https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/acer-extends-akshay-kumar-partnership-to-luggage-portfolio-16970.html The actor will contribute to Acer Fashion’s luggage portfolio and future product development, extending his association beyond brand endorsement More From Impact https://www.impactonnet.com/more-from-impact/chhedas-in-collaboration-with-chings-launches-og-snack-pack-16969.html The combination ends up giving the consumers a perfect pair of the crunch of traditional chakli with the spicy, garlicky kick of schezwan flavour More From Impact https://www.impactonnet.com/more-from-impact/caratlane-marks-18-years-with-anniversary-film-celebrating-precious-stories-16968.html Starring Yami Gautam Dhar, the brand’s first-ever ambassador, the film celebrates the women and moments that have shaped CaratLane’s journey since 2008 More From Impact https://www.impactonnet.com/more-from-impact/fabelle-brings-the-nine-navarasas-to-life-through-chocolate-and-music-16967.html Created with ITC Sangeet Research Academy, the collection pairs nine handcrafted pralines with original musical interpretations of the Navarasas More From Impact https://www.impactonnet.com/more-from-impact/beyond-cinema-recalling-nana-patekars-commercial-screen-persona-16966.html Patekar’s ad campaigns remain iconic, extending his role from just a Bollywood star, as the industry mourns the loss More From Impact https://www.impactonnet.com/more-from-impact/newme-turns-everyday-dressing-into-a-mood-with-first-ai-led-campaign-newmeeveryday-16965.html The campaign follows Gen Z women across college, work, travel, dates and everyday moments, using an AI-generated brand film and original anthem ‘The Chameleon Effect’ More From Impact https://www.impactonnet.com/more-from-impact/jiostar-unveils-new-cricket-ad-campaign-ft-ro-ko-duo-16964.html Conceptualised by JioStar, the ad captures candid moments of Kohli and Rohit, ahead of the 2027 cricket season, starting 13 December with Sri Lanka series More From Impact https://www.impactonnet.com/more-from-impact/imperial-blue-packaged-drinking-water-brings-back-men-will-be-men-with-new-campaign-16963.html Conceptualised by 82.5 Grey, the campaign revisits the iconic lift setting with a younger cast and a female director, while retaining the franchise’s focus on everyday male quirks and humour More From Impact https://www.impactonnet.com/more-from-impact/nielseniq-appoints-puneet-sharma-as-managing-director-india-16962.html Sharma joins the role after serving as Sales Director at Kenvue, bringing over two decades of experience across consumer and service businesses More From Impact https://www.impactonnet.com/more-from-impact/eveready-india-unveils-ultima-portable-liquid-vaporiser-16961.html Under the integrated campaign ‘Unplug and Use Anywhere’, Eveready widens its base in the household market, with the launch of mosquito vaporiser More From Impact https://www.impactonnet.com/more-from-impact/coinswitch-launches-market-protect-campaign-with-ronit-roy-and-darsheel-safary-16960.html The campaign introduces a limited benefit against realised losses on eligible Bitcoin spot trades for qualifying new users, subject to applicable terms and a lifetime limit of ₹500 More From Impact https://www.impactonnet.com/more-from-impact/zivame-launches-feel-good-movement-for-its-activewear-range-16959.html Conceptualised by Jio Creative Labs, this campaign reflects the philosophy behind Zivame Activewear, designed to look and feel good across every kind of movement More From Impact https://www.impactonnet.com/more-from-impact/mccanns-tyler-turnbull-set-to-become-wpp-creative-global-ceo-16958.html Turnbull is expected to succeed Jon Cook, who is set to step down by March after leading WPP Creative since 2020 More From Impact https://www.impactonnet.com/more-from-impact/bridgestone-takes-a-ride-into-punjabi-pop-with-parmish-vermas-drive-thru-16957.html Bridgestone India teams up with Parmish Verma on ‘Drive Thru’, weaving the tyre brand into the singer’s road-trip narrative rather than interrupting it with an ad More From Impact https://www.impactonnet.com/more-from-impact/flipkart-gives-old-appliances-a-retirement-home-of-their-own-16956.html Flipkart’s ‘Home for Old Age Appliances’ campaign turns the everyday reluctance to replace ageing appliances into a playful case for exchanging them during Big Billion Days More From Impact https://www.impactonnet.com/more-from-impact/cred-foundation-turns-credit-lessons-into-something-you-might-actually-enjoy-16955.html CRED Foundation’s first educational campaign uses humour, wit and celebrities to make credit concepts easier to understand, encouraging more informed and responsible financial behaviour More From Impact https://www.impactonnet.com/more-from-impact/apollo-consumer-products-promotes-bhubneshwar-prasad-to-general-manager-category-16954.html Prasad will take end-to-end ownership of the branded products portfolio across omnichannel platforms More From Impact https://www.impactonnet.com/more-from-impact/pidilite-industries-elevates-pankaj-bhatia-to-head-of-sales-16953.html With almost a decade of experience in Pidilite Industries, across five roles, Bhatia has also worked in Maruti Suzuki and Indian Oil Corporation Limited More From Impact https://www.impactonnet.com/more-from-impact/amit-kumar-to-lead-google-cloud-india-on-an-interim-basis-as-sashikumar-sreedharan-exits-16952.html Sreedharan is moving on from Google to pursue an external opportunity after holding leadership roles across APAC and India More From Impact https://www.impactonnet.com/more-from-impact/borosil-launches-designed-for-a-better-you-campaign-with-two-product-films-16951.html The films for Klip-N-Store Glass Containers and Vita Rich Slow Juicer focus on everyday problems and product design-led solutions More From Impact https://www.impactonnet.com/more-from-impact/amazon-ad-launches-new-advertising-formats-on-prime-video-16950.html The new service creates a new single destination for advertisers to engage Prime Video’s premium audience, and Amazon MX Player’s expansive reach More From Impact https://www.impactonnet.com/more-from-impact/dineout-drops-the-swiggy-tag-to-make-dining-out-its-own-thing-16949.html Dineout becomes the consumer-facing name as Swiggy remains part of its visual identity, backed by a sharper logo and refreshed mint-green look More From Impact https://www.impactonnet.com/more-from-impact/google-india-launches-samjhe-samjhaaye-raah-dikhaye-campaign-for-ai-mode-in-search-16948.html Conceptualised with McCann India, the campaign uses everyday situations to demonstrate how AI Mode can help users work through complex, multi-step questions More From Impact https://www.impactonnet.com/impact-stories/low-penetration-is-not-a-challenge-it-is-the-opportunity-daburs-vaibhav-rathi-16947.html As Odonil enters the car fragrance category, Vaibhav Rathi, Marketing Head, Home Care, Dabur India, on finding new spaces for fragrance and recruiting consumers into an underpenetrated category IMPACT Stories https://www.impactonnet.com/impact-stories/does-every-big-moment-need-a-brand-16946.html As Mankind Pharma backs Captain Smit Machchhar after his heroic act, marketers weigh where meaningful brand participation ends and opportunistic visibility begins IMPACT Stories