https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/impact-feature/paragon-announces-cashback-offer-on-womens-footwear-13930.html The brand aims to bring a change in their consumer demographics, while making themselves stand out as a fashion-forward brand Impact Feature https://www.impactonnet.com/more-from-impact/shikhar-khanna-joins-vml-as-the-chief-strategy-officer-13929.html Before VML, Khanna was part of Dentsu India as Chief Strategy Officer - Media More From Impact https://www.impactonnet.com/more-from-impact/realme-consolidates-social-media-mandate-with-creativeland-asia-13928.html The move comes as the brand looks to strengthen its digital communication and build a more consistent voice across platforms in a highly competitive smartphone market More From Impact https://www.impactonnet.com/more-from-impact/bspoke-wellness-onboards-malaika-arora-to-build-trust-in-preventive-nutrition-13927.html Malaika Arora’s onboarding signals a strategic push to build both cultural relevance and consumer trust in a category often criticised for exaggerated claims and short-term trends More From Impact https://www.impactonnet.com/more-from-impact/bspoke-wellness-onboards-malaika-arora-to-build-trust-in-preventive-nutrition-13926.html Malaika Arora’s onboarding signals a strategic push to build both cultural relevance and consumer trust in a category often criticised for exaggerated claims and short-term trends More From Impact https://www.impactonnet.com/more-from-impact/bisleri-partners-with-keinemusik-for-mumbai-music-event-13925.html Association sees the brand create on-ground hydration experiences at the Mahalaxmi Racecourse event as Keinemusik makes its India debut during a high-profile music and culture showcase More From Impact https://www.impactonnet.com/more-from-impact/arun-srivastava-joins-numeros-motors-as-ceo-13924.html Srivastava brings over two decades of experience spanning strategy and leadership roles across the automobile and industrial sectors More From Impact https://www.impactonnet.com/more-from-impact/asian-paints-strikes-a-musical-note-to-push-damp-proof-in-southern-markets-13923.html The campaign positions Damp Proof as the 'Waterproofing Ka Superstar', drawing parallels with the larger-than-life appeal and reliability of South Indian cinema icons More From Impact https://www.impactonnet.com/more-from-impact/zee-news-launches-nationwide-campaign-against-school-book-overpricing-13922.html The campaign probes schools directing parents to specific vendors, focusing on price disparities, school-publisher ties, and potential consumer rights violations More From Impact https://www.impactonnet.com/more-from-impact/drools-unlocks-fresh-pet-food-category-with-tetra-pak-tie-up-13921.html Enabled by Tetra Pak’s retorting and aseptic packaging technology, the products are designed to remain shelf-stable without preservatives or refrigeration before opening More From Impact https://www.impactonnet.com/more-from-impact/rakesh-bedi-features-in-crocs-indias-new-digital-campaign-13920.html Digital-first film blends nostalgia, humour and character-led content to turn everyday interactions into shareable moments while reinforcing the brand’s cultural relevance More From Impact https://www.impactonnet.com/more-from-impact/saugata-mukherjee-joins-yrf-entertainment-as-head-of-content-13919.html Former SonyLIV content head to lead films and series strategy as the studio strengthens its streaming ambitions More From Impact https://www.impactonnet.com/more-from-impact/zomato-brings-gully-cricket-to-the-forefront-with-new-digital-campaign-13918.html Instagram first campaign captures street cricket across real locations during the ongoing cricket season through a series of reels blending local play with match style narration More From Impact https://www.impactonnet.com/interview/the-hindu-campaign-struck-a-chord-even-with-competition-13917.html Ahead of awards season, IMPACT revisited last year’s standout ads, sparking a chat with Aparajita Biswas from The Hindu, PG Aditiya, and Binaifer Dulani on the ‘Written by Journalists’ campaign Interview https://www.impactonnet.com/creative-zone/ads-in-focus-13916.html Which campaigns stole the spotlight this week? Here’s IMPACT’s top picks for the week Creative Zone https://www.impactonnet.com/cmo-interview/built-to-de-stress-13915.html Ullas Vijay, CMO, Duroflex, on how rising stress inspired the 'Airboost' mattress and its de-stress positioning for support, breathability, and energy restoration CMO Interview https://www.impactonnet.com/interview/deep-regional-roots-before-pan-india-scale-13914.html Megha Shankar, Director – Marketing & Strategy, House of Bindu, on how grassroots campaigns, word-of-mouth, and digital marketing fuelled the brand’s growth Interview https://www.impactonnet.com/spotlight/obesity-ads-reset-13913.html CDSCO tightens rules on obesity drug communication, limiting promotion and claims. As GLP-1 drugs gain traction, experts assess the impact on ads, influencers, and brand messaging Spotlight https://www.impactonnet.com/cover-story/summer-adex-sweating-13912.html Experts predict a YoY growth of 15% in summer AdEx with IPL push and an extended season, but will the geopolitical situation play dampener? Cover Story https://www.impactonnet.com/more-from-impact/allied-blenders-and-distillers-names-amar-sinha-as-md-designate-13911.html He previously served as COO at Radico Khaitan and held leadership roles at Whyte & Mackay India and Herbertsons (UB Group) More From Impact https://www.impactonnet.com/more-from-impact/swiggy-dineout-starbucks-launch-cancel-summer-introducing-flat-50-off-13910.html The novel campaign merges gaming, rewards and physical experiences to drive deeper engagement More From Impact https://www.impactonnet.com/more-from-impact/emami-to-acquire-axiom-ayurveda-13909.html Deal to be completed in three months as Emami makes formal foray into beverages More From Impact https://www.impactonnet.com/more-from-impact/amar-sinha-joins-allied-blenders-and-distillers-as-managing-director-13908.html Industry veteran moves from Radico Khaitan to India’s third-largest spirits firm More From Impact https://www.impactonnet.com/more-from-impact/fedex-csk-launch-the-move-india-needs-campaign-13907.html Second year of FedEx-CSK collaboration features Mahindra Singh Dhoni, Ruturaj Gaikwad and Urvil Patel in a three-film digital series More From Impact https://www.impactonnet.com/more-from-impact/amar-sinha-joins-allied-blenders-and-distillers-as-managing-director-13906.html Industry veteran moves from Radico Khaitan to India’s third-largest spirits firm More From Impact