https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/impact-stories/from-point-of-sale-to-point-of-advertising-16853.html McDonald’s is testing third-party ads on its digital screens in the US. Could owned consumer touchpoints become the next big media opportunity for QSRs, and what would it mean for brands in India? IMPACT Stories https://www.impactonnet.com/impact-stories/mohalla-to-metro-how-consumers-changed-the-story-of-panchkulas-wellness-brandbubble-me-16852.html Wellness brand Bubble Me’s founder Akshina Jindal shares how chance encounters and unexpected consumer behaviour brought her attention to magnesium, helping her pivot the brand trajectory IMPACT Stories https://www.impactonnet.com/impact-stories/the-new-celebrity-playbook-for-financial-services-16851.html SEBI has opened the door to celebrity-led brand advertising for regulated financial entities. But can star power build familiarity without making investing look deceptively simple? IMPACT Stories https://www.impactonnet.com/more-from-impact/senco-gold-diamonds-celebrates-womanhood-with-aparupa-durga-puja-campaign-16850.html Inspired by the many forms of Maa Durga, the campaign brings together traditional craftsmanship and contemporary jewellery to explore different expressions of womanhood More From Impact https://www.impactonnet.com/more-from-impact/friends-adult-pants-takes-on-product-hesitation-with-new-bharose-wali-dosti-campaign-16849.html The Sideways-conceptualised TVC focuses on product trust and positions adult diapers as an everyday solution for middle-aged women More From Impact https://www.impactonnet.com/more-from-impact/interio-by-godrej-brings-strength-and-style-to-steel-kitchens-in-latest-campaign-16848.html The campaign uses a light-hearted story around a busy Indian household to highlight the durability and design of Interio’s steel kitchens More From Impact https://www.impactonnet.com/more-from-impact/wpp-media-launches-from-concept-to-scale-playbook-for-indias-e-commerce-landscape-16847.html The playbook explores how commerce-led strategies are changing the way brands validate products before taking them to wider markets More From Impact https://www.impactonnet.com/more-from-impact/nykaa-cosmetics-brings-love-at-first-swipe-to-life-with-rasha-thadani-and-rohit-saraf-16846.html The three-film campaign uses playful encounters between the two actors to introduce Nykaa Cosmetics’ Lovestruck Lipstick and its ‘Love At First Swipe’ proposition More From Impact https://www.impactonnet.com/more-from-impact/bajaj-life-elevates-vivek-gupta-to-chief-operations-customer-experience-officer-16845.html Gupta will oversee operations, customer experience, and the AI & Innovation charter, with a mandate spanning policy servicing, claims, renewals and digital self-service More From Impact https://www.impactonnet.com/more-from-impact/virginia-sharma-moves-from-google-to-salesforce-as-cmo-missionforce-16844.html Sharma joins Salesforce as Chief Marketing Officer, Missionforce, moving from Google where she led brand and product marketing for the public sector business More From Impact https://www.impactonnet.com/more-from-impact/kotak-mahindra-bank-appoints-anup-kumar-saha-as-md-and-ceo-16843.html Saha, currently an Executive Director at the bank, will take charge for a three-year term from January 1, 2027 More From Impact https://www.impactonnet.com/more-from-impact/bengaluru-based-entrepreneur-and-publisher-shivani-darshan-passes-away-16842.html She had been undergoing treatment for cancer before she breathed her last on September 30 More From Impact https://www.impactonnet.com/more-from-impact/hinge-expands-india-experience-with-new-safety-and-privacy-features-16841.html The dating app introduces a phased waitlist, Face Check, Screenshot Protection and other tools aimed at fostering more intentional connections More From Impact https://www.impactonnet.com/more-from-impact/giva-celebrates-indias-festive-diversity-with-tyohar-anek-feeling-ek-16840.html The Navratri campaign brings together regional traditions, contemporary Indian style and GIVA’s silver jewellery More From Impact https://www.impactonnet.com/more-from-impact/baba-sehgal-wants-your-diwali-dry-fruit-box-to-go-a-little-more-swadeshi-16839.html KisaanSay teams up with Baba Sehgal for a Diwali campaign promoting Indian-grown dry fruits, spotlighting produce from Kashmiri walnuts to Nashik raisins and Konkan cashews More From Impact https://www.impactonnet.com/more-from-impact/flipkarts-big-billion-days-films-bet-on-luck-names-and-a-little-tatkaal-magic-16838.html Flipkart’s latest Big Billion Days films, created by McCann India, turn everyday beliefs around luck and speed into quirky routes to unlocking the sale’s best deals More From Impact https://www.impactonnet.com/more-from-impact/dr-sandeep-goyal-takes-the-aaai-helm-16837.html Dr Goyal takes over as AAAI President for 2026-27, with AI adoption, agency revenues, CCI scrutiny and a refresh of Goa Fest among the priorities ahead More From Impact https://www.impactonnet.com/impact-stories/beyond-the-boardroom-can-legacy-brands-outlive-corporate-feuds-16836.html The Tata Sons’ clash has turned heads across India. Experts weigh in on how reputed brands manage their public image, shareholder relations and lasting trust amidst internal turmoil? IMPACT Stories https://www.impactonnet.com/more-from-impact/freyr-energy-appoints-rohit-sharma-as-first-brand-ambassador-16835.html The rooftop solar company launches ‘Solar Ho, Toh Freyr Ho!’ campaign around the long-term commitment involved in choosing a solar partner More From Impact https://www.impactonnet.com/more-from-impact/yaap-digital-takes-narayana-healths-social-media-mandate-across-five-regions-16834.html YAAP Digital will handle social media strategy, content, creative and community engagement for Narayana Health’s hospital units across its North, East, West, South and Central clusters More From Impact https://www.impactonnet.com/impact-stories/is-every-sale-still-a-big-sale-16833.html The festive shopping calendar is getting crowded, leaving brands with a bigger challenge than simply slashing prices IMPACT Stories https://www.impactonnet.com/impact-stories/ujjivan-has-grown-beyond-the-idea-of-a-small-finance-bank-ujjivan-small-finance-bank-cmo-16832.html With Ujjivan Small Finance Bank looking beyond the ‘small’ finance tag, CMO Lakshman Velayutham discusses its expanding portfolio and brand ambitions IMPACT Stories https://www.impactonnet.com/more-from-impact/britannia-appoints-n-venkataraman-as-deputy-md-and-ramamurthy-jayaraman-as-cfo-16831.html Venkataraman has been with Britannia since 2007, while Jayaraman has held finance roles at the company for 15 years More From Impact https://www.impactonnet.com/more-from-impact/saffola-gold-says-its-time-to-put-womens-hearts-first-16830.html Saffola Gold, PHD India and ‘Z’ launch ‘Dil Se Ladies First’, using TV, Zee 5 and social platforms to put women’s heart health at the centre of the conversation More From Impact https://www.impactonnet.com/more-from-impact/phonepe-turns-10-then-asks-how-long-would-it-take-to-thank-70-crore-users-16829.html PhonePe marks a decade of digital payments with an Ogilvy-created anniversary film that uses India’s fastest speaker to turn 70 crore users into a story about everyday progress More From Impact