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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>Media Care bags Velvetree’s integrated marketing mandate</title>
      <link>https://www.impactonnet.com/more-from-impact/media-care-bags-velvetrees-integrated-marketing-mandate-17197.html</link>
      <description>The agency will handle brand strategy, digital marketing, influencer collaborations and performance marketing for the haircare and beauty brand</description>
      <category>More From Impact</category>
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    <item>
      <title>Ob &amp; Gob Ice Creams unveils festive campaign, ft. Ravi Shastri &amp; Yuvraj Dua</title>
      <link>https://www.impactonnet.com/more-from-impact/ob-gob-ice-creams-unveils-festive-campaign-ft-ravi-shastri-yuvraj-dua-17196.html</link>
      <description>Cricket icon Ravi Shastri and content creator Yuvraj Dua starred for Ob &amp; Gob Ice Creams, with release of new, humorous and fun ad campaign over social media</description>
      <category>More From Impact</category>
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      <title>TV Today Network appoints Praveen Verma as the new Revenue Lead for Rajasthan</title>
      <link>https://www.impactonnet.com/more-from-impact/tv-today-network-appoints-praveen-verma-as-the-new-revenue-lead-for-rajasthan-17195.html</link>
      <description>Coming from ABP Network, Verma brings a decade-long experience in advertising sales and business development</description>
      <category>More From Impact</category>
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    <item>
      <title>Hitachi names Nova Bhojwani as Business Head of BFSI</title>
      <link>https://www.impactonnet.com/more-from-impact/hitachi-names-nova-bhojwani-as-business-head-of-bfsi-17194.html</link>
      <description>With almost 26 years of experience, Nova Bhojwani has worked with Ness Digital Engineering, Tetrasoft Inc, Marlabs, Birlasoft, Mahindra Satya and more</description>
      <category>More From Impact</category>
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      <title>Andrew Katz joins Generous Brands as Chief Marketing Officer</title>
      <link>https://www.impactonnet.com/more-from-impact/andrew-katz-joins-generous-brands-as-chief-marketing-officer-17193.html</link>
      <description>Katz joins from Athletic Brewing, bringing experience in brand growth, marketing analytics and consumer strategy</description>
      <category>More From Impact</category>
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    <item>
      <title>Myntra appoints Jayant Prasad as Senior Director – Brand Management</title>
      <link>https://www.impactonnet.com/more-from-impact/jayant-prasad-joins-myntra-as-senior-director-brand-management-17192.html</link>
      <description>The former Arvind Fashions executive brings over two decades of experience across apparel product development, merchandising, sales operations and brand management</description>
      <category>More From Impact</category>
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    <item>
      <title>Saptharushi launches ONAM to connect advertisers with privacy-compliant audiences</title>
      <link>https://www.impactonnet.com/more-from-impact/saptharushi-launches-onam-to-connect-advertisers-with-privacy-compliant-audiences-17191.html</link>
      <description>The Open Network Audience Marketplace will allow advertisers to access curated audience cohorts while enabling publishers to monetise their audiences without sharing underlying data</description>
      <category>More From Impact</category>
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    <item>
      <title>Christiane Amanpour to leave CNN in June 2027 after 43 years</title>
      <link>https://www.impactonnet.com/more-from-impact/christiane-amanpour-to-leave-cnn-in-june-2027-after-43-years-17190.html</link>
      <description>The chief international anchor, who joined the network in 1983, is known for her coverage of global conflicts and interviews with world leaders</description>
      <category>More From Impact</category>
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    <item>
      <title>Salesforce strikes $5.66 billion deal to acquire Braze</title>
      <link>https://www.impactonnet.com/more-from-impact/salesforce-strikes-566-billion-deal-to-acquire-braze-17189.html</link>
      <description>The acquisition is expected to strengthen Salesforce Marketing Cloud’s real-time personalisation and AI-driven customer engagement capabilities</description>
      <category>More From Impact</category>
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    <item>
      <title>Neha Shrivastava joins Cheil India as VP - Head of Digital</title>
      <link>https://www.impactonnet.com/more-from-impact/neha-shrivastava-joins-cheil-india-as-vp-head-of-digital-17188.html</link>
      <description>Before joining Cheil India, Shrivastava served as Client Strategy Consultant at Publicis Groupe &amp; previously worked with WPP Media, Omnicom Media Group, Dentsu Digital and HT Media, among others</description>
      <category>More From Impact</category>
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    <item>
      <title>IndusInd General Insurance names Sharad Mathur Managing Director &amp; CEO</title>
      <link>https://www.impactonnet.com/more-from-impact/indusind-general-insurance-names-sharad-mathur-managing-director-ceo-17187.html</link>
      <description>Prior to joining IndusInd General Insurance, he served as Managing Director &amp; CEO of Universal Sompo General Insurance for over six years</description>
      <category>More From Impact</category>
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    <item>
      <title>Instamart turns viral cash-on-delivery prank on Veeramani into a brand campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/instamart-turns-viral-cash-on-delivery-prank-on-veeramani-into-a-brand-campaign-17186.html</link>
      <description>The Swiggy-owned platform surprised the Madurai-based creator with products from its home and electronics categories, with the campaign clocking over 25 million Instagram views in 22 hours</description>
      <category>More From Impact</category>
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      <title>JSW Dulux launches ad campaign for ‘Dulux Velvet Touch Eterna’, its new interior emulsion</title>
      <link>https://www.impactonnet.com/more-from-impact/jsw-dulux-launches-ad-campaign-for-dulux-velvet-touch-eterna-its-new-interior-emulsion-17185.html</link>
      <description>The campaign titled  ‘A Stroke Unmatched’ positions the new interior emulsion as the ultimate expression of luxury with lasting protection</description>
      <category>More From Impact</category>
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      <title>Thermocool collabs with Bollywood movie ‘Nayyi Naveli’ for All-India Advertisement</title>
      <link>https://www.impactonnet.com/more-from-impact/thermocool-collabs-with-bollywood-movie-nayyi-naveli-for-all-india-advertisement-17184.html</link>
      <description>The ad film includes actor Yami Gautam Dhar, promoting Thermacool’s products along with her film ‘Nayyi Naveli’</description>
      <category>More From Impact</category>
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      <title>Hathi Edible Unveils New Packaging , Onboards Anupam Kher as Brand Ambassador</title>
      <link>https://www.impactonnet.com/more-from-impact/hathi-edible-unveils-new-packaging-onboards-anupam-kher-as-brand-ambassador-17183.html</link>
      <description>The association aims to strengthen Hathi’s brand equity and give its identity a contemporary appeal.</description>
      <category>More From Impact</category>
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      <title>Axis Bank and Visa launches ‘Dil Se Open Celebrations 2026’, Ft. Shahid Kapoor</title>
      <link>https://www.impactonnet.com/more-from-impact/axis-bank-and-visa-launches-dil-se-open-celebrations-2026-ft-shahid-kapoor-17182.html</link>
      <description>The ad campaign is conceptualised by Leo India and is anchored in the ethos of ‘ethos ‘This festive season, make your celebrations bigger’</description>
      <category>More From Impact</category>
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      <title>Luminous Solar lights up Durga Puja with glow-in-the-dark floor art</title>
      <link>https://www.impactonnet.com/more-from-impact/luminous-solar-lights-up-durga-puja-with-glow-in-the-dark-floor-art-17181.html</link>
      <description>The ‘Alo’r Alpona’ activation uses a sunlight-charged pigment to illuminate traditional Bengali floor art after sunset, placing solar energy at the centre of a festive outdoor installation</description>
      <category>More From Impact</category>
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    <item>
      <title>Timex launches festive campaign promoting its ‘Analog Life’ philosophy</title>
      <link>https://www.impactonnet.com/more-from-impact/timex-launches-festive-campaign-promoting-its-analog-life-philosophy-17180.html</link>
      <description>The digital film follows a host caught up in festive preparations, with a Timex watch reminding him to pause and enjoy the celebration</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/17180-timexfestiveanalogue.jpg" medium="image"/>
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      <title>Roots to Legacy: Medimix's Green-Bar Legacy</title>
      <link>https://www.impactonnet.com/impact-stories/roots-to-legacy-medimixs-green-bar-legacy-17179.html</link>
      <description>Born of a railway doctor's herbal remedy in 1969, Medimix made Ayurveda an everyday skincare ritual back when it wasn’t so ‘cool’. Today, it is refreshing its legacy for a younger generation</description>
      <category>IMPACT Stories</category>
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      <title>Abhishek Chandra joins Motorola as Director Asia Pacific-MotoThings</title>
      <link>https://www.impactonnet.com/more-from-impact/abhishek-chandra-joins-motorola-as-director-asia-pacific-motothings-17178.html</link>
      <description>With almost 19 years of experience, Abhishek Chandra was earlier associated with Samsung Mobile, Jubilant Agri &amp; Consumers Product Ltd., Johnson &amp; Johnson and Asian Paints</description>
      <category>More From Impact</category>
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      <title>Eight Out of Ten Still Believe We Only Sell Leggings: Go Color’s Vatsal Koolwal</title>
      <link>https://www.impactonnet.com/impact-stories/eight-out-of-ten-still-believe-we-only-sell-leggings-go-colors-vatsal-koolwal-17177.html</link>
      <description>Vatsal Koolwal, CMO of women’s bottom-wear line Go Colors on repositioning the 16-year-old brand, bringing Shraddha Kapoor on board &amp; expanding into new categories</description>
      <category>IMPACT Stories</category>
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      <title>Cornitos invites agencies to pitch for integrated digital, social media and PR mandate</title>
      <link>https://www.impactonnet.com/more-from-impact/cornitos-invites-agencies-to-pitch-for-integrated-digital-social-media-and-pr-mandate-17176.html</link>
      <description>The brand seeks agencies with five years of experience, relevant FMCG clients and award-winning campaigns</description>
      <category>More From Impact</category>
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      <title>Varun Mundra joins DreamStreet as Head of Marketing &amp; Growth</title>
      <link>https://www.impactonnet.com/more-from-impact/varun-mundra-joins-dreamstreet-as-head-of-marketing-growth-17175.html</link>
      <description>Mundra moves from Motilal Oswal Financial Services, where he led group media and innovations, after a career spanning advertising agencies and financial services</description>
      <category>More From Impact</category>
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      <title>The Pant Project raises Rs 109 crore in Series B funding</title>
      <link>https://www.impactonnet.com/more-from-impact/the-pant-project-raises-rs-109-crore-in-series-b-funding-17174.html</link>
      <description>The apparel brand will use the capital to expand its retail network to over 150 stores, strengthen its technology and broaden its product portfolio</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/17174-thepantproject.jpg" medium="image"/>
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      <title>KidZania India collaborates with KT Kids to launch a new studio in Delhi NCR</title>
      <link>https://www.impactonnet.com/more-from-impact/kidzania-india-collaborates-with-kt-kids-to-launch-a-new-studio-in-delhi-ncr-17173.html</link>
      <description>Following its successful launch at KidZania Mumbai, KT Kids onboards Kareena Kapoor Khan as brand ambassador</description>
      <category>More From Impact</category>
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