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BY Eularie Saldanha

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Agency: McCann Bangalore
Chairman & CCO: Prasoon Joshi
Head of Creative: Ashish Chakravarty
Creative Head (South): Sambit Mohanty
Creative Team: Sambit Mohanty, Ajith Emmanuel, Unnikrishnan.R, Nilesh Kulkarni
Account Management: Keshav PN
Director: Jaydeep Sarkar
Producer: Prithvi Luthra
Production House: Native Films


There is no Planet B. All creatures, great and small, have as much right to this planet as mankind does – because freedom is a fundamental right of all things living. And what this lockdown has taught us is that coexistence is key for all of us to thrive. I’m happy that WWF partnered us to send out this positive, uplifting message amidst these gloomy times.

Sambit Mohanty
Creative Head (South), McCann


When we step out of our houses after the lockdown, let’s ensure we protect this biodiversity and build a sustainable world where nature and people coexist. This is a film that aims to inspire individuals, businesses and governments to strengthen positive action to help build a better world for our future generations.

Himanshu Pandey
Director, Marketing Communication, WWF India


BRAND: Muthoot Finance #Gold Loan is Good

Muthoot Finance
Creative Agency: abm communication pvt. ltd.
Managing Director: Abhijit Basu
Executive Director/Chief Creative Officer: Munish Dhawan
Production House: Apocalypso Filmworks


The intent of this campaign is to accentuate and articulate ‘the benefits’ of Muthoot Finance Gold Loan, to counter any doubts and fears that potential customers may have. The challenge before the team was to shoot all films in the limited time that was assigned to us. Everything had to be planned and executed with precision.

Abhijit Basu
MD, abm communication


#GoldLoanIsGood is an advocacy campaign launched with an intent to break prevalent myths about Gold Loans, especially in these challenging times. In these 8 short edits, you’ll see Mr Bachchan beautifully present some compelling advantages about Muthoot Finance Gold Loans.

Abhinav Iyer
GM – Marketing, Muthoot Finance


BRAND: Parle Biscuits #EkBadiDua

Client Name:
Parle Biscuits Pvt. Ltd.
Team: Krishnarao Buddha, Megha Thakare, Archit Goel, Ashutosh Deshpande & Jay Thaker
Agency: BC Web Wise
Production : BC Web Wise Productions
CCO : Dinesh Swamy
Creative team: Rohit Kumar Kanojia , Shyam Singh, Madhavi Ramane, Himali Katti.
Account management : Minakshi Nimkar
Director: Shyam Singh
Producer: Rohit Kumar Kanojia


I am happy that finally the film has turned out good within all these limitations we had. And most importantly it does move us to remember those who need to be remembered in our prayers.

Jaya Bhatia
VP Sales, BC Web Wise


The Holy Month of Ramadan is a time when people reflect on what truly matters: health, family, wellbeing and human relationships. Through this digital film, we would also like everyone to lend a helping hand for those in need.

Krishnarao Buddha
Sr. Category Head, Parle Products


BRAND: Ralco #RideAgainResponsibly

BBDO India and Ralco tyres


We are proud to partner with a socially conscious brand to help put out a message that inspires people to reflect on their on-road behaviour, as we slowly and carefully step towards a post lockdown world.

Hemant Shringy
Chief Creative Officer, BBDO India


This is a socially relevant, refined, innovative and emotional brand promotion aligned with the brand’s ethos.

Yogeshwar Sharma
VP Advertising - Ralson (India) Ltd


BRAND: Parachute Advansed #ChampiBeats

Client: Marico Ltd.
Brand: Parachute Advansed
CMO: Koshy George, Chief Marketing Office
Agency: VMLY&R India
CEO: Anil Nair
CCO: Venkatagiri Rao
ECD: Kevin Lobo
Creative Group Head: Mahesh Ambaliya
Creative Team: Sunil Shinde, Harish Jadhav, Shivali Sharma, Ashwini Bhavsar, Mihir Joshi
Business Director: Alpa Dedhia
Group Head Client Solutions: Khadija Attarwala
Client Solutions Executive: Sejal Choudhary


When you have a unique platform like TikTok, you want to stay true to its nature, rather than treat it as a surrogate platform for airing a commercial message. And #ChampiBeats succeeds in co-opting the language of TikTok seamlessly. It is a digital solution that takes an ancient ritual like the champi and completely reinvents it for the TikTok generation.

Venkatagiri Rao


While also helping them deal with the stress, the brand launched #ChampiBeats to turn the ‘champi’ from a mere oiling ritual to a fun and memorable shared experience with their loved ones. Hosting it on TikTok, in collaboration with celebrated stars, we wish to connect with our consumers in a unique and playful way while staying true to the brand.

Koshy George
Chief Marketing Officer, Marico Limited


BRAND: Boost #PlayAtHome

Client: Boost India
Creative Agency: Wunderman Thompson
CCO: Senthil Kumar
Creative Team: Hasan Jafri, Sumonto Ghosh, Yashaswini Singh
Servicing Lead: Charu Bhatnagar
Account Management: Rahul K Singh, Drishti Ganguly
Planning: Pinaki Bhattacharya, Rinku Chowdhury, Nikhil Thakkar
Production House: Small Fry


Boost has always inspired kids to play the bigger game. But today, it is inspiring them to continue doing it despite the odds being against them. They may not be able to go to the field, but they can keep training and playing at home. We hope Boost #playathome inspires and empowers them.

Joy Chauhan
Managing Partner & Sr. VP, Wunderman Thompson, Delhi


Covid-19 has made everyone including children come to terms with the new normal of staying home to be safe. Through its #PlayAtHome campaign, Boost is looking to engage with children and urges them to use this opportunity to continue to play, train and hone their skills inside their homes. There are innovative ways to play, train & sweat it out safely at home. We trust that these will help prepare them for the game on the field.

Vikram Bahl
Global Brand Vice President, Nutrition, HUL


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Tags : WWF India Muthoot Finance Parachute Advansed Boost Ralco Parle Biscuits