COVER STORY VIEW MORE

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Kuch Khaas Tha

Farewell to the legend who found stories in every brand — from Asian Paints to....

TEAM IMPACT
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Less Vs. Luxe

Can memes and small-budget reaction ads by brands beat multi crore ad campaigns. Will legacy....

Pritha Pahari
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Earning a PhD in Winning Accounts

Eileen Ooi, CEO, APAC & Monaz Todywalla, CEO, India at PHD on how they are....

NEETA NAIR

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

Bingo! Mad Angles launches Halloween spoof urging India to ‘fear our own desi bhoots’
BY TEAM IMPACT
Polycab India names Tata Group veteran Niyant Maru as new CFO
BY TEAM IMPACT
PepsiCo unveils new corporate brand identity after nearly 25 years
BY TEAM IMPACT
Amit Dhawan exits Art-E, hints at new ventures under ‘The Nuural Network’
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

‘We wanted to shift the spotlight to the true currency of this industry - Talent’

Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
BY Yash Bhatia

Brands Sell Swadeshi Swag
BY Antora Chakraborty
‘Our focus is firmly on value over volume’
BY Yash Bhatia
Caution: Brands Fighting Ahead
BY Pritha Pahari

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Markand Adhikari Hosts a Festive Diwali Dinner Celebration

VIEW

Industry Raises A Toast To Respected Adman Amit Akali

VIEW

The Maverick Awards 3.0: Raising The Bar For Independent Media Excellence

VIEW

iDAC By e4m Unites Independent Agency Leaders To Shape Creative Growth

VIEW

BW Security World Conclave & Awards 2025 Honour The Best In Security Leadership

VIEW

Jury Convenes for the 9th e4m Media ACE Awards

VIEW

India’s Future Advertising Talent Takes Center Stage at Portfolio Night 2025

VIEW

BW Oncology Summit 2025 Unites India’s Leading Voices in Cancer Care

VIEW

BW Disrupt Founders Forum & BW Disrupt 40Under40 Awards 2025 Celebrate Startup Excellence

VIEW

The Hindu Businessline Hosts 7th Edition of Changemaker Awards in Mumbai

VIEW

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