https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/supertails-uses-humour-and-absurdity-to-drive-no-bang-diwali-campaign-17257.html The festive film turns the tables by showing a family celebrating Diwali under a table, mirroring how pets seek shelter from the noise of fireworks More From Impact https://www.impactonnet.com/impact-stories/mohalla-to-metro-lucknows-rumi-fine-fragrances-goes-global-17256.html Rooted in Lucknow’s fragrance culture and Kannauj’s centuries-old perfumery traditions, Rumi Fine Fragrances is building a contemporary Indian luxury perfume house through storytelling IMPACT Stories https://www.impactonnet.com/impact-stories/when-looking-less-like-an-ad-becomes-the-strategy-17255.html From blurry photographs to bizarre Internet characters, are brands now finding value in content that doesn’t look like conventional advertising? IMPACT Stories https://www.impactonnet.com/impact-stories/beyond-the-coffee-run-how-cafes-are-brewing-communities-17254.html Book clubs, pottery workshops & coffee raves are redefining the café experience, turning spaces into social hubs where community & culture are as integral as coffee itself. IMPACT explores the trend IMPACT Stories https://www.impactonnet.com/impact-stories/the-age-of-immersion-why-brands-are-moving-from-interruption-to-experience-17253.html As demand for shareworthy experiences grows, Shakti Swarup Sahu of Floating Canvas Company writes on why immersive interventions should be an essential part of marketers’ toolkit IMPACT Stories https://www.impactonnet.com/more-from-impact/kansai-nerolac-gives-its-iconic-jingle-a-festive-makeover-with-yashraj-mukhate-17252.html The campaign reimagines ‘Jab Ghar Ki Raunak Badhani Ho’, a melody that has been part of Indian households for over three decades, with a fresh musical arrangement for Diwali More From Impact https://www.impactonnet.com/more-from-impact/oppo-india-launches-true-to-the-moment-to-mark-the-launch-of-its-oppo-find-x10-series-17251.html The ad film is built in form of a montage, with series of stories, celebrating everyday experiences More From Impact https://www.impactonnet.com/more-from-impact/renee-kishore-joins-wpp-media-as-senior-vice-president-client-solutions-17250.html Kishore will lead client solutions for Tilaknagar Industries’ alco-bev portfolio, including Imperial Blue, Seven Islands Whiskey and Mansion House More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact The ad campaign, titled ‘We Are All PEPEROs’, celebrates friendship and individuality More From Impact https://www.impactonnet.com/more-from-impact/indusind-securities-appoints-rajeev-r-srivastava-as-md-ceo-17243.html The former Standard Chartered Securities chief will lead the broking firm's digital-led growth strategy, with a focus on AI-powered personalised advice, client experience and geographic expansion More From Impact https://www.impactonnet.com/more-from-impact/parle-teams-up-with-perfora-to-launch-limited-edition-mango-bite-flavoured-toothpaste-17242.html The limited-period offering brings the candy’s familiar mango flavour to oral care, along with a tin of Mango Bite candies with every pack More From Impact https://www.impactonnet.com/more-from-impact/colgate-palmolive-appoints-akash-parekh-as-evp-marketing-17241.html Parekh will succeed Gunjit Jain from December 1, bringing nearly two decades of consumer marketing experience across India, North America and Asia-Pacific More From Impact https://www.impactonnet.com/more-from-impact/bumble-brings-bee-line-to-india-with-janhvi-kapoor-manika-batra-and-reble-17240.html The social-first advice series brings together women from Bollywood, sports and music to share their perspectives on love, dating and relationships More From Impact https://www.impactonnet.com/more-from-impact/denstu-sports-entertainment-elevates-paroma-dayal-as-national-head-17239.html Paroma Dayal brings extensive experience across digital and broadcast platforms, with partnerships across entertainment properties such as MTV Roadies, MTV Splitsvilla, MTV Hustle and MTV Unplugged More From Impact https://www.impactonnet.com/more-from-impact/bianna-golodryga-announces-her-departure-from-cnn-after-9-years-17238.html With almost 19 years of experience in journalism field, Bianna Golodryga has also worked the finance sector More From Impact https://www.impactonnet.com/more-from-impact/publicis-groupe-elevates-scott-hagedorn-as-ceo-and-sam-levine-as-cso-at-marcel-17237.html In these new roles, they will draw on the combined capabilities of Publicis Sapient, Epsilon and Lotame to connect clients' enterprise, consumer and marketing intelligence More From Impact https://www.impactonnet.com//pepsico-india-expands-quaker-into-everyday-snacking-with-protein-ladooz-and-chikki-bites-17236.html Priced at Rs 10 per pack, the new range combines oats, 12% protein and fibre in familiar Indian snack formats, supported by a new television campaign More From Impact Priced at Rs 10 per pack, the new range combines oats, 12% protein and fibre in familiar Indian snack formats, supported by a new television campaign More From Impact https://www.impactonnet.com/more-from-impact/usha-international-appoints-sumit-chawla-as-vice-president-digital-marketing-17234.html Chawla moves from Lenskart.com, where he served as Assistant Vice President, Marketing, for over four years More From Impact https://www.impactonnet.com/more-from-impact/shalimar-paints-launches-prastavana-for-painter-welfare-and-skill-development-17233.html The initiative under the Shalimar Expert Program offers painters access to insurance coverage, tele-medical consultations and professional training More From Impact