COVER STORY VIEW MORE

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Influence Under The Scanner

As influencer marketing turns ROI-driven, what really defines influence in India today: reach, relevance, trust....

Antora Chakraborty
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Digital Crosses AdEx' Half-way Mark

Dentsu e4m Digital Advertising Report 2026 showed digital media grew 19% in 2025 to reach....

TEAM IMPACT
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Gold In Old

Are brands truly tapping into the potential of the senior citizens' demographic, or are they....

Anjana Naskar

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Pritha Pahari
Best Ads in January 2026
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Jennifer Thomas
Best Ads of December 2025
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Zee Live launches Bhajan Club ahead of Mahashivratri
BY TEAM IMPACT
IKEA unveils new India brand position: It All Starts at Home
BY TEAM IMPACT
Polygon Labs elevates Aishwary Gupta as Global Head of Business
BY TEAM IMPACT
Omnicom to merge Golin and Ketchum in major PR consolidation
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years

Can Omnicom Advertising India overcome client conflict, layoffs & brand exits to chart credible growth in 2026? Aditya Kanthy, President & MD, decodes
BY NEETA NAIR

Comedians On Creative Duty
BY Yash Bhatia
Tale Of Two Diamonds
BY Antora Chakraborty
Cleared For Branding
BY Antora Chakraborty

BACKBEAT VIEW MORE

Lessons From the Playground: How My Lil One Changed My Leadership Style

Harikrishnan Pillai of TheSmallBigIdea, reflects on parenting reshaping his leadership style through sensitivity & more intentional problem-solving
BY Harikrishnan Pillai

‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Launch of the dentsu e4m Digital Advertising Report 2026

VIEW

BW Healthcare & Pharma Summit Spotlights India’s Future-Ready Leadership

VIEW

Vikatan Marks 100 Years With Naanayam Vikatan Business Star Awards 2025

VIEW

2nd Realty+ India Brand Leadership Conclave & Awards 2026

VIEW

Jury Meets To Deliberate On The Year’s Best Marketing Entries For Ima 2025

VIEW

Where Innovation Met Intent: Inside Bw Disrupt Social Impact 2025

VIEW

BW SME World Emerging Business Awards Honours India’s MSME Leaders

VIEW

Saatchi & Saatchi, BBH, Propagate and Beehive Wrap Up 2025 with Year-End Celebrations

VIEW

e4m Hosts 4th Red Carpet Experiential Marketing Awards

VIEW

BW Legal World Hosts 30 Under 30 & 40 Under 40 Lawyers & Legal Influencers Awards

VIEW

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