https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/veeba-appoints-upendra-mishra-as-head-of-trade-marketing-17003.html Mishra joins from Patanjali Foods, bringing over 15 years of experience across sales and marketing More From Impact https://www.impactonnet.com/more-from-impact/hcl-group-elevates-nikhil-soni-to-head-of-brand-marketing-17002.html Soni, who has been with the group for over 11 years, will oversee brand, sports, culture, learning and environment More From Impact https://www.impactonnet.com/impact-stories/casting-closer-to-culture-why-regional-stars-are-winning-brand-love-17001.html As audiences fragment across languages, platforms and markets, brands are finding that regional celebrities can bring something a national face cannot always deliver IMPACT Stories https://www.impactonnet.com/impact-stories/mohalla-to-metro-hyderabads-sids-farm-is-scaling-trust-across-india-17000.html Hyderabad-born Sid’s Farm is scaling its tested-dairy proposition across 60+ cities. Chief Growth Officer Tamal Chatterjee shares the brand’s growth and marketing playbook IMPACT Stories https://www.impactonnet.com/more-from-impact/amazon-ads-mma-global-and-wpp-media-launch-full-funnel-advertising-playbook-16999.html ‘From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very successful, with unified cross-channel measurement emerging as a hurdle More From Impact https://www.impactonnet.com/more-from-impact/vivo-v80-and-sidharth-malhotra-kiara-advani-turn-the-journey-home-into-a-story-16998.html vivo India’s festive campaign features Sidharth Malhotra and Kiara Advani capturing the people, places and spontaneous moments of a journey home with the V80 More From Impact https://www.impactonnet.com/impact-stories/is-the-new-creative-stack-changing-the-agency-equation-16997.html Canva, Adobe, Figma and AI tools have put creative production in brands’ hands. As more work moves in-house, agencies must prove their value goes beyond asset creation IMPACT Stories https://www.impactonnet.com/more-from-impact/is-the-new-creative-stack-changing-the-agency-equation-16996.html Canva, Adobe, Figma and AI tools have put creative production in brands’ hands. As more work moves in-house, agencies must prove their value goes beyond asset creation More From Impact https://www.impactonnet.com/more-from-impact/josy-paul-elevated-to-chairman-and-group-chief-creative-officer-of-bbdo-group-india-16995.html Paul will oversee creative vision across BBDO India, Ulka and Mudra following Jitender Dabas’ appointment as group CEO More From Impact https://www.impactonnet.com/more-from-impact/airtel-launches-safe-report-to-show-customers-how-its-network-blocks-digital-fraud-16994.html Available on the Airtel App, the personalised report details scam alerts, unsafe links blocked and OTP fraud warnings sent to customers through the telco’s Safe Network More From Impact https://www.impactonnet.com/more-from-impact/vidya-balan-asks-itna-drama-kyun-as-welspun-tackles-everyday-home-irritations-16993.html Welspun’s ‘Itna Drama Kyun?’ campaign stars Vidya Balan in two films that turn everyday frustrations with towels and bedsheets into humorous, cinematic stories More From Impact https://www.impactonnet.com/more-from-impact/myntra-moves-the-internets-familiar-faces-into-one-building-for-a-little-drama-16992.html Myntra’s four-part micro-drama, ‘Folks in the Building’, brings familiar internet personalities together as fictional neighbours, blending comedy, creator culture and brand storytelling More From Impact https://www.impactonnet.com/impact-stories/bgmi-calls-for-social-agency-pitches-for-2027-16991.html Gaming company KRAFTON’s BGMI is inviting agencies to pitch for its social media mandate for the coming year, according to a LinkedIn post by one of their leaders IMPACT Stories https://www.impactonnet.com/more-from-impact/oppo-partners-with-lollapalooza-india-2027-as-associate-partner-16990.html The partnership will bring Reno Series experiences to Lollapalooza India 2027 through interactive activations, connecting OPPO’s creative technology with Gen Z’s interest in music & live experiences More From Impact https://www.impactonnet.com/more-from-impact/himalaya-babycare-launches-gentle-baby-wash-campaign-around-babys-first-bath-16989.html The eight-language film highlights the product’s soap-free formula, pH 5.5 balance and natural ingredients More From Impact https://www.impactonnet.com/more-from-impact/mrmed-launches-care-for-the-caregiver-initiative-with-film-kuch-hoga-toh-batana-16988.html With the brand film, the online pharmacy brand specialising in critical care medicines, aims to draw attention to sacrifices of the family members and caregivers of the patient More From Impact https://www.impactonnet.com/more-from-impact/taneira-celebrates-self-admiration-with-solah-shringaar-a-festive-campaign-16987.html The campaign film, conceptualised by Famous Innovations and directed by Ria Singh, celebrates the personal moments of self-admiration that shape festive dressing. More From Impact https://www.impactonnet.com/more-from-impact/christopher-paul-appointed-svp-client-services-at-wpp-media-16986.html Paul will lead WPP Media’s Tamil Nadu business, focusing on client relationships, business growth and strategic direction across brands More From Impact https://www.impactonnet.com/more-from-impact/ravi-garg-takes-on-expanded-role-at-meta-as-md-enterprise-business-for-apac-16985.html Garg was previously Country Director – Business Messaging & Payments at WhatsApp, a role he held from July 2021 to September 2026 More From Impact https://www.impactonnet.com/more-from-impact/imperial-blue-packaged-drinking-water-brings-back-men-will-be-men-with-new-campaign-16984.html Conceptualised by 82.5 Grey, the campaign revisits the iconic lift setting with a younger cast and a female director, while retaining the franchise’s focus on everyday male quirks and humour More From Impact https://www.impactonnet.com/more-from-impact/virat-khanna-joins-tata-consumer-products-as-vp-marketing-innovation-beverages-16983.html Khanna moves to Tata Consumer Products after more than five years at Dabur India, where he most recently led marketing for the skincare business More From Impact https://www.impactonnet.com/more-from-impact/welspun-brings-everyday-household-frustrations-to-life-in-itna-drama-kyun-campaign-16982.html Fronted by Vidya Balan, the campaign uses cinematic humour to highlight how everyday home inconveniences can be solved with the right products More From Impact https://www.impactonnet.com/more-from-impact/abfr-brand-aurelia-launches-styled-by-ananya-campaign-ft-ananya-panday-16981.html With the WhatsApp AI-enabled Try-On feature, the campaign brings together celebrity styling, technology and festive collection all under one roof More From Impact https://www.impactonnet.com/more-from-impact/nihar-shanti-amla-launches-ai-led-initiative-shanti-se-poocho-16980.html The initiative introduces ‘Shanti’, an AI-powered digital companion designed to offer women guidance and reassurance across everyday decisions and dilemmas More From Impact https://www.impactonnet.com/more-from-impact/flipkart-minutes-names-dibyendu-sen-as-associate-director-brand-partnerships-16979.html With over 14 years of experience, Sen comes joins back to Flipkart after 2 years, after working with Paytm Ads More From Impact