https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/libas-wraps-a-brides-first-karwa-chauth-in-lal-ishq-and-a-little-bit-of-romance-17280.html Libas’ ‘Lal Ishq’ follows a newlywed bride through shringar, family rituals and the moonrise ceremony, placing festive fashion at the heart of her first Karwa Chauth More From Impact https://www.impactonnet.com/more-from-impact/snitch-reunites-with-sufi-singer-bismil-for-bismil-20-campaign-17279.html The campaign film explores self-expression through fashion and music, while the new collection adds 35 SKUs to the brand’s contemporary menswear portfolio More From Impact https://www.impactonnet.com/more-from-impact/flipkart-minutes-gets-a-ramsay-brothers-chudail-to-haunt-your-10-minute-wait-17278.html Flipkart Minutes teams up with McCann India and the Ramsay Brothers for ‘The Last Delivery’, a three-part horror miniseries designed to turn order-tracking time into entertainment More From Impact https://www.impactonnet.com/backbeat/music-and-travel-help-me-look-beyond-the-surface-17277.html Rumjhum Gupta, Founder & CEO, EcoMedia Solutions, on how music, travel and sustainability shaped her entrepreneurial journey Backbeat https://www.impactonnet.com/creative-zone/ads-in-focus-17276.html What caught the spotlight this week? IMPACT picks Creative Zone https://www.impactonnet.com/impact-stories/brands-that-win-with-gen-z-consistently-earn-their-loyalty-17275.html Jeel Gandhi, CEO, Under25, on how India’s 377M Gen-Zs are building long relationships with brands & pushing them to keep earning every next purchase IMPACT Stories https://www.impactonnet.com/talking-point/when-every-brand-gets-funny-who-gets-remembered-17274.html As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke? Talking Point https://www.impactonnet.com/interview/guess-needed-cultural-relevance-tamannaah-was-the-right-fit-17273.html Deepak Chhabra, Managing Director, Timex India, discusses why Guess Watches appointed Tamannaah Bhatia as its brand ambassador Interview https://www.impactonnet.com/spotlight/scale-meets-speed-17272.html FMCG brands have mass reach & distribution. On the contrary, D2C has introduced a different playbook built around speed & data. Where do the two meet? Spotlight https://www.impactonnet.com/cmo-interview/fresh-on-wheels-17271.html Odonil has entered the car fragrance category. Vaibhav Rathi, Marketing Head – Home Care, Dabur, on what makes the market promising & the road ahead CMO Interview https://www.impactonnet.com/cover-story/cheers-with-checks-17270.html As premium spirits gain momentum and Indian whiskies earn global acclaim, how can liquor brands stand out amid advertising restrictions? Cover Story https://www.impactonnet.com/more-from-impact/mcdonalds-ends-32-year-fifa-world-cup-sponsorship-shifts-focus-to-owned-ip-17269.html The decision comes after the fast-food giant’s 2026 World Cup campaign drove business and generated strong enthusiasm but fell short of expectations, according to CFO Ian Borden More From Impact https://www.impactonnet.com/more-from-impact/vineet-singh-appointed-chief-growth-officer-at-jetpac-17268.html Singh, who joined the Singapore-based company as Business Head – B2C in May 2025, will lead its growth and marketing initiatives More From Impact https://www.impactonnet.com/more-from-impact/deven-deshpande-takes-on-lead-sports-marketing-role-at-puma-india-17267.html Deshpande, who joined PUMA in 2019 as a management trainee, was previously Lead – Social and Influencer Marketing at the company More From Impact https://www.impactonnet.com/more-from-impact/godrej-enterprises-group-debuts-in-microdrama-with-2nd-gen-kumars-17266.html The eight-episode Instagram series brings together the group’s consumer businesses through a story of family relationships and contemporary Indian living More From Impact https://www.impactonnet.com/more-from-impact/bosch-home-appliances-launches-kitchen-up-campaign-featuring-vikrant-massey-17265.html Created with Ting, the campaign explores how the kitchen evolves alongside changing aspirations and milestones in life More From Impact https://www.impactonnet.com/more-from-impact/kisna-launches-festive-campaign-featuring-shahid-kapoor-and-mira-rajput-kapoor-17264.html The campaign revives ‘Woh Kisna Hai’ from the 2005 film Kisna to celebrate jewellery gifting during the festive and wedding season More From Impact https://www.impactonnet.com/more-from-impact/md-sunil-raina-and-cfo-rajesh-sethi-exit-lava-international-17263.html Co-founder Hari Om Rai returns as managing director as the homegrown handset maker explores fresh capital and strategies to revive growth More From Impact https://www.impactonnet.com/more-from-impact/hsbc-private-bank-names-ronald-oman-as-global-head-of-marketing-17262.html Oman joins from Amundi, where he led marketing and communications for alternatives and private assets, bringing 25 years of industry experience More From Impact https://www.impactonnet.com/more-from-impact/volvo-car-india-elevates-anuj-somani-to-head-of-integrated-marketing-and-performance-17261.html Somani has spent over five years with the automaker, holding roles across brand, retailer marketing and marketing operations More From Impact https://www.impactonnet.com/more-from-impact/aaai-appoints-kunal-lalani-as-chairman-of-north-india-chapter-17260.html Santosh Kumar, COO of Innocean Worldwide Communications, has been named Co-Chair of the newly formed chapter More From Impact https://www.impactonnet.com/more-from-impact/wipro-names-kuldeep-sehrawat-director-head-of-marketing-india-17259.html Sehrawat moves from IBM, where he led marketing for growth, ecosystem and channel functions across India and South Asia More From Impact https://www.impactonnet.com/more-from-impact/parsi-dairy-farm-marks-110-years-with-diwali-rap-featuring-mohak-17258.html The 70-second film, ‘This Is Diwali, Giving’, is shot inside the brand’s Marine Lines store and brings its mithai, festive gifting and legacy to social media More From Impact https://www.impactonnet.com/more-from-impact/supertails-uses-humour-and-absurdity-to-drive-no-bang-diwali-campaign-17257.html The festive film turns the tables by showing a family celebrating Diwali under a table, mirroring how pets seek shelter from the noise of fireworks More From Impact https://www.impactonnet.com/impact-stories/mohalla-to-metro-lucknows-rumi-fine-fragrances-goes-global-17256.html Rooted in Lucknow’s fragrance culture and Kannauj’s centuries-old perfumery traditions, Rumi Fine Fragrances is building a contemporary Indian luxury perfume house through storytelling IMPACT Stories