https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/ashish-joshi-takes-the-sales-marketing-helm-at-richs-16863.html Ashish Joshi steps up as Head – Sales & Marketing at Rich Products Corporation, bringing over 18 years of experience across FMCG, food solutions and consumer businesses More From Impact https://www.impactonnet.com/more-from-impact/mtr-foods-launches-indias-sweetest-language-festive-campaign-16862.html The campaign celebrates sweets as a universal expression of affection, gratitude, care and celebration across Indian households More From Impact https://www.impactonnet.com/more-from-impact/bacardi-elevates-nakul-roy-to-managing-director-southeast-asia-16861.html Roy takes on the role after serving as Commercial Director & GM for Thailand, Singapore, Malaysia and Myanmar More From Impact https://www.impactonnet.com/more-from-impact/inde-wild-expands-champi-haircare-ritual-with-clarifying-shampoo-16860.html The new weekly treatment combines scalp-care actives and Ayurvedic botanicals to tackle buildup, excess oil and hard-water deposit More From Impact https://www.impactonnet.com/more-from-impact/seshadri-shankaran-joins-wpp-media-as-senior-vice-president-client-investments-16859.html Shankaran moves from Bennett Coleman & Co. Ltd. to take charge of media solutions, marketplace and partnerships at WPP Media More From Impact https://www.impactonnet.com/more-from-impact/k-anand-joins-sony-pictures-networks-india-as-national-head-ad-sales-tamil-telugu-16858.html With over 22 years in media and entertainment, Anand moves from JioStar to lead advertising sales across SPNI’s Tamil and Telugu businesses More From Impact https://www.impactonnet.com/more-from-impact/supermoney-launches-tiger-shroff-led-campaign-for-splitstore-16857.html The campaign uses humour to highlight splitStore’s Pay in 3 option, which lets shoppers divide payments into three parts without interest or fees More From Impact https://www.impactonnet.com/more-from-impact/union-mutual-fund-says-when-it-comes-to-investing-dont-just-take-a-tukka-16856.html Union Mutual Fund’s ‘Tukka Nahi, Tareeka Chahiye’ uses a catchy jingle and everyday investing situations to promote a more considered, disciplined approach to financial decisions More From Impact https://www.impactonnet.com/more-from-impact/birkenstock-steps-beyond-footwear-with-its-first-care-essentials-range-in-india-16855.html BIRKENSTOCK brings Care Essentials to India alongside its AW26 footwear and 1774 collaborations, blending its foot-health heritage with body care, design and craftsmanship More From Impact https://www.impactonnet.com/more-from-impact/schneider-electric-launches-unica-pure-switches-with-new-festive-campaign-16854.html The new range combines a fully flat design with smart-home compatibility and is being promoted through the ‘Pure Design, Pure Delight’ campaign More From Impact https://www.impactonnet.com/impact-stories/from-point-of-sale-to-point-of-advertising-16853.html McDonald’s is testing third-party ads on its digital screens in the US. Could owned consumer touchpoints become the next big media opportunity for QSRs, and what would it mean for brands in India? IMPACT Stories https://www.impactonnet.com/impact-stories/mohalla-to-metro-how-consumers-changed-the-story-of-panchkulas-wellness-brandbubble-me-16852.html Wellness brand Bubble Me’s founder Akshina Jindal shares how chance encounters and unexpected consumer behaviour brought her attention to magnesium, helping her pivot the brand trajectory IMPACT Stories https://www.impactonnet.com/impact-stories/the-new-celebrity-playbook-for-financial-services-16851.html SEBI has opened the door to celebrity-led brand advertising for regulated financial entities. But can star power build familiarity without making investing look deceptively simple? IMPACT Stories https://www.impactonnet.com/more-from-impact/senco-gold-diamonds-celebrates-womanhood-with-aparupa-durga-puja-campaign-16850.html Inspired by the many forms of Maa Durga, the campaign brings together traditional craftsmanship and contemporary jewellery to explore different expressions of womanhood More From Impact https://www.impactonnet.com/more-from-impact/friends-adult-pants-takes-on-product-hesitation-with-new-bharose-wali-dosti-campaign-16849.html The Sideways-conceptualised TVC focuses on product trust and positions adult diapers as an everyday solution for middle-aged women More From Impact https://www.impactonnet.com/more-from-impact/interio-by-godrej-brings-strength-and-style-to-steel-kitchens-in-latest-campaign-16848.html The campaign uses a light-hearted story around a busy Indian household to highlight the durability and design of Interio’s steel kitchens More From Impact https://www.impactonnet.com/more-from-impact/wpp-media-launches-from-concept-to-scale-playbook-for-indias-e-commerce-landscape-16847.html The playbook explores how commerce-led strategies are changing the way brands validate products before taking them to wider markets More From Impact https://www.impactonnet.com/more-from-impact/nykaa-cosmetics-brings-love-at-first-swipe-to-life-with-rasha-thadani-and-rohit-saraf-16846.html The three-film campaign uses playful encounters between the two actors to introduce Nykaa Cosmetics’ Lovestruck Lipstick and its ‘Love At First Swipe’ proposition More From Impact https://www.impactonnet.com/more-from-impact/bajaj-life-elevates-vivek-gupta-to-chief-operations-customer-experience-officer-16845.html Gupta will oversee operations, customer experience, and the AI & Innovation charter, with a mandate spanning policy servicing, claims, renewals and digital self-service More From Impact https://www.impactonnet.com/more-from-impact/virginia-sharma-moves-from-google-to-salesforce-as-cmo-missionforce-16844.html Sharma joins Salesforce as Chief Marketing Officer, Missionforce, moving from Google where she led brand and product marketing for the public sector business More From Impact https://www.impactonnet.com/more-from-impact/kotak-mahindra-bank-appoints-anup-kumar-saha-as-md-and-ceo-16843.html Saha, currently an Executive Director at the bank, will take charge for a three-year term from January 1, 2027 More From Impact https://www.impactonnet.com/more-from-impact/bengaluru-based-entrepreneur-and-publisher-shivani-darshan-passes-away-16842.html She had been undergoing treatment for cancer before she breathed her last on September 30 More From Impact https://www.impactonnet.com/more-from-impact/hinge-expands-india-experience-with-new-safety-and-privacy-features-16841.html The dating app introduces a phased waitlist, Face Check, Screenshot Protection and other tools aimed at fostering more intentional connections More From Impact https://www.impactonnet.com/more-from-impact/giva-celebrates-indias-festive-diversity-with-tyohar-anek-feeling-ek-16840.html The Navratri campaign brings together regional traditions, contemporary Indian style and GIVA’s silver jewellery More From Impact https://www.impactonnet.com/more-from-impact/baba-sehgal-wants-your-diwali-dry-fruit-box-to-go-a-little-more-swadeshi-16839.html KisaanSay teams up with Baba Sehgal for a Diwali campaign promoting Indian-grown dry fruits, spotlighting produce from Kashmiri walnuts to Nashik raisins and Konkan cashews More From Impact