https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/impact-stories/can-ai-labels-on-social-media-rebuild-trust-13962.html As platforms roll out AI-generated tags, marketers say transparency alone won’t fix deeper concerns around moderation, misinformation and ad adjacency IMPACT Stories https://www.impactonnet.com/more-from-impact/amagi-unveils-newspulse-to-streamline-ai-led-newsroom-workflows-13961.html Agentic AI platform integrates content curation, editing and publishing into a single policy-driven system More From Impact https://www.impactonnet.com/more-from-impact/supermoney-cuts-through-ipl-clutter-with-salmanarbaaz-khan-campaign-13960.html The fintech platform’s new film, featuring Salman Khan and Arbaaz Khan, underscores this shift with a narrative that embraces chaos and self-awareness More From Impact https://www.impactonnet.com/more-from-impact/cineflicks-set-to-enter-indias-ott-market-with-community-first-approach-13959.html New platform aims to blend content streaming with deeper audience engagement in a crowded digital landscape More From Impact https://www.impactonnet.com/more-from-impact/amazon-eyes-expansion-of-quick-commerce-services-across-urban-india-13958.html The company plans to expand AmazonNow to 10-15 cities while scaling back Amazon Fresh, the quick grocery delivery service More From Impact https://www.impactonnet.com/more-from-impact/8b-and-payu-partner-to-bring-upi-to-central-asia-13957.html Indian tourists visiting Central Asia can now pay via UPI, net banking, Indian debit and credit cards More From Impact https://www.impactonnet.com/more-from-impact/snitch-leverages-humour-and-relatability-in-new-campaign-series-13956.html Three light-hearted films position the brand’s expanding lifestyle portfolio within everyday moments More From Impact https://www.impactonnet.com/more-from-impact/pepe-jeans-london-collaborates-with-shreyas-iyer-for-elle-indias-april-edition-13955.html The partnership reinforces the brand's focus on individuality and builds cultural relevance at the intersection of sport and style More From Impact https://www.impactonnet.com/more-from-impact/kalyan-jewellers-unveils-new-campaign-celebrating-the-nimah-collection-13954.html Directed by Priyadarshan, the film highlights India’s temple jewellery traditions that have long been known as expressions of identity More From Impact https://www.impactonnet.com/more-from-impact/skyscanner-launches-hotline-to-sky-with-suryakumar-yadav-13953.html The Billboard teaser campaign sparks curiosity and conversation, as IPL fixtures drive a surge in cricket-led travel More From Impact https://www.impactonnet.com/more-from-impact/india-e-commerce-set-to-hit-250-bn-by-2030-google-deloitte-report-13952.html The report highlights rise of immersive tech, quick commerce and creator influence; hints that Gen Z, AI-led experiences will drive next phase of growth More From Impact https://www.impactonnet.com/more-from-impact/madison-media-crosses-500-crore-in-new-business-13951.html The Madison World unit continues to invest in future-ready capabilities further strengthening its strategic planning and decision-making precision More From Impact https://www.impactonnet.com/more-from-impact/cadbury-dairy-milk-launches-thekhaasseat-campaign-for-ipl-2026-13950.html Conceptualised by Ogilvy, the initiative introduces a dedicated section at Wankhede Stadium for first-time match attendees in partnership with Mumbai Indians More From Impact https://www.impactonnet.com/more-from-impact/pharmeasy-launches-heart-health-campaign-targeting-young-indians-on-world-health-day-13949.html Targeted at individuals aged 30 and above, as well as those with a family history or lifestyle-related risks, the initiative aims to drive awareness around regular screening and early intervention More From Impact https://www.impactonnet.com/more-from-impact/slovic-appoints-tiger-shroff-as-brand-ambassador-launches-gym-ghar-lao-campaign-13948.html Campaign positions home fitness as accessible and flexible amid low fitness infrastructure penetration in India More From Impact https://www.impactonnet.com/more-from-impact/wondrlab-network-appoints-anju-sharma-as-creative-lead-content-13947.html Former FCB Ulka Senior Creative Director will report to Hemant Shringy and lead design-led creative thinking across the network More From Impact https://www.impactonnet.com/impact-stories/the-anti-scale-playbook-building-spaces-that-become-a-legacy-13946.html Aman Dua, partner, 403 Forbidden Bar, pens on the new-age hospitality playbook that aims to build something so unique, intentional and culturally precise that it is one-of-a-kind IMPACT Stories https://www.impactonnet.com/impact-stories/the-anti-scale-playbook-building-spaces-that-become-a-legacy-13945.html Aman Dua pens on the new-age hospitality playbook that aims to build something so unique, intentional and culturally precise that it is one-of-a-kind IMPACT Stories https://www.impactonnet.com/more-from-impact/johnsons-baby-partners-zee5-for-mom-talks-hosted-by-parineeti-chopra-13944.html Series blends expert-led insights and real conversations to address modern parenting dilemmas More From Impact https://www.impactonnet.com/more-from-impact/bis-introduces-age-rating-norms-for-video-games-13943.html This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers More From Impact https://www.impactonnet.com/more-from-impact/kitkat-india-collaborates-with-one-piece-for-anime-themed-campaign-13942.html The collaboration brings popular characters from the globally recognised series onto KitKat packaging, celebrating their individual traits and appeal More From Impact https://www.impactonnet.com/more-from-impact/nutrition-in-sync-launches-awareness-campaign-on-world-health-day-13941.html The campaign #StandWithScience focuses on the importance of science-backed nutrition and urges consumers to move away from fad diets More From Impact https://www.impactonnet.com/more-from-impact/pee-safe-appoints-smriti-mandhana-as-brand-ambassador-for-comfort-range-13940.html Partnership aims to normalise conversations around menstrual hygiene and position comfort as a core category-driver More From Impact https://www.impactonnet.com/more-from-impact/aditya-birla-jewellerys-indriya-launches-its-akshaya-tritiya-campaign-13939.html The star-studded campaign, ‘Bada Shagun, Bade Offers’ celebrates prosperity, new beginnings and women’s endless love for jewellery More From Impact https://www.impactonnet.com/more-from-impact/lotus-herbals-launches-campaign-for-hydroactivated-sunscreen-featuring-harnaaz-sandhu-13938.html Digital-first rollout highlights new formulation designed to respond to sweat and moisture, supported by OTT, social and OOH activations More From Impact