https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/kapil-suri-to-join-netflix-as-director-business-development-for-india-17023.html Suri moves from Amazon, bringing over 25 years of experience across media, content distribution, digital platforms and strategic partnerships More From Impact https://www.impactonnet.com/more-from-impact/eeken-by-paragon-unveils-new-campaign-our-kinda-9-5-for-autumn-winter-season-17022.html Designed by Makani Creatives, the campaign speaks about a range of footwear for the younger generation that goes beyond work hours More From Impact https://www.impactonnet.com/more-from-impact/raj-nayak-steps-down-as-yaap-digital-chairman-and-managing-director-17021.html Raj Nayak, who took over as CMD in July this year, has resigned from his role, citing the demands of a full-time operational position More From Impact https://www.impactonnet.com/impact-stories/ten-heads-carrying-one-big-creative-idea-17020.html From representing everyday problems and social evils to becoming an unlikely hero, brands have given the ten-headed demon a life beyond his annual defeat IMPACT Stories https://www.impactonnet.com/impact-stories/is-zee5s-newest-offering-clips-an-attempt-to-redefine-ott-discovery-through-ai-17019.html After Hotstar’s Quix, comes ZEE5’s AI-powered Clips, pointing to how OTT platforms are rethinking short-form videos. But can bite-sized moments turn scrolling into viewing—and brand opportunities? IMPACT Stories https://www.impactonnet.com/impact-stories/fitness-does-not-have-to-be-a-tier-1-elitist-phenomenon-says-slovic-co-founder-17018.html From ₹500 fitness gear to pull-ups in sarees, Slovic's Mohammad Aqib speaks about making exercise accessible & shares why the next phase may take the home-fitness player offline IMPACT Stories https://www.impactonnet.com/more-from-impact/obveus-wins-twinings-india-and-ovaltine-india-retainers-17017.html Strengthening its FMCG and integrated marketing portfolio, the independent agency adds two globally established brands from Associated British Foods to its roster More From Impact https://www.impactonnet.com/more-from-impact/asus-india-appoints-raghav-juyal-as-brand-ambassador-launches-accessories-campaign-17016.html The campaign highlights ASUS’ Free Doorstep Replacement Service for eligible accessories under warranty, including mice, keyboards, backpacks, adapters and chargers More From Impact https://www.impactonnet.com/more-from-impact/aon-promotes-jayavani-sarkar-to-the-head-of-digital-marketing-gcc-17015.html With two years of experience across digital marketing, marketing operations, analytics and business transformation, Jayavani Sarkar joins from Delloite More From Impact https://www.impactonnet.com/more-from-impact/cadbury-celebrations-turns-neighbours-nok-jhok-into-a-diwali-campaign-17014.html The campaign features a TV and digital film and a short film titled ‘The Neighbour’, alongside a festive portfolio that includes new Milky Mithai Squares More From Impact https://www.impactonnet.com/more-from-impact/payu-and-malaysia-airlines-sign-mou-to-explore-digital-booking-and-payment-solutions-17013.html The partnership will explore flexible payment options, exclusive offers and tailored propositions for leisure, premium, student and corporate travellers More From Impact https://www.impactonnet.com/more-from-impact/black-white-non-alcoholic-launches-drop-the-facade-campaign-on-authentic-connections-17012.html The film features the brand’s iconic terriers, Scottie and Westie, as catalysts for more natural social interactions More From Impact https://www.impactonnet.com/more-from-impact/gresbond-by-kajaria-names-ranveer-singh-as-brand-ambassador-17011.html The national campaign, titled ‘Tile Expert Ka Tile Adhesive’, is scheduled to roll out from October 16 across digital, social media, out-of-home and on-ground activations More From Impact https://www.impactonnet.com/more-from-impact/lovetc-launches-alter-ego-collection-with-tamannaah-bhatia-17010.html The campaign builds anticipation through a 48-hour social media activation, followed by a film and an integrated rollout across OOH, airports, cinemas and digital platforms More From Impact https://www.impactonnet.com/more-from-impact/cheilx-appoints-tania-sinha-to-lead-delhi-office-17009.html Sinha joins from Ogilvy, where she led the Sparkling INSWA category for Sprite, Fanta and Thums Up, bringing over two decades of experience across brand building and integrated marketing More From Impact https://www.impactonnet.com/creative-zone/ads-in-focus-17008.html Four campaigns from this week that turn familiar insights into distinctive brand stories Creative Zone https://www.impactonnet.com/spotlight/a-whole-lotta-fan-love-17007.html As consumers grow wary of polished advertising, brands are putting fans and communities at the heart of their storytelling, turning customers into their most trusted advocates Spotlight https://www.impactonnet.com/interview/30-years-young-ready-to-accelerate-hyundai-ceo-tarun-garg-17006.html Tarun Garg, CEO & MD and Virat Khullar, Head, Marketing, Hyundai Motor India, on the brand’s 30th anniversary in India, Shah Rukh Khan, Hyundai Spotlight & the road to 2030 Interview https://www.impactonnet.com/impact-feature/productions-new-face-17005.html Sergio Lopez, CEO, Omnicom Production, speaks to IMPACT about the centralised ‘content factory’ model and how India is producing more than 40% of the company’s global assets Impact Feature https://www.impactonnet.com/cover-story/music-to-marketers-ears-17004.html Songs no longer just support ads, they drive campaigns, shape cultures, fuel creator economies and turn brands into entertainment platforms. What lies next as soundtrack becomes the strategy? Cover Story https://www.impactonnet.com/more-from-impact/veeba-appoints-upendra-mishra-as-head-of-trade-marketing-17003.html Mishra joins from Patanjali Foods, bringing over 15 years of experience across sales and marketing More From Impact https://www.impactonnet.com/more-from-impact/hcl-group-elevates-nikhil-soni-to-head-of-brand-marketing-17002.html Soni, who has been with the group for over 11 years, will oversee brand, sports, culture, learning and environment More From Impact https://www.impactonnet.com/impact-stories/casting-closer-to-culture-why-regional-stars-are-winning-brand-love-17001.html As audiences fragment across languages, platforms and markets, brands are finding that regional celebrities can bring something a national face cannot always deliver IMPACT Stories https://www.impactonnet.com/impact-stories/mohalla-to-metro-hyderabads-sids-farm-is-scaling-trust-across-india-17000.html Hyderabad-born Sid’s Farm is scaling its tested-dairy proposition across 60+ cities. Chief Growth Officer Tamal Chatterjee shares the brand’s growth and marketing playbook IMPACT Stories https://www.impactonnet.com/more-from-impact/amazon-ads-mma-global-and-wpp-media-launch-full-funnel-advertising-playbook-16999.html ‘From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very successful, with unified cross-channel measurement emerging as a hurdle More From Impact