COVER STORY VIEW MORE

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Losing Grip on Brands?

WPP’s McKinsey review shows legacy networks under strain. Can they regain dominance, or will tech....

Yash Bhatia
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Cricket To Commerce

Top Indian cricketers are not just endorsing brands they are actually owning a stake in....

Anushka Sengupta
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The Turning Point

They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their....

Yash Bhatia Ruchika Jha

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which ads stole the spotlight this week? IMPACT rounds up the ones you shouldn’t miss

BY Antora Chakraborty
Ads in Focus
BY Anushka Sengupta
Best Ads of Oct 2025
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

Asian Paints illuminates Sea Link to mark BCCI partnership
BY TEAM IMPACT
FYERS rolls out “Born to Trade,” an experiential campaign spotlighting instinctive traders
BY TEAM IMPACT
SW Network to handle FILA’s digital mandate and Foot Locker’s mainline campaigns in India
BY TEAM IMPACT
Instamart Partners With Netflix to Launch ‘InstaStrange
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IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
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REDISCOVERING ONESELF
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BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Credibility, Consistency And Connection With Readers Sustain Print Today

Uday Jadhav, CEO, Sakal Media Group, reveals how credibility, community connect & youth engagement are powering print’s strong growth in Maharashtra
BY admin

When Annoying Ads Are Good
BY Antora Chakraborty
The Price of Reach
BY Yash Bhatia
‘We wanted to shift the spotlight to the true currency of this industry - Talent’
BY Yash Bhatia

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Jury Meets To Pick The Winners Of Maddies 2025

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The Future Of Finance 2025: CFOs Unite In Amritsar

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Future-Ready Media Agencies Take Center Stage at e4m Confluence 2025

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Recognising Leadership and Innovation at the 9th e4m Media ACE Awards

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Right Shift Lead Fit Summit & Fittest 40 Above 40 Inspire Leadership Through Wellness

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Shaping The Future Of HR: BW People GCC Talent World 2025

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BW Hosts Privacy World Curtain Raiser In Mumbai

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BW Education’s Top Education Brands Summit & Awards 2025 Celebrated Innovation in Learning

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BW Education Lighthouse Awards 2025 Felicitated Visionaries Shaping Learning

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Visionaries in Data & AI Honoured at BW Chief Data & AI Officers Summit & Awards 2025

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