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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>Godrej Properties appoints Dishant Sharma as Marketing Manager</title>
      <link>https://www.impactonnet.com/more-from-impact/godrej-properties-appoints-dishant-sharma-as-marketing-manager-16730.html</link>
      <description>Sharma was earlier with Godrej Properties from 2020 to 2025. He then joined Gera Developments, where he most recently served as Senior Manager - Marketing</description>
      <category>More From Impact</category>
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      <title>Publicis Groupe India names Shiv Acharjee VP – Strategy</title>
      <link>https://www.impactonnet.com/more-from-impact/publicis-groupe-india-names-shiv-acharjee-vp-strategy-16729.html</link>
      <description>With more than 16 years in ad and media, Acharjee has worked across business strategy, brand planning, market research and analytics, as well as strategic marketing and consulting</description>
      <category>More From Impact</category>
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    <item>
      <title>OpenAI, Anthropic warn UN of AI risks, call for global cooperation on safety</title>
      <link>https://www.impactonnet.com/more-from-impact/openai-anthropic-warn-un-of-ai-risks-call-for-global-cooperation-on-safety-16728.html</link>
      <description>AI industry leaders urge governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security</description>
      <category>More From Impact</category>
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    <item>
      <title>Monks names Nirvik Singh CEO, EMEA Marketing Services</title>
      <link>https://www.impactonnet.com/more-from-impact/monks-names-nirvik-singh-ceo-emea-marketing-services-16727.html</link>
      <description>With more than 35 years of global operational experience across leading enterprise brands, Singh will focus on scaling Monks’ unitary model across Europe, the Middle East and Africa</description>
      <category>More From Impact</category>
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    <item>
      <title>Nucleus Software appoints Sudhanshu Tripathi as Chief Marketing Officer</title>
      <link>https://www.impactonnet.com/more-from-impact/nucleus-software-appoints-sudhanshu-tripathi-as-chief-marketing-officer-16726.html</link>
      <description>Tripathi joins Nucleus Software from Quick Heal Technologies &amp; SEQRITE, where he served as Chief Marketing Officer and Head of ESG</description>
      <category>More From Impact</category>
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    <item>
      <title>Prasar Bharati’s WAVES OTT crosses 1.2 crore users</title>
      <link>https://www.impactonnet.com/more-from-impact/prasar-bharatis-waves-ott-crosses-12-crore-users-16725.html</link>
      <description>WAVES OTT expands to 24,000+ titles across 26+ languages as Prasar Bharati builds a multilingual digital ecosystem spanning live TV, radio, archives, education and e-commerce</description>
      <category>More From Impact</category>
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    <item>
      <title>Dentsu Brings Santosh Mishra Back as Managing Partner – Client Management</title>
      <link>https://www.impactonnet.com/more-from-impact/dentsu-brings-santosh-mishra-back-as-managing-partner-client-management-16724.html</link>
      <description>Santosh Mishra returns to dentsu as Managing Partner – Client Management after serving as Managing Partner – Digital at Wavemaker, bringing over 18 years of digital and client leadership experience</description>
      <category>More From Impact</category>
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    </item>
    <item>
      <title>Ram Gopalakrishnan Returns to His Bombay Roots as Vadilal’s International CEO</title>
      <link>https://www.impactonnet.com/more-from-impact/ram-gopalakrishnan-returns-to-his-bombay-roots-as-vadilals-international-ceo-16723.html</link>
      <description>Ram Gopalakrishnan joins Vadilal Industries as CEO of its international business after serving as Chief Growth Officer at Ethos Pet Brands, bringing two decades of brand experience</description>
      <category>More From Impact</category>
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    <item>
      <title>Logitech Appoints Vikrant Malik as Marketing Head, India</title>
      <link>https://www.impactonnet.com/more-from-impact/logitech-appoints-vikrant-malik-as-marketing-head-india-16722.html</link>
      <description>Prior to the computer manufacturing firm, Malik served as Expert Marketing Lead for Haleon for more than four years</description>
      <category>More From Impact</category>
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    <item>
      <title>When the ad starts talking back</title>
      <link>https://www.impactonnet.com/impact-stories/when-the-ad-starts-talking-back-16721.html</link>
      <description>OpenAI’s Sponsored Agents have put brands inside ChatGPT conversations. As AI blurs advertising, search and commerce, agencies are rethinking measurement, creation and the extent of brand control</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>When the ad starts talking back</title>
      <link>https://www.impactonnet.com/more-from-impact/when-the-ad-starts-talking-back-16720.html</link>
      <description>OpenAI’s Sponsored Agents have put brands inside ChatGPT conversations. As AI blurs advertising, search and commerce, agencies are rethinking measurement, creation and the extent of brand control</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16720-chatgptsponsoredagents.jpg.jpeg" medium="image"/>
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      <title>Parleen Ranhotra Moves From Google to Monks India as Growth Lead</title>
      <link>https://www.impactonnet.com/more-from-impact/parleen-ranhotra-moves-from-google-to-monks-india-as-growth-lead-16719.html</link>
      <description>Ranhotra joins Monks India as Growth Lead after a stint at Google, moving from the client side to the agency world as AdTech continues to evolve</description>
      <category>More From Impact</category>
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      <title>Can AI voice avoid the spam trap?</title>
      <link>https://www.impactonnet.com/impact-stories/can-ai-voice-avoid-the-spam-trap-16718.html</link>
      <description>As brands turn to AI voice for outreach, TRAI’s latest rules raise a bigger question: how can automated calls be identified, managed &amp; saved from becoming the next source of consumer irritation?</description>
      <category>IMPACT Stories</category>
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      <title>EVERQ enters microdrama with ‘So Dermatic!’ skincare IP</title>
      <link>https://www.impactonnet.com/more-from-impact/everq-enters-microdrama-with-so-dermatic-skincare-ip-16717.html</link>
      <description>The 12-episode mobile-first series uses everyday skincare myths, behaviours and anxieties to build an entertainment-led brand property</description>
      <category>More From Impact</category>
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    <item>
      <title>Water purification category is emotionally rich but functionally confusing: Livpure CMO</title>
      <link>https://www.impactonnet.com/impact-stories/water-purification-categorys-emotionally-rich-but-functionally-confusing-livpure-cmo-16716.html</link>
      <description>As Livpure recently took its Allura Premia Ultra water purifier campaign across TV, OTT and cinema, their CMO, Nitin Malhotra tells IMPACT about consumer education and the brand’s expansion plans</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>VitaLife launches new campaign, ‘Swaad Swaad Mein Sehat’</title>
      <link>https://www.impactonnet.com/more-from-impact/vitalife-launches-new-campaign-swaad-swaad-mein-sehat-16715.html</link>
      <description>The three-film campaign features three generations and familiar food occasions, highlighting how conscious cooking choices can be made without compromising on taste</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16715-pressrelease.pdf---2026-09-23T141111.402.png" medium="image"/>
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      <title>Godrej Pet Care launches new Godrej Ninja TVC around ‘Super Gut Health’</title>
      <link/>
      <description>The Godrej Creative Lab film uses a superhero-style chase to highlight the role of gut health in supporting active dogs</description>
      <category>More From Impact</category>
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    <item>
      <title>Godrej Pet Care launches new Godrej Ninja TVC around ‘Super Gut Health’</title>
      <link/>
      <description>The Godrej Creative Lab film uses a superhero-style chase to highlight the role of gut health in supporting active dogs</description>
      <category>More From Impact</category>
    </item>
    <item>
      <title>Divan Raimagia Takes the Cyber Resilience Helm at Diageo</title>
      <link>https://www.impactonnet.com/more-from-impact/divan-raimagia-takes-the-cyber-resilience-helm-at-diageo-16712.html</link>
      <description>Divan Raimagia joins Diageo as VP – Global Head of Cyber Resilience, moving from Adani Green Energy, where he served as Head of Cyber Security and CISO</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16712-Divan.png" medium="image"/>
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    <item>
      <title>Alvarez &amp; Marsal appoints Bhalindra Singh as Managing Director in India</title>
      <link>https://www.impactonnet.com/more-from-impact/alvarez-marsal-appoints-bhalindra-singh-as-managing-director-in-india-16711.html</link>
      <description>Singh joins A&amp;M’s Business Transformation Services practice to focus on large-scale automotive transformations, with an emphasis on cost transformation, design-to-value and procurement</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16711-pressrelease.pdf---2026-09-23T125440.668.png" medium="image"/>
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    <item>
      <title>Cashfree taps Biswa Kalyan Rath for ‘Mithai Joint Family’ festive campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/cashfree-taps-biswa-kalyan-rath-for-mithai-joint-family-festive-campaign-16710.html</link>
      <description>The campaign uses the familiar soan papdi joke to draw a parallel with default choices in payments, as Cashfree promotes its zero payment gateway fees initiative</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16710-pressrelease.pdf---2026-09-23T124227.279.png" medium="image"/>
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      <title>Tanishq takes Gold Exchange and Rivaah campaigns to ChatGPT Ads</title>
      <link>https://www.impactonnet.com/more-from-impact/tanishq-takes-gold-exchange-and-rivaah-campaigns-to-chatgpt-ads-16709.html</link>
      <description>The Tanishq campaign, managed by HiveMinds, targets high-intent consumers exploring Gold Exchange and wedding jewellery, with Razorpay as ChatGPT Ads’ India launch partner</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16709-pressrelease.pdf---2026-09-23T123517.765.png" medium="image"/>
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      <title>Himanshu Shekhar Moves to VEGA to Lead Its Digital Growth Push</title>
      <link>https://www.impactonnet.com/more-from-impact/himanshu-shekhar-moves-to-vega-to-lead-its-digital-growth-push-16708.html</link>
      <description>Shekhar joins VEGA as Head of Digital Marketing, D2C and Growth after leading digital marketing at Livguard, bringing over a decade of industry experience</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16708-Himanshu.png" medium="image"/>
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      <title>Da Milano appoints Piyush Singh as Group CEO</title>
      <link>https://www.impactonnet.com/more-from-impact/da-milano-appoints-piyush-singh-as-group-ceo-16707.html</link>
      <description>Singh brings over 18 years of experience across investment, business scaling and transformation, including leadership roles in sports and athleisure</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16707-piyushdamilno.jpg" medium="image"/>
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    <item>
      <title>Rajat Sharma re-elected NBDA President for 2026-27</title>
      <link>https://www.impactonnet.com/more-from-impact/rajat-sharma-re-elected-nbda-president-for-2026-27-16706.html</link>
      <description>The India TV Chairman and Editor-in-Chief was unanimously re-elected at the NBDA board meeting</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16706-Press-release-90.jpg" medium="image"/>
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