https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/virat-khanna-joins-tata-consumer-products-as-vp-marketing-innovation-beverages-16983.html Khanna moves to Tata Consumer Products after more than five years at Dabur India, where he most recently led marketing for the skincare business More From Impact https://www.impactonnet.com/more-from-impact/welspun-brings-everyday-household-frustrations-to-life-in-itna-drama-kyun-campaign-16982.html Fronted by Vidya Balan, the campaign uses cinematic humour to highlight how everyday home inconveniences can be solved with the right products More From Impact https://www.impactonnet.com/more-from-impact/abfr-brand-aurelia-launches-styled-by-ananya-campaign-ft-ananya-panday-16981.html With the WhatsApp AI-enabled Try-On feature, the campaign brings together celebrity styling, technology and festive collection all under one roof More From Impact https://www.impactonnet.com/more-from-impact/nihar-shanti-amla-launches-ai-led-initiative-shanti-se-poocho-16980.html The initiative introduces ‘Shanti’, an AI-powered digital companion designed to offer women guidance and reassurance across everyday decisions and dilemmas More From Impact https://www.impactonnet.com/more-from-impact/flipkart-minutes-names-dibyendu-sen-as-associate-director-brand-partnerships-16979.html With over 14 years of experience, Sen comes joins back to Flipkart after 2 years, after working with Paytm Ads More From Impact https://www.impactonnet.com/more-from-impact/maggi-turns-the-spotlight-on-emotional-connection-with-the-togetherness-table-16978.html The social experiment brings families and couples together to highlight how everyday distractions can create emotional distance, even among those living under the same roof More From Impact https://www.impactonnet.com/impact-stories/our-product-is-quite-the-hero-anirban-banerjee-ceo-eveready-16977.html As Eveready expands beyond batteries, with the launch of India’s first portable mosquito vaporizer, CEO Anirban Banerjee talks to IMPACT, about adopting a product-led marketing approach IMPACT Stories https://www.impactonnet.com/impact-stories/can-we-still-trust-creators-16976.html With creators becoming primary information sources for millions, the Lovely Professional University incident raises questions around credibility, verification and the power of influencer marketing IMPACT Stories https://www.impactonnet.com/more-from-impact/two-brothers-india-farms-asks-did-india-win-freedom-but-lose-its-food-16975.html Two Brothers India Farms launches Kranti Cookbook AI with Glassbox, inviting Indians to rediscover pre-colonial cuisine and contribute recipes to a living archive of food heritage More From Impact https://www.impactonnet.com/impact-stories/whose-choice-is-it-anyway-how-kids-are-steering-family-spending-in-india-16974.html As children become a powerful voice in household spending across the country, how are brands rethinking their products and campaigns for these young decision-makers? IMPACT Stories https://www.impactonnet.com/more-from-impact/cetaphil-babys-new-dvc-features-rohit-sharma-and-ritika-sajdeh-16973.html The campaign uses the ‘Baby kis par gaya hai?’ debate to highlight the specific needs of delicate baby skin More From Impact https://www.impactonnet.com/more-from-impact/bijliride-partners-with-flipkart-minutes-to-deploy-ev-fleet-across-five-cities-16972.html The partnership will roll out electric two-wheelers across Delhi NCR, Bengaluru, Mumbai, Hyderabad and Pune ahead of the festive season More From Impact https://www.impactonnet.com/more-from-impact/aditya-birlas-indriya-launches-festival-of-love-campaign-16971.html Conceptualised by Ogilvy West, the ad campaign , featuring actor-couple Aditi Rai Hydari & Siddharth, spotlights the ancient Gulabi Meenakari design, giving it a modern, minimal touch More From Impact https://www.impactonnet.com/more-from-impact/acer-extends-akshay-kumar-partnership-to-luggage-portfolio-16970.html The actor will contribute to Acer Fashion’s luggage portfolio and future product development, extending his association beyond brand endorsement More From Impact https://www.impactonnet.com/more-from-impact/chhedas-in-collaboration-with-chings-launches-og-snack-pack-16969.html The combination ends up giving the consumers a perfect pair of the crunch of traditional chakli with the spicy, garlicky kick of schezwan flavour More From Impact https://www.impactonnet.com/more-from-impact/caratlane-marks-18-years-with-anniversary-film-celebrating-precious-stories-16968.html Starring Yami Gautam Dhar, the brand’s first-ever ambassador, the film celebrates the women and moments that have shaped CaratLane’s journey since 2008 More From Impact https://www.impactonnet.com/more-from-impact/fabelle-brings-the-nine-navarasas-to-life-through-chocolate-and-music-16967.html Created with ITC Sangeet Research Academy, the collection pairs nine handcrafted pralines with original musical interpretations of the Navarasas More From Impact https://www.impactonnet.com/more-from-impact/beyond-cinema-recalling-nana-patekars-commercial-screen-persona-16966.html Patekar’s ad campaigns remain iconic, extending his role from just a Bollywood star, as the industry mourns the loss More From Impact https://www.impactonnet.com/more-from-impact/newme-turns-everyday-dressing-into-a-mood-with-first-ai-led-campaign-newmeeveryday-16965.html The campaign follows Gen Z women across college, work, travel, dates and everyday moments, using an AI-generated brand film and original anthem ‘The Chameleon Effect’ More From Impact https://www.impactonnet.com/more-from-impact/jiostar-unveils-new-cricket-ad-campaign-ft-ro-ko-duo-16964.html Conceptualised by JioStar, the ad captures candid moments of Kohli and Rohit, ahead of the 2027 cricket season, starting 13 December with Sri Lanka series More From Impact https://www.impactonnet.com/more-from-impact/imperial-blue-packaged-drinking-water-brings-back-men-will-be-men-with-new-campaign-16963.html Conceptualised by 82.5 Grey, the campaign revisits the iconic lift setting with a younger cast and a female director, while retaining the franchise’s focus on everyday male quirks and humour More From Impact https://www.impactonnet.com/more-from-impact/nielseniq-appoints-puneet-sharma-as-managing-director-india-16962.html Sharma joins the role after serving as Sales Director at Kenvue, bringing over two decades of experience across consumer and service businesses More From Impact https://www.impactonnet.com/more-from-impact/eveready-india-unveils-ultima-portable-liquid-vaporiser-16961.html Under the integrated campaign ‘Unplug and Use Anywhere’, Eveready widens its base in the household market, with the launch of mosquito vaporiser More From Impact https://www.impactonnet.com/more-from-impact/coinswitch-launches-market-protect-campaign-with-ronit-roy-and-darsheel-safary-16960.html The campaign introduces a limited benefit against realised losses on eligible Bitcoin spot trades for qualifying new users, subject to applicable terms and a lifetime limit of ₹500 More From Impact https://www.impactonnet.com/more-from-impact/zivame-launches-feel-good-movement-for-its-activewear-range-16959.html Conceptualised by Jio Creative Labs, this campaign reflects the philosophy behind Zivame Activewear, designed to look and feel good across every kind of movement More From Impact