https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/bridgestone-takes-a-ride-into-punjabi-pop-with-parmish-vermas-drive-thru-16957.html Bridgestone India teams up with Parmish Verma on ‘Drive Thru’, weaving the tyre brand into the singer’s road-trip narrative rather than interrupting it with an ad More From Impact https://www.impactonnet.com/more-from-impact/flipkart-gives-old-appliances-a-retirement-home-of-their-own-16956.html Flipkart’s ‘Home for Old Age Appliances’ campaign turns the everyday reluctance to replace ageing appliances into a playful case for exchanging them during Big Billion Days More From Impact https://www.impactonnet.com/more-from-impact/cred-foundation-turns-credit-lessons-into-something-you-might-actually-enjoy-16955.html CRED Foundation’s first educational campaign uses humour, wit and celebrities to make credit concepts easier to understand, encouraging more informed and responsible financial behaviour More From Impact https://www.impactonnet.com/more-from-impact/apollo-consumer-products-promotes-bhubneshwar-prasad-to-general-manager-category-16954.html Prasad will take end-to-end ownership of the branded products portfolio across omnichannel platforms More From Impact https://www.impactonnet.com/more-from-impact/pidilite-industries-elevates-pankaj-bhatia-to-head-of-sales-16953.html With almost a decade of experience in Pidilite Industries, across five roles, Bhatia has also worked in Maruti Suzuki and Indian Oil Corporation Limited More From Impact https://www.impactonnet.com/more-from-impact/amit-kumar-to-lead-google-cloud-india-on-an-interim-basis-as-sashikumar-sreedharan-exits-16952.html Sreedharan is moving on from Google to pursue an external opportunity after holding leadership roles across APAC and India More From Impact https://www.impactonnet.com/more-from-impact/borosil-launches-designed-for-a-better-you-campaign-with-two-product-films-16951.html The films for Klip-N-Store Glass Containers and Vita Rich Slow Juicer focus on everyday problems and product design-led solutions More From Impact https://www.impactonnet.com/more-from-impact/amazon-ad-launches-new-advertising-formats-on-prime-video-16950.html The new service creates a new single destination for advertisers to engage Prime Video’s premium audience, and Amazon MX Player’s expansive reach More From Impact https://www.impactonnet.com/more-from-impact/dineout-drops-the-swiggy-tag-to-make-dining-out-its-own-thing-16949.html Dineout becomes the consumer-facing name as Swiggy remains part of its visual identity, backed by a sharper logo and refreshed mint-green look More From Impact https://www.impactonnet.com/more-from-impact/google-india-launches-samjhe-samjhaaye-raah-dikhaye-campaign-for-ai-mode-in-search-16948.html Conceptualised with McCann India, the campaign uses everyday situations to demonstrate how AI Mode can help users work through complex, multi-step questions More From Impact https://www.impactonnet.com/impact-stories/low-penetration-is-not-a-challenge-it-is-the-opportunity-daburs-vaibhav-rathi-16947.html As Odonil enters the car fragrance category, Vaibhav Rathi, Marketing Head, Home Care, Dabur India, on finding new spaces for fragrance and recruiting consumers into an underpenetrated category IMPACT Stories https://www.impactonnet.com/impact-stories/does-every-big-moment-need-a-brand-16946.html As Mankind Pharma backs Captain Smit Machchhar after his heroic act, marketers weigh where meaningful brand participation ends and opportunistic visibility begins IMPACT Stories https://www.impactonnet.com/impact-stories/is-advertising-moving-into-places-consumers-never-asked-for-16945.html The race for attention is pushing brands into more personal and functional spaces, raising questions around consent, context and consumer comfort IMPACT Stories https://www.impactonnet.com/more-from-impact/lenskart-launches-shunya-eyewear-collection-with-music-led-campaign-16944.html The 37-style collection draws from Indian musical traditions, while ‘Lenskart Live: Sounds of Shunya’ brings 10 artists together for five evenings of performances More From Impact https://www.impactonnet.com/more-from-impact/tata-consumer-products-promotes-om-prakash-reddy-as-general-manager-16943.html Reddy was earlier Deputy General Manager – Shopper Marketing, AP & Telangana More From Impact https://www.impactonnet.com/more-from-impact/california-almonds-says-diwali-gifting-should-include-everybuddy-16942.html California Almonds’ ‘Badam for EveryBuddy’ reimagines Diwali gifting for younger consumers, celebrating friends who have become family, from work buddies to travel companions More From Impact https://www.impactonnet.com/more-from-impact/gail-turns-clean-energy-into-a-family-affair-with-wah-kya-energy-hai-season-2-16941.html GAIL returns with four films and an anthem to make cleaner energy choices more relatable, using humour, everyday situations and a sharper focus on Gen Z More From Impact https://www.impactonnet.com/more-from-impact/delhi-hc-pauses-fssai-ban-pepsico-monster-and-reliance-can-retain-energy-drink-label-16940.html The court has put the regulator’s directive on hold, giving the three companies relief after they said the ban had disrupted operations and led to products being pulled from circulation More From Impact https://www.impactonnet.com/more-from-impact/fastrack-perfumes-makes-fragrance-look-good-enough-to-eat-with-pratibha-ranta-16939.html Fastrack Perfumes brings its gourmand collection to life with Ranta, turning familiar food cues into a playful, sensorial take on scents inspired by indulgence More From Impact https://www.impactonnet.com/more-from-impact/ghoonghat-se-helmet-tak-avaada-foundation-showcases-badnu-girls-breaking-barriers-16938.html The initiative has supported young cricketers from Rajasthan with training, equipment and education, with players going on to win state titles, national medals and earn Delhi Capitals trials More From Impact https://www.impactonnet.com/more-from-impact/zouk-partners-with-the-script-room-to-launch-kriti-sanon-led-campaign-16937.html The ‘Always Holding Your Hand’ campaign personifies the everyday bag as a companion, with Kriti Sanon returning as Zouk’s brand ambassador More From Impact https://www.impactonnet.com/more-from-impact/flipkart-brings-samsung-galaxy-s25-deal-to-life-with-tamannaah-bhatia-campaign-16936.html SW Network’s social-first campaign uses disbelief around the Big Billion Days offer to drive curiosity around the Galaxy S25 More From Impact https://www.impactonnet.com/more-from-impact/royal-challenge-packaged-drinking-water-enters-streetwear-with-gully-labs-collaboration-16935.html The limited-edition sneaker drop brings the brand’s ‘Choose Bold’ platform into India’s streetwear culture More From Impact https://www.impactonnet.com/more-from-impact/cetaphil-launches-new-campaign-focused-on-skin-barrier-care-16934.html ‘Skin Barrier Strong. Toh Skincare Routine On’ highlights the role of moisturisers in supporting everyday skin barrier health More From Impact https://www.impactonnet.com/more-from-impact/eggoz-ropes-in-boman-irani-as-brand-ambassador-16933.html The association marks a new campaign for the egg brand, conceptualised by ANC and centred on everyday nutrition and enjoyment More From Impact