https://www.impactonnet.com/ IMPACT is a weekly print magazine in India that publishes information on advertising and marketing news, specifically targeted at agency and business managers https://www.impactonnet.com/more-from-impact/jockey-marks-150-years-with-150-years-young-campaign-16618.html Page Industries’ latest campaign celebrates the brand’s global legacy and its evolution from innerwear to a wider comfort-wear portfolio in India More From Impact https://www.impactonnet.com/more-from-impact/pankaj-kalra-joins-zee-music-company-as-director-marketing-16617.html Kalra moves to Zee Music Company from Saregama India, where he served as Chief Manager - Marketing More From Impact https://www.impactonnet.com/more-from-impact/boat-brings-google-gemini-powered-ai-to-smart-audio-in-latest-campaign-16616.html The ‘The Best Advice ft. Ravi Kishan’ campaign highlights boAt’s CREST AI features, including conversational assistance and real-time translation More From Impact https://www.impactonnet.com/more-from-impact/rahul-dhamnani-appointed-as-director-of-growth-at-performics-india-16615.html Prior to this, Dhamnani served as Sales Lead – Enterprise at Pepper for five years, where he handled the full enterprise sales lifecycle More From Impact https://www.impactonnet.com/more-from-impact/origem-launches-110-lifetime-exchange-value-proposition-16614.html The lab-grown diamond jewellery brand will offer 110% exchange value on diamond value and 100% exchange value on gold at prevailing rates, subject to terms and conditions More From Impact https://www.impactonnet.com/more-from-impact/hero-vida-named-title-sponsor-for-indias-2026-new-zealand-tour-16613.html The 12-match bilateral series will mark 100 years of sporting ties between India and New Zealand More From Impact https://www.impactonnet.com/more-from-impact/fintan-gillespie-moves-from-snap-to-pinterest-as-managing-director-for-uk-ireland-16612.html Gillespie joins Pinterest after nearly a decade at Snap, where he most recently served as Global Director, Ad Partnerships Group More From Impact https://www.impactonnet.com/more-from-impact/tata-steel-puts-sustainability-at-the-centre-of-wealsomaketomorrow-campaign-16611.html The second phase of Tata Steel’s corporate campaign features animator Martyn Pick and musician Dhruv Ghanekar, using steel’s recyclability as a metaphor for renewal and responsible progress More From Impact https://www.impactonnet.com/more-from-impact/handpickd-puts-science-less-on-the-menu-with-new-print-campaign-16610.html The fresh commerce brand uses a two-page newspaper execution in The Economic Times to question whether extending food’s shelf life through scientific intervention comes at the cost of freshness More From Impact https://www.impactonnet.com/more-from-impact/ayurvedic-wellness-brand-babyorgano-launches-first-brand-film-16609.html Moving beyond educational and product-focused communication, the film marks the opening of a conversation around modern parenting and shared responsibilities More From Impact https://www.impactonnet.com/more-from-impact/flipkart-unveils-big-billion-days-2026-campaign-luck-badal-sakta-hai-16608.html The Leo Burnett-conceptualised campaign features Rohit Sharma, Sreeleela, Aneet Padda, Jackie Shroff and Samay Raina More From Impact https://www.impactonnet.com/more-from-impact/neha-gupta-joins-honasa-consumer-as-senior-vice-president-16607.html Prior to this, Gupta served as the Head of Marketing - India at Lenskart More From Impact https://www.impactonnet.com/more-from-impact/rivaah-by-tanishqs-new-campaign-captures-different-facets-of-modern-indian-weddings-16606.html The campaign, which features the Wedding Signatures collection, has been conceptualised by TBWA\Lintas, with photography by Joseph Radhik and direction by Shoojit Sircar More From Impact https://www.impactonnet.com/impact-stories/is-content-steadily-becoming-commerce-16605.html As affiliate commerce becomes embedded in content, creators, brands and platforms are redefining how influence works. The line between discovery and purchase is getting shorter IMPACT Stories https://www.impactonnet.com/more-from-impact/dr-anil-singh-takes-the-editorial-chair-at-top-story-16604.html Veteran journalist and author Singh brings over three decades of experience across television, print, digital media and public-policy analysis More From Impact https://www.impactonnet.com/impact-stories/design-has-to-be-a-defining-layer-aditi-murarka-agrawal-on-nestasias-growth-approach-16603.html From design-led products & creator marketing to offline expansion & entertainment collaborations, Aditi Murarka Agrawal of Nestasia tells IMPACT how the brand is building a home & lifestyle ecosystem IMPACT Stories https://www.impactonnet.com/more-from-impact/supermoney-appoints-rohan-khara-as-chief-product-officer-16602.html Khara joins the fintech platform with nearly two decades of product leadership experience across BharatPe, FairMoney, Gojek and MobiKwik More From Impact https://www.impactonnet.com/impact-stories/gamings-ad-moment-16601.html As India's gaming and esports economy heads towards $4.1 billion by 2030, experts weigh in if gaming has to move beyond activations to compete with OTT and CTV for mainstream media budgets IMPACT Stories https://www.impactonnet.com/more-from-impact/interio-by-godrej-puts-personalisation-at-the-centre-of-its-latest-sofa-campaign-16600.html The TBWA\Lintas campaign uses a melodramatic family face-off to show how UPMODS’ 1,750+ configurations can accommodate everyone’s idea of comfort More From Impact https://www.impactonnet.com/more-from-impact/cp-plus-takes-upar-wala-sab-dekh-raha-hai-right-into-the-heart-of-cricket-16599.html CP PLUS joins the India-Afghanistan T20I series as Exclusive Third Umpire Partner and Umpire Cam partner, bringing its surveillance-led brand promise closer to cricket’s key moments More From Impact https://www.impactonnet.com/more-from-impact/colloquials-new-porter-campaign-takes-aim-at-jugaad-in-everyday-logistics-16598.html The pan-India campaign comprises 28 films across Hindi, Tamil, Telugu and Malayalam, each built around a specific business or logistics problem More From Impact https://www.impactonnet.com/more-from-impact/bajaj-auto-marks-25-years-of-pulsar-with-sequel-to-iconic-launch-film-16597.html Conceptualised by Ogilvy, the new TVC revisits Pulsar’s 2001 launch campaign to introduce the all-new Pulsar 150 More From Impact https://www.impactonnet.com/more-from-impact/welspun-living-takes-quikdry-towels-outdoors-this-monsoon-16596.html The city-specific campaign across Delhi, Mumbai and Bengaluru uses local monsoon insights and towel-inspired outdoor formats to highlight faster drying More From Impact https://www.impactonnet.com/more-from-impact/philips-unveils-airfryer-matlab-philips-campaign-featuring-sushmita-sen-16595.html Conceptualised by WillBe Done, the campaign is being rolled out across television, digital, social and retail touchpoints More From Impact https://www.impactonnet.com/more-from-impact/story-digital-named-integrated-creative-agency-for-healthok-16594.html The agency will lead HealthOK’s creative mandate across digital and mainline platforms, with a focus on awareness and top-of-mind recall More From Impact