https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/piyush-mishras-maine-pyar-kiya-regret-powers-flipkarts-iphone-push-16802.html Flipkart and McCann India turn Piyush Mishra’s regret over rejecting ‘Maine Pyar Kiya’ into a humorous warning not to miss iPhone deals during Big Billion Days More From Impact https://www.impactonnet.com/more-from-impact/aspect-sports-puts-aman-sehrawat-in-the-spotlight-as-its-first-brand-ambassador-16801.html Aspect Sports signs Olympic medallist Aman Sehrawat as its first sports brand ambassador, deepening its wrestling focus while backing his journey towards the Asian Games and LA 2028 More From Impact https://www.impactonnet.com/more-from-impact/mithun-k-chittilappilly-takes-the-chair-at-v-guard-as-the-company-eyes-50-16800.html Chittilappilly becomes Chairperson & Managing Director of V-Guard Industries, adding the role after 14 years as MD and two decades at the company More From Impact https://www.impactonnet.com/more-from-impact/doraemon-takes-its-deep-sea-adventure-beyond-the-big-screen-16799.html Ahead of its October 2 release, Doraemon’s latest movie hits India with a 360° campaign spanning OOH, digital, radio, experiential, schools and retail More From Impact https://www.impactonnet.com/more-from-impact/standard-chartered-launches-global-brand-campaign-move-ahead-16798.html Inspired by the bank’s Formula 1 partnership, the campaign builds on its ‘Now Is Your Time’ brand platform More From Impact https://www.impactonnet.com/more-from-impact/face-elects-phonepes-hemant-gala-and-navis-rajiv-naresh-to-board-16797.html The two executives bring experience across digital payments, lending, financial services, technology and governance to FACE’s Board More From Impact https://www.impactonnet.com/more-from-impact/can-beauty-brands-fly-solo-16796.html With Nykaa and L’Oréal’s BOLD investing in beauty brands, alongside a growing wave of strategic stakes, a larger question is emerging: can independent brands still scale sustainably on their own? More From Impact https://www.impactonnet.com/more-from-impact/nykaa-and-sw-network-launch-microdrama-series-hotel-wanderlust-16795.html The six-episode series brings Nykaa Wanderlust’s bath & body products into an entertainment-led format, featuring Varun Thakur, Shachi and creators including Srishti Garg, Pulkit Kochar and Mishall B More From Impact https://www.impactonnet.com/impact-stories/we-are-all-about-resonating-with-our-customers-yokohama-atgs-gaurav-phull-16794.html Gaurav Phull, VP- Marketing, Yokohama-ATG, which makes off-highway tyres for agriculture, construction and other sectors, discusses its India journey, market share and customer-led approach IMPACT Stories https://www.impactonnet.com/impact-stories/where-is-the-auto-industry-placing-its-bets-16793.html While on one hand, investors are backing EVs, software & connected mobility, on the other, automakers are repositioning themselves around technology, experiences & trust. We probe the whys & hows IMPACT Stories https://www.impactonnet.com/more-from-impact/rj-naved-joins-radio-city-for-prankyou-16792.html The move reflects Radio City’s bid to reinvent content and tap into the evolving, multi-platform nature of radio consumption More From Impact https://www.impactonnet.com/impact-stories/we-want-consumers-to-experience-the-product-before-they-buy-it-nikhil-gupta-of-signify-16791.html From its Lalbaugcha Raja activation to retail, Signify’s EcoLink is using product experience to build awareness and consideration for its energy-efficient fan range IMPACT Stories https://www.impactonnet.com/more-from-impact/vikram-sakhuja-and-dhruba-mukherjee-re-elected-as-mruci-chairman-and-vice-chairman-16790.html Four new members join the Board of Governors as the industry body prepares for the revival of the Indian Readership Survey More From Impact https://www.impactonnet.com/more-from-impact/shraddhaa-shetty-joins-agilitas-as-brand-marketing-lead-for-lotto-16789.html Shetty moves to her first brand-side role after working across brand, business and operations at WTF More From Impact https://www.impactonnet.com/more-from-impact/kaacon-sethi-takes-the-mruci-helm-as-irs-revival-looms-16788.html Kaacon Sethi joins MRUCI as CEO after more than 35 years across media, entertainment, sports and marketing, taking charge as the Indian Readership Survey nears revival More From Impact https://www.impactonnet.com/more-from-impact/kaacon-sethi-takes-the-mruci-helm-as-irs-revival-looms-16787.html Kaacon Sethi joins MRUCI as CEO after more than 35 years across media, entertainment, sports and marketing, taking charge as the Indian Readership Survey nears revival More From Impact https://www.impactonnet.com/more-from-impact/voltas-beko-launches-sense-toh-banta-hai-brand-campaign-with-manoj-pahwa-16786.html The campaign focuses on practical innovation and product value, with digital films aimed at household decision-makers More From Impact https://www.impactonnet.com/more-from-impact/hsbc-mutual-fund-launches-staydisiplined-campaign-to-promote-consistency-in-sip-investing-16785.html The Born Hi Digital campaign uses humour to contrast everyday discipline with investors’ reactions to short-term market movements More From Impact https://www.impactonnet.com/more-from-impact/ranbir-kapoor-enters-indias-fmcg-sector-as-founder-of-flux-theory-16784.html The new omnichannel brand enters the shower category with five personality-led shower gels combining fragrances, skin benefits and distinct consumer archetypes More From Impact https://www.impactonnet.com/impact-stories/world-news-day-no-news-is-good-news-but-can-we-really-live-without-it-16783.html On World News Day, Dr Annurag Batra reflects on how deeply news has become part of our everyday lives and its evolving role in shaping how we understand the world around us IMPACT Stories https://www.impactonnet.com/more-from-impact/sachin-tendulkar-and-openai-team-up-to-make-ai-more-everyday-16782.html OpenAI partners with Sachin Tendulkar to show how ChatGPT can help Indians learn, explore interests and develop ideas, drawing on the cricketer’s own everyday use of AI More From Impact https://www.impactonnet.com/more-from-impact/google-elevates-nitin-gajria-to-md-southeast-asia-and-south-asia-frontier-markets-16781.html Gajria returns to Southeast Asia after 12.5 years at Google, following a three-year stint leading publisher and creator monetisation across APAC More From Impact https://www.impactonnet.com/impact-stories/premium-consumer-is-not-looking-for-more-theyre-looking-for-better-16780.html Shrinivas Jyoti, Head of Marketing, Hansgrohe India, writes about how consumers are looking beyond price and prestige, reshaping premiumisation around value, experience and personal relevance IMPACT Stories https://www.impactonnet.com/creative-zone/ads-in-focus-16779.html Four campaigns from the week putting a fresh spin on familiar insights Creative Zone https://www.impactonnet.com/impact-stories/should-brands-be-counting-the-green-cost-16778.html Brands have long scrutinised the environmental cost of materials, packaging and supply chains. Now, will AI powering their marketing face the same scrutiny? IMPACT Stories