https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/impact-stories/dcode-20-unraveling-the-new-digital-consumer-16631.html Launched by DS Group in partnership with WPP Media & MICA, DCODE 2.0 examines the evolving digital marketing landscape. Navin Khemka of WPP Media & Rajeev Jain of DS Group in conversation with IMPACT IMPACT Stories https://www.impactonnet.com/more-from-impact/tvs-motor-gives-its-premium-bikes-a-festive-upgrade-16630.html TVS Motor Company refreshes its Apache and Ronin portfolios with new technology, safety and design features, including Black Diamond editions for its flagship 310 series More From Impact https://www.impactonnet.com/more-from-impact/hersheys-indias-new-campaign-urges-viewers-to-find-happiness-even-in-difficult-moments-16629.html Created by TBWA\Lintas, the campaign film is being rolled out across TV, digital and OOH, while also being adapted for screens at airports More From Impact https://www.impactonnet.com/impact-feature/saikat-mukhopadhyay-joins-boat-lifestyle-as-chief-financial-officer-16628.html Mukhopadhyay brings extensive experience in driving financial strategy, governance and business transformation Impact Feature https://www.impactonnet.com/impact-stories/is-fashions-size-chart-becoming-a-little-harder-to-ignore-16627.html With plus-size consumers gaining greater visibility, fashion brands are being pushed to rethink what inclusivity really means IMPACT Stories https://www.impactonnet.com/more-from-impact/kay-beauty-features-kolhapur-creator-sonali-vaghari-in-latest-kay-konversations-16626.html The latest episode explores beauty, creativity and self-expression through the journey of the makeup artist and content creator More From Impact https://www.impactonnet.com/impact-stories/one-burst-is-never-the-success-mantra-says-anupam-bansal-of-liberty-shoes-16625.html In a 70% unorganised footwear market where premiumisation is gaining momentum, Liberty Shoes' Executive Director Anupam Bansal tells IMPACT how they plan to grow from here IMPACT Stories https://www.impactonnet.com/more-from-impact/mcdowells-soda-launches-yaari-ki-nayi-vibe-with-kartik-aaryan-16624.html The campaign gives the brand’s friendship platform a contemporary expression while unveiling a refreshed visual identity More From Impact https://www.impactonnet.com/more-from-impact/realme-takes-harry-potter-themed-bus-activation-to-campuses-across-five-cities-16623.html The multi-city activation will travel across Delhi, Chandigarh, Jalandhar, Jaipur and Noida, combining product discovery with on-ground experiences and giveaways More From Impact https://www.impactonnet.com/more-from-impact/snap-launches-anticipatory-ai-service-specs-intelligence-across-iphone-mac-and-ar-glasses-16622.html The new service uses connected apps and personal context to surface information and actions proactively, with Mac early access opening through an invitation-only waitlist More From Impact https://www.impactonnet.com/more-from-impact/indusind-bank-expands-hyrox-india-partnership-across-three-cities-16621.html The partnership will extend to Ahmedabad, Bengaluru and Noida, offering customers cashback and exclusive race-day benefits More From Impact https://www.impactonnet.com/more-from-impact/mercedes-benz-brings-its-140-year-global-journey-to-india-with-s-class-expedition-16620.html BBDO India’s campaign follows three S-Class vehicles across India as part of the brand’s ‘140 Years. 140 Places’ global expedition, with Karan Johar and Kiara Advani joining the Mumbai chapter More From Impact https://www.impactonnet.com/more-from-impact/pride-of-cows-unveils-refreshed-brand-identity-16619.html Developed in partnership with Pollinate, the new identity aims to highlight a lifestyle proposition built around nourishment, nature and intentional living More From Impact https://www.impactonnet.com/more-from-impact/jockey-marks-150-years-with-150-years-young-campaign-16618.html Page Industries’ latest campaign celebrates the brand’s global legacy and its evolution from innerwear to a wider comfort-wear portfolio in India More From Impact https://www.impactonnet.com/more-from-impact/pankaj-kalra-joins-zee-music-company-as-director-marketing-16617.html Kalra moves to Zee Music Company from Saregama India, where he served as Chief Manager - Marketing More From Impact https://www.impactonnet.com/more-from-impact/boat-brings-google-gemini-powered-ai-to-smart-audio-in-latest-campaign-16616.html The ‘The Best Advice ft. Ravi Kishan’ campaign highlights boAt’s CREST AI features, including conversational assistance and real-time translation More From Impact https://www.impactonnet.com/more-from-impact/rahul-dhamnani-appointed-as-director-of-growth-at-performics-india-16615.html Prior to this, Dhamnani served as Sales Lead – Enterprise at Pepper for five years, where he handled the full enterprise sales lifecycle More From Impact https://www.impactonnet.com/more-from-impact/origem-launches-110-lifetime-exchange-value-proposition-16614.html The lab-grown diamond jewellery brand will offer 110% exchange value on diamond value and 100% exchange value on gold at prevailing rates, subject to terms and conditions More From Impact https://www.impactonnet.com/more-from-impact/hero-vida-named-title-sponsor-for-indias-2026-new-zealand-tour-16613.html The 12-match bilateral series will mark 100 years of sporting ties between India and New Zealand More From Impact https://www.impactonnet.com/more-from-impact/fintan-gillespie-moves-from-snap-to-pinterest-as-managing-director-for-uk-ireland-16612.html Gillespie joins Pinterest after nearly a decade at Snap, where he most recently served as Global Director, Ad Partnerships Group More From Impact https://www.impactonnet.com/more-from-impact/tata-steel-puts-sustainability-at-the-centre-of-wealsomaketomorrow-campaign-16611.html The second phase of Tata Steel’s corporate campaign features animator Martyn Pick and musician Dhruv Ghanekar, using steel’s recyclability as a metaphor for renewal and responsible progress More From Impact https://www.impactonnet.com/more-from-impact/handpickd-puts-science-less-on-the-menu-with-new-print-campaign-16610.html The fresh commerce brand uses a two-page newspaper execution in The Economic Times to question whether extending food’s shelf life through scientific intervention comes at the cost of freshness More From Impact https://www.impactonnet.com/more-from-impact/ayurvedic-wellness-brand-babyorgano-launches-first-brand-film-16609.html Moving beyond educational and product-focused communication, the film marks the opening of a conversation around modern parenting and shared responsibilities More From Impact https://www.impactonnet.com/more-from-impact/flipkart-unveils-big-billion-days-2026-campaign-luck-badal-sakta-hai-16608.html The Leo Burnett-conceptualised campaign features Rohit Sharma, Sreeleela, Aneet Padda, Jackie Shroff and Samay Raina More From Impact https://www.impactonnet.com/more-from-impact/neha-gupta-joins-honasa-consumer-as-senior-vice-president-16607.html Prior to this, Gupta served as the Head of Marketing - India at Lenskart More From Impact