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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>Allied Blenders and Distillers names Amar Sinha as MD designate</title>
      <link>https://www.impactonnet.com/more-from-impact/allied-blenders-and-distillers-names-amar-sinha-as-md-designate-13911.html</link>
      <description>He previously served as COO at Radico Khaitan and held leadership roles at Whyte &amp; Mackay India and Herbertsons (UB Group)</description>
      <category>More From Impact</category>
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    <item>
      <title>Swiggy Dineout, Starbucks launch ‘Cancel Summer’</title>
      <link>https://www.impactonnet.com/more-from-impact/swiggy-dineout-starbucks-launch-cancel-summer-introducing-flat-50-off-13910.html</link>
      <description>The novel campaign merges gaming, rewards and physical experiences to drive deeper engagement</description>
      <category>More From Impact</category>
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    <item>
      <title>Emami to acquire Axiom Ayurveda</title>
      <link>https://www.impactonnet.com/more-from-impact/emami-to-acquire-axiom-ayurveda-13909.html</link>
      <description>Deal to be completed in three months as Emami makes formal foray into beverages</description>
      <category>More From Impact</category>
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    <item>
      <title>Amar Sinha joins Allied Blenders and Distillers as Managing Director</title>
      <link>https://www.impactonnet.com/more-from-impact/amar-sinha-joins-allied-blenders-and-distillers-as-managing-director-13908.html</link>
      <description>Industry veteran moves from Radico Khaitan to India’s third-largest spirits firm</description>
      <category>More From Impact</category>
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    <item>
      <title>FedEx, CSK launch ‘The Move India Needs’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/fedex-csk-launch-the-move-india-needs-campaign-13907.html</link>
      <description>Second year of FedEx-CSK collaboration features Mahindra Singh Dhoni, Ruturaj Gaikwad and Urvil Patel in a three-film digital series</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13907-Untitled-design-64.png" medium="image"/>
    </item>
    <item>
      <title>Amar Sinha joins Allied Blenders and Distillers as Managing Director</title>
      <link>https://www.impactonnet.com/more-from-impact/amar-sinha-joins-allied-blenders-and-distillers-as-managing-director-13906.html</link>
      <description>Industry veteran moves from Radico Khaitan to India’s third-largest spirits firm</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13906-AmarSinha.jpg" medium="image"/>
    </item>
    <item>
      <title>Bodhi Tree Multimedia acquires majority stake in Moving Image Studios</title>
      <link>https://www.impactonnet.com/more-from-impact/bodhi-tree-multimedia-acquires-majority-stake-in-moving-image-studios-13905.html</link>
      <description>The move aims to enhance BTML’s capabilities in creating youth-centric, platform-native, and unscripted formats, while expanding in-house intellectual property development</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13905-BodhiTree.jpg" medium="image"/>
    </item>
    <item>
      <title>The Arvind Store launches new campaign for 'Linen by Arvind' range</title>
      <link>https://www.impactonnet.com/more-from-impact/the-arvind-store-launches-new-campaign-for-linen-by-arvind-range-13904.html</link>
      <description>The campaign underscores the idea that selecting linen is more than a chore—it’s an experience to savour</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13904-thearvindstore.jpg" medium="image"/>
    </item>
    <item>
      <title>HDFC Life partners with Kolkata Knight Riders for IPL 2026</title>
      <link>https://www.impactonnet.com/more-from-impact/hdfc-life-partners-with-kolkata-knight-riders-for-ipl-2026-13903.html</link>
      <description>HDFC Life plans to run high‑impact digital, social, and on-ground promotions with Kolkata Knight Riders</description>
      <category>More From Impact</category>
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    </item>
    <item>
      <title>OZi names Parineeti Chopra as brand ambassador</title>
      <link>https://www.impactonnet.com/more-from-impact/ozi-names-parineeti-chopra-as-brand-ambassador-13902.html</link>
      <description>Parineeti’s association with OZi reflects the brand’s focus on young parents who are balancing careers, personal aspirations and childcare in fast-paced urban environments</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13902-parineetiozi.jpg" medium="image"/>
    </item>
    <item>
      <title>Sidharth Kedia re-joins NODWIN Gaming as Chief Strategy and Investments Officer</title>
      <link>https://www.impactonnet.com/more-from-impact/sidharth-kedia-re-joins-nodwin-gaming-as-chief-strategy-and-investments-officer-13901.html</link>
      <description>In the role, Kedia will oversee strategic planning, fundraising and mergers and acquisitions, at a time when the company is expanding globally and exploring a potential public listing</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13901-Copy-of-SpardhaPandey-15.png" medium="image"/>
    </item>
    <item>
      <title>Tata Starbucks spotlights Indian single-origin coffee in new film</title>
      <link>https://www.impactonnet.com/more-from-impact/tata-starbucks-spotlights-indian-single-origin-coffee-in-new-film-13900.html</link>
      <description>As part of the launch, the brand has introduced ‘Trace the Cup’, a content series that takes viewers behind the scenes of coffee cultivation and production, tracking the journey from estate to cup</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13900-starbuckssinglecoffee.jpg" medium="image"/>
    </item>
    <item>
      <title>Skechers returns as Mumbai Indians kit partner for third season</title>
      <link>https://www.impactonnet.com/more-from-impact/skechers-returns-as-mumbai-indians-kit-partner-for-third-season-13899.html</link>
      <description>The association reinforces the brand’s growing footprint in India’s cricket ecosystem, aligning with one of the league’s most successful franchises</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13899-skechersxmi.jpg" medium="image"/>
    </item>
    <item>
      <title>BHIM's ‘Mahi Way’ campaign underscores trust and simplicity in digital payments</title>
      <link>https://www.impactonnet.com/more-from-impact/bhims-mahi-way-campaign-underscores-trust-and-simplicity-in-digital-payments-13898.html</link>
      <description>Conceptualised by Tilt Brand Solutions, the campaign uses Dhoni's calm and dependable persona to align with the experience the app offers for old &amp; new users</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13898-Untitled-design-63.png" medium="image"/>
    </item>
    <item>
      <title>Nissan Motor Corporation unifies global communications under single network</title>
      <link>https://www.impactonnet.com/more-from-impact/nissan-motor-corporation-unifies-global-communications-under-single-network-13897.html</link>
      <description>By integrating regional teams, Nissan aims to streamline workflows, improve access to shared tools and expertise, and enhance coordination across markets</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13897-nissanunified.jpg" medium="image"/>
    </item>
    <item>
      <title>Dyson unveils tongue-in-cheek ‘Beauty Pet Range’ for April Fool’s Day</title>
      <link>https://www.impactonnet.com/more-from-impact/dyson-unveils-tongue-in-cheek-beauty-pet-range-for-april-fools-day-13896.html</link>
      <description>Positioned as a bold step into pet styling, the announcement mimics the brand’s innovation-led tone, presenting engineered solutions for a variety of fur types and grooming needs</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13896-dysonpetcare-1.jpg" medium="image"/>
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    <item>
      <title>Standard Chartered Appoints Nalini Tarakeshwar as Global Head of Foundation</title>
      <link>https://www.impactonnet.com/more-from-impact/standard-chartered-appoints-nalini-tarakeshwar-as-global-head-of-foundation-13895.html</link>
      <description>Former UBS Optimus Foundation executive Tarakeshwar will lead global strategy as youth employability gap widens</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13895-Untitled-design-62.png" medium="image"/>
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    <item>
      <title>super.money brings back Salman Khan for second film in ‘No Drama, Only Cashback’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/supermoney-brings-back-salman-khan-for-second-film-in-no-drama-only-cashback-campaign-13894.html</link>
      <description>The campaign has been developed by Tilt Brand Solutions and produced by Early Man Film, with Ayappa KM directing the film</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/kax0wQVgy9g.png" medium="image"/>
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    <item>
      <title>From Fandom to Family: Mumbai Indians Launches Campaign with Kinnect</title>
      <link>https://www.impactonnet.com/more-from-impact/from-fandom-to-family-mumbai-indians-launches-fans-nahi-fam-campaign-with-kinnect-13893.html</link>
      <description>'Fans Nahi Fam' aims to move from a model where fans rally behind a team to one where the team actively participates in the lives of its supporters, reinforcing a sense of belonging</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13893-Untitled-design-61.png" medium="image"/>
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    <item>
      <title>Vikram Solar renews KKR partnership, expands ‘Sixes for Solar’ initiative</title>
      <link>https://www.impactonnet.com/more-from-impact/vikram-solar-renews-kkr-partnership-expands-sixes-for-solar-initiative-13892.html</link>
      <description>To support the campaign, Vikram Solar has rolled out a television commercial featuring KKR players Rinku Singh, Rachin Ravindra and Finn Allen</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/WHpcQYsOUv0.png" medium="image"/>
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    <item>
      <title>Cipla CEO Umang Vohra steps down, Achin Gupta takes charge as MD and GCEO</title>
      <link>https://www.impactonnet.com/more-from-impact/cipla-ceo-umang-vohra-steps-down-achin-gupta-takes-charge-as-md-and-gceo-13891.html</link>
      <description>Vohra joined Cipla in 2015 as global chief financial and strategy officer before being elevated to MD and GCEO a year later</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13891-Copy-of-SpardhaPandey-14.png" medium="image"/>
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      <title>Tissot launches ‘When Confidence Whispers from the Wrist’ campaign featuring Daniel Ings</title>
      <link>https://www.impactonnet.com/more-from-impact/tissot-launches-when-confidence-whispers-from-the-wrist-campaign-featuring-daniel-ings-13890.html</link>
      <description>The launch also marks the expansion of the Gentleman line with a new 38mm variant, building on the success of the 40mm model</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13890-TissotDanielIngs.jpg" medium="image"/>
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      <title>WPP Media appointed Integrated Media Agency of Record for IKEA Malaysia</title>
      <link>https://www.impactonnet.com/more-from-impact/wpp-media-appointed-integrated-media-agency-of-record-for-ikea-malaysia-13889.html</link>
      <description>The three-year mandate, encompassing integrated media strategy, planning, and buying across all channels, signals a new chapter in how IKEA Malaysia connects with its customers</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13889-Untitled-design-60.png" medium="image"/>
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      <title>KFC unveils campaign for Crispy Shawowrma Wrap</title>
      <link>https://www.impactonnet.com/more-from-impact/kfc-unveils-campaign-for-crispy-shawowrma-wrap-13888.html</link>
      <description>The product is available across KFC’s outlets in India, as well as via its digital platforms and food delivery partners</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13888-KFCShawowrma-1.jpg" medium="image"/>
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    <item>
      <title>Livguard Joins Punjab Kings as Exclusive Power Partner for IPL 2026</title>
      <link>https://www.impactonnet.com/more-from-impact/livguard-joins-punjab-kings-as-exclusive-power-partner-for-ipl-2026-13887.html</link>
      <description>The partnership aligns with Livguard’s broader push to position itself as a comprehensive energy solutions provider, spanning inverters, batteries, and solar technologies</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13887-LivpurexPunjabKings.jpg" medium="image"/>
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