https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/obveus-wins-twinings-india-and-ovaltine-india-retainers-17017.html Strengthening its FMCG and integrated marketing portfolio, the independent agency adds two globally established brands from Associated British Foods to its roster More From Impact https://www.impactonnet.com/more-from-impact/asus-india-appoints-raghav-juyal-as-brand-ambassador-launches-accessories-campaign-17016.html The campaign highlights ASUS’ Free Doorstep Replacement Service for eligible accessories under warranty, including mice, keyboards, backpacks, adapters and chargers More From Impact https://www.impactonnet.com/more-from-impact/aon-promotes-jayavani-sarkar-to-the-head-of-digital-marketing-gcc-17015.html With two years of experience across digital marketing, marketing operations, analytics and business transformation, Jayavani Sarkar joins from Delloite More From Impact https://www.impactonnet.com/more-from-impact/cadbury-celebrations-turns-neighbours-nok-jhok-into-a-diwali-campaign-17014.html The campaign features a TV and digital film and a short film titled ‘The Neighbour’, alongside a festive portfolio that includes new Milky Mithai Squares More From Impact https://www.impactonnet.com/more-from-impact/payu-and-malaysia-airlines-sign-mou-to-explore-digital-booking-and-payment-solutions-17013.html The partnership will explore flexible payment options, exclusive offers and tailored propositions for leisure, premium, student and corporate travellers More From Impact https://www.impactonnet.com/more-from-impact/black-white-non-alcoholic-launches-drop-the-facade-campaign-on-authentic-connections-17012.html The film features the brand’s iconic terriers, Scottie and Westie, as catalysts for more natural social interactions More From Impact https://www.impactonnet.com/more-from-impact/gresbond-by-kajaria-names-ranveer-singh-as-brand-ambassador-17011.html The national campaign, titled ‘Tile Expert Ka Tile Adhesive’, is scheduled to roll out from October 16 across digital, social media, out-of-home and on-ground activations More From Impact https://www.impactonnet.com/more-from-impact/lovetc-launches-alter-ego-collection-with-tamannaah-bhatia-17010.html The campaign builds anticipation through a 48-hour social media activation, followed by a film and an integrated rollout across OOH, airports, cinemas and digital platforms More From Impact https://www.impactonnet.com/more-from-impact/cheilx-appoints-tania-sinha-to-lead-delhi-office-17009.html Sinha joins from Ogilvy, where she led the Sparkling INSWA category for Sprite, Fanta and Thums Up, bringing over two decades of experience across brand building and integrated marketing More From Impact https://www.impactonnet.com/creative-zone/ads-in-focus-17008.html Four campaigns from this week that turn familiar insights into distinctive brand stories Creative Zone https://www.impactonnet.com/spotlight/a-whole-lotta-fan-love-17007.html As consumers grow wary of polished advertising, brands are putting fans and communities at the heart of their storytelling, turning customers into their most trusted advocates Spotlight https://www.impactonnet.com/interview/30-years-young-ready-to-accelerate-hyundai-ceo-tarun-garg-17006.html Tarun Garg, CEO & MD and Virat Khullar, Head, Marketing, Hyundai Motor India, on the brand’s 30th anniversary in India, Shah Rukh Khan, Hyundai Spotlight & the road to 2030 Interview https://www.impactonnet.com/impact-feature/productions-new-face-17005.html Sergio Lopez, CEO, Omnicom Production, speaks to IMPACT about the centralised ‘content factory’ model and how India is producing more than 40% of the company’s global assets Impact Feature https://www.impactonnet.com/cover-story/music-to-marketers-ears-17004.html Songs no longer just support ads, they drive campaigns, shape cultures, fuel creator economies and turn brands into entertainment platforms. What lies next as soundtrack becomes the strategy? Cover Story https://www.impactonnet.com/more-from-impact/veeba-appoints-upendra-mishra-as-head-of-trade-marketing-17003.html Mishra joins from Patanjali Foods, bringing over 15 years of experience across sales and marketing More From Impact https://www.impactonnet.com/more-from-impact/hcl-group-elevates-nikhil-soni-to-head-of-brand-marketing-17002.html Soni, who has been with the group for over 11 years, will oversee brand, sports, culture, learning and environment More From Impact https://www.impactonnet.com/impact-stories/casting-closer-to-culture-why-regional-stars-are-winning-brand-love-17001.html As audiences fragment across languages, platforms and markets, brands are finding that regional celebrities can bring something a national face cannot always deliver IMPACT Stories https://www.impactonnet.com/impact-stories/mohalla-to-metro-hyderabads-sids-farm-is-scaling-trust-across-india-17000.html Hyderabad-born Sid’s Farm is scaling its tested-dairy proposition across 60+ cities. Chief Growth Officer Tamal Chatterjee shares the brand’s growth and marketing playbook IMPACT Stories https://www.impactonnet.com/more-from-impact/amazon-ads-mma-global-and-wpp-media-launch-full-funnel-advertising-playbook-16999.html ‘From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very successful, with unified cross-channel measurement emerging as a hurdle More From Impact https://www.impactonnet.com/more-from-impact/vivo-v80-and-sidharth-malhotra-kiara-advani-turn-the-journey-home-into-a-story-16998.html vivo India’s festive campaign features Sidharth Malhotra and Kiara Advani capturing the people, places and spontaneous moments of a journey home with the V80 More From Impact https://www.impactonnet.com/impact-stories/is-the-new-creative-stack-changing-the-agency-equation-16997.html Canva, Adobe, Figma and AI tools have put creative production in brands’ hands. As more work moves in-house, agencies must prove their value goes beyond asset creation IMPACT Stories https://www.impactonnet.com/more-from-impact/is-the-new-creative-stack-changing-the-agency-equation-16996.html Canva, Adobe, Figma and AI tools have put creative production in brands’ hands. As more work moves in-house, agencies must prove their value goes beyond asset creation More From Impact https://www.impactonnet.com/more-from-impact/josy-paul-elevated-to-chairman-and-group-chief-creative-officer-of-bbdo-group-india-16995.html Paul will oversee creative vision across BBDO India, Ulka and Mudra following Jitender Dabas’ appointment as group CEO More From Impact https://www.impactonnet.com/more-from-impact/airtel-launches-safe-report-to-show-customers-how-its-network-blocks-digital-fraud-16994.html Available on the Airtel App, the personalised report details scam alerts, unsafe links blocked and OTP fraud warnings sent to customers through the telco’s Safe Network More From Impact https://www.impactonnet.com/more-from-impact/vidya-balan-asks-itna-drama-kyun-as-welspun-tackles-everyday-home-irritations-16993.html Welspun’s ‘Itna Drama Kyun?’ campaign stars Vidya Balan in two films that turn everyday frustrations with towels and bedsheets into humorous, cinematic stories More From Impact