https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/handpickd-puts-science-less-on-the-menu-with-new-print-campaign-16610.html The fresh commerce brand uses a two-page newspaper execution in The Economic Times to question whether extending food’s shelf life through scientific intervention comes at the cost of freshness More From Impact https://www.impactonnet.com/more-from-impact/ayurvedic-wellness-brand-babyorgano-launches-first-brand-film-16609.html Moving beyond educational and product-focused communication, the film marks the opening of a conversation around modern parenting and shared responsibilities More From Impact https://www.impactonnet.com/more-from-impact/flipkart-unveils-big-billion-days-2026-campaign-luck-badal-sakta-hai-16608.html The Leo Burnett-conceptualised campaign features Rohit Sharma, Sreeleela, Aneet Padda, Jackie Shroff and Samay Raina More From Impact https://www.impactonnet.com/more-from-impact/neha-gupta-joins-honasa-consumer-as-senior-vice-president-16607.html Prior to this, Gupta served as the Head of Marketing - India at Lenskart More From Impact https://www.impactonnet.com/more-from-impact/rivaah-by-tanishqs-new-campaign-captures-different-facets-of-modern-indian-weddings-16606.html The campaign, which features the Wedding Signatures collection, has been conceptualised by TBWA\Lintas, with photography by Joseph Radhik and direction by Shoojit Sircar More From Impact https://www.impactonnet.com/impact-stories/is-content-steadily-becoming-commerce-16605.html As affiliate commerce becomes embedded in content, creators, brands and platforms are redefining how influence works. The line between discovery and purchase is getting shorter IMPACT Stories https://www.impactonnet.com/more-from-impact/dr-anil-singh-takes-the-editorial-chair-at-top-story-16604.html Veteran journalist and author Singh brings over three decades of experience across television, print, digital media and public-policy analysis More From Impact https://www.impactonnet.com/impact-stories/design-has-to-be-a-defining-layer-aditi-murarka-agrawal-on-nestasias-growth-approach-16603.html From design-led products & creator marketing to offline expansion & entertainment collaborations, Aditi Murarka Agrawal of Nestasia tells IMPACT how the brand is building a home & lifestyle ecosystem IMPACT Stories https://www.impactonnet.com/more-from-impact/supermoney-appoints-rohan-khara-as-chief-product-officer-16602.html Khara joins the fintech platform with nearly two decades of product leadership experience across BharatPe, FairMoney, Gojek and MobiKwik More From Impact https://www.impactonnet.com/impact-stories/gamings-ad-moment-16601.html As India's gaming and esports economy heads towards $4.1 billion by 2030, experts weigh in if gaming has to move beyond activations to compete with OTT and CTV for mainstream media budgets IMPACT Stories https://www.impactonnet.com/more-from-impact/interio-by-godrej-puts-personalisation-at-the-centre-of-its-latest-sofa-campaign-16600.html The TBWA\Lintas campaign uses a melodramatic family face-off to show how UPMODS’ 1,750+ configurations can accommodate everyone’s idea of comfort More From Impact https://www.impactonnet.com/more-from-impact/cp-plus-takes-upar-wala-sab-dekh-raha-hai-right-into-the-heart-of-cricket-16599.html CP PLUS joins the India-Afghanistan T20I series as Exclusive Third Umpire Partner and Umpire Cam partner, bringing its surveillance-led brand promise closer to cricket’s key moments More From Impact https://www.impactonnet.com/more-from-impact/colloquials-new-porter-campaign-takes-aim-at-jugaad-in-everyday-logistics-16598.html The pan-India campaign comprises 28 films across Hindi, Tamil, Telugu and Malayalam, each built around a specific business or logistics problem More From Impact https://www.impactonnet.com/more-from-impact/bajaj-auto-marks-25-years-of-pulsar-with-sequel-to-iconic-launch-film-16597.html Conceptualised by Ogilvy, the new TVC revisits Pulsar’s 2001 launch campaign to introduce the all-new Pulsar 150 More From Impact https://www.impactonnet.com/more-from-impact/welspun-living-takes-quikdry-towels-outdoors-this-monsoon-16596.html The city-specific campaign across Delhi, Mumbai and Bengaluru uses local monsoon insights and towel-inspired outdoor formats to highlight faster drying More From Impact https://www.impactonnet.com/more-from-impact/philips-unveils-airfryer-matlab-philips-campaign-featuring-sushmita-sen-16595.html Conceptualised by WillBe Done, the campaign is being rolled out across television, digital, social and retail touchpoints More From Impact https://www.impactonnet.com/more-from-impact/story-digital-named-integrated-creative-agency-for-healthok-16594.html The agency will lead HealthOK’s creative mandate across digital and mainline platforms, with a focus on awareness and top-of-mind recall More From Impact https://www.impactonnet.com/more-from-impact/pulse-candy-marks-ganesh-mahotsav-with-pulse-se-arpan-bappa-ko-samarpan-campaign-16593.html The fifth edition of the DS Group brand’s Maharashtra celebrations uses a digital Mushak-led experience to let devotees make personalised Arpan to Bappa More From Impact https://www.impactonnet.com/more-from-impact/swiggy-dineout-turns-girf-into-the-great-indian-ravi-festival-16592.html The latest edition uses Ravi Kishan’s recent social media popularity as the creative peg for its dining-out campaign More From Impact https://www.impactonnet.com/more-from-impact/bpcls-silentvoices-promotes-inclusivity-on-ganesh-chaturthi-16591.html The campaign uses the spirit of new beginnings to spotlight talent, dreams and the possibilities that inclusion can create More From Impact https://www.impactonnet.com/more-from-impact/hero-motocorp-celebrates-indias-folk-art-traditions-in-festive-2026-campaign-16590.html The campaign brings together five regional art forms and their practitioners for a Ganesh Chaturthi series, alongside an ASMR track created using sounds from the Hero Destini. More From Impact https://www.impactonnet.com/more-from-impact/zoff-foods-asks-do-you-really-know-whats-in-your-spice-rack-16589.html ZOFF Foods’ ‘Know The Brand’ campaign asks consumers to look beyond price and packaging, urging them to question how whole spices are sourced, processed, tested and packed More From Impact https://www.impactonnet.com/more-from-impact/mahindra-manulife-insurance-appoints-ruchika-malhan-varma-as-cm-co-16588.html Prior to her appointment as the Chief Marketing Customer Officer, Malhan served as the Chief Marketing, Customer and Impact Officer at Generali Central Insurance More From Impact https://www.impactonnet.com/more-from-impact/libas-launches-utsav-campaign-exploring-the-many-expressions-of-shakti-16587.html The two-part digital campaign traces the festive journey from preparation and rituals to the arrival of the divine feminine and her presence in everyday women More From Impact https://www.impactonnet.com/more-from-impact/paragon-footwear-looks-beyond-durga-pujo-festivities-to-spotlight-the-people-behind-them-16586.html Turmeriq’s latest film for Paragon follows a pandal builder and his daughter, focusing on the quiet work and anticipation that precede the celebration More From Impact