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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>Hinge expands India experience with new safety and privacy features</title>
      <link>https://www.impactonnet.com/more-from-impact/hinge-expands-india-experience-with-new-safety-and-privacy-features-16841.html</link>
      <description>The dating app introduces a phased waitlist, Face Check, Screenshot Protection and other tools aimed at fostering more intentional connections</description>
      <category>More From Impact</category>
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    <item>
      <title>GIVA celebrates India’s festive diversity with ‘Tyohar Anek, Feeling Ek’</title>
      <link>https://www.impactonnet.com/more-from-impact/giva-celebrates-indias-festive-diversity-with-tyohar-anek-feeling-ek-16840.html</link>
      <description>The Navratri campaign brings together regional traditions, contemporary Indian style and GIVA’s silver jewellery</description>
      <category>More From Impact</category>
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    <item>
      <title>Baba Sehgal Wants Your Diwali Dry-Fruit Box to Go a Little More Swadeshi</title>
      <link>https://www.impactonnet.com/more-from-impact/baba-sehgal-wants-your-diwali-dry-fruit-box-to-go-a-little-more-swadeshi-16839.html</link>
      <description>KisaanSay teams up with Baba Sehgal for a Diwali campaign promoting Indian-grown dry fruits, spotlighting produce from Kashmiri walnuts to Nashik raisins and Konkan cashews</description>
      <category>More From Impact</category>
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      <title>Flipkart’s Big Billion Days Films Bet on Luck, Names and a Little Tatkaal Magic</title>
      <link>https://www.impactonnet.com/more-from-impact/flipkarts-big-billion-days-films-bet-on-luck-names-and-a-little-tatkaal-magic-16838.html</link>
      <description>Flipkart’s latest Big Billion Days films, created by McCann India, turn everyday beliefs around luck and speed into quirky routes to unlocking the sale’s best deals</description>
      <category>More From Impact</category>
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    <item>
      <title>Dr Sandeep Goyal Takes the AAAI Helm</title>
      <link>https://www.impactonnet.com/more-from-impact/dr-sandeep-goyal-takes-the-aaai-helm-16837.html</link>
      <description>Dr Goyal takes over as AAAI President for 2026-27, with AI adoption, agency revenues, CCI scrutiny and a refresh of Goa Fest among the priorities ahead</description>
      <category>More From Impact</category>
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    <item>
      <title>Beyond the Boardroom: Can Legacy Brands Outlive Corporate Feuds?</title>
      <link>https://www.impactonnet.com/impact-stories/beyond-the-boardroom-can-legacy-brands-outlive-corporate-feuds-16836.html</link>
      <description>The Tata Sons’ clash has turned heads across India. Experts weigh in on how reputed brands manage their public image, shareholder relations and lasting trust amidst internal turmoil?</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Freyr Energy appoints Rohit Sharma as first brand ambassador</title>
      <link>https://www.impactonnet.com/more-from-impact/freyr-energy-appoints-rohit-sharma-as-first-brand-ambassador-16835.html</link>
      <description>The rooftop solar company launches ‘Solar Ho, Toh Freyr Ho!’ campaign around the long-term commitment involved in choosing a solar partner</description>
      <category>More From Impact</category>
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    <item>
      <title>YAAP Digital Takes Narayana Health’s Social Media Mandate Across Five Regions</title>
      <link>https://www.impactonnet.com/more-from-impact/yaap-digital-takes-narayana-healths-social-media-mandate-across-five-regions-16834.html</link>
      <description>YAAP Digital will handle social media strategy, content, creative and community engagement for Narayana Health’s hospital units across its North, East, West, South and Central clusters</description>
      <category>More From Impact</category>
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    <item>
      <title>Is Every Sale Still A Big Sale?</title>
      <link>https://www.impactonnet.com/impact-stories/is-every-sale-still-a-big-sale-16833.html</link>
      <description>The festive shopping calendar is getting crowded, leaving brands with a bigger challenge than simply slashing prices</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Ujjivan has grown beyond the idea of a small finance bank: Ujjivan Small Finance Bank CMO</title>
      <link>https://www.impactonnet.com/impact-stories/ujjivan-has-grown-beyond-the-idea-of-a-small-finance-bank-ujjivan-small-finance-bank-cmo-16832.html</link>
      <description>With Ujjivan Small Finance Bank looking beyond the ‘small’ finance tag, CMO Lakshman Velayutham discusses its expanding portfolio and brand ambitions</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>Britannia appoints N Venkataraman as Deputy MD and Ramamurthy Jayaraman as CFO</title>
      <link>https://www.impactonnet.com/more-from-impact/britannia-appoints-n-venkataraman-as-deputy-md-and-ramamurthy-jayaraman-as-cfo-16831.html</link>
      <description>Venkataraman has been with Britannia since 2007, while Jayaraman has held finance roles at the company for 15 years</description>
      <category>More From Impact</category>
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    <item>
      <title>Saffola Gold Says It’s Time to Put Women’s Hearts First</title>
      <link>https://www.impactonnet.com/more-from-impact/saffola-gold-says-its-time-to-put-womens-hearts-first-16830.html</link>
      <description>Saffola Gold, PHD India and ‘Z’ launch ‘Dil Se Ladies First’, using TV, Zee 5 and social platforms to put women’s heart health at the centre of the conversation</description>
      <category>More From Impact</category>
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    <item>
      <title>PhonePe Turns 10, Then Asks: How Long Would It Take to Thank 70 Crore Users?</title>
      <link>https://www.impactonnet.com/more-from-impact/phonepe-turns-10-then-asks-how-long-would-it-take-to-thank-70-crore-users-16829.html</link>
      <description>PhonePe marks a decade of digital payments with an Ogilvy-created anniversary film that uses India’s fastest speaker to turn 70 crore users into a story about everyday progress</description>
      <category>More From Impact</category>
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    <item>
      <title>Infectious Advertising appoints Abhijit Karandikar as Executive Creative Director</title>
      <link>https://www.impactonnet.com/more-from-impact/infectious-advertising-appoints-abhijit-karandikar-as-executive-creative-director-16828.html</link>
      <description>Karandikar joins the agency with over 30 years of advertising experience, including more than two decades at Ogilvy &amp; Mather</description>
      <category>More From Impact</category>
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    <item>
      <title>Ghadi Detergent introduces upgraded formulation, ropes in Madhuri Dixit for new campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/ghadi-detergent-introduces-upgraded-formulation-ropes-in-madhuri-dixit-for-new-campaign-16827.html</link>
      <description>The ‘Vishwas Ki Pariksha’ campaign showcases Ghadi’s new formulation with 2X Foam Technology, a refined powder texture and faster dissolution</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/3EHjeMzZbog.png" medium="image"/>
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    <item>
      <title>CHARLES &amp; KEITH Turns Its Signature Grey Into a New Chapter With Horizons</title>
      <link>https://www.impactonnet.com/more-from-impact/charles-keith-turns-its-signature-grey-into-a-new-chapter-with-horizons-16826.html</link>
      <description>The brand marks 30 years of design with Horizons, a year-long platform led by a grey capsule inspired by the brand’s iconic paper bag and packaging</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16826-CK.png" medium="image"/>
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    <item>
      <title>PharmEasy Says: Don’t Miss a Beat When It Comes to CPR</title>
      <link>https://www.impactonnet.com/more-from-impact/pharmeasy-says-dont-miss-a-beat-when-it-comes-to-cpr-16825.html</link>
      <description>PharmEasy teams up with cardiologist Dr Jivitesh Satija for a CPR song that turns essential emergency steps into a simple, memorable routine for younger audiences</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16825-CPR.png" medium="image"/>
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    <item>
      <title>Dheeraj Sinha Re-elected as Advertising Club President for 2026-27</title>
      <link>https://www.impactonnet.com/more-from-impact/dheeraj-sinha-re-elected-as-advertising-club-president-for-2026-27-16824.html</link>
      <description>Sinha returns as President of The Advertising Club for 2026–27, as the industry body unveils its new Managing Committee and sets out its priorities for the year ahead</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16824-dheeraj.png" medium="image"/>
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    <item>
      <title>ASCI sets disclosure rules for AI-generated advertising content</title>
      <link>https://www.impactonnet.com/more-from-impact/asci-sets-disclosure-rules-for-ai-generated-advertising-content-16823.html</link>
      <description>New guidelines define when synthetic content must be labelled and outline uses that are prohibited under the advertising code</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16823-asciimpact.jpg" medium="image"/>
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    <item>
      <title>Traya brings women’s hair fall into public view with an activation in Mumbai</title>
      <link>https://www.impactonnet.com/more-from-impact/traya-brings-womens-hair-fall-into-public-view-with-an-activation-in-mumbai-16822.html</link>
      <description>A seven-foot transparent installation at Bandra Bandstand visualises the cumulative impact of excessive hair shedding while offering visitors scalp scans, hair tests and consultations</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16822-pressrelease.pdf---2026-09-29T162038.727.png" medium="image"/>
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      <title>Nykaa brings Rakhi Sawant into ‘New At Nykaa’ beauty heist</title>
      <link>https://www.impactonnet.com/more-from-impact/nykaa-brings-rakhi-sawant-into-new-at-nykaa-beauty-heist-16821.html</link>
      <description>The campaign uses a warehouse-set story to spotlight the latest makeup, skincare, haircare and fragrance launches available on Nykaa</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16821-pressrelease.pdf---2026-09-29T160113.692.png" medium="image"/>
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      <title>AGL-Hakuhodo integrates ChatGPT Ads into paid media strategy</title>
      <link>https://www.impactonnet.com/more-from-impact/agl-hakuhodo-integrates-chatgpt-ads-into-paid-media-strategy-16820.html</link>
      <description>The agency will pilot conversational, intent-led advertising across automotive, education, real estate, CPG and BFSI clients as it develops its Generative Engine Marketing approach</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16820-pressrelease.pdf---2026-09-29T155436.082.png" medium="image"/>
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      <title>Twamev brings ‘Truly You’ campaign to life with Orry’s self-wedding in Jaipur</title>
      <link>https://www.impactonnet.com/more-from-impact/twamev-brings-truly-you-campaign-to-life-with-orrys-self-wedding-in-jaipur-16819.html</link>
      <description>The two-day celebration moved through a Sufi night, mehendi and sangeet before culminating in a fashion showcase for Twamev’s latest occasionwear collection</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16819-pressrelease.pdf---2026-09-29T154355.974.png" medium="image"/>
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      <title>Roots to Legacy: The Mother Dairy Booth That Became Part of Delhi’s Morning Ritual</title>
      <link>https://www.impactonnet.com/impact-stories/roots-to-legacy-the-mother-dairy-booth-thats-part-of-delhis-morning-ritual-16818.html</link>
      <description>Born in 1974 to end Delhi’s milk queues, Mother Dairy went from token machines to a ₹20,300 crore business, selling trust that its products instinctively inspire</description>
      <category>IMPACT Stories</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16818-Mother.png" medium="image"/>
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      <title>Roots to Legacy: The Mother Dairy Booth That’s Part Of Delhi’s Morning Ritual</title>
      <link>https://www.impactonnet.com/impact-stories/roots-to-legacy-the-mother-dairy-booth-thats-part-of-delhis-morning-ritual-16817.html</link>
      <description>Born in 1974 to end Delhi’s milk queues, Mother Dairy went from token machines to a ₹20,300-crore business, and still sells quality better than most brands sell product</description>
      <category>IMPACT Stories</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16817-Mother.png" medium="image"/>
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