com/more-from-impact/ghadi-detergent-partners-with-one-source-for-digital-marketing-17030.html The mandate spans digital strategy, creative storytelling, social media and online brand building to strengthen the detergent brand’s digital presence More From Impact Conceptualised by Dentsu, the film uses a child’s questions to highlight the electric scooter’s features and its role in family life More From Impact https://www.impactonnet.com/more-from-impact/tiger-and-krishna-shroff-launch-matrix-wellness-expanding-their-matrix-ecosystem-17028.html The Shroff siblings introduce a 10,000 sq. ft. fitness and wellness platform combining training, recovery therapies and movement experiences More From Impact https://www.impactonnet.com/more-from-impact/jw-marriott-launches-stay-in-the-moment-campaign-ft-aishwarya-rai-bachchan-17027.html The ad-film was shot at JW Marriott Juhu, following the collaboration between the actress and the brand in June More From Impact https://www.impactonnet.com/more-from-impact/fortis-healthcare-launches-consultfirst-campaign-with-repindia-17026.html The campaign encourages people to seek professional medical advice before relying on search engines, AI tools, home remedies or any informal recommendation More From Impact https://www.impactonnet.com/more-from-impact/mcdonalds-india-launches-tyohaar-ki-taiyaari-mein-thodi-mazedaari-campaign-17025.html The ad campaign, designed for West and South India, consists of two ad-films that were created by McCann India More From Impact https://www.impactonnet.com/more-from-impact/flipkart-opts-for-ooh-big-billion-days-campaign-17024.html Conceptualised by OAP Mediatech, the installation reflects how outdoor advertising can move beyond static visibility to create an experience around a brand campaign More From Impact https://www.impactonnet.com/more-from-impact/kapil-suri-to-join-netflix-as-director-business-development-for-india-17023.html Suri moves from Amazon, bringing over 25 years of experience across media, content distribution, digital platforms and strategic partnerships More From Impact https://www.impactonnet.com/more-from-impact/eeken-by-paragon-unveils-new-campaign-our-kinda-9-5-for-autumn-winter-season-17022.html Designed by Makani Creatives, the campaign speaks about a range of footwear for the younger generation that goes beyond work hours More From Impact https://www.impactonnet.com/more-from-impact/raj-nayak-steps-down-as-yaap-digital-chairman-and-managing-director-17021.html Raj Nayak, who took over as CMD in July this year, has resigned from his role, citing the demands of a full-time operational position More From Impact https://www.impactonnet.com/impact-stories/ten-heads-carrying-one-big-creative-idea-17020.html From representing everyday problems and social evils to becoming an unlikely hero, brands have given the ten-headed demon a life beyond his annual defeat IMPACT Stories https://www.impactonnet.com/impact-stories/is-zee5s-newest-offering-clips-an-attempt-to-redefine-ott-discovery-through-ai-17019.html After Hotstar’s Quix, comes ZEE5’s AI-powered Clips, pointing to how OTT platforms are rethinking short-form videos. But can bite-sized moments turn scrolling into viewing—and brand opportunities? IMPACT Stories https://www.impactonnet.com/impact-stories/fitness-does-not-have-to-be-a-tier-1-elitist-phenomenon-says-slovic-co-founder-17018.html From ₹500 fitness gear to pull-ups in sarees, Slovic's Mohammad Aqib speaks about making exercise accessible & shares why the next phase may take the home-fitness player offline IMPACT Stories https://www.impactonnet.com/more-from-impact/obveus-wins-twinings-india-and-ovaltine-india-retainers-17017.html Strengthening its FMCG and integrated marketing portfolio, the independent agency adds two globally established brands from Associated British Foods to its roster More From Impact https://www.impactonnet.com/more-from-impact/asus-india-appoints-raghav-juyal-as-brand-ambassador-launches-accessories-campaign-17016.html The campaign highlights ASUS’ Free Doorstep Replacement Service for eligible accessories under warranty, including mice, keyboards, backpacks, adapters and chargers More From Impact https://www.impactonnet.com/more-from-impact/aon-promotes-jayavani-sarkar-to-the-head-of-digital-marketing-gcc-17015.html With two years of experience across digital marketing, marketing operations, analytics and business transformation, Jayavani Sarkar joins from Delloite More From Impact https://www.impactonnet.com/more-from-impact/cadbury-celebrations-turns-neighbours-nok-jhok-into-a-diwali-campaign-17014.html The campaign features a TV and digital film and a short film titled ‘The Neighbour’, alongside a festive portfolio that includes new Milky Mithai Squares More From Impact https://www.impactonnet.com/more-from-impact/payu-and-malaysia-airlines-sign-mou-to-explore-digital-booking-and-payment-solutions-17013.html The partnership will explore flexible payment options, exclusive offers and tailored propositions for leisure, premium, student and corporate travellers More From Impact https://www.impactonnet.com/more-from-impact/black-white-non-alcoholic-launches-drop-the-facade-campaign-on-authentic-connections-17012.html The film features the brand’s iconic terriers, Scottie and Westie, as catalysts for more natural social interactions More From Impact https://www.impactonnet.com/more-from-impact/gresbond-by-kajaria-names-ranveer-singh-as-brand-ambassador-17011.html The national campaign, titled ‘Tile Expert Ka Tile Adhesive’, is scheduled to roll out from October 16 across digital, social media, out-of-home and on-ground activations More From Impact https://www.impactonnet.com/more-from-impact/lovetc-launches-alter-ego-collection-with-tamannaah-bhatia-17010.html The campaign builds anticipation through a 48-hour social media activation, followed by a film and an integrated rollout across OOH, airports, cinemas and digital platforms More From Impact https://www.impactonnet.com/more-from-impact/cheilx-appoints-tania-sinha-to-lead-delhi-office-17009.html Sinha joins from Ogilvy, where she led the Sparkling INSWA category for Sprite, Fanta and Thums Up, bringing over two decades of experience across brand building and integrated marketing More From Impact https://www.impactonnet.com/creative-zone/ads-in-focus-17008.html Four campaigns from this week that turn familiar insights into distinctive brand stories Creative Zone