<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
  <channel>
    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
    <item>
      <title>Rajat Sharma re-elected NBDA President for 2026-27</title>
      <link>https://www.impactonnet.com/more-from-impact/rajat-sharma-re-elected-nbda-president-for-2026-27-16706.html</link>
      <description>The India TV Chairman and Editor-in-Chief was unanimously re-elected at the NBDA board meeting</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16706-Press-release-90.jpg" medium="image"/>
    </item>
    <item>
      <title>Nuuk takes SĒRV MAX to Ladakh in new campaign film</title>
      <link>https://www.impactonnet.com/more-from-impact/nuuk-takes-serv-max-to-ladakh-in-new-campaign-film-16705.html</link>
      <description>The film features SlowCheeta and Padma Shri awardee Morup Namgyal, using Ladakh as the backdrop to showcase the multi-cook kettle</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16705-Press-release-89.jpg" medium="image"/>
    </item>
    <item>
      <title>Abhay Deol Joins ColorPlus to Make a Case for Slowing Down</title>
      <link>https://www.impactonnet.com/more-from-impact/abhay-deol-joins-colorplus-to-make-a-case-for-slowing-down-16704.html</link>
      <description>ColorPlus brings Abhay Deol on board for its Autumn Winter 2026 campaign, ‘Live the Pause’, celebrating smart casuals, classic style and taking life at your own pace</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16704-Abhay.png" medium="image"/>
    </item>
    <item>
      <title>VERO MODA names Aditi Rao Hydari as face of Autumn/Winter 2026 campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/vero-moda-names-aditi-rao-hydari-as-face-of-autumnwinter-2026-campaign-16703.html</link>
      <description>The campaign spotlights the actor’s understated elegance while showcasing the brand’s versatile womenswear collection</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16703-veromodaaditi.jpg" medium="image"/>
    </item>
    <item>
      <title>Popeyes and Sprite Team Up to Add Some Fizz to Spicy Chicken</title>
      <link>https://www.impactonnet.com/more-from-impact/popeyes-and-sprite-team-up-to-add-some-fizz-to-spicy-chicken-16702.html</link>
      <description>Popeyes and Sprite bring Louisiana-inspired chicken and burgers together with special offers, including ₹29 Sprite add-ons and a chance to win a trip to Korea</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16702-Popeyes.png" medium="image"/>
    </item>
    <item>
      <title>360 ONE appoints Aashish Agarwal as CEO of 360 ONE WAM Group</title>
      <link>https://www.impactonnet.com/more-from-impact/360-one-appoints-aashish-agarwal-as-ceo-of-360-one-wam-group-16701.html</link>
      <description>Agarwal joins from Jefferies, while Karan Bhagat will move to Vice Chairman and continue as Managing Director of the Group</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16701-pressrelease.pdf---2026-09-22T181643.352.png" medium="image"/>
    </item>
    <item>
      <title>Flipkart Turns Kolkata’s BBD Bagh Into a Big Billion Days Stop</title>
      <link>https://www.impactonnet.com/more-from-impact/flipkart-turns-kolkatas-bbd-bagh-into-a-big-billion-days-stop-16700.html</link>
      <description>Flipkart taps into Kolkata’s iconic bus culture for Big Billion Days, turning BBD Bagh routes, bus tickets and familiar announcements into a city-wide festive activation</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16700-FlipkartBBD.png" medium="image"/>
    </item>
    <item>
      <title>Glam 21 Gets Into the Drama With a Nine-Part Take on Third-Wheeling</title>
      <link>https://www.impactonnet.com/more-from-impact/glam-21-gets-into-the-drama-with-a-nine-part-take-on-third-wheeling-16699.html</link>
      <description>Glam 21 brings its beauty products into a nine-part micro-drama about friendship, romance and the awkwardness of third-wheeling, targeting younger audiences through short-form storytelling</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16699-Glam21.png" medium="image"/>
    </item>
    <item>
      <title>Abhishek Shetty joins Grab as Regional Director &amp; Head of Product Marketing</title>
      <link>https://www.impactonnet.com/more-from-impact/abhishek-shetty-joins-grab-as-regional-director-head-of-product-marketing-16698.html</link>
      <description>After a two-year stint at Swiggy Instamart, the former marketing head moves to Grab, a Southeast Asian platform operating across mobility, deliveries and financial services</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16698-pressrelease.pdf---2026-09-22T171650.311.png" medium="image"/>
    </item>
    <item>
      <title>DGTOOHL partners with Hero MotoCorp for first programmatic DOOH campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/dgtoohl-partners-with-hero-motocorp-for-first-programmatic-dooh-campaign-16697.html</link>
      <description>The Hero Destini launch uses Google DV360 to power a 3D anamorphic activation across Delhi, Mumbai, Bengaluru and Chennai</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16697-Press-release-88.jpg" medium="image"/>
    </item>
    <item>
      <title>HIT Anti Roach Gel turns cockroach control into a ‘war room’ mission with Shefali Shah</title>
      <link>https://www.impactonnet.com/more-from-impact/hit-anti-roach-gel-turns-cockroach-control-into-a-war-room-mission-with-shefali-shah-16696.html</link>
      <description>The new film uses a cockroach army to demonstrate the gel’s nest-kill mechanism and brings back the brand’s ‘Cockroachon Ko Jad Se Maare’ proposition</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16696-pressrelease.pdf---2026-09-22T163717.711.png" medium="image"/>
    </item>
    <item>
      <title>From Pulsar to Pond’s, What Happens When brands bring their old ads back</title>
      <link>https://www.impactonnet.com/impact-stories/from-pulsar-to-ponds-what-happens-when-brands-bring-their-old-ads-back-16695.html</link>
      <description>As nostalgia meets new-age storytelling, brands are bringing back familiar campaign ideas—not to repeat the past, but to rewrite it for today</description>
      <category>IMPACT Stories</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16695-Pulsar.png" medium="image"/>
    </item>
    <item>
      <title>Pure Nutrition partners with sports presenter Kiara Powar</title>
      <link>https://www.impactonnet.com/more-from-impact/pure-nutrition-partners-with-sports-presenter-kiara-powar-16694.html</link>
      <description>The 20-year-old presenter will integrate the nutrition brand across her sports content, covering performance, recovery, hydration and active lifestyles</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16694-Press-release-87.jpg" medium="image"/>
    </item>
    <item>
      <title>Villain makes OOH debut with Gold Revolver activation across Bengaluru</title>
      <link>https://www.impactonnet.com/more-from-impact/villain-makes-ooh-debut-with-gold-revolver-activation-across-bengaluru-16693.html</link>
      <description>BRND.ME’s fragrance brand used branded auto rickshaws across Shivajinagar, Vidhana Soudha and Koramangala for the two-day activation</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16693-Press-release-86.jpg" medium="image"/>
    </item>
    <item>
      <title>Cleartrip turns workplace fatigue into holiday recommendations with ‘Tiredness Meter’</title>
      <link>https://www.impactonnet.com/more-from-impact/cleartrip-turns-workplace-fatigue-into-holiday-recommendations-with-tiredness-meter-16692.html</link>
      <description>The AI-powered activation assesses visible signs of tiredness to suggest holiday destinations, with the experience now available through Cleartrip’s app and social media channels</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16692-pressrelease.pdf---2026-09-22T162858.119.png" medium="image"/>
    </item>
    <item>
      <title>Roots to Legacy: Extra Marks for Hindustan Pencils</title>
      <link>https://www.impactonnet.com/impact-stories/roots-to-legacy-extra-marks-for-hindustan-pencils-16691.html</link>
      <description>From a German-inspired idea to a homegrown marketing playbook, Hindustan Pencils has spent nearly seven decades writing its legacy</description>
      <category>IMPACT Stories</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16691-HP.png" medium="image"/>
    </item>
    <item>
      <title>Škoda’s Kylaq Sportline Has a Message for the Restless</title>
      <link>https://www.impactonnet.com/more-from-impact/skodas-kylaq-sportline-has-a-message-for-the-restless-16690.html</link>
      <description>Škoda Auto India and BBH India launch ‘For the Restless’ for the Kylaq Sportline, tapping into a generation driven by individuality, impatience and the urge to forge its own path</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16690-Skoda.png" medium="image"/>
    </item>
    <item>
      <title>Škoda’s Kylaq Sportline Has a Message for the Restless</title>
      <link>https://www.impactonnet.com/more-from-impact/skodas-kylaq-sportline-has-a-message-for-the-restless-16689.html</link>
      <description>Škoda Auto India and BBH India launch ‘For the Restless’ for the Kylaq Sportline, tapping into a generation driven by individuality, impatience and the urge to forge its own path</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16689-Skoda.png" medium="image"/>
    </item>
    <item>
      <title>AI’s Green Bill: Should Brands Be Counting the Cost?</title>
      <link>https://www.impactonnet.com/impact-stories/ais-green-bill-should-brands-be-counting-the-cost-16688.html</link>
      <description>Brands have long scrutinised the environmental cost of materials, packaging and supply chains. Now, will the latest technology powering their marketing face the same scrutiny?</description>
      <category>IMPACT Stories</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16688-pressrelease.pdf---2026-09-22T153941.454.png" medium="image"/>
    </item>
    <item>
      <title>BlinkIt and NIVEA join hands to keeps lips happy</title>
      <link>https://www.impactonnet.com/more-from-impact/blinkit-and-nivea-join-hands-to-keeps-lips-happy-16687.html</link>
      <description>NIVEA partners with Blinkit to bring its lip care range to consumers in those last-minute moments when they realise they need it, wherever the day takes them</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16687-NiveaBlinkit.png" medium="image"/>
    </item>
    <item>
      <title>The big ad will no longer exist in its current form: Sebamed India’s Pranay Rao</title>
      <link>https://www.impactonnet.com/impact-stories/the-big-ad-will-no-longer-exist-in-its-current-form-sebamed-indias-pranay-rao-16686.html</link>
      <description>From conversational AI to creators, Pranay Rao, VP - Marketing, Consumer &amp; Personal Care, USV Ltd tells IMPACT how Sebamed is adapting its marketing strategy to today's non-linear consumer journey</description>
      <category>IMPACT Stories</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16686-Sebamed.png" medium="image"/>
    </item>
    <item>
      <title>Air India unveils ‘There is an Air About India’ campaign with Vaibhav Sooryavanshi</title>
      <link>https://www.impactonnet.com/more-from-impact/air-india-unveils-there-is-an-air-about-india-campaign-with-vaibhav-sooryavanshi-16685.html</link>
      <description>Ahead of the Asian Games, the digital film focuses on the families, coaches, mentors and supporters behind India’s sporting achievements</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16685-pressrelease.pdf---2026-09-22T112539.309.png" medium="image"/>
    </item>
    <item>
      <title>Raymond Puts Salil Bawa in Charge of Its Investor Relations Play</title>
      <link>https://www.impactonnet.com/more-from-impact/raymond-puts-salil-bawa-in-charge-of-its-investor-relations-play-16684.html</link>
      <description>Raymond appoints Salil Bawa as Group Head – Investor Relations to lead investor engagement and capital-markets strategy across its listed entities</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16684-Raymond.png" medium="image"/>
    </item>
    <item>
      <title>Britannia and Havmor team up for limited-edition ice cream sandwich</title>
      <link>https://www.impactonnet.com/more-from-impact/britannia-and-havmor-team-up-for-limited-edition-ice-cream-sandwich-16683.html</link>
      <description>The collaboration combines Britannia’s filled croissants with Havmor’s Blockbuster ice cream across three flavour combinations</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16683-britanniahavmor.jpg" medium="image"/>
    </item>
    <item>
      <title>Pankaj Tripathi Turns Up the Heat for India’s Next Football Showdown</title>
      <link>https://www.impactonnet.com/more-from-impact/pankaj-tripathi-turns-up-the-heat-for-indias-next-football-showdown-16682.html</link>
      <description>Sony Pictures Networks India unveils the first teasers for India’s upcoming clashes with Panama, Brazil and Uruguay, starring Pankaj Tripathi in a high-energy campaign</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16682-Panku.png" medium="image"/>
    </item>
  </channel>
</rss>
