COVER STORY VIEW MORE

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Tuned in to Gen-Z

Move over millennials, brands are now marketing to match the Gen Z vibe. How are....

Anushka Sengupta
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The Omni-verse

Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival....

Yash Bhatia
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Grouped Together To Win

Prasanth Kumar tells IMPACT how WPP Media India is fortifying its tomorrow by blending creativity,....

NEETA NAIR

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which ads delivered the biggest creative punch this week? IMPACT curates the ones worth your time

BY Pritha Pahari
Hall of Fame: Best Ads of November 2025
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

Sony Pictures Networks India brings ‘Wheel of Fortune’ to India with Akshay Kumar
BY TEAM IMPACT
IMPACT Hall of Fame 2025: Prega News & SG Dream Media secures 31st spot
BY TEAM IMPACT
Miniklub’s new digital film celebrates modern fatherhood with ‘Mr. Dad’
BY TEAM IMPACT
IMPACT Hall of Fame 2025: Godrej Yummiez & Godrej Creative Lab secures 32nd spot
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Sensory Upswing

Hit by digital fatigue, brands are taking a sensory detour - fad or full-fledged strategy?
BY Antora Chakraborty

Death of Hashtags?
BY Pritha Pahari
Agla Station: Audio Marketing
BY Ruchika Jha
Credibility, Consistency And Connection With Readers Sustain Print Today
BY admin

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Exchange4media Hosts Fourth Edition Of MarTechAI Awards

VIEW

MarTechAI Summit 2025 Spotlights The Power Of Agentic Ai In Modern Marketing

VIEW

AI Takes Centre Stage At Quoraverse Mumbai 2025

VIEW

Gurugram Sets the Stage for Quoraverse 2025’s AI Dialogue

VIEW

Quoraverse 2025 Bengaluru Concludes With A Powerful Ai Marketing Showcase

VIEW

Jury Convenes for the 10th e4m Indian Content & Marketing Awards 2025

VIEW

Keeping Up with the Future of Mobile Marketing at e4m Screenage 2025

VIEW

Legal Leaders and GCs Recognised at BW Legal Summit & Awards 2025

VIEW

exchange4media Celebrates 11th Edition of Maddies – Mobile Marketing Awards 2025

VIEW

Realty+ Conclave & Excellence Awards Steps Into Its 17th Edition

VIEW

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