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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
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      <title>ZOYA unveils ‘Her Again’ campaign featuring Anoushka Shankar</title>
      <link>https://www.impactonnet.com/more-from-impact/zoya-unveils-her-again-campaign-featuring-anoushka-shankar-17229.html</link>
      <description>The ad campaign was conceptualised by TBWA\Lintas which is a part of Omnicom Advertising India and used emotions and nostalgia to promote the products</description>
      <category>More From Impact</category>
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      <title>Are AI-Powered Virtual Try-Ons Putting Your Photos at Risk?</title>
      <link>https://www.impactonnet.com/impact-stories/are-ai-powered-virtual-try-ons-putting-your-photos-at-risk-17228.html</link>
      <description>As AI-powered shopping tools let consumers try outfits virtually, concerns over photo storage, consent and image misuse are coming into focus. Experts weigh in</description>
      <category>IMPACT Stories</category>
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      <title>Taste and nutrition can coexist: Quaker’s Sriram Iyer on protein snacking</title>
      <link>https://www.impactonnet.com/impact-stories/taste-and-nutrition-can-coexist-quakers-sriram-iyer-on-protein-snacking-17227.html</link>
      <description>PepsiCo India’s Quaker takes nutrition beyond breakfast with ₹10 protein laddus and chikki bites, betting on familiar formats, affordability, taste &amp; creator-led campaigns</description>
      <category>IMPACT Stories</category>
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      <title>Spice brand Catch unveils television campaign ‘Squeezy Hai, Easy Hai’</title>
      <link>https://www.impactonnet.com/more-from-impact/spice-brand-catch-unveils-television-campaign-squeezy-hai-easy-hai-17226.html</link>
      <description>Conceptualised by VML India, the campaign spins around kitchen convenience, and the product’s new squeezy bottle finishing</description>
      <category>More From Impact</category>
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      <title>Campus Activewear challenges workplace norms with Vicky Kaushal in new campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/campus-activewear-challenges-workplace-norms-with-vicky-kaushal-in-new-campaign-17225.html</link>
      <description>The latest ‘Move Your Way’ campaign uses humour to explore how younger consumers are redefining ambition, work-life boundaries and success</description>
      <category>More From Impact</category>
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    <item>
      <title>Farah Khan Fine Jewellery unveils ‘The Miracle Man’ campaign celebrating brotherhood</title>
      <link>https://www.impactonnet.com/more-from-impact/farah-khan-fine-jewellery-unveils-the-miracle-man-campaign-celebrating-brotherhood-17224.html</link>
      <description>Featuring Azaan Ali, Zayed Khan and their extended family, the campaign brings together men across generations to explore individuality, personal style and contemporary masculinity</description>
      <category>More From Impact</category>
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    <item>
      <title>Zenith appoints Ankur Sharma as Director</title>
      <link>https://www.impactonnet.com/more-from-impact/zenith-appoints-ankur-sharma-as-director-17223.html</link>
      <description>Sharma, who joined the agency in 2024, was previously with IPG Mediabrands, where he spent over six years</description>
      <category>More From Impact</category>
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    <item>
      <title>JK Maxx Paints launched eco-friendly Paints Brand, JK Naturals</title>
      <link>https://www.impactonnet.com/more-from-impact/jk-maxx-paints-launched-eco-friendly-paints-brand-jk-naturals-17222.html</link>
      <description>The launch is a part of a collaboration of JK Paints with Shark Solutions which is a Denmark-based cleantech company and global institution</description>
      <category>More From Impact</category>
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    <item>
      <title>Tarundeep Singh Rana joins Alkem Laboratories as Head – Consumer Business</title>
      <link>https://www.impactonnet.com/more-from-impact/tarundeep-singh-rana-joins-alkem-laboratories-as-head-consumer-business-17221.html</link>
      <description>The former Zydus Healthcare CMO brings over 25 years of experience across consumer healthcare, brand building, sales and business transformation</description>
      <category>More From Impact</category>
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    <item>
      <title>Dabur India launches AI-powered ‘The Dialogue Hub’ for real-time consumer intelligence</title>
      <link>https://www.impactonnet.com/more-from-impact/dabur-india-launches-ai-powered-the-dialogue-hub-for-real-time-consumer-intelligence-17220.html</link>
      <description>Developed in partnership with WPP, the platform aims to help the FMCG major turn digital conversations and cultural trends into timely brand actions</description>
      <category>More From Impact</category>
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    <item>
      <title>fastrr by Shiprocket collaborates with Vegorama’s food commerce</title>
      <link>https://www.impactonnet.com/more-from-impact/fastrr-by-shiprocket-collaborates-with-vegoramas-food-commerce-17219.html</link>
      <description>Through features from fastrr, the brands will be able to identify areas with large number of customers, along with potential RTO and COD risks</description>
      <category>More From Impact</category>
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    <item>
      <title>Nestlé India announces leadership reshuffle across key categories</title>
      <link>https://www.impactonnet.com/more-from-impact/nestle-india-announces-leadership-reshuffle-across-key-categories-17218.html</link>
      <description>Vineet Singh moves to a Nestlé affiliate; Gopichandar Jagatheesan succeeds Singh as BEO- Nutrition and Dairy, with Mansi Khanna as BEO – Chocolates and Confectionery</description>
      <category>More From Impact</category>
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    <item>
      <title>Zee Entertainment ropes in Vipul Bandekar as the new Director - Marketing, Z Sports</title>
      <link>https://www.impactonnet.com/more-from-impact/zee-entertainment-ropes-in-vipul-bandekar-as-the-new-director-marketing-z-sports-17217.html</link>
      <description>Bandekar's previous experience spans the IPL, ICC tournaments, Pro Kabaddi League &amp; ISL</description>
      <category>More From Impact</category>
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    <item>
      <title>Arun Varghese announces departure from WPP Media after 10 years</title>
      <link>https://www.impactonnet.com/more-from-impact/arun-varghese-announces-departure-from-wpp-media-after-10-years-17216.html</link>
      <description>In a LinkedIn post, Varghese described his 10-year journey filled with 'growth, learning, friendships, and memories’</description>
      <category>More From Impact</category>
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      <title>Country Delight names Rishab Shetty as face of its dairy range</title>
      <link>https://www.impactonnet.com/more-from-impact/country-delight-names-rishab-shetty-as-face-of-its-dairy-range-17215.html</link>
      <description>The partnership will promote the brand’s cow milk and buffalo milk offerings, highlighting its focus on purity, freshness and quality</description>
      <category>More From Impact</category>
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      <title>Dylect’s Diwali campaign positions kitchen appliances as everyday gifts</title>
      <link>https://www.impactonnet.com/more-from-impact/dylects-diwali-campaign-positions-kitchen-appliances-as-everyday-gifts-17214.html</link>
      <description>The two-film digital campaign features the ArtiMix Stand Mixer and Nutri Pro Slow Juicer, focusing on how practical gifts can add convenience to everyday routines beyond the festive season</description>
      <category>More From Impact</category>
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    <item>
      <title>Sony Pictures Networks India launches Tamil entertainment platform Sony VIZHA</title>
      <link>https://www.impactonnet.com/more-from-impact/sony-pictures-networks-india-launches-tamil-entertainment-platform-sony-vizha-17213.html</link>
      <description>Available across leading cable and DTH platforms, the new offering has secured advertising partnerships with Gold Winner, TTK Prestige and ATM – Akshaya Thanga Maligai</description>
      <category>More From Impact</category>
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    <item>
      <title>Libas partners with Growster to produce 30 films for festive campaigns</title>
      <link>https://www.impactonnet.com/more-from-impact/libas-partners-with-growster-to-produce-30-films-for-festive-campaigns-17212.html</link>
      <description>The mandate will apply Growster’s Predictable Creative Volume approach to Libas’s festive performance marketing, focusing on a consistent pipeline of testable video assets</description>
      <category>More From Impact</category>
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    <item>
      <title>Ferns N Petals appoints Ajay Singhal as the new Chief Operating Officer(COO)</title>
      <link>https://www.impactonnet.com/more-from-impact/ferns-n-petals-appoints-ajay-singhal-as-the-new-chief-operating-officercoo-17211.html</link>
      <description>Singhal has previously served as Chief Operating Officer at RK Business Group</description>
      <category>More From Impact</category>
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      <title>We make everyday wheat &amp; rice more nutritious: Prateek Rastogi of Better Nutrition</title>
      <link>https://www.impactonnet.com/impact-stories/we-make-everyday-wheat-rice-more-nutritious-prateek-rastogi-of-better-nutrition-17210.html</link>
      <description>Prateek Rastogi, Co-founder &amp; CEO of Better Nutrition, discusses celebrity partnerships, scaling India’s first biofortified kitchen staples brand, and competing with established household brands</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Kinnect appoints Shipra Chinchankar as National Planning Director</title>
      <link>https://www.impactonnet.com/more-from-impact/kinnect-appoints-shipra-chinchankar-as-national-planning-director-17209.html</link>
      <description>Chinchankar brings over 19 years of strategy and planning experience, having worked with agencies including FCB Ulka, JWT and Lowe Lintas</description>
      <category>More From Impact</category>
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      <title>Women Wellness Brand Sirona launches ‘Unpause Menopause’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/women-wellness-brand-sirona-launches-unpause-menopause-campaign-17208.html</link>
      <description>To mark World Menopause Day that was celebrated on October 18, Sirona has launched an ad film today along with a series of expert conversation with doctors, specialists and women</description>
      <category>More From Impact</category>
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      <title>FURR expands hair styling portfolio with new appliances and essentials</title>
      <link>https://www.impactonnet.com/more-from-impact/furr-expands-hair-styling-portfolio-with-new-appliances-and-essentials-17207.html</link>
      <description>The Pee Safe-owned brand’s latest range includes an automatic hair curler, a 3-in-1 multi-styler and a split end trimmer, with prices starting at ₹400</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/17207-furr-image-under-150kb.jpg" medium="image"/>
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    <item>
      <title>Can Salman Khan’s YouTube Channel Attract Advertisers?</title>
      <link>https://www.impactonnet.com/impact-stories/can-salman-khans-youtube-channel-attract-advertisers-17206.html</link>
      <description>The actor’s new YouTube venture has opened up a conversation about celebrity-owned content properties, the premium they can command &amp; whether their audience reach can justify the investment for brands</description>
      <category>IMPACT Stories</category>
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      <title>MamyPoko Pants launches Skin Breathe Care with a campaign by Grapes Worldwide</title>
      <link>https://www.impactonnet.com/more-from-impact/mamypoko-pants-launches-skin-breathe-care-with-a-campaign-by-grapes-worldwide-17205.html</link>
      <description>The ‘Beyond Soft. Let Skin Breathe.’ campaign highlights the role of breathability in diaper comfort, featuring a Half Skin Touch Airy Sheet designed to provide 50% less skin contact</description>
      <category>More From Impact</category>
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