<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
  <channel>
    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>Beyond The Returns Chart</title>
      <link>https://www.impactonnet.com/interview/beyond-the-returns-chart-16887.html</link>
      <description>Geetanjali Sachwani, VP &amp; Head–Marketing, Franklin Templeton Asset Management (India), on building trust through consistency &amp; responsible personalisation</description>
      <category>Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16887-GeetanjaliCoverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>‘Mutual Funds Speak The Language of Culture’</title>
      <link>https://www.impactonnet.com/interview/mutual-funds-speak-the-language-of-culture-16886.html</link>
      <description>Ashish Suryakant Pawar, Chief Marketing Officer, Tata Asset Management, on using poetry, comedy and storytelling to make investing more relatable</description>
      <category>Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16886-AshishCoverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Numbers Need A Narrator</title>
      <link>https://www.impactonnet.com/interview/numbers-need-a-narrator-16885.html</link>
      <description>Nuvama Group’s CMO Sujay Rachh explains how wealth management marketing is less about promising trust and more about proving it</description>
      <category>Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16885-Sujaycoverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Business of Trust</title>
      <link>https://www.impactonnet.com/interview/business-of-trust-16884.html</link>
      <description>For Argho Bhattacharya, Head of Marketing, PayU India, winning in fintech is not about being loud, it’s about being useful when consumers need you</description>
      <category>Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16884-Arghocoverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Selling Experience</title>
      <link>https://www.impactonnet.com/interview/selling-experience-16883.html</link>
      <description>Sheena Kapoor, Head – Marketing, Corporate Communications &amp; CSR, ICICI Lombard, on making insurance engaging without compromising on trust</description>
      <category>Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16883-SheenaCoverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Trust is the Real Currency</title>
      <link>https://www.impactonnet.com/interview/trust-is-the-real-currency-16882.html</link>
      <description>Abhinav Iyer, Chief GM, Marketing &amp; Strategy, Muthoot Finance, shares insights on marketing gold loans, simplifying access &amp; making trust tangible</description>
      <category>Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16882-Abhinaycoverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Trust, With A Human Touch</title>
      <link>https://www.impactonnet.com/interview/trust-with-a-human-touch-16881.html</link>
      <description>Gaurav Ramdev, Head of Marketing, India &amp; South Asia, Visa, on building trust beyond transactions &amp; using AI to make payments more intuitive</description>
      <category>Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16881-Gauravcoverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>‘Digital Is The Core  Of Our Existence’</title>
      <link>https://www.impactonnet.com/interview/digital-is-the-core-of-our-existence-16880.html</link>
      <description>Nitin Khanna, CMO, ACKO, on moving insurance communication beyond fear &amp; building a consistent consumer experience from discovery to claims</description>
      <category>Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16880-Nitincoverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Best Ads of September 2026</title>
      <link>https://www.impactonnet.com/creative-zone/best-ads-of-september-2026-16879.html</link>
      <description>The standout campaigns that caught attention, sparked conversations and made September 2026 memorable</description>
      <category>Creative Zone</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16879-bestadv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>If Print Is Dying, Why Is Education Still Buying?</title>
      <link>https://www.impactonnet.com/spotlight/if-print-is-dying-why-is-education-still-buying-16878.html</link>
      <description>Education accounted for one-fifth of print ad space in the first seven months of 2026. Why does the category still value print in a digital world?</description>
      <category>Spotlight</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16878-Spotlightrv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Science In Every Stitch: A chat with Enamor's CMO</title>
      <link>https://www.impactonnet.com/cmo-interview/science-in-every-stitch-16877.html</link>
      <description>Sandra Daniels, CMO, Enamor on the thought behind ‘Unapologetic As I Am’ &amp; why science-led innovation is at the heart of the brand’s growth strategy</description>
      <category>CMO Interview</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16877-CMOv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Walking The Attention-Trust Tightrope</title>
      <link>https://www.impactonnet.com/cover-story/walking-the-attention-trust-tightrope-16876.html</link>
      <description>Truecaller Ads Pitch BFSI Marketer Awards 2026 winners discuss how BFSI Brands balance a market where attention is fleeting &amp; earning trust is hard?</description>
      <category>Cover Story</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16876-Coverv23i18.jpg" medium="image"/>
    </item>
    <item>
      <title>Paramount-Warner Bros merger company to be named Skydance</title>
      <link>https://www.impactonnet.com/more-from-impact/paramount-warner-bros-merger-company-to-be-named-skydance-16875.html</link>
      <description>David Ellison, CEO says Skydance will serve as the corporate identity for the combined business, while Paramount and Warner Bros will retain their individual brand identities</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16875-pressrelease.pdf---2026-10-03T123935.635.png" medium="image"/>
    </item>
    <item>
      <title>Ryan Roslansky to leave Microsoft after nearly 18 years</title>
      <link>https://www.impactonnet.com/more-from-impact/ryan-roslansky-to-leave-microsoft-after-nearly-18-years-16874.html</link>
      <description>Microsoft Chairman and CEO Satya Nadella announced Roslansky’s departure in a memo to employees</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16874-pressrelease.pdf---2026-10-03T122826.451.png" medium="image"/>
    </item>
    <item>
      <title>Jon Cook to step down as VML Global CEO, Eric Campbell to succeed</title>
      <link>https://www.impactonnet.com/more-from-impact/jon-cook-to-step-down-as-vml-global-ceo-eric-campbell-to-succeed-16873.html</link>
      <description>Cook will continue in his leadership roles through March 2027 to support the transition, with Campbell set to take over as Global CEO of VML</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16873-pressrelease.pdf---2026-10-03T121733.194.png" medium="image"/>
    </item>
    <item>
      <title>AJIO names Ahaan Panday as new brand ambassador</title>
      <link>https://www.impactonnet.com/more-from-impact/ajio-names-ahaan-panday-as-new-brand-ambassador-16872.html</link>
      <description>The association begins with AJIO’s 2026 festive campaign ‘Festival Is Festivalling’, conceptualised and written by The Script Room</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16872-pressrelease.pdf---2026-10-02T135423.123.png" medium="image"/>
    </item>
    <item>
      <title>AJIO names Ahaan Panday as new brand ambassador</title>
      <link/>
      <description>The association begins with AJIO’s 2026 festive campaign ‘Festival Is Festivalling’, conceptualised and written by The Script Room</description>
      <category>More From Impact</category>
    </item>
    <item>
      <title>AJIO names Ahaan Panday as new brand ambassador</title>
      <link/>
      <description>The association begins with AJIO’s 2026 festive campaign ‘Festival Is Festivalling’, conceptualised and written by The Script Room</description>
      <category>More From Impact</category>
    </item>
    <item>
      <title>Raymond Lifestyle appoints Publicis Groupe India as integrated marketing partner</title>
      <link>https://www.impactonnet.com/more-from-impact/raymond-lifestyle-appoints-publicis-groupe-india-as-integrated-marketing-partner-16869.html</link>
      <description>The partnership will bring together creative, media, digital, performance marketing, CRM, reputation and technology capabilities</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16869-raymondpublicis.jpg" medium="image"/>
    </item>
    <item>
      <title>Satchidanand Joshi Named Global Head of Marketing – TME at Tech Mahindra</title>
      <link>https://www.impactonnet.com/more-from-impact/satchidanand-joshi-named-global-head-of-marketing-tme-at-tech-mahindra-16868.html</link>
      <description>Joshi takes on the role after more than four years with Tech Mahindra, where he most recently led global marketing for Agentic Development and Modernization Services and Strategic Programs</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16868-Press-release---2026-10-01T212841.652.jpg" medium="image"/>
    </item>
    <item>
      <title>Shashvat Somany Takes a Bigger Role at Hindware as Joint Managing Director</title>
      <link>https://www.impactonnet.com/more-from-impact/shashvat-somany-takes-a-bigger-role-at-hindware-as-joint-managing-director-16867.html</link>
      <description>Somany takes charge as Joint Managing Director at Hindware, leading its Bathware and Pipes businesses with a focus on execution, innovation and long-term growth</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16867-Hindware-1.png" medium="image"/>
    </item>
    <item>
      <title>Guntas Randhawa Moves From Unilever to Reckitt to Lead Health Marketing</title>
      <link>https://www.impactonnet.com/more-from-impact/guntas-randhawa-moves-from-unilever-to-reckitt-to-lead-health-marketing-16866.html</link>
      <description>After 17 years at Unilever, Guntas Randhawa joins Reckitt as Regional Marketing Director, Health, South Asia, taking charge of a portfolio spanning Dettol, Durex and OTC brands</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16866-Guntas.png" medium="image"/>
    </item>
    <item>
      <title>Ashish Joshi Takes the Sales &amp; Marketing Helm at Rich’s</title>
      <link>https://www.impactonnet.com/more-from-impact/ashish-joshi-takes-the-sales-marketing-helm-at-richs-16865.html</link>
      <description>Joshi steps up as Head – Sales &amp; Marketing at Rich Products Corporation, bringing over 18 years of experience across FMCG, food solutions and consumer businesses</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16865-Rich.png" medium="image"/>
    </item>
    <item>
      <title>Meta Puts Dhruv Vohra Back in the Southeast Asia Hot Seat</title>
      <link>https://www.impactonnet.com/more-from-impact/meta-puts-dhruv-vohra-back-in-the-southeast-asia-hot-seat-16864.html</link>
      <description>Vohra becomes Managing Director, Global Business Group, Southeast Asia at Meta, overseeing its commercial business across six markets after more than seven years with the company</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16864-Dhruv.png" medium="image"/>
    </item>
    <item>
      <title>Ashish Joshi Takes the Sales &amp; Marketing Helm at Rich’s</title>
      <link>https://www.impactonnet.com/more-from-impact/ashish-joshi-takes-the-sales-marketing-helm-at-richs-16863.html</link>
      <description>Ashish Joshi steps up as Head – Sales &amp; Marketing at Rich Products Corporation, bringing over 18 years of experience across FMCG, food solutions and consumer businesses</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16863-Rich.png" medium="image"/>
    </item>
  </channel>
</rss>
