Prasanth Kumar tells IMPACT how WPP Media India is fortifying its tomorrow by blending creativity,....
NEETA NAIRWPP’s McKinsey review shows legacy networks under strain. Can they regain dominance, or will tech....
Yash BhatiaTop Indian cricketers are not just endorsing brands they are actually owning a stake in....
Anushka Sengupta
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Which ads delivered the biggest creative punch this week? IMPACT curates the ones worth your time
BY Pritha Pahari
Brands are hijacking metro soundscapes to beat screen fatigue and turn everyday commutes into playful, high-recall audio marketing moments
BY
Ruchika Jha
Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY
Abhay Singal