https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/google-elevates-nitin-gajria-to-md-southeast-asia-and-south-asia-frontier-markets-16781.html Gajria returns to Southeast Asia after 12.5 years at Google, following a three-year stint leading publisher and creator monetisation across APAC More From Impact https://www.impactonnet.com/impact-stories/premium-consumer-is-not-looking-for-more-theyre-looking-for-better-16780.html Shrinivas Jyoti, Head of Marketing, Hansgrohe India, writes about how consumers are looking beyond price and prestige, reshaping premiumisation around value, experience and personal relevance IMPACT Stories https://www.impactonnet.com/creative-zone/ads-in-focus-16779.html Four campaigns from the week putting a fresh spin on familiar insights Creative Zone https://www.impactonnet.com/impact-stories/should-brands-be-counting-the-green-cost-16778.html Brands have long scrutinised the environmental cost of materials, packaging and supply chains. Now, will AI powering their marketing face the same scrutiny? IMPACT Stories https://www.impactonnet.com/interview/lubricants-and-beyond-gulf-oil-lubricants-india-md-ceo-ravi-chawla-16777.html The ‘Kuch Behad Kar’ positioning reflects Gulf Oil Lubricants’ ambition to go beyond limits as Ravi Chawla, MD & CEO, discusses EV charging, mobility services & lubricant market Interview https://www.impactonnet.com/cmo-interview/where-function-meets-emotion-jiteen-aggarwal-of-hettich-16776.html Talking to IMPACT, Jiteen Aggarwal, CMO,Hettich India, SAARC, Middle East & Africa, discusses the campaign, the brand’s 25-year India journey and its shift towards emotive, consumer-centric marketing CMO Interview https://www.impactonnet.com/cover-story/modern-cmos-split-personality-16775.html While marketing has undergone a dramatic change in the past decade, the CMO is now balancing communications and revenue, but can one person truly drive both? Cover Story https://www.impactonnet.com/more-from-impact/shantanu-chauhan-joins-angara-as-vp-brand-global-16774.html Chauhan moves to the fine jewellery brand after more than a decade at Noise, where he last served as Director, Marketing, Brand & Growth More From Impact https://www.impactonnet.com/more-from-impact/madhusudan-frozen-appoints-madhuri-dixit-as-brand-ambassador-16773.html The two-year association comes as the brand expands its frozen vegetables and ready-to-cook portfolio More From Impact https://www.impactonnet.com/more-from-impact/swiss-beauty-launches-awaken-eye-makeup-collection-16772.html The four-product range combines precision, definition and volume, backed by performance-led propositions More From Impact https://www.impactonnet.com/more-from-impact/the-body-shop-unveils-diwali-campaign-centred-on-jasmine-16771.html ‘Spark Your Inner Radiance’ brings Jasmine into festive self-care and gifting through a multi-film campaign More From Impact https://www.impactonnet.com/more-from-impact/stayfree-spotlights-boys-in-period-conversations-with-new-betastayfreeleaana-film-16770.html The latest film from Stayfree’s six-year-old ‘It’s Just a Period’ platform encourages boys to view menstruation without stigma More From Impact https://www.impactonnet.com/more-from-impact/myntra-unveils-big-fashion-festival-campaign-with-alia-bhatt-and-ranbir-kapoor-16769.html The campaign uses exaggerated everyday triggers to build anticipation for BFF, featuring over 8 million styles from 8 October More From Impact https://www.impactonnet.com/more-from-impact/libas-enters-jewellery-as-it-expands-its-fashion-portfolio-16768.html Following its entry into fragrances, the brand is adding another category to its apparel-led business More From Impact https://www.impactonnet.com/impact-stories/could-irdais-proposed-reforms-change-insurance-marketing-16767.html With greater transparency, suitability and accountability at the centre of the proposals, the reforms could have implications well beyond insurance distribution IMPACT Stories https://www.impactonnet.com/impact-stories/could-irdais-proposed-reforms-change-insurance-marketing-16766.html With greater transparency, suitability and accountability at the centre of the proposals, the reforms could have implications well beyond insurance distribution IMPACT Stories https://www.impactonnet.com/impact-stories/can-marketing-put-a-destination-on-the-tourism-map-16765.html Hotel chains are expanding beyond established tourist hubs, but can marketing create demand where little exists? Ahead of World Tourism Day, we explore how brands are building new destinations IMPACT Stories https://www.impactonnet.com/more-from-impact/fabindia-partners-with-aptronix-to-add-apple-rewards-to-fabfamily-loyalty-programme-16764.html The partnership launches with an iPad reward contest, with more Apple products and experiences planned for subsequent phases More From Impact https://www.impactonnet.com/more-from-impact/ndfci-launches-swapthesweet-campaign-ahead-of-navratri-16763.html The initiative encourages households to replace sugar-heavy festive treats with nuts and dry fruits while retaining traditional flavours and celebrations More From Impact https://www.impactonnet.com/impact-stories/mohalla-to-metro-babyorgano-adds-traditional-kids-remedies-to-modern-wellness-16762.html Founder and CEO Riddhi Sharma shares how Ahmedabad-based BabyOrgano is taking Ayurvedic and traditional wisdom for children to today’s parents through products and community-led marketing IMPACT Stories https://www.impactonnet.com/more-from-impact/shaya-by-caratlane-names-shreya-ghoshal-as-brand-ambassador-16761.html With the ‘Stories Written in Silver’ campaign, the association marks Shaya’s eighth birthday as the silver jewellery brand looks to bring the category further into everyday style and self-expression More From Impact https://www.impactonnet.com/more-from-impact/vadilal-and-parle-bring-hide-seek-into-ice-cream-with-jodi-aisi-ki-nazar-na-lage-16760.html The trademark licensing partnership introduces Vadilal Hide & Seek Ice Cream, supported by a nationwide campaign built around the new combination of cookie, chocolate chips and ice cream More From Impact https://www.impactonnet.com/more-from-impact/rubika-liyaquat-quits-times-now-navbharat-16759.html Liyaquat had joined the Hindi news channel in June 2026 as Senior Executive Editor – TNNB and Vice President – Special Projects More From Impact https://www.impactonnet.com/more-from-impact/jbl-india-brings-regional-festival-sounds-together-in-sounds-festive-campaign-16758.html Conceptualised by RepIndia, the campaign follows singer Divyam Sodhi and music producer Khwaab as they travel across India to reinterpret traditional festival sounds with regional musicians More From Impact https://www.impactonnet.com/more-from-impact/nykaa-and-loreals-bold-to-jointly-invest-in-indian-beauty-and-personal-care-brands-16757.html The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise More From Impact