https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/menaka-mills-appoints-melvin-rufus-as-the-new-head-of-strategy-execution-17172.html In his new role, Rufus will lead Menaka Mills’s strategy and execution More From Impact https://www.impactonnet.com/more-from-impact/jiostar-vc-uday-shankars-take-on-disney-stars-sports-rights-assessment-17171.html At a recent event, Shankar addressed what went wrong with the streaming platform's assessment of the value of premium cricket rights More From Impact https://www.impactonnet.com/more-from-impact/ayushi-jayaswal-joins-mondelez-international-as-e-commerce-marketing-manager-17170.html Jayaswal brings over five years of FMCG experience, including a stint as Brand Manager at ITC Limited More From Impact https://www.impactonnet.com/more-from-impact/aaai-sets-up-first-ever-creative-council-appoints-josy-paul-as-head-17169.html The council will bring together independent agencies, regional talent and emerging practitioners to foster collaboration, mentorship and creative experimentation More From Impact https://www.impactonnet.com/more-from-impact/axis-bank-names-rahul-shukla-as-group-head-of-commercial-and-bharat-banking-17168.html With almost 30 years of experience across wholesale, corporate, investment, commercial and rural banking, Shukla has served at various senior positions at HDFC and Citibank More From Impact https://www.impactonnet.com/more-from-impact/pwc-india-appoints-agasti-kaulgi-as-director-media-relations-communications-17167.html With almost 15 years of experience, Agasti Kaulgi has previously served at various positions at Tata Motors, GoAir and BBC More From Impact https://www.impactonnet.com/impact-stories/brands-that-feel-the-most-human-stand-apart-17166.html Sudesh Shetty, CMO & Founding Member, Fibe on why human judgment & emotional authenticity will set brands apart in an AI-driven era IMPACT Stories https://www.impactonnet.com/more-from-impact/nitin-singhal-joins-vvf-group-as-head-of-business-finance-17165.html Singhal moves to VVF Group after nearly 14 years at Pernod Ricard India, where he most recently served as Director – Revenue Growth More From Impact https://www.impactonnet.com/more-from-impact/yousra-zaki-named-editorial-director-of-time-out-gcc-17164.html Zaki takes on the role after serving as Group Food Editor, overseeing food and restaurant coverage across the publication’s GCC titles More From Impact https://www.impactonnet.com/creative-zone/ads-in-focus-17163.html IMPACT’s weekly pick of standout campaigns that caught attention and sparked conversations Creative Zone https://www.impactonnet.com/interview/leadership-is-about-flesh-and-blood-moments-suresh-narayanan-17162.html In a conversation with e4m, the former Nestlé India chief discusses his book Courage Under Fire, the Maggi crisis & the importance of empathy in leaders Interview https://www.impactonnet.com/spotlight/the-man-ufactured-insecurity-17161.html Brands are moving from macho stereotypes to men with real anxieties. But does greater representation also bring greater pressure? Spotlight https://www.impactonnet.com/cmo-interview/making-science-click-17160.html Pranay Rao, VP – Marketing, Consumer and Personal Care, USV Limited, shares Sebamed India’s marketing strategy in a rapidly evolving skincare market CMO Interview https://www.impactonnet.com/talking-point/what-wins-the-click-17159.html With all e-commerce brands rolling out their festive offers to win shoppers. What will really win the click and, eventually, the transaction? Talking Point https://www.impactonnet.com/cover-story/why-tv-wont-surrender-17158.html With declining DTH subscriptions, fragmented audiences & uncertainty around BARC ratings, what keeps the big screen powerful in a digital landscape? Cover Story https://www.impactonnet.com/more-from-impact/rhea-umesh-mansukhani-joins-upgrad-enterprise-as-head-of-marketing-17157.html Her experience spans product marketing, brand and communications, including shaping brand narratives, leading content and communications initiatives, and working with product and sales teams More From Impact https://www.impactonnet.com/more-from-impact/chandrasekar-radhakrishnan-appointed-president-at-amara-raja-energy-mobility-17156.html He previously served as Chief Business Officer for the company’s Automotive and Home Energy businesses More From Impact https://www.impactonnet.com/more-from-impact/jsw-sports-elevates-himanshu-sharma-to-head-of-sales-17155.html Sharma steps into the role after nearly a decade with the organisation, having joined as an intern More From Impact https://www.impactonnet.com/more-from-impact/netplus-broadband-appoints-ammy-virk-and-tania-as-brand-ambassadors-17154.html The association will be introduced through three ad films highlighting the brand’s television, Wi-Fi and OTT offerings, with a rollout planned around Diwali More From Impact https://www.impactonnet.com/more-from-impact/zee-studios-set-to-bring-blive-co-founder-suraj-singh-on-board-17153.html The proposed appointment comes amid changes in Zee Studios’ senior leadership, following the exits of Umesh Bansal and Pragati Deshmukh More From Impact https://www.impactonnet.com/more-from-impact/yami-gautam-becomes-brand-ambassador-for-trimacares-maternal-nutrition-campaign-17152.html The PlusPlus Lifesciences brand will roll out a six-film awareness campaign across print, television, digital, social media and outdoor platforms More From Impact https://www.impactonnet.com/more-from-impact/chumbak-launches-festive-campaign-to-promote-personalised-gifting-17151.html ‘Your Kinda Gifts, for Your Kinda People’ will run from Diwali through the wedding season, supported by a brand film, a seven-city print campaign and in-store activations More From Impact https://www.impactonnet.com/more-from-impact/naukri-launches-comedy-led-content-series-frankly-speaking-with-kaneez-surka-17150.html The four-film series explores hiring frustrations, from salary negotiations to recruiter ghosting, as the brand expands its workplace-focused content More From Impact https://www.impactonnet.com/more-from-impact/sruti-ravi-joins-myntra-as-vice-president-and-head-of-strategy-business-insights-17149.html With over 15 years of experience, Sruti Ravi has worked in InMobi, SoftBank Investment Advisers, Walmart, Bain & Company and Nomura Structured Financial Services More From Impact https://www.impactonnet.com/more-from-impact/flite-unveils-style-ka-naya-andaaz-campaign-ft-ali-fazal-sanya-malhotra-17148.html The ad film uses simple, yet fun way to introduce the Buckle Collection by FLITE, designed for every occasion More From Impact