https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/dentsu-brings-santosh-mishra-back-as-managing-partner-client-management-16724.html Santosh Mishra returns to dentsu as Managing Partner – Client Management after serving as Managing Partner – Digital at Wavemaker, bringing over 18 years of digital and client leadership experience More From Impact https://www.impactonnet.com/more-from-impact/ram-gopalakrishnan-returns-to-his-bombay-roots-as-vadilals-international-ceo-16723.html Ram Gopalakrishnan joins Vadilal Industries as CEO of its international business after serving as Chief Growth Officer at Ethos Pet Brands, bringing two decades of brand experience More From Impact https://www.impactonnet.com/more-from-impact/logitech-appoints-vikrant-malik-as-marketing-head-india-16722.html Prior to the computer manufacturing firm, Malik served as Expert Marketing Lead for Haleon for more than four years More From Impact https://www.impactonnet.com/impact-stories/when-the-ad-starts-talking-back-16721.html OpenAI’s Sponsored Agents have put brands inside ChatGPT conversations. As AI blurs advertising, search and commerce, agencies are rethinking measurement, creation and the extent of brand control IMPACT Stories https://www.impactonnet.com/more-from-impact/when-the-ad-starts-talking-back-16720.html OpenAI’s Sponsored Agents have put brands inside ChatGPT conversations. As AI blurs advertising, search and commerce, agencies are rethinking measurement, creation and the extent of brand control More From Impact https://www.impactonnet.com/more-from-impact/parleen-ranhotra-moves-from-google-to-monks-india-as-growth-lead-16719.html Ranhotra joins Monks India as Growth Lead after a stint at Google, moving from the client side to the agency world as AdTech continues to evolve More From Impact https://www.impactonnet.com/impact-stories/can-ai-voice-avoid-the-spam-trap-16718.html As brands turn to AI voice for outreach, TRAI’s latest rules raise a bigger question: how can automated calls be identified, managed & saved from becoming the next source of consumer irritation? IMPACT Stories https://www.impactonnet.com/more-from-impact/everq-enters-microdrama-with-so-dermatic-skincare-ip-16717.html The 12-episode mobile-first series uses everyday skincare myths, behaviours and anxieties to build an entertainment-led brand property More From Impact https://www.impactonnet.com/impact-stories/water-purification-categorys-emotionally-rich-but-functionally-confusing-livpure-cmo-16716.html As Livpure recently took its Allura Premia Ultra water purifier campaign across TV, OTT and cinema, their CMO, Nitin Malhotra tells IMPACT about consumer education and the brand’s expansion plans IMPACT Stories https://www.impactonnet.com/more-from-impact/vitalife-launches-new-campaign-swaad-swaad-mein-sehat-16715.html The three-film campaign features three generations and familiar food occasions, highlighting how conscious cooking choices can be made without compromising on taste More From Impact The Godrej Creative Lab film uses a superhero-style chase to highlight the role of gut health in supporting active dogs More From Impact The Godrej Creative Lab film uses a superhero-style chase to highlight the role of gut health in supporting active dogs More From Impact https://www.impactonnet.com/more-from-impact/divan-raimagia-takes-the-cyber-resilience-helm-at-diageo-16712.html Divan Raimagia joins Diageo as VP – Global Head of Cyber Resilience, moving from Adani Green Energy, where he served as Head of Cyber Security and CISO More From Impact https://www.impactonnet.com/more-from-impact/alvarez-marsal-appoints-bhalindra-singh-as-managing-director-in-india-16711.html Singh joins A&M’s Business Transformation Services practice to focus on large-scale automotive transformations, with an emphasis on cost transformation, design-to-value and procurement More From Impact https://www.impactonnet.com/more-from-impact/cashfree-taps-biswa-kalyan-rath-for-mithai-joint-family-festive-campaign-16710.html The campaign uses the familiar soan papdi joke to draw a parallel with default choices in payments, as Cashfree promotes its zero payment gateway fees initiative More From Impact https://www.impactonnet.com/more-from-impact/tanishq-takes-gold-exchange-and-rivaah-campaigns-to-chatgpt-ads-16709.html The Tanishq campaign, managed by HiveMinds, targets high-intent consumers exploring Gold Exchange and wedding jewellery, with Razorpay as ChatGPT Ads’ India launch partner More From Impact https://www.impactonnet.com/more-from-impact/himanshu-shekhar-moves-to-vega-to-lead-its-digital-growth-push-16708.html Shekhar joins VEGA as Head of Digital Marketing, D2C and Growth after leading digital marketing at Livguard, bringing over a decade of industry experience More From Impact https://www.impactonnet.com/more-from-impact/da-milano-appoints-piyush-singh-as-group-ceo-16707.html Singh brings over 18 years of experience across investment, business scaling and transformation, including leadership roles in sports and athleisure More From Impact https://www.impactonnet.com/more-from-impact/rajat-sharma-re-elected-nbda-president-for-2026-27-16706.html The India TV Chairman and Editor-in-Chief was unanimously re-elected at the NBDA board meeting More From Impact https://www.impactonnet.com/more-from-impact/nuuk-takes-serv-max-to-ladakh-in-new-campaign-film-16705.html The film features SlowCheeta and Padma Shri awardee Morup Namgyal, using Ladakh as the backdrop to showcase the multi-cook kettle More From Impact https://www.impactonnet.com/more-from-impact/abhay-deol-joins-colorplus-to-make-a-case-for-slowing-down-16704.html ColorPlus brings Abhay Deol on board for its Autumn Winter 2026 campaign, ‘Live the Pause’, celebrating smart casuals, classic style and taking life at your own pace More From Impact https://www.impactonnet.com/more-from-impact/vero-moda-names-aditi-rao-hydari-as-face-of-autumnwinter-2026-campaign-16703.html The campaign spotlights the actor’s understated elegance while showcasing the brand’s versatile womenswear collection More From Impact https://www.impactonnet.com/more-from-impact/popeyes-and-sprite-team-up-to-add-some-fizz-to-spicy-chicken-16702.html Popeyes and Sprite bring Louisiana-inspired chicken and burgers together with special offers, including ₹29 Sprite add-ons and a chance to win a trip to Korea More From Impact https://www.impactonnet.com/more-from-impact/360-one-appoints-aashish-agarwal-as-ceo-of-360-one-wam-group-16701.html Agarwal joins from Jefferies, while Karan Bhagat will move to Vice Chairman and continue as Managing Director of the Group More From Impact https://www.impactonnet.com/more-from-impact/flipkart-turns-kolkatas-bbd-bagh-into-a-big-billion-days-stop-16700.html Flipkart taps into Kolkata’s iconic bus culture for Big Billion Days, turning BBD Bagh routes, bus tickets and familiar announcements into a city-wide festive activation More From Impact