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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>Sony Pictures Networks India acquires TV and digital rights for IFL 2026</title>
      <link>https://www.impactonnet.com/more-from-impact/sony-pictures-networks-india-acquires-tv-and-digital-rights-for-ifl-2026-14029.html</link>
      <description>The addition of the IFL reinforces the network’s long-term commitment to the growing football fandom in India by bringing fans closer to the sport at every level</description>
      <category>More From Impact</category>
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    <item>
      <title>Practo appoints Srijesh Kumar as Global Chief Product and Technology Officer</title>
      <link>https://www.impactonnet.com/more-from-impact/practo-appoints-srijesh-kumar-as-global-chief-product-and-technology-officer-14028.html</link>
      <description>Srijesh brings over two decades of experience in enterprise platforms, most recently leading product engineering for loyalty and promotions at Salesforce’s Industries Cloud</description>
      <category>More From Impact</category>
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    <item>
      <title>Rethinking Oral Care: Colgate’s Science-Led Push into the World of Sports &amp; Performance</title>
      <link>https://www.impactonnet.com/impact-stories/rethinking-oral-care-colgates-science-led-push-into-the-world-of-sports-performance-14027.html</link>
      <description>Gunjit Jain, EVP, Marketing, Colgate-Palmolive India on linking oral health to performance &amp; leveraging IPL 2026 to take a science-led narrative to the masses</description>
      <category>IMPACT Stories</category>
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      <title>Zelio E-Mobility will be Punjab Kings' Official EV partner for the 2026 season</title>
      <link>https://www.impactonnet.com/more-from-impact/zelio-e-mobility-will-be-punjab-kings-official-ev-partner-for-the-2026-season-14026.html</link>
      <description>This marks Zelio’s first cricket-led brand partnership, reinforcing its pan-India growth ambition</description>
      <category>More From Impact</category>
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    <item>
      <title>OpenAI launches ‘Everyday Superheroes’ campaign in India</title>
      <link>https://www.impactonnet.com/more-from-impact/openai-launches-everyday-superheroes-campaign-in-india-during-ipl-14025.html</link>
      <description>Multi-language campaign showcases real-life ChatGPT use cases, backed by partnerships with five IPL teams and fan-focused activations</description>
      <category>More From Impact</category>
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    <item>
      <title>Snitch launches Reserve fragrance collection with new campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/snitch-launches-reserve-fragrance-collection-with-new-campaign-14024.html</link>
      <description>Western-inspired campaign showcases a spirits-inspired range as the brand expands its grooming portfolio</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14024-x-46.png" medium="image"/>
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    <item>
      <title>Nadir Godrej to retire as Godrej Industries Chairperson in August</title>
      <link>https://www.impactonnet.com/more-from-impact/nadir-godrej-to-retire-as-godrej-industries-chairperson-in-august-14023.html</link>
      <description>Pirojsha Godrej, Chairperson Designate of the Godrej Industries Group, will succeed Nadir Godrej as Chairperson of the Godrej Industries Group and Godrej Industries Limited</description>
      <category>More From Impact</category>
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    <item>
      <title>Zydus Wellness’ everyuth® naturals launches Tan Removal Face Wash with new campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/zydus-wellness-everyuth-naturals-launches-tan-removal-face-wash-with-new-campaign-14022.html</link>
      <description>‘Ab Roz Tan Ghatega’ campaign targets Gen Z with a results-driven cleansing proposition in India’s $500 million facewash market</description>
      <category>More From Impact</category>
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    <item>
      <title>Flipkart and Leo India turn Billy Bowden’s umpire signals into shopping triggers</title>
      <link>https://www.impactonnet.com/more-from-impact/flipkart-and-leo-india-turn-billy-bowdens-umpire-signals-into-shopping-triggers-14021.html</link>
      <description>Campaign links live match signals to real-time offers via a WhatsApp bot, turning cricket viewing into an interactive shopping experience</description>
      <category>More From Impact</category>
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    <item>
      <title>Senco Gold &amp; Diamonds Launches ‘Bangle Utsav’ with Festive Offers</title>
      <link>https://www.impactonnet.com/more-from-impact/senco-gold-diamonds-launches-bangle-utsav-with-festive-offers-14020.html</link>
      <description>Unveils festive offers for Poila Baishakh and Akshaya Tritiya, featuring 10,000+ bangle designs starting at ₹30,000 with making charges from 6%</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14020-Untitled-design-81.png" medium="image"/>
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    <item>
      <title>Ofis Square Appoints Yami Gautam Dhar as Brand Ambassador</title>
      <link>https://www.impactonnet.com/more-from-impact/ofis-square-appoints-yami-gautam-dhar-as-brand-ambassador-14019.html</link>
      <description>The association is aimed at building an aspirational perception for flexible workspaces, citing the actor’s connect with contemporary Indian audiences and her public image</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14019-Untitled-design-80.png" medium="image"/>
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    <item>
      <title>Holiday Inn Express Appoints Palash Swarup as Portfolio Director of Sales &amp; Marketing</title>
      <link>https://www.impactonnet.com/more-from-impact/holiday-inn-express-appoints-palash-swarup-as-portfolio-director-of-sales-marketing-14018.html</link>
      <description>Swarup joins from Hyatt Hotels, where he led commercial operations across multiple properties</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14018-Untitled-design-79.png" medium="image"/>
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    <item>
      <title>Sharon Pais named Head of Myntra following Nandita Sinha's exit</title>
      <link>https://www.impactonnet.com/more-from-impact/sharon-pais-named-head-of-myntra-following-nandita-sinhas-exit-14017.html</link>
      <description>Pais, currently Senior Vice President and Business Unit Head for Fashion at Flipkart and Chief Business Officer at Myntra, brings extensive experience across both organisations</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14017-SharonPais.jpg" medium="image"/>
    </item>
    <item>
      <title>Furlenco Appoints Varun Krishnakumar as VP, Product &amp; Technology Amid Growth Push</title>
      <link>https://www.impactonnet.com/more-from-impact/furlenco-appoints-varun-krishnakumar-as-vp-product-technology-amid-growth-push-14016.html</link>
      <description>Krishnakumar rejoins Furlenco after a three-year stint in the edtech sector, where he worked extensively on building AI-driven systems to deliver personalised and scalable user experiences</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14016-Untitled-design-78.png" medium="image"/>
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    <item>
      <title>Instamart partners with Kalyan Jewellers  for Akshaya Tritiya</title>
      <link>https://www.impactonnet.com/more-from-impact/instamart-partners-with-kalyan-jewellers-for-akshaya-tritiya-14015.html</link>
      <description>Introduces a gold rate protection feature allowing consumers to lock prices in advance and purchase at the lower of the booking or market rate on the day</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14015-Screenshot-2026-04-13-172003.png" medium="image"/>
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    <item>
      <title>Too Yumm! Taps Korean Wave with Launch of ‘Korean Karare’</title>
      <link>https://www.impactonnet.com/more-from-impact/too-yumm-taps-korean-wave-with-launch-of-korean-karare-14014.html</link>
      <description>IPL-timed campaign blends pop culture, flavour innovation and curiosity-led storytelling</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14014-Varunxtooyumm.jpg" medium="image"/>
    </item>
    <item>
      <title>80 dB Communications secures PR mandate for Smytten</title>
      <link>https://www.impactonnet.com/more-from-impact/80-db-communications-secures-pr-mandate-for-smytten-14013.html</link>
      <description>Partnership to strengthen brand visibility and spotlight AI-led consumer intelligence capabilities</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14013-80dbsmytten.jpg" medium="image"/>
    </item>
    <item>
      <title>Visa and HDFC Bank collaborate to bring Indian fans closer to FIFA World Cup 2026</title>
      <link>https://www.impactonnet.com/more-from-impact/visa-and-hdfc-bank-collaborate-to-bring-indian-fans-closer-to-fifa-world-cup-2026-14012.html</link>
      <description>A limited-edition card and nationwide ‘Spend &amp; Win’ campaign turn everyday transactions into once-in-a-lifetime football experience for Indian fans</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14012-Visa.png" medium="image"/>
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    <item>
      <title>Wagh Bakri appoints Tushar Tripathi as CEO</title>
      <link>https://www.impactonnet.com/more-from-impact/wagh-bakri-appoints-tushar-tripathi-as-ceo-14011.html</link>
      <description>Long-time leader and former COO takes charge after 17 years with the group, set to drive strategy, operations and sustained growth across the business</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14011-x-43.png" medium="image"/>
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    <item>
      <title>100 Women, 100 Memories: Indian Silk House Launches ‘Shubho Smriti’ for Poila Baishakh</title>
      <link>https://www.impactonnet.com/more-from-impact/100-women-100-memories-indian-silk-house-launches-shubho-smriti-for-poila-boishakh-14010.html</link>
      <description>A digital-first campaign captures intimate stories of tradition, nostalgia and the timeless saree, celebrating how Bengal’s New Year continues to evolve through personal memories</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14010-ISHA.png" medium="image"/>
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    <item>
      <title>We want to become a trendsetter: Vinod Bansal, Founder &amp; MD, Satvik</title>
      <link>https://www.impactonnet.com/impact-stories/we-want-to-become-a-trendsetter-vinod-bansal-founder-md-satvik-14009.html</link>
      <description>In an interview with IMPACT, Bansal says Satvik wants to connect with younger audiences, blending spirituality with lifestyle through modern formats like spiritual jewellery</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Jemimah Rodrigues and Yashraj Mukhate join hands for Dell’s ‘Back to School’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/jemimah-rodrigues-and-yashraj-mukhate-join-hands-for-dells-back-to-school-campaign-14008.html</link>
      <description>The campaign, featuring Rodrigues and Mukhate, brings together the world of sport and music to showcase how technology can enable creative exploration</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14008-Dell.png" medium="image"/>
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    <item>
      <title>Bergner Elevates Cookware into High Fashion with ‘Excalibur’ by Vikas Khanna</title>
      <link>https://www.impactonnet.com/more-from-impact/bergner-elevates-cookware-into-high-fashion-with-excalibur-by-vikas-khanna-14007.html</link>
      <description>Runway-inspired campaign reframes kitchenware as a design-led lifestyle statement</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14007-VikasxBergner.jpg" medium="image"/>
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    <item>
      <title>KL Rahul features in OPPO India’s ‘Zindagi Ka Frame Wide Karo’ campaign for F33 Series</title>
      <link>https://www.impactonnet.com/more-from-impact/kl-rahul-features-in-oppo-indias-zindagi-ka-frame-wide-karo-campaign-for-f33-series-14006.html</link>
      <description>Film highlights spontaneous, shared moments and positions the upcoming smartphone around front-camera performance and durability</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14006-Photo-1.jpg" medium="image"/>
    </item>
    <item>
      <title>Enormous appoints Ananya Varma as Strategic Planning Director</title>
      <link>https://www.impactonnet.com/more-from-impact/enormous-appoints-ananya-varma-as-strategic-planning-director-14005.html</link>
      <description>Varma joins from Droga5 UK with experience across global brands, focusing on culturally-driven strategy and brand building across campaigns and platforms</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/14005-x-41.png" medium="image"/>
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