https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/prittec-brings-its-ai-first-computing-play-to-india-with-unaez-quraishi-at-the-helm-16898.html Taiwan-based Prittec appoints Unaez Quraishi as Country Head as it brings its branded computing portfolio to India with local manufacturing and a focus on value More From Impact https://www.impactonnet.com/impact-stories/consumers-will-keep-coming-back-if-you-continue-offering-new-products-mod-ceo-16897.html Tarak Bhattacharya, ED and CEO, MOD, discusses its product-led approach, marketing mix and new ways to keep consumers coming back IMPACT Stories https://www.impactonnet.com/more-from-impact/himalaya-wellness-smile-train-launches-muskaan-initiative-for-cleft-care-16896.html Marking 11 years of Muskaan initiative, ‘Ek Nayi Muskaan’ campaign brings free cleft surgeries, mobile healthcare vans, & long-term care to children across 22 districts in rural Gujarat More From Impact https://www.impactonnet.com/more-from-impact/pop-says-why-pay-all-at-once-when-you-can-split-it-three-ways-16895.html POP enters embedded credit with POPchop, letting eligible users split POPshop purchases into three monthly payments, as festive spending gears up across India More From Impact https://www.impactonnet.com/more-from-impact/capital-sfb-appoints-former-hdfc-veteran-as-independent-director-16894.html With over 39 years of experience at HDFC, Conrad D’Souza, who currently serves as advisor to several institutional boards, will oversee Capital SFB’s governance and strategic direction More From Impact https://www.impactonnet.com/more-from-impact/capital-sfb-appoints-former-hdfc-veteran-as-independent-director-16893.html With over 39 years of experience at HDFC, Conrad D’Souza, who currently serves as advisor to several institutional boards, will oversee Capital SFB’s governance and strategic direction More From Impact https://www.impactonnet.com/more-from-impact/oppo-india-brings-bobby-deol-and-divyenndu-together-for-jitna-bada-dil-utni-badi-selfie-16892.html The three-film campaign uses humour and familiar Indian social situations to showcase the OPPO F35 Series’ Group Selfie Expert proposition More From Impact https://www.impactonnet.com/impact-stories/is-clickbait-finding-a-home-on-whatsapp-16891.html Brands are using urgency-led messages like ‘Action Required’ to get consumers to click on WhatsApp. Does that attention translate into actual sales & where does audience trust fit into the equation? IMPACT Stories https://www.impactonnet.com/more-from-impact/nikon-india-sharpens-focus-on-video-first-creators-with-the-creators-cut-16890.html The 360-degree campaign brings together video-first creators across food, fitness and festive content, highlighting how Nikon is engaging with India’s expanding creator economy More From Impact https://www.impactonnet.com/more-from-impact/amazon-and-wldd-bring-back-the-great-khalis-greatness-16889.html The campaign uses humour to position the Great Indian Festival as a way for customers to upgrade their homes with deals and a wide selection More From Impact https://www.impactonnet.com/more-from-impact/snitch-launches-stryker-footwear-collection-16888.html The new collection features one style across seven colourways, with prices starting at ₹2,499 More From Impact https://www.impactonnet.com/interview/beyond-the-returns-chart-16887.html Geetanjali Sachwani, VP & Head–Marketing, Franklin Templeton Asset Management (India), on building trust through consistency & responsible personalisation Interview https://www.impactonnet.com/interview/mutual-funds-speak-the-language-of-culture-16886.html Ashish Suryakant Pawar, Chief Marketing Officer, Tata Asset Management, on using poetry, comedy and storytelling to make investing more relatable Interview https://www.impactonnet.com/interview/numbers-need-a-narrator-16885.html Nuvama Group’s CMO Sujay Rachh explains how wealth management marketing is less about promising trust and more about proving it Interview https://www.impactonnet.com/interview/business-of-trust-16884.html For Argho Bhattacharya, Head of Marketing, PayU India, winning in fintech is not about being loud, it’s about being useful when consumers need you Interview https://www.impactonnet.com/interview/selling-experience-16883.html Sheena Kapoor, Head – Marketing, Corporate Communications & CSR, ICICI Lombard, on making insurance engaging without compromising on trust Interview https://www.impactonnet.com/interview/trust-is-the-real-currency-16882.html Abhinav Iyer, Chief GM, Marketing & Strategy, Muthoot Finance, shares insights on marketing gold loans, simplifying access & making trust tangible Interview https://www.impactonnet.com/interview/trust-with-a-human-touch-16881.html Gaurav Ramdev, Head of Marketing, India & South Asia, Visa, on building trust beyond transactions & using AI to make payments more intuitive Interview https://www.impactonnet.com/interview/digital-is-the-core-of-our-existence-16880.html Nitin Khanna, CMO, ACKO, on moving insurance communication beyond fear & building a consistent consumer experience from discovery to claims Interview https://www.impactonnet.com/creative-zone/best-ads-of-september-2026-16879.html The standout campaigns that caught attention, sparked conversations and made September 2026 memorable Creative Zone https://www.impactonnet.com/spotlight/if-print-is-dying-why-is-education-still-buying-16878.html Education accounted for one-fifth of print ad space in the first seven months of 2026. Why does the category still value print in a digital world? Spotlight https://www.impactonnet.com/cmo-interview/science-in-every-stitch-16877.html Sandra Daniels, CMO, Enamor on the thought behind ‘Unapologetic As I Am’ & why science-led innovation is at the heart of the brand’s growth strategy CMO Interview https://www.impactonnet.com/cover-story/walking-the-attention-trust-tightrope-16876.html Truecaller Ads Pitch BFSI Marketer Awards 2026 winners discuss how BFSI Brands balance a market where attention is fleeting & earning trust is hard? Cover Story https://www.impactonnet.com/more-from-impact/paramount-warner-bros-merger-company-to-be-named-skydance-16875.html David Ellison, CEO says Skydance will serve as the corporate identity for the combined business, while Paramount and Warner Bros will retain their individual brand identities More From Impact https://www.impactonnet.com/more-from-impact/ryan-roslansky-to-leave-microsoft-after-nearly-18-years-16874.html Microsoft Chairman and CEO Satya Nadella announced Roslansky’s departure in a memo to employees More From Impact