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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>UNIQLO India launches linen collection campaign featuring Kriti Sanon</title>
      <link>https://www.impactonnet.com/more-from-impact/uniqlo-india-launches-linen-collection-campaign-featuring-kriti-sanon-13988.html</link>
      <description>Campaign showcases the fabric’s versatility across occasions, positioning linen as a breathable and easy summer wardrobe staple</description>
      <category>More From Impact</category>
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    <item>
      <title>Are brands trading pure visibility for consumer engagement in this IPL?</title>
      <link>https://www.impactonnet.com/impact-stories/are-brands-trading-pure-visibility-for-consumer-engagement-in-this-ipl-13987.html</link>
      <description>From QR access to in-game integrations, IPL 2026 is redefining how brands turn moments into lasting connections</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Bata India Launches ‘Everyday Essentials. Reinvented’ Campaign with Taapsee Pannu</title>
      <link>https://www.impactonnet.com/more-from-impact/bata-india-launches-everyday-essentials-reinvented-campaign-with-taapsee-pannu-13986.html</link>
      <description>New push spotlights open footwear as an enduring, everyday category for modern consumers</description>
      <category>More From Impact</category>
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    <item>
      <title>Victoria’s Secret Names Triptii Dimri as First India Ambassador</title>
      <link>https://www.impactonnet.com/more-from-impact/victorias-secret-names-triptii-dimri-as-first-india-ambassador-13985.html</link>
      <description>Conceptualised and executed by Makani Creatives, the campaign positions Dimri at the heart of a narrative reflecting individuality and self-expression</description>
      <category>More From Impact</category>
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    <item>
      <title>Livpure Appoints SW Network to Strengthen Digital Communications</title>
      <link>https://www.impactonnet.com/more-from-impact/livpure-appoints-sw-network-to-strengthen-digital-communications-13984.html</link>
      <description>Mandate focuses on building a culture-led, relatable narrative around healthier living</description>
      <category>More From Impact</category>
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    <item>
      <title>Ankit Desai Joins Mondelez International as Senior Director (Marketing)</title>
      <link>https://www.impactonnet.com/more-from-impact/ankit-desai-joins-mondelez-international-as-senior-director-marketing-13983.html</link>
      <description>Former Hershey executive to lead USD1 billion-plus India chocolates portfolio, which has a significant share in the country's chocolate market</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13983-AnkitDesai.jpg" medium="image"/>
    </item>
    <item>
      <title>NIVEA India Unveils ‘Super 10’ Serum Lotion to Elevate Bodycare Regimens</title>
      <link>https://www.impactonnet.com/more-from-impact/nivea-india-unveils-super-10-serum-lotion-to-elevate-bodycare-regimens-13982.html</link>
      <description>New launch blends high-potency actives with fast-absorbing formula to target dullness and uneven tone</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13982-Niveaserumlotion.jpg" medium="image"/>
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    <item>
      <title>'The Slooowest Vending Machine in the World' by KitKat and VML</title>
      <link>https://www.impactonnet.com/more-from-impact/the-slooowest-vending-machine-in-the-world-by-kitkat-and-vml-13981.html</link>
      <description>Designed and engineered by The Other Half, this vending machine invites people to take a small, mindful break in the middle of a busy day</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13981-kitkat.png" medium="image"/>
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    <item>
      <title>Celebrity chef Kunal Kapoor ignites nationwide taste battle</title>
      <link>https://www.impactonnet.com/more-from-impact/celebrity-chef-kunal-kapoor-ignites-nationwide-taste-battle-13980.html</link>
      <description>Marico Limited unveiled its latest campaign for ‘Saffola Masala Oats – Bowl Apna Apna’ to stir up a flavourful rivalry across India</description>
      <category>More From Impact</category>
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    <item>
      <title>Hero FinCorp Launches Latest Indian T20 League Campaign – ‘Nariyal Phodo, Sar Kyun?’</title>
      <link>https://www.impactonnet.com/more-from-impact/hero-fincorp-launches-latest-indian-t20-league-campaign-nariyal-phodo-sar-kyun-13979.html</link>
      <description>The campaign positions Hero FinCorp as a tech-forward, future-ready brand, leveraging AI to simplify borrowing for everyday consumers</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13979-Hero.png" medium="image"/>
    </item>
    <item>
      <title>Omnicom Wins IBM’s USD330 Million Global Media Mandate</title>
      <link>https://www.impactonnet.com/more-from-impact/omnicom-wins-ibms-330-million-global-media-mandate-13978.html</link>
      <description>A landmark shift as WPP exits the pitch, ending a long-standing media partnership with the tech giant</description>
      <category>More From Impact</category>
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    </item>
    <item>
      <title>Axis Bank partners with FHRAI to strengthen banking support for India’s hospitality sector</title>
      <link>https://www.impactonnet.com/more-from-impact/axis-bank-partners-with-fhrai-to-strengthen-banking-support-for-indias-hospitality-sector-13977.html</link>
      <description>Under the partnership, Axis Bank will offer a suite of banking and transaction solutions designed for businesses across the tourism and hospitality ecosystem</description>
      <category>More From Impact</category>
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    <item>
      <title>dentsu appoints Paroma Dayal as VP – Sports, Gaming, eSports &amp; Live Experiences</title>
      <link>https://www.impactonnet.com/more-from-impact/dentsu-appoints-paroma-dayal-as-vp-sports-gaming-esports-live-experiences-13976.html</link>
      <description>The appointment builds further on dentsu’s recent launch of its dedicated Sports &amp; Entertainment division in India, its first dedicated market following the global rollout at Cannes Lions 2025</description>
      <category>More From Impact</category>
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    <item>
      <title>Limca appoints Ananya Panday in dual role as brand ambassador and social media lead</title>
      <link>https://www.impactonnet.com/more-from-impact/limca-appoints-ananya-panday-in-dual-role-as-brand-ambassador-and-social-media-lead-13975.html</link>
      <description>‘Feel the Taazgi’ campaign signals a shift towards creator-led storytelling and digital-first engagement</description>
      <category>More From Impact</category>
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    <item>
      <title>'Intent is to bring entire devotional ecosystem under one trusted umbrella'</title>
      <link>https://www.impactonnet.com/impact-stories/cycle-pure-agarbathi-bets-on-scale-and-synergy-with-satvik-partnership-13974.html</link>
      <description>Arjun Ranga, MD, Cycle Pure Agarbathi, in an interview with IMPACT, shares how their majority stake in Satvik is a collaborative coming together of complementary strengths in the devotional space</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Bayer Sets Guinness World Record For Mobilising 700 Doctors Nationwide</title>
      <link>https://www.impactonnet.com/more-from-impact/bayer-sets-guinness-sets-guinness-world-record-for-mobilizing-700-doctors-nationwide-13973.html</link>
      <description>The global healthcare brand sets a new benchmark in collaborative advocacy, demonstrating the power of collective action in addressing one of India’s most pressing public health challenges</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13973-Bayer.png" medium="image"/>
    </item>
    <item>
      <title>Government Opens Financial Bids to Empanel OTT Platforms</title>
      <link>https://www.impactonnet.com/more-from-impact/government-opens-financial-bids-to-empanel-ott-platforms-13972.html</link>
      <description>The financial bids, opened on 8 April, 2026, mark a major shift toward structured, data-driven digital outreach</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13972-MIB.png" medium="image"/>
    </item>
    <item>
      <title>Myntra appoints Alia Bhatt as brand ambassador for fashion and beauty verticals</title>
      <link>https://www.impactonnet.com/more-from-impact/myntra-appoints-alia-bhatt-as-brand-ambassador-for-fashion-and-beauty-verticals-13971.html</link>
      <description>Actor fronts Myntra Beauty’s ‘Glow Up Days’ campaign as platform sharpens focus on discovery and accessibility</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13971-aliaxmyntra.jpg" medium="image"/>
    </item>
    <item>
      <title>No takers for FIFA World Cup 2026 media rights in India: Report</title>
      <link>https://www.impactonnet.com/more-from-impact/no-takers-for-fifa-world-cup-2026-media-rights-in-india-report-13970.html</link>
      <description>Rights valuation slashed from USD100 million to USD35 million amid weak broadcaster interest</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13970-FIFA.jpg" medium="image"/>
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    <item>
      <title>Reports: The Walt Disney Company Plans to Cut 1,000 Jobs</title>
      <link>https://www.impactonnet.com/more-from-impact/reports-the-walt-disney-company-plans-to-cut-1000-jobs-13969.html</link>
      <description>Reports also mention that the marketing division is likely to be the most-affected sector in the said lay-off</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13969-Disney.png" medium="image"/>
    </item>
    <item>
      <title>Tanishq enters natural gemstones segment with new campaign featuring Triptii Dimri</title>
      <link>https://www.impactonnet.com/more-from-impact/tanishq-enters-natural-gemstones-segment-with-new-campaign-featuring-triptii-dimri-13968.html</link>
      <description>‘Hues’ collection positions colour-led jewellery as a form of self-expression ahead of Akshaya Tritiya</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13968-Tanishqtriptii.jpg" medium="image"/>
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    <item>
      <title>Policybazaar Launches ‘Baat To Sahi Hai’ Campaign With Founder Yashish Dahiya</title>
      <link>https://www.impactonnet.com/more-from-impact/policybazaar-launches-baat-to-sahi-hai-campaign-with-founder-yashish-dahiya-13967.html</link>
      <description>This is an addition to the continuous efforts taken by the digital insurance marketplace to drive consumer education in financial planning and protection</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13967-Policybazaar.png" medium="image"/>
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    <item>
      <title>MiQ Acquires Rocket Lab To Accelerate In-App Growth And Enhance Customer Acquisition</title>
      <link>https://www.impactonnet.com/more-from-impact/miq-acquires-rocket-lab-to-accelerate-in-app-growth-and-enhance-customer-acquisition-13966.html</link>
      <description>MiQ will be leveraging Rocket Lab's deep in-app expertise with its omnichannel capabilities to deliver an end-to-end solution for clients across all media channels</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13966-MiQ-Rocket-Lab-2.png" medium="image"/>
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    <item>
      <title>Soumya Ranjan Acharya exits Zee News after six-year stint</title>
      <link>https://www.impactonnet.com/more-from-impact/soumya-ranjan-acharya-exits-zee-news-after-six-year-stint-13965.html</link>
      <description>Senior media strategist set to take on global ad-tech leadership role</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/13965-SoumyaRanjanAcharya.jpg" medium="image"/>
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    <item>
      <title>Slurrp Farm Taps Everyday Tiffin Anxiety in Back-to-School Campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/slurrp-farm-taps-everyday-tiffin-anxiety-in-back-to-school-campaign-13964.html</link>
      <description>New film centres on relatable morning chaos to highlight convenience-led healthy eating</description>
      <category>More From Impact</category>
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