https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/100-women-100-memories-indian-silk-house-launches-shubho-smriti-for-poila-boishakh-14010.html A digital-first campaign captures intimate stories of tradition, nostalgia and the timeless saree, celebrating how Bengal’s New Year continues to evolve through personal memories More From Impact https://www.impactonnet.com/impact-stories/we-want-to-become-a-trendsetter-vinod-bansal-founder-md-satvik-14009.html In an interview with IMPACT, Bansal says that the Cycle-Satvik collaboration is geared towards simplifying and standardising India’s fragmented puja essentials market IMPACT Stories https://www.impactonnet.com/more-from-impact/jemimah-rodrigues-and-yashraj-mukhate-join-hands-for-dells-back-to-school-campaign-14008.html The campaign, featuring Rodrigues and Mukhate, brings together the world of sport and music to showcase how technology can enable creative exploration More From Impact https://www.impactonnet.com/more-from-impact/bergner-elevates-cookware-into-high-fashion-with-excalibur-by-vikas-khanna-14007.html Runway-inspired campaign reframes kitchenware as a design-led lifestyle statement More From Impact https://www.impactonnet.com/more-from-impact/kl-rahul-features-in-oppo-indias-zindagi-ka-frame-wide-karo-campaign-for-f33-series-14006.html Film highlights spontaneous, shared moments and positions the upcoming smartphone around front-camera performance and durability More From Impact https://www.impactonnet.com/more-from-impact/enormous-appoints-ananya-varma-as-strategic-planning-director-14005.html Varma joins from Droga5 UK with experience across global brands, focusing on culturally-driven strategy and brand building across campaigns and platforms More From Impact https://www.impactonnet.com/more-from-impact/casio-india-launches-baisakhi-campaign-for-ltp-sn6-series-14004.html Film uses festive narratives to highlight enduring relationships, and positions timepieces around moments of connection and nostalgia More From Impact https://www.impactonnet.com/more-from-impact/sabka-samay-aa-gaya-brands-ride-comics-still-alive-wave-14003.html Unpacking how stand-up comedian Samay Raina's recently released YouTube special is sparking a wave of quick, culture-first marketing More From Impact https://www.impactonnet.com/more-from-impact/jsw-sports-secures-3-year-mandate-to-transform-bengal-pro-t20-league-14002.html This partnership marks a significant step in the evolution of the Bengal Pro T20 League, which continues to grow as a key domestic platform across both men’s and women’s cricket More From Impact https://www.impactonnet.com/backbeat/modern-marketing-a-game-of-table-tennis-14001.html Sachin Kumar, Founder, Bottle Openers & ConTech Commerce pens down a piece drawing parallels between table tennis and modern marketing Backbeat https://www.impactonnet.com/impact-stories/is-wpp-choosing-craft-or-code-14000.html Veteran adman Prabhakar Mundkur writes on how, as WPP reimagines creativity, the real choice lies between cultural legacy and connected systems IMPACT Stories https://www.impactonnet.com/creative-zone/ads-in-focus-13999.html March 2026 saw a diverse mix of campaigns standing out for their ability to spark conversations and cut through the clutter. Here’s a look at the top IMPACT picks Creative Zone https://www.impactonnet.com/impact-stories/the-great-period-pivot-13998.html Sanitary napkins, long built on habit, face new challengers as D2C brands use education and sustainability to reshape monthly choices IMPACT Stories https://www.impactonnet.com/spotlight/from-runways-to-gateways-13997.html As Indian retail brands step onto global runways, experts discuss if this signals at a more defined entry into global markets Spotlight https://www.impactonnet.com/cmo-interview/liciously-yours-13996.html Varun Khanna, SVP Marketing, Licious on unlocking the next phase of growth in a USD 55bn unorganised market CMO Interview https://www.impactonnet.com/cover-story/agents-of-the-ai-era-13995.html With Agentic AI taking over optimisation and execution, agencies are shifting into a new role: strategic supervisors. Is the industry ready? Cover Story https://www.impactonnet.com/more-from-impact/davidoff-parfums-onboards-first-ever-brand-ambassador-for-india-ahaan-pandey-13994.html This marks a historic milestone for the brand in India that stands out as one of it’s most dynamic markets More From Impact https://www.impactonnet.com/more-from-impact/from-earth-to-orbit-dulcolax-powers-digestive-health-on-nasas-artemis-ii-mission-13993.html As astronauts prepare for a return to lunar orbit, a trusted solution for gut health and digestion proves its reliability beyond Earth. More From Impact https://www.impactonnet.com/more-from-impact/sanghyun-lee-joins-openai-as-head-of-asia-pacific-global-affairs-13992.html Based in Singapore, he will lead public policy engagement and strategic partnerships across the region, focusing on responsible and inclusive AI adoption More From Impact https://www.impactonnet.com/more-from-impact/amfi-elevates-punit-dharamsi-to-executive-vice-president-13991.html Moves up after over nine years with the organisation, most recently serving as Senior Vice President – Marketing and Investor Education More From Impact https://www.impactonnet.com/more-from-impact/charlotte-tilbury-opens-first-flagship-beauty-wonderland-store-in-india-13990.html New Delhi store, operated by Nykaa, marks expansion of the brand’s India presence with Sobhita Dhulipala at the launch More From Impact https://www.impactonnet.com/more-from-impact/himalaya-babycare-launches-summer-care-campaign-for-babies-13989.html Multi-lingual rollout introduces a summer-specific care regimen, supported by a digital film highlighting heat-related concerns More From Impact https://www.impactonnet.com/more-from-impact/uniqlo-india-launches-linen-collection-campaign-featuring-kriti-sanon-13988.html Campaign showcases the fabric’s versatility across occasions, positioning linen as a breathable and easy summer wardrobe staple More From Impact https://www.impactonnet.com/impact-stories/are-brands-trading-pure-visibility-for-consumer-engagement-in-this-ipl-13987.html From QR access to in-game integrations, IPL 2026 is redefining how brands turn moments into lasting connections IMPACT Stories https://www.impactonnet.com/more-from-impact/bata-india-launches-everyday-essentials-reinvented-campaign-with-taapsee-pannu-13986.html New push spotlights open footwear as an enduring, everyday category for modern consumers More From Impact