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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
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      <title>Sangeetha Puts the Phone Handover Where No Phone Ad Has Gone Before</title>
      <link>https://www.impactonnet.com/more-from-impact/sangeetha-puts-the-phone-handover-where-no-phone-ad-has-gone-before-16920.html</link>
      <description>Sangeetha.com and tgthr. turn the brand’s 30-minute delivery promise into four quirky films, shifting the action from the phone store to the customer’s doorstep</description>
      <category>More From Impact</category>
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    <item>
      <title>realme launches ‘#RealWaliDiwali’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/realme-launches-realwalidiwali-campaign-16919.html</link>
      <description>Moving on from the regular family montages advertisements, realme has moved forward with a campaign that focuses on the GenZ way of advertising</description>
      <category>More From Impact</category>
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      <title>Godawan Makes Its Conservation Story by Hand, One Ceramic Piece at a Time</title>
      <link>https://www.impactonnet.com/more-from-impact/godawan-makes-its-conservation-story-by-hand-one-ceramic-piece-at-a-time-16918.html</link>
      <description>Godawan’s handcrafted stop-motion film, The Godawan brings conservation, Rajasthan’s craft heritage and the Great Indian Bustard together through 5,200 ceramic pieces</description>
      <category>More From Impact</category>
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    <item>
      <title>Hansaplast launches Washproof Printed Plasters with a campaign featuring Jonty Rhodes</title>
      <link>https://www.impactonnet.com/more-from-impact/hansaplast-launches-washproof-printed-plasters-with-a-campaign-featuring-jonty-rhodes-16917.html</link>
      <description>The new range features 10 Sports and Wildlife prints, combining washproof protection with designs aimed at making everyday wound care more engaging for children</description>
      <category>More From Impact</category>
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      <title>Gracenote seeks to close CTV’s targeting gap with content-based metadata</title>
      <link>https://www.impactonnet.com/more-from-impact/gracenote-seeks-to-close-ctvs-targeting-gap-with-content-based-metadata-16916.html</link>
      <description>The Nielsen business is using standardised content metadata and contextual signals to connect media buyers, ad-tech platforms and publishers without relying solely on viewer identities</description>
      <category>More From Impact</category>
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    <item>
      <title>Fossil brings Varun Dhawan and Kriti Sanon together for Diwali 2026 campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/fossil-brings-varun-dhawan-and-kriti-sanon-together-for-diwali-2026-campaign-16915.html</link>
      <description>The festive campaign follows the actors through games, mithai and family gatherings, with Fossil’s latest watches featuring as part of the celebrations</description>
      <category>More From Impact</category>
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    <item>
      <title>Bata India elevates Sidhika Batheja to Marketing Manager</title>
      <link>https://www.impactonnet.com/more-from-impact/bata-india-elevates-sidhika-batheja-to-marketing-manager-16914.html</link>
      <description>Batheja worked as the Account Manager at ArtE Mediatech, handling client like Flipkart, before joining Bata India in 2024, as Brand Manager</description>
      <category>More From Impact</category>
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      <title>Monster Energy names Ashita Khanna as Senior Marketing Manager</title>
      <link>https://www.impactonnet.com/more-from-impact/monster-energy-names-ashita-khanna-as-senior-marketing-manager-16913.html</link>
      <description>With over 12 years of experience in Brand Building, Communication Strategy, Sales &amp; Innovation, Khanna joins from Lenskart, serving as Brand Marketing Lead</description>
      <category>More From Impact</category>
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    <item>
      <title>Uber Turns a Simple ‘Ooooo’ Into ‘Ooooober’ for Its First Ride Free Push</title>
      <link>https://www.impactonnet.com/more-from-impact/uber-turns-a-simple-ooooo-into-ooooober-for-its-first-ride-free-push-16912.html</link>
      <description>Uber teams up with Talented and Bang Bang Films to turn everyday reactions into ‘Ooooober’ moments, promoting its First Ride Free offer for eligible new riders</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16912-Oober.png" medium="image"/>
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    <item>
      <title>Foodstrong names Sara Ali Khan as brand ambassador</title>
      <link>https://www.impactonnet.com/more-from-impact/foodstrong-names-sara-ali-khan-as-brand-ambassador-16911.html</link>
      <description>The partnership comes as Foodstrong expands its protein and functional nutrition portfolio for everyday consumers</description>
      <category>More From Impact</category>
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    <item>
      <title>boAt launches Apex Power Bank Series with new brand film</title>
      <link>https://www.impactonnet.com/more-from-impact/boat-launches-apex-power-bank-series-with-new-brand-film-16910.html</link>
      <description>The campaign positions reliable charging as an essential part of everyday connected lifestyles</description>
      <category>More From Impact</category>
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    <item>
      <title>HPCL Brings a Slice of Rajasthan to Every Touchpoint</title>
      <link>https://www.impactonnet.com/more-from-impact/hpcl-brings-a-slice-of-rajasthan-to-every-touchpoint-16909.html</link>
      <description>HPCL’s ‘Rajasthan ri Rag Rag Ma Mharo HP’ brings Rajasthan’s architecture, patterns and cultural cues into a unified visual identity across the state</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16909-HPCL.png" medium="image"/>
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    <item>
      <title>Crocs brings ‘Feel It All’ festive platform to India with KL Rahul</title>
      <link>https://www.impactonnet.com/more-from-impact/crocs-brings-feel-it-all-festive-platform-to-india-with-kl-rahul-16908.html</link>
      <description>The campaign features KL Rahul alongside Dalip Tahil, Rida Tharana, Prish and Amin Khan, celebrating individuality and personal expression</description>
      <category>More From Impact</category>
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      <title>Sandeep Chandrasekaran elevated to Senior Director at Myntra</title>
      <link>https://www.impactonnet.com/more-from-impact/sandeep-chandrasekaran-elevated-to-senior-director-at-myntra-16907.html</link>
      <description>Chandrasekaran will continue to lead Myntra’s footwear, sports apparel and sporting goods business in his expanded role</description>
      <category>More From Impact</category>
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      <title>Dharavi Finds Its Voice With Prasoon Joshi and Shankar Mahadevan’s New Anthem</title>
      <link>https://www.impactonnet.com/more-from-impact/dharavi-finds-its-voice-with-prasoon-joshi-and-shankar-mahadevans-new-anthem-16906.html</link>
      <description>‘Dharavi Ka Kal Bula Raha Hai’, penned by Prasoon Joshi and sung by Shankar Mahadevan, celebrates Dharavi’s people and enterprise while looking towards its future</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16906-Dharavi.png" medium="image"/>
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      <title>Underneat Writes a New Chapter With Instagram Series Likhe Jo Khat Tujhe</title>
      <link>https://www.impactonnet.com/more-from-impact/underneat-writes-a-new-chapter-with-instagram-series-likhe-jo-khat-tujhe-16905.html</link>
      <description>Underneat enters long-form digital storytelling with Likhe Jo Khat Tujhe, a 14-episode Instagram series starring Kusha Kapila and Sheeba Chaddha</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16905-Kusha.png" medium="image"/>
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      <title>Karan Arora Shifts Gears, Joins Volvo Auto India to Lead Marketing &amp; PR</title>
      <link>https://www.impactonnet.com/more-from-impact/karan-arora-shifts-gears-joins-volvo-auto-india-to-lead-marketing-pr-16904.html</link>
      <description>Arora joins Volvo Auto India as Director, Marketing &amp; PR, bringing over 15 years of experience across luxury automotive, real estate and premium lifestyle brands</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16904-Volvo.png" medium="image"/>
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      <title>Team Pumpkin elevates Co-founder Swati Nathani to CEO</title>
      <link>https://www.impactonnet.com/more-from-impact/team-pumpkin-elevates-co-founder-swati-nathani-to-ceo-16903.html</link>
      <description>With expertise across branding, digital strategy &amp; entrepreneurship, Nathani will focus on expanding the agency’s business strategy, bringing creativity, technology, communications &amp; commerce together</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16903-Untitled-design-3.png" medium="image"/>
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    <item>
      <title>Kalyan Jewellers unveils Navratri campaign film centred on Shakti</title>
      <link>https://www.impactonnet.com/more-from-impact/kalyan-jewellers-unveils-navratri-campaign-film-centred-on-shakti-16902.html</link>
      <description>The film follows a family’s Navratri preparation, keeping the idea of women as the strength and is now live across the brand’s digital and social media platforms</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16902-Untitled-design-2.png" medium="image"/>
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      <title>Eureka Forbes launches Water Softener campaign ft. Parul Gulati</title>
      <link>https://www.impactonnet.com/more-from-impact/eureka-forbes-launches-water-softener-campaign-ft-parul-gulati-16901.html</link>
      <description>With one more ad-film in the series, Eureka Forbes’ first film comprises of everyday humour, drawing attention to hard water and its impact on hair and skin</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16901-Untitled-design-1.png" medium="image"/>
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      <title>ICICI Life Insurance unveils new brand identity with ‘Har Kal Aasaan’</title>
      <link>https://www.impactonnet.com/more-from-impact/icici-life-insurance-unveils-new-brand-identity-with-har-kal-aasaan-16900.html</link>
      <description>The new identity comes with a focus on making life insurance simpler, more transparent and flexible as changing aspirations and financial priorities reshape how Indians plan for the future</description>
      <category>More From Impact</category>
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      <title>Watch-ing out for your wellbeing</title>
      <link>https://www.impactonnet.com/impact-stories/watch-ing-out-for-your-wellbeing-16899.html</link>
      <description>With nearly 54% of India’s smart wearables market driven by health and fitness applications, are smartwatches too moving from tracking performance to improving everyday wellbeing?</description>
      <category>IMPACT Stories</category>
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      <title>Prittec Brings Its AI-First Computing Play to India With Unaez Quraishi at the Helm</title>
      <link>https://www.impactonnet.com/more-from-impact/prittec-brings-its-ai-first-computing-play-to-india-with-unaez-quraishi-at-the-helm-16898.html</link>
      <description>Taiwan-based Prittec appoints Unaez Quraishi as Country Head as it brings its branded computing portfolio to India with local manufacturing and a focus on value</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16898-Prettic.png" medium="image"/>
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      <title>Consumers will keep coming back if you continue offering new products: MOD CEO</title>
      <link>https://www.impactonnet.com/impact-stories/consumers-will-keep-coming-back-if-you-continue-offering-new-products-mod-ceo-16897.html</link>
      <description>Tarak Bhattacharya, Executive Director and CEO, Mad Over Donuts, discusses its product-led approach, marketing mix and new ways to keep consumers coming back</description>
      <category>IMPACT Stories</category>
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      <title>Himalaya Wellness &amp; Smile Train launches Muskaan initiative for cleft care</title>
      <link>https://www.impactonnet.com/more-from-impact/himalaya-wellness-smile-train-launches-muskaan-initiative-for-cleft-care-16896.html</link>
      <description>Marking 11 years of Muskaan initiative, ‘Ek Nayi Muskaan’ campaign brings free cleft surgeries, mobile healthcare vans, &amp; long-term care to children across 22 districts in rural Gujarat</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16896-Muskaan-campaign.png" medium="image"/>
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