https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/sg-launches-before-the-world-believed-you-believed-campaign-with-dhruv-jurel-16678.html The AW26 campaign focuses on the work, discipline and belief that precede an athlete’s recognition More From Impact https://www.impactonnet.com/more-from-impact/liberty-shoes-launches-chalo-apni-chaal-campaign-for-autumn-winter-2026-16677.html The campaign uses games such as chess and cards to explore individuality, while highlighting Liberty’s technology-led approach to footwear innovation More From Impact https://www.impactonnet.com/more-from-impact/abheet-singh-bagga-exits-superyou-to-co-found-enrji-with-chirag-barjatya-16676.html The former SuperYou brand and growth leader joins PFC Club founder Barjatya to build an energy candy brand More From Impact https://www.impactonnet.com/more-from-impact/star-health-launches-new-campaign-highlighting-claims-support-at-scale-16675.html The campaign follows four families across India to show how cashless treatment and claims support can help families focus on care during medical emergencies More From Impact https://www.impactonnet.com/more-from-impact/canva-launches-biggest-india-campaign-yet-with-ai-powered-creativity-at-its-core-16674.html Farah Khan, Raghu Ram and Terence Lewis swap criticism for applause in ‘Aap Aur Canva, Jodi Wah Wah!’, as the brand builds on its ‘Dil Se Design Tak’ campaign More From Impact https://www.impactonnet.com/more-from-impact/klaus-zellmer-appointed-president-and-ceo-of-volvo-cars-16673.html Zellmer, who currently leads Škoda Auto, will take over as President and CEO of Volvo Cars no later than October 1, 2027 More From Impact https://www.impactonnet.com/more-from-impact/parul-budhiraja-joins-ogilvy-as-executive-vice-president-16672.html Budhiraja joins the agency after serving as an independent Fractional CMO and Strategic Consultant More From Impact https://www.impactonnet.com/impact-stories/the-thin-line-between-hype-and-harm-16671.html As the Sydney Sweeney ad campaign sparks debate & women athletes face intense online scrutiny, experts argue whether representation can balance performance, agency and creative freedom IMPACT Stories https://www.impactonnet.com/more-from-impact/when-a-wedding-has-a-moment-of-its-own-nebula-by-titan-meets-tarun-tahiliani-16670.html Schbang brings Nebula by Titan and Tarun Tahiliani’s Phool Chadar to social media with ‘Her Moment’, placing craftsmanship and intimate wedding moments at the centre More From Impact https://www.impactonnet.com/impact-stories/betting-ads-banned-on-paper-busy-online-16669.html With 4,856 betting ads flagged by ASCI in a year and 402 more in June and July alone, experts examine what is driving the resurgence and what can be done to curb it IMPACT Stories https://www.impactonnet.com/impact-stories/stationery-is-no-longer-only-utility-its-self-expression-saumitra-prasad-of-doms-16668.html From product innovation to experiential marketing, stationery brand DOMS’ CMO Saumitra Prasad tells IMPACT how they’re building for their next phase of growth IMPACT Stories https://www.impactonnet.com/more-from-impact/anymind-group-launches-anycreator-stream-in-india-for-live-streaming-creators-16667.html The platform brings live-stream analytics, brand campaign opportunities and payment management together, with YouTube Live as its first integration More From Impact https://www.impactonnet.com/more-from-impact/vishal-wadhwa-elevated-to-senior-vp-brand-digital-marketing-at-sbi-card-16666.html Wadhwa was previously Vice President, heading Brand Communication and Research at SBI Card More From Impact https://www.impactonnet.com/impact-stories/brands-that-offer-something-hard-to-commoditise-will-stand-out-16665.html Dhimant Bakshi, CEO, Imagicaaworld Entertainment Limited, explores why memorable experiences can create emotional value, participation and lasting brand connections IMPACT Stories https://www.impactonnet.com/creative-zone/ads-in-focus-16664.html Here’s a look at campaigns turning everyday stories into memorable brand moments Creative Zone https://www.impactonnet.com/more-from-impact/festive-media-bets-shift-upstream-as-brands-chase-intent-before-diwali-ad-inflation-16663.html Brands are moving earlier in the festive journey, using intent signals across OEM surfaces, mobile and CTV to build audiences before Diwali media costs rise More From Impact https://www.impactonnet.com/cmo-interview/making-tyres-matter-ceat-cmo-lakshmi-narayanan-b-16662.html Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited, shares how the brand is building resonance through stories, cultural relevance and high-impact sports partnerships CMO Interview https://www.impactonnet.com/spotlight/when-ooh-shows-up-and-stands-out-too-16661.html As brands increasingly turn to activation-led outdoor campaigns to drive consumer participation, the approach is attracting greater investment, but do the returns justify the cost? Spotlight https://www.impactonnet.com/interview/your-real-day-is-a-real-workout-hindustan-unilevers-rajneet-kohli-16660.html Rajneet Kohli, Executive Director, Foods, Hindustan Unilever Limited, discusses Horlicks Protein, lifestyle nutrition, affordability, younger consumers and digital commerce Interview https://www.impactonnet.com/cover-story/ai-slop-is-coming-for-you-16659.html With brands actively replacing external ad agencies with autonomous AI Agents to manage end-to-end creative workflows, can advertising scale AI use without sacrificing creativity? Cover Story https://www.impactonnet.com/more-from-impact/jsw-group-and-repindia-launch-two-film-festive-campaign-16658.html The two-film campaign was conceptualised and delivered within a 72-hour production window across multiple locations More From Impact https://www.impactonnet.com/more-from-impact/tata-trusts-reject-casting-vote-call-chandrasekaran-reappointment-invalid-16657.html The Trusts contend that Tata Sons’ Articles of Association require affirmative support from both Trust-nominated directors More From Impact https://www.impactonnet.com/more-from-impact/ankit-dhameja-joins-wpp-media-as-svp-strategy-for-google-india-16656.html Dhameja will focus on integrating business and media strategy, AI, consumer intelligence, data and innovation More From Impact https://www.impactonnet.com/more-from-impact/kanika-juneja-exits-nestle-as-category-marketing-head-maggi-16655.html Juneja has spent six years with Nestlé across marketing roles More From Impact https://www.impactonnet.com/more-from-impact/muthoot-finance-asks-sona-kya-nahi-kar-sakta-with-sunheri-soch-season-5-16654.html The new season of ‘Sunheri Soch’ spotlights 18 real customer stories through radio, digital video and a nine-month integrated campaign More From Impact