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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>Could IRDAI’s proposed reforms change Insurance Marketing?</title>
      <link>https://www.impactonnet.com/impact-stories/could-irdais-proposed-reforms-change-insurance-marketing-16767.html</link>
      <description>With greater transparency, suitability and accountability at the centre of the proposals, the reforms could have implications well beyond insurance distribution</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Could IRDAI’s proposed reforms change Insurance Marketing?</title>
      <link>https://www.impactonnet.com/impact-stories/could-irdais-proposed-reforms-change-insurance-marketing-16766.html</link>
      <description>With greater transparency, suitability and accountability at the centre of the proposals, the reforms could have implications well beyond insurance distribution</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Can marketing put a destination on the tourism map?</title>
      <link>https://www.impactonnet.com/impact-stories/can-marketing-put-a-destination-on-the-tourism-map-16765.html</link>
      <description>Hotel chains are expanding beyond established tourist hubs, but can marketing create demand where little exists? Ahead of World Tourism Day, we explore experiences, creators and local stories</description>
      <category>IMPACT Stories</category>
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      <title>Fabindia partners with Aptronix to add Apple rewards to Fabfamily loyalty programme</title>
      <link>https://www.impactonnet.com/more-from-impact/fabindia-partners-with-aptronix-to-add-apple-rewards-to-fabfamily-loyalty-programme-16764.html</link>
      <description>The partnership launches with an iPad reward contest, with more Apple products and experiences planned for subsequent phases</description>
      <category>More From Impact</category>
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      <title>NDFC(I) launches #SwapTheSweet campaign ahead of Navratri</title>
      <link>https://www.impactonnet.com/more-from-impact/ndfci-launches-swapthesweet-campaign-ahead-of-navratri-16763.html</link>
      <description>The initiative encourages households to replace sugar-heavy festive treats with nuts and dry fruits while retaining traditional flavours and celebrations</description>
      <category>More From Impact</category>
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      <title>Mohalla to Metro: BabyOrgano Adds Traditional Kids’ Remedies to Modern Wellness</title>
      <link>https://www.impactonnet.com/impact-stories/mohalla-to-metro-babyorgano-adds-traditional-kids-remedies-to-modern-wellness-16762.html</link>
      <description>Founder and CEO Riddhi Sharma shares how Ahmedabad-based BabyOrgano is taking Ayurvedic and traditional wisdom for children to today’s parents through products and community-led marketing</description>
      <category>IMPACT Stories</category>
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      <title>Shaya by CaratLane names Shreya Ghoshal as brand ambassador</title>
      <link>https://www.impactonnet.com/more-from-impact/shaya-by-caratlane-names-shreya-ghoshal-as-brand-ambassador-16761.html</link>
      <description>With the ‘Stories Written in Silver’ campaign, the association marks Shaya’s eighth birthday as the silver jewellery brand looks to bring the category further into everyday style and self-expression</description>
      <category>More From Impact</category>
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      <title>Vadilal and Parle bring Hide &amp; Seek into ice cream with ‘Jodi Aisi Ki Nazar Na Lage’</title>
      <link>https://www.impactonnet.com/more-from-impact/vadilal-and-parle-bring-hide-seek-into-ice-cream-with-jodi-aisi-ki-nazar-na-lage-16760.html</link>
      <description>The trademark licensing partnership introduces Vadilal Hide &amp; Seek Ice Cream, supported by a nationwide campaign built around the new combination of cookie, chocolate chips and ice cream</description>
      <category>More From Impact</category>
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    <item>
      <title>Rubika Liyaquat quits Times Now Navbharat</title>
      <link>https://www.impactonnet.com/more-from-impact/rubika-liyaquat-quits-times-now-navbharat-16759.html</link>
      <description>Liyaquat had joined the Hindi news channel in June 2026 as Senior Executive Editor – TNNB and Vice President – Special Projects</description>
      <category>More From Impact</category>
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      <title>JBL India brings regional festival sounds together in ‘Sounds Festive’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/jbl-india-brings-regional-festival-sounds-together-in-sounds-festive-campaign-16758.html</link>
      <description>Conceptualised by RepIndia, the campaign follows singer Divyam Sodhi and music producer Khwaab as they travel across India to reinterpret traditional festival sounds with regional musicians</description>
      <category>More From Impact</category>
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      <title>Nykaa and L’Oréal’s BOLD to jointly invest in Indian beauty and personal care brands</title>
      <link>https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16757.html</link>
      <description>The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16757-pressrelease.pdf---2026-09-25T090312.557.png" medium="image"/>
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    <item>
      <title>Nykaa and L’Oréal’s BOLD to jointly invest in Indian beauty and personal care brands</title>
      <link>https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16756.html</link>
      <description>The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16756-pressrelease.pdf---2026-09-25T090312.557.png" medium="image"/>
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    <item>
      <title>Nykaa and L’Oréal’s BOLD to jointly invest in Indian beauty and personal care brands</title>
      <link>https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16755.html</link>
      <description>The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16755-pressrelease.pdf---2026-09-25T090312.557.png" medium="image"/>
    </item>
    <item>
      <title>Nykaa and L’Oréal’s BOLD to jointly invest in Indian beauty and personal care brands</title>
      <link>https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16754.html</link>
      <description>The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16754-pressrelease.pdf---2026-09-25T090312.557.png" medium="image"/>
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    <item>
      <title>NIVIA Sports Gives the Blue Tigers’ Jersey a Life Beyond the Pitch</title>
      <link>https://www.impactonnet.com/more-from-impact/nivia-sports-gives-the-blue-tigers-jersey-a-life-beyond-the-pitch-16753.html</link>
      <description>NIVIA Sports unveils the Official Indian National Football Team Jersey, designed to take Indian football from matchday to everyday wardrobes and fan culture</description>
      <category>More From Impact</category>
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    <item>
      <title>KreditBee Asks If Being Practical Really Means Playing It Safe</title>
      <link>https://www.impactonnet.com/more-from-impact/kreditbee-asks-if-being-practical-really-means-playing-it-safe-16752.html</link>
      <description>KreditBee’s ‘Bee Practical’ campaign moves beyond personal loans, showcasing two-wheeler, business and property-backed loans as financial tools for pursuing bigger goals</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16752-Bee.png" medium="image"/>
    </item>
    <item>
      <title>ixigo urges travellers to ‘Don’t follow the herd’ in new AI-led campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/ixigo-urges-travellers-to-dont-follow-the-herd-in-new-ai-led-campaign-16751.html</link>
      <description>The campaign uses humour and TARA, ixigo’s AI travel assistant, to encourage travellers to discover experiences based on personal preferences</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16751-ixigoherdai.jpg" medium="image"/>
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    <item>
      <title>Blissclub expands menswear with BareButter and ‘Off The Clock’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/blissclub-expands-menswear-with-barebutter-and-off-the-clock-campaign-16750.html</link>
      <description>The new collection focuses on off-duty comfort, while the campaign explores men beyond their professional identities</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16750-blissclubbarebutter.jpg" medium="image"/>
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    <item>
      <title>Pride of Cows brings ‘Come Over to the Greener Side’ to life with Athiya Shetty</title>
      <link>https://www.impactonnet.com/more-from-impact/pride-of-cows-brings-come-over-to-the-greener-side-to-life-with-athiya-shetty-16749.html</link>
      <description>The campaign explores a slower, more mindful approach to everyday living, connecting Pride of Cows’ farm-to-home philosophy with nature, nourishment and wellbeing</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16749-pressrelease.pdf---2026-09-24T190823.166.png" medium="image"/>
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    <item>
      <title>Clinic Plus marks Daughters’ Day with new #MeriBetiStrong campaign film</title>
      <link>https://www.impactonnet.com/more-from-impact/clinic-plus-marks-daughters-day-with-new-meribetistrong-campaign-film-16748.html</link>
      <description>The latest campaign explores how daughters can become a source of strength and support for their mothers</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16748-clinicplusbeti.jpg" medium="image"/>
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    <item>
      <title>Vineet Shah joins Raymond Lifestyle as Head of Omnichannel Media</title>
      <link>https://www.impactonnet.com/more-from-impact/vineet-shah-joins-raymond-lifestyle-as-head-of-omnichannel-media-16747.html</link>
      <description>Shah joins the apparel company after over four years at Madison World, where he most recently served as Vice President, Planning</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16747-Press-release-98.jpg" medium="image"/>
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    <item>
      <title>Truecaller partners with LinkedIn to add professional context to Caller ID</title>
      <link>https://www.impactonnet.com/more-from-impact/truecaller-partners-with-linkedin-to-add-professional-context-to-caller-id-16746.html</link>
      <description>The integration lets users display their workplace, job title and LinkedIn verification alongside their Truecaller profile</description>
      <category>More From Impact</category>
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    <item>
      <title>Joy Personal Care appoints Tamannaah Bhatia as face of lotions and creams</title>
      <link>https://www.impactonnet.com/more-from-impact/joy-personal-care-appoints-tamannaah-bhatia-as-face-of-lotions-and-creams-16745.html</link>
      <description>The association will feature across television, digital and social media, led by the brand’s Honey &amp; Almonds Deep Nourishing Body Lotion</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16745-tamannahjoy.jpg" medium="image"/>
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    <item>
      <title>JSW Group launches ‘Tere Sang Bharat’ anthem for Team India at Asian Games 2026</title>
      <link>https://www.impactonnet.com/more-from-impact/jsw-group-launches-tere-sang-bharat-anthem-for-team-india-at-asian-games-2026-16744.html</link>
      <description>Featuring 22 athletes across 11 sporting disciplines, the campaign gives a voice to JSW’s ‘Rukna Nahin Hai’ belief and celebrates the support behind India’s athletes</description>
      <category>More From Impact</category>
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      <title>India’s Fitness Penetration Is Just 1%: Anytime Fitness Bets on 500 Gyms by 2030</title>
      <link>https://www.impactonnet.com/impact-stories/indias-fitness-penetration-is-just-1-anytime-fitness-bets-on-500-gyms-by-2030-16743.html</link>
      <description>As Anytime Fitness approaches its 200th gym in India, Ryan Rocque, Marketing Head, discusses their 80:20 digital-to-traditional media mix &amp; the opportunity presented by India’s low fitness penetration</description>
      <category>IMPACT Stories</category>
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