https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/madhusudan-frozen-appoints-madhuri-dixit-as-brand-ambassador-16773.html The two-year association comes as the brand expands its frozen vegetables and ready-to-cook portfolio More From Impact https://www.impactonnet.com/more-from-impact/swiss-beauty-launches-awaken-eye-makeup-collection-16772.html The four-product range combines precision, definition and volume, backed by performance-led propositions More From Impact https://www.impactonnet.com/more-from-impact/the-body-shop-unveils-diwali-campaign-centred-on-jasmine-16771.html ‘Spark Your Inner Radiance’ brings Jasmine into festive self-care and gifting through a multi-film campaign More From Impact https://www.impactonnet.com/more-from-impact/stayfree-spotlights-boys-in-period-conversations-with-new-betastayfreeleaana-film-16770.html The latest film from Stayfree’s six-year-old ‘It’s Just a Period’ platform encourages boys to view menstruation without stigma More From Impact https://www.impactonnet.com/more-from-impact/myntra-unveils-big-fashion-festival-campaign-with-alia-bhatt-and-ranbir-kapoor-16769.html The campaign uses exaggerated everyday triggers to build anticipation for BFF, featuring over 8 million styles from 8 October More From Impact https://www.impactonnet.com/more-from-impact/libas-enters-jewellery-as-it-expands-its-fashion-portfolio-16768.html Following its entry into fragrances, the brand is adding another category to its apparel-led business More From Impact https://www.impactonnet.com/impact-stories/could-irdais-proposed-reforms-change-insurance-marketing-16767.html With greater transparency, suitability and accountability at the centre of the proposals, the reforms could have implications well beyond insurance distribution IMPACT Stories https://www.impactonnet.com/impact-stories/could-irdais-proposed-reforms-change-insurance-marketing-16766.html With greater transparency, suitability and accountability at the centre of the proposals, the reforms could have implications well beyond insurance distribution IMPACT Stories https://www.impactonnet.com/impact-stories/can-marketing-put-a-destination-on-the-tourism-map-16765.html Hotel chains are expanding beyond established tourist hubs, but can marketing create demand where little exists? Ahead of World Tourism Day, we explore how brands are building new destinations IMPACT Stories https://www.impactonnet.com/more-from-impact/fabindia-partners-with-aptronix-to-add-apple-rewards-to-fabfamily-loyalty-programme-16764.html The partnership launches with an iPad reward contest, with more Apple products and experiences planned for subsequent phases More From Impact https://www.impactonnet.com/more-from-impact/ndfci-launches-swapthesweet-campaign-ahead-of-navratri-16763.html The initiative encourages households to replace sugar-heavy festive treats with nuts and dry fruits while retaining traditional flavours and celebrations More From Impact https://www.impactonnet.com/impact-stories/mohalla-to-metro-babyorgano-adds-traditional-kids-remedies-to-modern-wellness-16762.html Founder and CEO Riddhi Sharma shares how Ahmedabad-based BabyOrgano is taking Ayurvedic and traditional wisdom for children to today’s parents through products and community-led marketing IMPACT Stories https://www.impactonnet.com/more-from-impact/shaya-by-caratlane-names-shreya-ghoshal-as-brand-ambassador-16761.html With the ‘Stories Written in Silver’ campaign, the association marks Shaya’s eighth birthday as the silver jewellery brand looks to bring the category further into everyday style and self-expression More From Impact https://www.impactonnet.com/more-from-impact/vadilal-and-parle-bring-hide-seek-into-ice-cream-with-jodi-aisi-ki-nazar-na-lage-16760.html The trademark licensing partnership introduces Vadilal Hide & Seek Ice Cream, supported by a nationwide campaign built around the new combination of cookie, chocolate chips and ice cream More From Impact https://www.impactonnet.com/more-from-impact/rubika-liyaquat-quits-times-now-navbharat-16759.html Liyaquat had joined the Hindi news channel in June 2026 as Senior Executive Editor – TNNB and Vice President – Special Projects More From Impact https://www.impactonnet.com/more-from-impact/jbl-india-brings-regional-festival-sounds-together-in-sounds-festive-campaign-16758.html Conceptualised by RepIndia, the campaign follows singer Divyam Sodhi and music producer Khwaab as they travel across India to reinterpret traditional festival sounds with regional musicians More From Impact https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16757.html The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise More From Impact https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16756.html The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise More From Impact https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16755.html The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise More From Impact https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16754.html The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise More From Impact https://www.impactonnet.com/more-from-impact/nivia-sports-gives-the-blue-tigers-jersey-a-life-beyond-the-pitch-16753.html NIVIA Sports unveils the Official Indian National Football Team Jersey, designed to take Indian football from matchday to everyday wardrobes and fan culture More From Impact https://www.impactonnet.com/more-from-impact/kreditbee-asks-if-being-practical-really-means-playing-it-safe-16752.html KreditBee’s ‘Bee Practical’ campaign moves beyond personal loans, showcasing two-wheeler, business and property-backed loans as financial tools for pursuing bigger goals More From Impact https://www.impactonnet.com/more-from-impact/ixigo-urges-travellers-to-dont-follow-the-herd-in-new-ai-led-campaign-16751.html The campaign uses humour and TARA, ixigo’s AI travel assistant, to encourage travellers to discover experiences based on personal preferences More From Impact https://www.impactonnet.com/more-from-impact/blissclub-expands-menswear-with-barebutter-and-off-the-clock-campaign-16750.html The new collection focuses on off-duty comfort, while the campaign explores men beyond their professional identities More From Impact https://www.impactonnet.com/more-from-impact/pride-of-cows-brings-come-over-to-the-greener-side-to-life-with-athiya-shetty-16749.html The campaign explores a slower, more mindful approach to everyday living, connecting Pride of Cows’ farm-to-home philosophy with nature, nourishment and wellbeing More From Impact