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    <title>IMPACT Magazine: Marketing &amp; Advertising News Online, India</title>
    <link>https://www.impactonnet.com/</link>
    <description>IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers</description>
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      <title>NIVIA Sports Gives the Blue Tigers’ Jersey a Life Beyond the Pitch</title>
      <link>https://www.impactonnet.com/more-from-impact/nivia-sports-gives-the-blue-tigers-jersey-a-life-beyond-the-pitch-16753.html</link>
      <description>NIVIA Sports unveils the Official Indian National Football Team Jersey, designed to take Indian football from matchday to everyday wardrobes and fan culture</description>
      <category>More From Impact</category>
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    <item>
      <title>KreditBee Asks If Being Practical Really Means Playing It Safe</title>
      <link>https://www.impactonnet.com/more-from-impact/kreditbee-asks-if-being-practical-really-means-playing-it-safe-16752.html</link>
      <description>KreditBee’s ‘Bee Practical’ campaign moves beyond personal loans, showcasing two-wheeler, business and property-backed loans as financial tools for pursuing bigger goals</description>
      <category>More From Impact</category>
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    <item>
      <title>ixigo urges travellers to ‘Don’t follow the herd’ in new AI-led campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/ixigo-urges-travellers-to-dont-follow-the-herd-in-new-ai-led-campaign-16751.html</link>
      <description>The campaign uses humour and TARA, ixigo’s AI travel assistant, to encourage travellers to discover experiences based on personal preferences</description>
      <category>More From Impact</category>
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    <item>
      <title>Blissclub expands menswear with BareButter and ‘Off The Clock’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/blissclub-expands-menswear-with-barebutter-and-off-the-clock-campaign-16750.html</link>
      <description>The new collection focuses on off-duty comfort, while the campaign explores men beyond their professional identities</description>
      <category>More From Impact</category>
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    <item>
      <title>Pride of Cows brings ‘Come Over to the Greener Side’ to life with Athiya Shetty</title>
      <link>https://www.impactonnet.com/more-from-impact/pride-of-cows-brings-come-over-to-the-greener-side-to-life-with-athiya-shetty-16749.html</link>
      <description>The campaign explores a slower, more mindful approach to everyday living, connecting Pride of Cows’ farm-to-home philosophy with nature, nourishment and wellbeing</description>
      <category>More From Impact</category>
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    <item>
      <title>Clinic Plus marks Daughters’ Day with new #MeriBetiStrong campaign film</title>
      <link>https://www.impactonnet.com/more-from-impact/clinic-plus-marks-daughters-day-with-new-meribetistrong-campaign-film-16748.html</link>
      <description>The latest campaign explores how daughters can become a source of strength and support for their mothers</description>
      <category>More From Impact</category>
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    </item>
    <item>
      <title>Vineet Shah joins Raymond Lifestyle as Head of Omnichannel Media</title>
      <link>https://www.impactonnet.com/more-from-impact/vineet-shah-joins-raymond-lifestyle-as-head-of-omnichannel-media-16747.html</link>
      <description>Shah joins the apparel company after over four years at Madison World, where he most recently served as Vice President, Planning</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16747-Press-release-98.jpg" medium="image"/>
    </item>
    <item>
      <title>Truecaller partners with LinkedIn to add professional context to Caller ID</title>
      <link>https://www.impactonnet.com/more-from-impact/truecaller-partners-with-linkedin-to-add-professional-context-to-caller-id-16746.html</link>
      <description>The integration lets users display their workplace, job title and LinkedIn verification alongside their Truecaller profile</description>
      <category>More From Impact</category>
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    </item>
    <item>
      <title>Joy Personal Care appoints Tamannaah Bhatia as face of lotions and creams</title>
      <link>https://www.impactonnet.com/more-from-impact/joy-personal-care-appoints-tamannaah-bhatia-as-face-of-lotions-and-creams-16745.html</link>
      <description>The association will feature across television, digital and social media, led by the brand’s Honey &amp; Almonds Deep Nourishing Body Lotion</description>
      <category>More From Impact</category>
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    <item>
      <title>JSW Group launches ‘Tere Sang Bharat’ anthem for Team India at Asian Games 2026</title>
      <link>https://www.impactonnet.com/more-from-impact/jsw-group-launches-tere-sang-bharat-anthem-for-team-india-at-asian-games-2026-16744.html</link>
      <description>Featuring 22 athletes across 11 sporting disciplines, the campaign gives a voice to JSW’s ‘Rukna Nahin Hai’ belief and celebrates the support behind India’s athletes</description>
      <category>More From Impact</category>
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    <item>
      <title>India’s Fitness Penetration Is Just 1%: Anytime Fitness Bets on 500 Gyms by 2030</title>
      <link>https://www.impactonnet.com/impact-stories/indias-fitness-penetration-is-just-1-anytime-fitness-bets-on-500-gyms-by-2030-16743.html</link>
      <description>As Anytime Fitness approaches its 200th gym in India, Ryan Rocque, Marketing Head, discusses their 80:20 digital-to-traditional media mix &amp; the opportunity presented by India’s low fitness penetration</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>A Brand Membership Worth Returning For</title>
      <link>https://www.impactonnet.com/impact-stories/a-membership-worth-returning-for-16742.html</link>
      <description>As brands shift from transactional rewards to premium experiences, loyalty programmes are becoming powerful engines for retention, customer lifetime value and long-term growth</description>
      <category>IMPACT Stories</category>
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    <item>
      <title>The Wire We Never Really Cut</title>
      <link>https://www.impactonnet.com/impact-stories/the-wire-we-never-really-cut-16741.html</link>
      <description>With wired earphone revenue up by 3% in 2025, the gadget is finding new relevance as consumers push back on the pressure to constantly upgrade</description>
      <category>IMPACT Stories</category>
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      <title>DailyObjects appoints Zeenah Vilcassim as Global Chief Marketing Officer</title>
      <link>https://www.impactonnet.com/more-from-impact/dailyobjects-appoints-zeenah-vilcassim-as-global-chief-marketing-officer-16740.html</link>
      <description>Vilcassim joins from Nothing India and brings over 17 years of experience across consumer, brand and business roles in international and Indian markets</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16740-pressrelease.pdf---2026-09-24T160728.288.png" medium="image"/>
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      <title>LAVA takes a story-led approach to smartphone advertising with Virat Curve 5G campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/lava-takes-a-story-led-approach-to-smartphone-advertising-with-virat-curve-5g-campaign-16739.html</link>
      <description>The SW Network campaign features Rohit Saraf and Pratibha Ranta in a romantic film built around LAVA’s ‘Go With The Curve’ proposition</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16739-Press-release-96.jpg" medium="image"/>
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      <title>Red Bull elevates Dipanshu Goyal to Field Marketing Manager, North India</title>
      <link>https://www.impactonnet.com/more-from-impact/red-bull-elevates-dipanshu-goyal-to-field-marketing-manager-north-india-16738.html</link>
      <description>Goyal takes on the regional role after more than five years with Red Bull, most recently serving as Field Marketing Specialist, Punjab</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16738-Press-release-95.jpg" medium="image"/>
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    <item>
      <title>Red Bull elevates Dipanshu Goyal to Field Marketing Manager, North India</title>
      <link>https://www.impactonnet.com/more-from-impact/red-bull-elevates-dipanshu-goyal-to-field-marketing-manager-north-india-16737.html</link>
      <description>Goyal takes on the regional role after more than five years with Red Bull, most recently serving as Field Marketing Specialist, Punjab</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16737-Press-release-95.jpg" medium="image"/>
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    <item>
      <title>Red Bull elevates Dipanshu Goyal to Field Marketing Manager, North India</title>
      <link>https://www.impactonnet.com/more-from-impact/red-bull-elevates-dipanshu-goyal-to-field-marketing-manager-north-india-16736.html</link>
      <description>Goyal takes on the regional role after more than five years with Red Bull, most recently serving as Field Marketing Specialist, Punjab</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16736-Press-release-95.jpg" medium="image"/>
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    <item>
      <title>Rungta TMT brings Bollywood trio into ‘Ekdum Solid Strength’ campaign</title>
      <link>https://www.impactonnet.com/more-from-impact/rungta-tmt-brings-bollywood-trio-into-ekdum-solid-strength-campaign-16735.html</link>
      <description>Conceptualised by The Script Room, the campaign features Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor, using humour and category parody to spotlight the brand’s TMT strength proposition</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16735-pressrelease.pdf---2026-09-24T141249.001.png" medium="image"/>
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    <item>
      <title>ZOFF Foods Gets Shilpa Shetty to Ask What’s Really in Your Spice Rack</title>
      <link>https://www.impactonnet.com/more-from-impact/zoff-foods-gets-shilpa-shetty-to-ask-whats-really-in-your-spice-rack-16734.html</link>
      <description>ZOFF Foods brings Shilpa Shetty into its ‘Know The Brand’ campaign, urging consumers to look beyond price and packaging and ask more about the quality of their spices</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16734-ZOFF.png" medium="image"/>
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    <item>
      <title>BIBA Says Festive Dressing Was Never Meant to Blend In</title>
      <link>https://www.impactonnet.com/more-from-impact/biba-says-festive-dressing-was-never-meant-to-blend-in-16733.html</link>
      <description>BIBA unveils ‘Too BIBA To Blend In’, a festive 2026 collection bringing together Indian crafts, bold colour, prints and ornamentation across contemporary silhouettes</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16733-BIB.png" medium="image"/>
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      <title>TCS and Jaguar TCS Racing Put AI to Work as Formula E Enters GEN4</title>
      <link>https://www.impactonnet.com/more-from-impact/tcs-and-jaguar-tcs-racing-put-ai-to-work-as-formula-e-enters-gen4-16732.html</link>
      <description>TCS extends its title partnership with Jaguar TCS Racing and becomes its Official AI Partner, taking the collaboration into Formula E’s GEN4 era after a championship-winning season</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16732-Jaguar.png" medium="image"/>
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      <title>Bhaskar Majumdar, veteran communications professional, passes away</title>
      <link>https://www.impactonnet.com/more-from-impact/bhaskar-majumdar-veteran-communications-professional-passes-away-16731.html</link>
      <description>Majumdar passed away on Thursday morning after a prolonged illness, leaving behind a 25-year legacy in communications and reputation management</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16731-pressrelease.pdf---2026-09-24T104925.933.png" medium="image"/>
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      <title>Godrej Properties appoints Dishant Sharma as Marketing Manager</title>
      <link>https://www.impactonnet.com/more-from-impact/godrej-properties-appoints-dishant-sharma-as-marketing-manager-16730.html</link>
      <description>Sharma was earlier with Godrej Properties from 2020 to 2025. He then joined Gera Developments, where he most recently served as Senior Manager - Marketing</description>
      <category>More From Impact</category>
      <media:content url="https://storage.googleapis.com/impact-news-photo/news-photo/16730-Untitled-design-69.png" medium="image"/>
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      <title>Publicis Groupe India names Shiv Acharjee VP – Strategy</title>
      <link>https://www.impactonnet.com/more-from-impact/publicis-groupe-india-names-shiv-acharjee-vp-strategy-16729.html</link>
      <description>With more than 16 years in ad and media, Acharjee has worked across business strategy, brand planning, market research and analytics, as well as strategic marketing and consulting</description>
      <category>More From Impact</category>
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