COVER STORY VIEW MORE

Card image cap
Cricket To Commerce

Top Indian cricketers are not just endorsing brands they are actually owning a stake in....

Anushka Sengupta
Card image cap
The Turning Point

They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their....

Yash Bhatia Ruchika Jha
Card image cap
Stir-Fried PR

Is the Ching’s Secret ad a bold brand masterstroke or pure PR overkill, heavily dependent....

Anushka Sengupta

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Anushka Sengupta
Best Ads of Oct 2025
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

SNITCH urges people to ‘Just Say It’ in Men’s Day campaign on unspoken compliments
BY TEAM IMPACT
Wonderla Chennai debuts bold ‘Majaa Calling’ campaign steeped in Kollywood culture
BY TEAM IMPACT
AMIRI named official formalwear partner for FC Barcelona’s men’s and women’s teams
BY TEAM IMPACT
Godrej pushes digital mindfulness with new ‘Accidental Invitation’ campaign
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

When Annoying Ads Are Good

Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
BY Antora Chakraborty

The Price of Reach
BY Yash Bhatia
‘We wanted to shift the spotlight to the true currency of this industry - Talent’
BY Yash Bhatia
Brands Sell Swadeshi Swag
BY Antora Chakraborty

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Future-Ready Media Agencies Take Center Stage at e4m Confluence 2025

VIEW

Recognising Leadership and Innovation at the 9th e4m Media ACE Awards

VIEW

Right Shift Lead Fit Summit & Fittest 40 Above 40 Inspire Leadership Through Wellness

VIEW

Shaping The Future Of HR: BW People GCC Talent World 2025

VIEW

BW Hosts Privacy World Curtain Raiser In Mumbai

VIEW

BW Education’s Top Education Brands Summit & Awards 2025 Celebrated Innovation in Learning

VIEW

BW Education Lighthouse Awards 2025 Felicitated Visionaries Shaping Learning

VIEW

Visionaries in Data & AI Honoured at BW Chief Data & AI Officers Summit & Awards 2025

VIEW

Markand Adhikari Hosts a Festive Diwali Dinner Celebration

VIEW

Industry Raises A Toast To Respected Adman Amit Akali

VIEW

E - PAPER


CURRENT

LAST WEEK

SUBSCRIBE TO
IMPACT ONLINE

BUY IMPACT ONLINE