https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/agl-hakuhodo-integrates-chatgpt-ads-into-paid-media-strategy-16820.html The agency will pilot conversational, intent-led advertising across automotive, education, real estate, CPG and BFSI clients as it develops its Generative Engine Marketing approach More From Impact https://www.impactonnet.com/more-from-impact/twamev-brings-truly-you-campaign-to-life-with-orrys-self-wedding-in-jaipur-16819.html The two-day celebration moved through a Sufi night, mehendi and sangeet before culminating in a fashion showcase for Twamev’s latest occasionwear collection More From Impact https://www.impactonnet.com/impact-stories/roots-to-legacy-the-mother-dairy-booth-thats-part-of-delhis-morning-ritual-16818.html Born in 1974 to end Delhi’s milk queues, Mother Dairy went from token machines to a ₹20,300-crore business, and still sells quality better than most brands sell product IMPACT Stories https://www.impactonnet.com/impact-stories/roots-to-legacy-the-mother-dairy-booth-thats-part-of-delhis-morning-ritual-16817.html Born in 1974 to end Delhi’s milk queues, Mother Dairy went from token machines to a ₹20,300-crore business, and still sells quality better than most brands sell product IMPACT Stories https://www.impactonnet.com/more-from-impact/swiss-beauty-select-marks-second-anniversary-with-retail-expansion-16816.html The premium beauty range strengthens its presence across India with 300+ Modern Trade doors and plans to expand its kiosk network to 100+ outlets More From Impact https://www.impactonnet.com/more-from-impact/mongodb-appoints-komal-puri-to-lead-marketing-in-india-16815.html Puri joins from Innovaccer, where she served as Senior Director More From Impact https://www.impactonnet.com/impact-stories/how-visual-search-is-creating-a-new-consumer-journey-for-brands-16814.html Pinterest helped make visual discovery mainstream. As visual search turns images into questions, recommendations and transactions, what does this mean for marketers? IMPACT Stories https://www.impactonnet.com/more-from-impact/decathlon-launches-kiprun-performance-running-brand-in-india-16813.html The flagship running sub-brand debuts with 35 shoes, including 17 high-performance models, under the global tagline ‘More Runs. More Life. More From Impact https://www.impactonnet.com/more-from-impact/aman-gupta-invests-in-home-and-lighting-brand-fig-living-16812.html The SailThru Ventures investment comes as FIG Living targets ₹18 crore ARR after the festive season and expands into adjacent home and lifestyle categories More From Impact https://www.impactonnet.com/more-from-impact/sprite-launches-eight-episode-digital-series-truth-spice-16811.html The Coca-Cola-owned beverage brand brings together creators, celebrities and athletes for a food-led entertainment format, with two episodes presented in association with Tinder More From Impact https://www.impactonnet.com/impact-stories/impactexclusive-arijit-sengupta-set-to-join-mars-in-marketing-leadership-role-16810.html Sengupta, who recently exited as CMO of Zydus Wellness, is set to take on the role of CMO at Mars, where he will oversee the Snacking & Kellanova businesses, as per industry sources IMPACT Stories https://www.impactonnet.com/more-from-impact/skinn-names-ayushmann-khurrana-and-sobhita-dhulipala-as-brand-ambassadors-16809.html The House of Titan fragrance brand launches its new campaign, ‘Make Every Moment Special’, positioning fragrance as part of everyday rituals More From Impact https://www.impactonnet.com/more-from-impact/partha-ghosh-joins-jsw-group-as-evp-and-group-head-of-communications-16808.html Ghosh moves from Air India to take charge of communications across JSW’s businesses spanning steel, energy, infrastructure, automotive, paints and sports More From Impact https://www.impactonnet.com/more-from-impact/dhiraj-adya-takes-global-advisor-relations-role-at-tech-mahindra-16807.html With over two decades of experience in technology and strategic partnerships, Adya has also been serving as COO of the Global Chess League, a joint venture between Tech Mahindra and FIDE More From Impact https://www.impactonnet.com/impact-stories/hashtag-orange-wins-taco-bells-media-account-previously-handled-by-wavemaker-16806.html It is a Delhi-based account worth ₹60 crore, say sources. Mandate was previously handled by Wavemaker IMPACT Stories https://www.impactonnet.com/more-from-impact/softline-gets-a-fresh-look-as-it-steps-into-a-more-contemporary-chapter-16805.html Softline, from the house of Rupa & Company, refreshes its identity across lingerie, athleisure and outerwear, with Wamiqa Gabbi embodying its new, youthful spirit More From Impact https://www.impactonnet.com/more-from-impact/meta-taps-former-mongodb-ceo-chirantan-desai-to-lead-enterprise-platform-push-16804.html Desai joins Meta as Chief Enterprise Platform Officer from MongoDB, where he served as President and CEO, to lead its enterprise efforts More From Impact https://www.impactonnet.com/more-from-impact/laura-ryan-joins-wpp-media-to-steer-its-global-media-operations-16803.html Laura Ryan joins WPP Media as Chief Media Officer from IPG, bringing more than three decades of experience across client leadership, innovation, transformation and talent development More From Impact https://www.impactonnet.com/more-from-impact/piyush-mishras-maine-pyar-kiya-regret-powers-flipkarts-iphone-push-16802.html Flipkart and McCann India turn Piyush Mishra’s regret over rejecting ‘Maine Pyar Kiya’ into a humorous warning not to miss iPhone deals during Big Billion Days More From Impact https://www.impactonnet.com/more-from-impact/aspect-sports-puts-aman-sehrawat-in-the-spotlight-as-its-first-brand-ambassador-16801.html Aspect Sports signs Olympic medallist Aman Sehrawat as its first sports brand ambassador, deepening its wrestling focus while backing his journey towards the Asian Games and LA 2028 More From Impact https://www.impactonnet.com/more-from-impact/mithun-k-chittilappilly-takes-the-chair-at-v-guard-as-the-company-eyes-50-16800.html Chittilappilly becomes Chairperson & Managing Director of V-Guard Industries, adding the role after 14 years as MD and two decades at the company More From Impact https://www.impactonnet.com/more-from-impact/doraemon-takes-its-deep-sea-adventure-beyond-the-big-screen-16799.html Ahead of its October 2 release, Doraemon’s latest movie hits India with a 360° campaign spanning OOH, digital, radio, experiential, schools and retail More From Impact https://www.impactonnet.com/more-from-impact/standard-chartered-launches-global-brand-campaign-move-ahead-16798.html Inspired by the bank’s Formula 1 partnership, the campaign builds on its ‘Now Is Your Time’ brand platform More From Impact https://www.impactonnet.com/more-from-impact/face-elects-phonepes-hemant-gala-and-navis-rajiv-naresh-to-board-16797.html The two executives bring experience across digital payments, lending, financial services, technology and governance to FACE’s Board More From Impact https://www.impactonnet.com/more-from-impact/can-beauty-brands-fly-solo-16796.html With Nykaa and L’Oréal’s BOLD investing in beauty brands, alongside a growing wave of strategic stakes, a larger question is emerging: can independent brands still scale sustainably on their own? 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