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WEATHERING THE COVID-19 STORM
BY TEAM IMPACT
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Our spends are minimal across all mediums right now: Vivo
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CREATIVE AGENCIES: PITCHES, FELLOWSHIP AND ADVERTISING IN THE TIMES OF COVID-19
BY NEETA NAIR
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PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
BY CHRISTINA MONIZ
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TV: LOCKDOWN SEES 8% JUMP IN VIEWERSHIP
BY DIPALI BANKA
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HOW INDIA’S M&E INDUSTRY IS COPING WITH THE ONGOING COVID-19 LOCKDOWN
BY TEAM IMPACT
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HOW IPL VALUE MAY BE HIT BY COVID-19
BY SANTOSH N
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TACKLING THE CORONA CRISIS
BY DIPALI BANKA

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83% VIEWERS PREFER WATCHING SPORTS ON TV OVER DIGITAL: RESEARCH

Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV

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Belson Coutinho of Akasa Air speaks to Neeta Nair of IMPACT Magazine