https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/impact-stories/mohalla-to-metro-ahmedabads-ludic-puts-indian-design-on-the-move-16649.html With an India-first design philosophy and a growing presence beyond metros, Ludic is taking its homegrown lifestyle proposition nationwide, all the way from Ahmedabad IMPACT Stories https://www.impactonnet.com/more-from-impact/ujjivan-says-theres-nothing-small-about-us-with-r-madhavan-in-new-campaign-16648.html Ujjivan Small Finance Bank teams up with R Madhavan for a campaign challenging perceptions around its ‘Small’ tag and highlighting its scale, reach and breadth of offerings More From Impact https://www.impactonnet.com/more-from-impact/piyush-pandey-enters-the-one-club-of-creativity-hall-of-fame-16647.html The One Club for Creativity honours the late advertising legend in its 2026 Creative Hall of Fame class, recognising his influence on Indian brand storytelling and generations of creatives More From Impact https://www.impactonnet.com/impact-stories/upi-gets-a-price-tag-what-changes-for-marketers-16646.html A new 0.4% MDR on UPI transactions above ₹2,000 could force brands and payment platforms to rethink cashback, offers and the economics of payment-led marketing IMPACT Stories https://www.impactonnet.com/impact-stories/when-bappa-comes-home-with-a-delivery-partner-16645.html What began as a way to solve last-minute needs is now finding a place in the planning and preparation around one of India’s biggest festivals IMPACT Stories https://www.impactonnet.com/more-from-impact/snapchat-omnicom-study-finds-91-of-indias-next-gen-pay-attention-to-funny-brands-16644.html Based on responses from more than 6,000 social media users across six markets, the study examines how Gen Z and Gen Alpha use and respond to humour More From Impact https://www.impactonnet.com/more-from-impact/family-full-house-with-rohit-sharma-draws-brands-ahead-of-its-premiere-16643.html Skoda, PhonePe, Google Search AI Mode, Avaada, UltraTech Cement, Fortune Refined Soyabean Oil, Supersox and BHIM Payments App sign on across sponsorship categories More From Impact https://www.impactonnet.com/more-from-impact/family-full-house-with-rohit-sharma-draws-brands-ahead-of-its-premiere-16642.html Skoda, PhonePe, Google Search AI Mode, Avaada, UltraTech Cement, Fortune Refined Soyabean Oil, Supersox and BHIM Payments App sign on across sponsorship categories More From Impact https://www.impactonnet.com/more-from-impact/tata-trusts-tables-sp-group-proposal-to-monetise-tata-sons-stake-for-25000-crore-16641.html The proposal envisages a two-tranche share buyout over 18 months, with Tata Sons to initiate a selective capital reduction process through the NCLT More From Impact https://www.impactonnet.com/more-from-impact/tata-trusts-ask-tata-sons-to-explore-alternatives-to-listing-16640.html At a board meeting chaired by Noel N Tata, they reiterated their opposition to listing Tata Sons, calling for available options to be assessed to preserve Group’s century-old structure & purpose More From Impact https://www.impactonnet.com/more-from-impact/crompton-pumps-launches-ai-powered-ganesh-chaturthi-digital-film-16639.html The campaign puts Crompton IntelliSense SmartPro at the centre of a festive narrative around water, family and everyday convenience More From Impact https://www.impactonnet.com/more-from-impact/huma-qureshi-and-dressfolk-launch-saree-label-freefall-16638.html The new brand combines handwoven textiles from Chanderi, Varanasi and Kutch with contemporary design centred on the wearer More From Impact https://www.impactonnet.com/more-from-impact/swiss-beauty-joins-bigg-boss-season-20-as-makeup-category-partner-16637.html The beauty brand will feature inside the Bigg Boss House alongside branded content and advertising through the season More From Impact https://www.impactonnet.com/more-from-impact/vodafone-idea-appoints-gopika-pant-as-independent-director-for-five-year-term-16636.html The telecom company is also seeking shareholder approval for Anil Berera’s appointment to its board More From Impact https://www.impactonnet.com/more-from-impact/country-delight-brings-childhood-milk-memories-to-life-with-vijay-sethupathi-16635.html The new digital film uses a father-daughter exchange to explore changing family habits and the familiar taste that takes him back to childhood More From Impact https://www.impactonnet.com/more-from-impact/devgn-cinex-appoints-ajay-agrawal-as-ceo-16634.html Agrawal brings over two decades of leadership experience across BFSI, infrastructure, fintech and manufacturing sectors More From Impact https://www.impactonnet.com/more-from-impact/hector-launches-platform-to-optimise-quick-commerce-operations-16633.html Wondrlab’s commerce technology platform connects advertising, inventory and fulfilment data to help brands act on quick-commerce performance rather than rely on reporting alone More From Impact https://www.impactonnet.com/more-from-impact/noel-tata-opposes-n-chandrasekarans-reappointment-as-tata-sons-chair-media-reports-16632.html Tata Sons is navigating an RBI listing push, a divided board and a leadership rethink, with Tata Trusts Chairman Noel Tata opposing N Chandrasekaran’s fresh five-year term More From Impact https://www.impactonnet.com/impact-stories/dcode-20-unraveling-the-new-digital-consumer-16631.html Launched by DS Group in partnership with WPP Media & MICA, DCODE 2.0 examines the evolving digital marketing landscape. Navin Khemka of WPP Media & Rajeev Jain of DS Group in conversation with IMPACT IMPACT Stories https://www.impactonnet.com/more-from-impact/tvs-motor-gives-its-premium-bikes-a-festive-upgrade-16630.html TVS Motor Company refreshes its Apache and Ronin portfolios with new technology, safety and design features, including Black Diamond editions for its flagship 310 series More From Impact https://www.impactonnet.com/more-from-impact/hersheys-indias-new-campaign-urges-viewers-to-find-happiness-even-in-difficult-moments-16629.html Created by TBWA\Lintas, the campaign film is being rolled out across TV, digital and OOH, while also being adapted for screens at airports More From Impact https://www.impactonnet.com/impact-feature/saikat-mukhopadhyay-joins-boat-lifestyle-as-chief-financial-officer-16628.html Mukhopadhyay brings extensive experience in driving financial strategy, governance and business transformation Impact Feature https://www.impactonnet.com/impact-stories/is-fashions-size-chart-becoming-a-little-harder-to-ignore-16627.html With plus-size consumers gaining greater visibility, fashion brands are being pushed to rethink what inclusivity really means IMPACT Stories https://www.impactonnet.com/more-from-impact/kay-beauty-features-kolhapur-creator-sonali-vaghari-in-latest-kay-konversations-16626.html The latest episode explores beauty, creativity and self-expression through the journey of the makeup artist and content creator More From Impact https://www.impactonnet.com/impact-stories/one-burst-is-never-the-success-mantra-says-anupam-bansal-of-liberty-shoes-16625.html In a 70% unorganised footwear market where premiumisation is gaining momentum, Liberty Shoes' Executive Director Anupam Bansal tells IMPACT how they plan to grow from here IMPACT Stories