https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/bajaj-auto-marks-25-years-of-pulsar-with-sequel-to-iconic-launch-film-16597.html Conceptualised by Ogilvy, the new TVC revisits Pulsar’s 2001 launch campaign to introduce the all-new Pulsar 150 More From Impact https://www.impactonnet.com/more-from-impact/welspun-living-takes-quikdry-towels-outdoors-this-monsoon-16596.html The city-specific campaign across Delhi, Mumbai and Bengaluru uses local monsoon insights and towel-inspired outdoor formats to highlight faster drying More From Impact https://www.impactonnet.com/more-from-impact/philips-unveils-airfryer-matlab-philips-campaign-featuring-sushmita-sen-16595.html Conceptualised by WillBe Done, the campaign is being rolled out across television, digital, social and retail touchpoints More From Impact https://www.impactonnet.com/more-from-impact/story-digital-named-integrated-creative-agency-for-healthok-16594.html The agency will lead HealthOK’s creative mandate across digital and mainline platforms, with a focus on awareness and top-of-mind recall More From Impact https://www.impactonnet.com/more-from-impact/pulse-candy-marks-ganesh-mahotsav-with-pulse-se-arpan-bappa-ko-samarpan-campaign-16593.html The fifth edition of the DS Group brand’s Maharashtra celebrations uses a digital Mushak-led experience to let devotees make personalised Arpan to Bappa More From Impact https://www.impactonnet.com/more-from-impact/swiggy-dineout-turns-girf-into-the-great-indian-ravi-festival-16592.html The latest edition uses Ravi Kishan’s recent social media popularity as the creative peg for its dining-out campaign More From Impact https://www.impactonnet.com/more-from-impact/bpcls-silentvoices-promotes-inclusivity-on-ganesh-chaturthi-16591.html The campaign uses the spirit of new beginnings to spotlight talent, dreams and the possibilities that inclusion can create More From Impact https://www.impactonnet.com/more-from-impact/hero-motocorp-celebrates-indias-folk-art-traditions-in-festive-2026-campaign-16590.html The campaign brings together five regional art forms and their practitioners for a Ganesh Chaturthi series, alongside an ASMR track created using sounds from the Hero Destini. More From Impact https://www.impactonnet.com/more-from-impact/zoff-foods-asks-do-you-really-know-whats-in-your-spice-rack-16589.html ZOFF Foods’ ‘Know The Brand’ campaign asks consumers to look beyond price and packaging, urging them to question how whole spices are sourced, processed, tested and packed More From Impact https://www.impactonnet.com/more-from-impact/mahindra-manulife-insurance-appoints-ruchika-malhan-varma-as-cm-co-16588.html Prior to her appointment as the Chief Marketing Customer Officer, Malhan served as the Chief Marketing, Customer and Impact Officer at Generali Central Insurance More From Impact https://www.impactonnet.com/more-from-impact/libas-launches-utsav-campaign-exploring-the-many-expressions-of-shakti-16587.html The two-part digital campaign traces the festive journey from preparation and rituals to the arrival of the divine feminine and her presence in everyday women More From Impact https://www.impactonnet.com/more-from-impact/paragon-footwear-looks-beyond-durga-pujo-festivities-to-spotlight-the-people-behind-them-16586.html Turmeriq’s latest film for Paragon follows a pandal builder and his daughter, focusing on the quiet work and anticipation that precede the celebration More From Impact https://www.impactonnet.com/impact-stories/how-jaquar-is-using-experiential-retail-to-drive-consumer-conversion-16585.html Sandeep Shukla, VP and Head of Marketing Communications, Jaquar, on Jaquar World, physical product experiences and the bathroom and lighting solutions company’s wider marketing strategy IMPACT Stories https://www.impactonnet.com/more-from-impact/nippos-silent-warriors-shine-a-light-on-the-indians-who-keep-life-moving-16584.html Nippo marks a new chapter in its 50-year journey with ‘Silent Warriors’, a brand platform celebrating the millions who contribute every day without seeking recognition More From Impact https://www.impactonnet.com/more-from-impact/au-small-finance-bank-appoints-anil-agarwal-as-senior-executive-group-head-16583.html Agarwal will lead the bank’s Commercial & Institutional Banking business, while Amol Padhye joins as Chief Risk Officer to strengthen risk governance More From Impact https://www.impactonnet.com/impact-stories/roots-to-legacy-how-parle-g-became-a-genius-16582.html From a two-rupee glucose biscuit born before Independence to Kantar's most-chosen FMCG brand year after year, Parle-G's advertising has aged into a nation's shared memory IMPACT Stories https://www.impactonnet.com/impact-stories/the-rain-check-for-paint-brands-16581.html With extreme weather putting homes to the test, from dampness and seepage to heat-induced cracking, paint brands are making durability a year-round promise, not just a seasonal one IMPACT Stories https://www.impactonnet.com/more-from-impact/arena-media-india-wins-integrated-media-mandate-for-ashiana-housing-16580.html The Havas Media India agency will handle media planning, buying, audience targeting and data-led solutions for the real estate developer following a multi-agency pitch More From Impact https://www.impactonnet.com/backbeat/every-guest-leaves-with-a-story-and-so-do-we-16579.html Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the hospitality industry—guest satisfaction Backbeat https://www.impactonnet.com/creative-zone/ads-in-focus-16578.html Highlighting some of the memorable campaigns from the week gone by Creative Zone https://www.impactonnet.com/interview/the-closet-chronicles-16577.html Neha Kant, Founder, Clovia, elaborates on the evolution of intimate wear, changing consumer attitudes and how consumer insights are shaping Clovia’s marketing and growth Interview https://www.impactonnet.com/talking-point/sports-new-playing-field-16576.html Wimbledon, FIFA and F1 are expanding beyond the field into culture, creators and digital fandom, changing how global sports properties connect with their audiences Talking Point https://www.impactonnet.com/cmo-interview/pulsar-belongs-as-much-to-our-consumers-as-it-belongs-to-us-16575.html As Pulsar completes 25 years, Bajaj Auto’s President, Marketing, Sumeet Narang discusses the brand’s thrill-led identity, its bid to include younger and female riders, and digital media mix CMO Interview https://www.impactonnet.com/cover-story/the-desi-fizz-factor-16574.html Can India’s homegrown soft drink brands disrupt the Coca-Cola-PepsiCo duopoly as regional flavours, health and quick commerce reshape the market? Cover Story https://www.impactonnet.com/more-from-impact/openai-bars-rival-ai-brands-from-advertising-on-chatgpt-16573.html The move was not publicly disclosed, with Adobe’s Doug Wyatt confirming the notification to media outlets More From Impact