https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/nikhil-gulati-joins-hudle-as-vp-marketing-growth-13937.html In his new role, Gulati will lead brand-building; earlier, he founded and scaled Game Changers, leading campaigns for Bajaj Auto, JSW Steel and Honda 2 Wheelers More From Impact https://www.impactonnet.com/more-from-impact/sunidra-mattress-launches-campaign-linking-sleep-with-kerala-elections-13936.html Film by Toki Creative links good sleep with leadership, drawing from insights around political promises and decision-making in governance More From Impact https://www.impactonnet.com/more-from-impact/shemaroo-acquires-oho-gujarati-content-library-for-shemaroome-13935.html Acquisition brings 30+ web series and 450+ actors, marking a first-of-its-kind consolidation in the Gujarati OTT space More From Impact https://www.impactonnet.com/more-from-impact/traya-launches-proofhaiboss-creator-led-campaign-with-25-lakh-prize-pool-13934.html Initiative pairs creators with real customers to document hair transformation stories, aiming to address trust gaps in the category More From Impact https://www.impactonnet.com/more-from-impact/jindal-stainless-announces-ranveer-singh-as-its-first-ever-brand-ambassador-13933.html The association boosts brand visibility and consumer connect, with Singh’s grit and reliability reflecting the brand’s core ethos More From Impact https://www.impactonnet.com/more-from-impact/ramson-perfumes-names-mrunal-thakur-as-its-brand-ambassador-13932.html The collaboration marks a strategic shift in the brand's position from a utility-focused fragrance label into a lifestyle brand More From Impact https://www.impactonnet.com/more-from-impact/vikaas-m-sachdeva-to-lead-bitdelta-india-as-chief-executive-officer-13931.html At BitDelta India, Vikaas will lead overall strategy, market development, and platform execution More From Impact https://www.impactonnet.com/impact-feature/paragon-announces-cashback-offer-on-womens-footwear-13930.html The brand aims to bring a change in their consumer demographics, while making themselves stand out as a fashion-forward brand Impact Feature https://www.impactonnet.com/more-from-impact/shikhar-khanna-joins-vml-as-the-chief-strategy-officer-13929.html Before VML, Khanna was part of Dentsu India as Chief Strategy Officer - Media More From Impact https://www.impactonnet.com/more-from-impact/realme-consolidates-social-media-mandate-with-creativeland-asia-13928.html The move comes as the brand looks to strengthen its digital communication and build a more consistent voice across platforms in a highly competitive smartphone market More From Impact https://www.impactonnet.com/more-from-impact/bspoke-wellness-onboards-malaika-arora-to-build-trust-in-preventive-nutrition-13927.html Malaika Arora’s onboarding signals a strategic push to build both cultural relevance and consumer trust in a category often criticised for exaggerated claims and short-term trends More From Impact https://www.impactonnet.com/more-from-impact/bspoke-wellness-onboards-malaika-arora-to-build-trust-in-preventive-nutrition-13926.html Malaika Arora’s onboarding signals a strategic push to build both cultural relevance and consumer trust in a category often criticised for exaggerated claims and short-term trends More From Impact https://www.impactonnet.com/more-from-impact/bisleri-partners-with-keinemusik-for-mumbai-music-event-13925.html Association sees the brand create on-ground hydration experiences at the Mahalaxmi Racecourse event as Keinemusik makes its India debut during a high-profile music and culture showcase More From Impact https://www.impactonnet.com/more-from-impact/arun-srivastava-joins-numeros-motors-as-ceo-13924.html Srivastava brings over two decades of experience spanning strategy and leadership roles across the automobile and industrial sectors More From Impact https://www.impactonnet.com/more-from-impact/asian-paints-strikes-a-musical-note-to-push-damp-proof-in-southern-markets-13923.html The campaign positions Damp Proof as the 'Waterproofing Ka Superstar', drawing parallels with the larger-than-life appeal and reliability of South Indian cinema icons More From Impact https://www.impactonnet.com/more-from-impact/zee-news-launches-nationwide-campaign-against-school-book-overpricing-13922.html The campaign probes schools directing parents to specific vendors, focusing on price disparities, school-publisher ties, and potential consumer rights violations More From Impact https://www.impactonnet.com/more-from-impact/drools-unlocks-fresh-pet-food-category-with-tetra-pak-tie-up-13921.html Enabled by Tetra Pak’s retorting and aseptic packaging technology, the products are designed to remain shelf-stable without preservatives or refrigeration before opening More From Impact https://www.impactonnet.com/more-from-impact/rakesh-bedi-features-in-crocs-indias-new-digital-campaign-13920.html Digital-first film blends nostalgia, humour and character-led content to turn everyday interactions into shareable moments while reinforcing the brand’s cultural relevance More From Impact https://www.impactonnet.com/more-from-impact/saugata-mukherjee-joins-yrf-entertainment-as-head-of-content-13919.html Former SonyLIV content head to lead films and series strategy as the studio strengthens its streaming ambitions More From Impact https://www.impactonnet.com/more-from-impact/zomato-brings-gully-cricket-to-the-forefront-with-new-digital-campaign-13918.html Instagram first campaign captures street cricket across real locations during the ongoing cricket season through a series of reels blending local play with match style narration More From Impact https://www.impactonnet.com/interview/the-hindu-campaign-struck-a-chord-even-with-competition-13917.html Ahead of awards season, IMPACT revisited last year’s standout ads, sparking a chat with Aparajita Biswas from The Hindu, PG Aditiya, and Binaifer Dulani on the ‘Written by Journalists’ campaign Interview https://www.impactonnet.com/creative-zone/ads-in-focus-13916.html Which campaigns stole the spotlight this week? Here’s IMPACT’s top picks for the week Creative Zone https://www.impactonnet.com/cmo-interview/built-to-de-stress-13915.html Ullas Vijay, CMO, Duroflex, on how rising stress inspired the 'Airboost' mattress and its de-stress positioning for support, breathability, and energy restoration CMO Interview https://www.impactonnet.com/interview/deep-regional-roots-before-pan-india-scale-13914.html Megha Shankar, Director – Marketing & Strategy, House of Bindu, on how grassroots campaigns, word-of-mouth, and digital marketing fuelled the brand’s growth Interview https://www.impactonnet.com/spotlight/obesity-ads-reset-13913.html CDSCO tightens rules on obesity drug communication, limiting promotion and claims. As GLP-1 drugs gain traction, experts assess the impact on ads, influencers, and brand messaging Spotlight