https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/jsw-sports-secures-3-year-mandate-to-transform-bengal-pro-t20-league-14002.html This partnership marks a significant step in the evolution of the Bengal Pro T20 League, which continues to grow as a key domestic platform across both men’s and women’s cricket More From Impact https://www.impactonnet.com/backbeat/modern-marketing-a-game-of-table-tennis-14001.html Sachin Kumar, Founder, Bottle Openers & CanTech Commerce pens down a piece drawing parallels between table tennis and modern marketing Backbeat https://www.impactonnet.com/impact-stories/is-wpp-choosing-craft-or-code-14000.html Veteran adman Prabhakar Mundkur writes on how, as WPP reimagines creativity, the real choice lies between cultural legacy and connected systems IMPACT Stories https://www.impactonnet.com/creative-zone/ads-in-focus-13999.html March 2026 saw a diverse mix of campaigns standing out for their ability to spark conversations and cut through the clutter. Here’s a look at the top IMPACT picks Creative Zone https://www.impactonnet.com/impact-stories/the-great-period-pivot-13998.html Sanitary napkins, long built on habit, face new challengers as D2C brands use education and sustainability to reshape monthly choices IMPACT Stories https://www.impactonnet.com/spotlight/from-runways-to-gateways-13997.html As Indian retail brands step onto global runways, experts discuss if this signals at a more defined entry into global markets Spotlight https://www.impactonnet.com/cmo-interview/liciously-yours-13996.html Varun Khanna, SVP Marketing, Licious on unlocking the next phase of growth in a USD 55bn unorganised market CMO Interview https://www.impactonnet.com/cover-story/agents-of-the-ai-era-13995.html With Agentic AI taking over optimisation and execution, agencies are shifting into a new role: strategic supervisors. Is the industry ready? Cover Story https://www.impactonnet.com/more-from-impact/davidoff-parfums-onboards-first-ever-brand-ambassador-for-india-ahaan-pandey-13994.html This marks a historic milestone for the brand in India that stands out as one of it’s most dynamic markets More From Impact https://www.impactonnet.com/more-from-impact/from-earth-to-orbit-dulcolax-powers-digestive-health-on-nasas-artemis-ii-mission-13993.html As astronauts prepare for a return to lunar orbit, a trusted solution for gut health and digestion proves its reliability beyond Earth. More From Impact https://www.impactonnet.com/more-from-impact/sanghyun-lee-joins-openai-as-head-of-asia-pacific-global-affairs-13992.html Based in Singapore, he will lead public policy engagement and strategic partnerships across the region, focusing on responsible and inclusive AI adoption More From Impact https://www.impactonnet.com/more-from-impact/amfi-elevates-punit-dharamsi-to-executive-vice-president-13991.html Moves up after over nine years with the organisation, most recently serving as Senior Vice President – Marketing and Investor Education More From Impact https://www.impactonnet.com/more-from-impact/charlotte-tilbury-opens-first-flagship-beauty-wonderland-store-in-india-13990.html New Delhi store, operated by Nykaa, marks expansion of the brand’s India presence with Sobhita Dhulipala at the launch More From Impact https://www.impactonnet.com/more-from-impact/himalaya-babycare-launches-summer-care-campaign-for-babies-13989.html Multi-lingual rollout introduces a summer-specific care regimen, supported by a digital film highlighting heat-related concerns More From Impact https://www.impactonnet.com/more-from-impact/uniqlo-india-launches-linen-collection-campaign-featuring-kriti-sanon-13988.html Campaign showcases the fabric’s versatility across occasions, positioning linen as a breathable and easy summer wardrobe staple More From Impact https://www.impactonnet.com/impact-stories/are-brands-trading-pure-visibility-for-consumer-engagement-in-this-ipl-13987.html From QR access to in-game integrations, IPL 2026 is redefining how brands turn moments into lasting connections IMPACT Stories https://www.impactonnet.com/more-from-impact/bata-india-launches-everyday-essentials-reinvented-campaign-with-taapsee-pannu-13986.html New push spotlights open footwear as an enduring, everyday category for modern consumers More From Impact https://www.impactonnet.com/more-from-impact/victorias-secret-names-triptii-dimri-as-first-india-ambassador-13985.html Conceptualised and executed by Makani Creatives, the campaign positions Dimri at the heart of a narrative reflecting individuality and self-expression More From Impact https://www.impactonnet.com/more-from-impact/livpure-appoints-sw-network-to-strengthen-digital-communications-13984.html Mandate focuses on building a culture-led, relatable narrative around healthier living More From Impact https://www.impactonnet.com/more-from-impact/ankit-desai-joins-mondelez-international-as-senior-director-marketing-13983.html Former Hershey executive to lead USD1 billion-plus India chocolates portfolio, which has a significant share in the country's chocolate market More From Impact https://www.impactonnet.com/more-from-impact/nivea-india-unveils-super-10-serum-lotion-to-elevate-bodycare-regimens-13982.html New launch blends high-potency actives with fast-absorbing formula to target dullness and uneven tone More From Impact https://www.impactonnet.com/more-from-impact/the-slooowest-vending-machine-in-the-world-by-kitkat-and-vml-13981.html Designed and engineered by The Other Half, this vending machine invites people to take a small, mindful break in the middle of a busy day More From Impact https://www.impactonnet.com/more-from-impact/celebrity-chef-kunal-kapoor-ignites-nationwide-taste-battle-13980.html Marico Limited unveiled its latest campaign for ‘Saffola Masala Oats – Bowl Apna Apna’ to stir up a flavourful rivalry across India More From Impact https://www.impactonnet.com/more-from-impact/hero-fincorp-launches-latest-indian-t20-league-campaign-nariyal-phodo-sar-kyun-13979.html The campaign positions Hero FinCorp as a tech-forward, future-ready brand, leveraging AI to simplify borrowing for everyday consumers More From Impact https://www.impactonnet.com/more-from-impact/omnicom-wins-ibms-330-million-global-media-mandate-13978.html A landmark shift as WPP exits the pitch, ending a long-standing media partnership with the tech giant More From Impact