https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/divan-raimagia-takes-the-cyber-resilience-helm-at-diageo-16712.html Divan Raimagia joins Diageo as VP – Global Head of Cyber Resilience, moving from Adani Green Energy, where he served as Head of Cyber Security and CISO More From Impact https://www.impactonnet.com/more-from-impact/alvarez-marsal-appoints-bhalindra-singh-as-managing-director-in-india-16711.html Singh joins A&M’s Business Transformation Services practice to focus on large-scale automotive transformations, with an emphasis on cost transformation, design-to-value and procurement More From Impact https://www.impactonnet.com/more-from-impact/cashfree-taps-biswa-kalyan-rath-for-mithai-joint-family-festive-campaign-16710.html The campaign uses the familiar soan papdi joke to draw a parallel with default choices in payments, as Cashfree promotes its zero payment gateway fees initiative More From Impact https://www.impactonnet.com/more-from-impact/tanishq-takes-gold-exchange-and-rivaah-campaigns-to-chatgpt-ads-16709.html The Tanishq campaign, managed by HiveMinds, targets high-intent consumers exploring Gold Exchange and wedding jewellery, with Razorpay as ChatGPT Ads’ India launch partner More From Impact https://www.impactonnet.com/more-from-impact/himanshu-shekhar-moves-to-vega-to-lead-its-digital-growth-push-16708.html Shekhar joins VEGA as Head of Digital Marketing, D2C and Growth after leading digital marketing at Livguard, bringing over a decade of industry experience More From Impact https://www.impactonnet.com/more-from-impact/da-milano-appoints-piyush-singh-as-group-ceo-16707.html Singh brings over 18 years of experience across investment, business scaling and transformation, including leadership roles in sports and athleisure More From Impact https://www.impactonnet.com/more-from-impact/rajat-sharma-re-elected-nbda-president-for-2026-27-16706.html The India TV Chairman and Editor-in-Chief was unanimously re-elected at the NBDA board meeting More From Impact https://www.impactonnet.com/more-from-impact/nuuk-takes-serv-max-to-ladakh-in-new-campaign-film-16705.html The film features SlowCheeta and Padma Shri awardee Morup Namgyal, using Ladakh as the backdrop to showcase the multi-cook kettle More From Impact https://www.impactonnet.com/more-from-impact/abhay-deol-joins-colorplus-to-make-a-case-for-slowing-down-16704.html ColorPlus brings Abhay Deol on board for its Autumn Winter 2026 campaign, ‘Live the Pause’, celebrating smart casuals, classic style and taking life at your own pace More From Impact https://www.impactonnet.com/more-from-impact/vero-moda-names-aditi-rao-hydari-as-face-of-autumnwinter-2026-campaign-16703.html The campaign spotlights the actor’s understated elegance while showcasing the brand’s versatile womenswear collection More From Impact https://www.impactonnet.com/more-from-impact/popeyes-and-sprite-team-up-to-add-some-fizz-to-spicy-chicken-16702.html Popeyes and Sprite bring Louisiana-inspired chicken and burgers together with special offers, including ₹29 Sprite add-ons and a chance to win a trip to Korea More From Impact https://www.impactonnet.com/more-from-impact/360-one-appoints-aashish-agarwal-as-ceo-of-360-one-wam-group-16701.html Agarwal joins from Jefferies, while Karan Bhagat will move to Vice Chairman and continue as Managing Director of the Group More From Impact https://www.impactonnet.com/more-from-impact/flipkart-turns-kolkatas-bbd-bagh-into-a-big-billion-days-stop-16700.html Flipkart taps into Kolkata’s iconic bus culture for Big Billion Days, turning BBD Bagh routes, bus tickets and familiar announcements into a city-wide festive activation More From Impact https://www.impactonnet.com/more-from-impact/glam-21-gets-into-the-drama-with-a-nine-part-take-on-third-wheeling-16699.html Glam 21 brings its beauty products into a nine-part micro-drama about friendship, romance and the awkwardness of third-wheeling, targeting younger audiences through short-form storytelling More From Impact https://www.impactonnet.com/more-from-impact/abhishek-shetty-joins-grab-as-regional-director-head-of-product-marketing-16698.html After a two-year stint at Swiggy Instamart, the former marketing head moves to Grab, a Southeast Asian platform operating across mobility, deliveries and financial services More From Impact https://www.impactonnet.com/more-from-impact/dgtoohl-partners-with-hero-motocorp-for-first-programmatic-dooh-campaign-16697.html The Hero Destini launch uses Google DV360 to power a 3D anamorphic activation across Delhi, Mumbai, Bengaluru and Chennai More From Impact https://www.impactonnet.com/more-from-impact/hit-anti-roach-gel-turns-cockroach-control-into-a-war-room-mission-with-shefali-shah-16696.html The new film uses a cockroach army to demonstrate the gel’s nest-kill mechanism and brings back the brand’s ‘Cockroachon Ko Jad Se Maare’ proposition More From Impact https://www.impactonnet.com/impact-stories/from-pulsar-to-ponds-what-happens-when-brands-bring-their-old-ads-back-16695.html As nostalgia meets new-age storytelling, brands are bringing back familiar campaign ideas—not to repeat the past, but to rewrite it for today IMPACT Stories https://www.impactonnet.com/more-from-impact/pure-nutrition-partners-with-sports-presenter-kiara-powar-16694.html The 20-year-old presenter will integrate the nutrition brand across her sports content, covering performance, recovery, hydration and active lifestyles More From Impact https://www.impactonnet.com/more-from-impact/villain-makes-ooh-debut-with-gold-revolver-activation-across-bengaluru-16693.html BRND.ME’s fragrance brand used branded auto rickshaws across Shivajinagar, Vidhana Soudha and Koramangala for the two-day activation More From Impact https://www.impactonnet.com/more-from-impact/cleartrip-turns-workplace-fatigue-into-holiday-recommendations-with-tiredness-meter-16692.html The AI-powered activation assesses visible signs of tiredness to suggest holiday destinations, with the experience now available through Cleartrip’s app and social media channels More From Impact https://www.impactonnet.com/impact-stories/roots-to-legacy-extra-marks-for-hindustan-pencils-16691.html From a German-inspired idea to a homegrown marketing playbook, Hindustan Pencils has spent nearly seven decades writing its legacy IMPACT Stories https://www.impactonnet.com/more-from-impact/skodas-kylaq-sportline-has-a-message-for-the-restless-16690.html Škoda Auto India and BBH India launch ‘For the Restless’ for the Kylaq Sportline, tapping into a generation driven by individuality, impatience and the urge to forge its own path More From Impact https://www.impactonnet.com/more-from-impact/skodas-kylaq-sportline-has-a-message-for-the-restless-16689.html Škoda Auto India and BBH India launch ‘For the Restless’ for the Kylaq Sportline, tapping into a generation driven by individuality, impatience and the urge to forge its own path More From Impact https://www.impactonnet.com/impact-stories/ais-green-bill-should-brands-be-counting-the-cost-16688.html Brands have long scrutinised the environmental cost of materials, packaging and supply chains. Now, will the latest technology powering their marketing face the same scrutiny? IMPACT Stories