https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/impact-stories/we-want-consumers-to-experience-the-product-before-they-buy-it-nikhil-gupta-of-signify-16791.html From its Lalbaugcha Raja activation to retail, Signify’s EcoLink is using product experience to build awareness and consideration for its energy-efficient fan range IMPACT Stories https://www.impactonnet.com/more-from-impact/vikram-sakhuja-and-dhruba-mukherjee-re-elected-as-mruci-chairman-and-vice-chairman-16790.html Four new members join the Board of Governors as the industry body prepares for the revival of the Indian Readership Survey More From Impact https://www.impactonnet.com/more-from-impact/shraddhaa-shetty-joins-agilitas-as-brand-marketing-lead-for-lotto-16789.html Shetty moves to her first brand-side role after working across brand, business and operations at WTF More From Impact https://www.impactonnet.com/more-from-impact/kaacon-sethi-takes-the-mruci-helm-as-irs-revival-looms-16788.html Kaacon Sethi joins MRUCI as CEO after more than 35 years across media, entertainment, sports and marketing, taking charge as the Indian Readership Survey nears revival More From Impact https://www.impactonnet.com/more-from-impact/kaacon-sethi-takes-the-mruci-helm-as-irs-revival-looms-16787.html Kaacon Sethi joins MRUCI as CEO after more than 35 years across media, entertainment, sports and marketing, taking charge as the Indian Readership Survey nears revival More From Impact https://www.impactonnet.com/more-from-impact/voltas-beko-launches-sense-toh-banta-hai-brand-campaign-with-manoj-pahwa-16786.html The campaign focuses on practical innovation and product value, with digital films aimed at household decision-makers More From Impact https://www.impactonnet.com/more-from-impact/hsbc-mutual-fund-launches-staydisiplined-campaign-to-promote-consistency-in-sip-investing-16785.html The Born Hi Digital campaign uses humour to contrast everyday discipline with investors’ reactions to short-term market movements More From Impact https://www.impactonnet.com/more-from-impact/ranbir-kapoor-enters-indias-fmcg-sector-as-founder-of-flux-theory-16784.html The new omnichannel brand enters the shower category with five personality-led shower gels combining fragrances, skin benefits and distinct consumer archetypes More From Impact https://www.impactonnet.com/impact-stories/world-news-day-no-news-is-good-news-but-can-we-really-live-without-it-16783.html On World News Day, Dr Annurag Batra reflects on how deeply news has become part of our everyday lives and its evolving role in shaping how we understand the world around us IMPACT Stories https://www.impactonnet.com/more-from-impact/sachin-tendulkar-and-openai-team-up-to-make-ai-more-everyday-16782.html OpenAI partners with Sachin Tendulkar to show how ChatGPT can help Indians learn, explore interests and develop ideas, drawing on the cricketer’s own everyday use of AI More From Impact https://www.impactonnet.com/more-from-impact/google-elevates-nitin-gajria-to-md-southeast-asia-and-south-asia-frontier-markets-16781.html Gajria returns to Southeast Asia after 12.5 years at Google, following a three-year stint leading publisher and creator monetisation across APAC More From Impact https://www.impactonnet.com/impact-stories/premium-consumer-is-not-looking-for-more-theyre-looking-for-better-16780.html Shrinivas Jyoti, Head of Marketing, Hansgrohe India, writes about how consumers are looking beyond price and prestige, reshaping premiumisation around value, experience and personal relevance IMPACT Stories https://www.impactonnet.com/creative-zone/ads-in-focus-16779.html Four campaigns from the week putting a fresh spin on familiar insights Creative Zone https://www.impactonnet.com/impact-stories/should-brands-be-counting-the-green-cost-16778.html Brands have long scrutinised the environmental cost of materials, packaging and supply chains. Now, will AI powering their marketing face the same scrutiny? IMPACT Stories https://www.impactonnet.com/interview/lubricants-and-beyond-gulf-oil-lubricants-india-md-ceo-ravi-chawla-16777.html The ‘Kuch Behad Kar’ positioning reflects Gulf Oil Lubricants’ ambition to go beyond limits as Ravi Chawla, MD & CEO, discusses EV charging, mobility services & lubricant market Interview https://www.impactonnet.com/cmo-interview/where-function-meets-emotion-jiteen-aggarwal-of-hettich-16776.html Talking to IMPACT, Jiteen Aggarwal, CMO,Hettich India, SAARC, Middle East & Africa, discusses the campaign, the brand’s 25-year India journey and its shift towards emotive, consumer-centric marketing CMO Interview https://www.impactonnet.com/cover-story/modern-cmos-split-personality-16775.html While marketing has undergone a dramatic change in the past decade, the CMO is now balancing communications and revenue, but can one person truly drive both? Cover Story https://www.impactonnet.com/more-from-impact/shantanu-chauhan-joins-angara-as-vp-brand-global-16774.html Chauhan moves to the fine jewellery brand after more than a decade at Noise, where he last served as Director, Marketing, Brand & Growth More From Impact https://www.impactonnet.com/more-from-impact/madhusudan-frozen-appoints-madhuri-dixit-as-brand-ambassador-16773.html The two-year association comes as the brand expands its frozen vegetables and ready-to-cook portfolio More From Impact https://www.impactonnet.com/more-from-impact/swiss-beauty-launches-awaken-eye-makeup-collection-16772.html The four-product range combines precision, definition and volume, backed by performance-led propositions More From Impact https://www.impactonnet.com/more-from-impact/the-body-shop-unveils-diwali-campaign-centred-on-jasmine-16771.html ‘Spark Your Inner Radiance’ brings Jasmine into festive self-care and gifting through a multi-film campaign More From Impact https://www.impactonnet.com/more-from-impact/stayfree-spotlights-boys-in-period-conversations-with-new-betastayfreeleaana-film-16770.html The latest film from Stayfree’s six-year-old ‘It’s Just a Period’ platform encourages boys to view menstruation without stigma More From Impact https://www.impactonnet.com/more-from-impact/myntra-unveils-big-fashion-festival-campaign-with-alia-bhatt-and-ranbir-kapoor-16769.html The campaign uses exaggerated everyday triggers to build anticipation for BFF, featuring over 8 million styles from 8 October More From Impact https://www.impactonnet.com/more-from-impact/libas-enters-jewellery-as-it-expands-its-fashion-portfolio-16768.html Following its entry into fragrances, the brand is adding another category to its apparel-led business More From Impact https://www.impactonnet.com/impact-stories/could-irdais-proposed-reforms-change-insurance-marketing-16767.html With greater transparency, suitability and accountability at the centre of the proposals, the reforms could have implications well beyond insurance distribution IMPACT Stories