COVER STORY VIEW MORE

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AI - New Money Spinner for Agencies

AI has moved from experiment to engine, reshaping how India's ad agencies create, pitch, and....

Anushka Sengupta
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High-Stakes Festive Race

Despite tariff war and lack of big sporting properties, experts predict a 15% increase in....

Pritha Pahari
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People & Growth

At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global....

Anushka Sengupta

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Best Ads of August 2025
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

IRTH welcomes Twinkle Khanna as its First Brand Ambassador by Launching a new Campaign
BY TEAM IMPACT
Mercedes-Benz India Teams with BBDO for Festive ‘Dream Days’ Campaign
BY TEAM IMPACT
Nikon India Supports Youth India Programme for Student Skilling
BY TEAM IMPACT
Libas rolls out 'Season of Joy' campaign celebrating sisterhood and festive cheer
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Who Killed SEO?

In a zero-click world where Al rewrites discovery, can marketers master the new rules of visibility?
BY Ruchika Jha

'Great brands are built through audacious work'
BY Yash Bhatia
Jewels in the Sky
BY Pritha Pahari
Updating the Social Game
BY Antora Chakraborty

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

E4M Hosts D2C Revolution Summit 2025

VIEW

E4M Celebrates 4th Edition of D2C Revolution Awards

VIEW

BW Education School Leadership Summit 2025 Charts Path for Tomorrow’s Learning

VIEW

IWMBuzz.com’s India Web Fest Redefines Thought Leadership in OTT Space

VIEW

BW Businessworld Future of Design Summit Highlights Sustainable Design

VIEW

17th Realty+ Conclave & Excellence Awards West 2025 Concludes in Mumbai

VIEW

AIM-e4m Hosts Magzimise Awards 2025

VIEW

NewsX hosted the 7th edition of the ‘We Women Want’ Conclave & Shakti Awards 2025

VIEW

AI meets human ingenuity at IAA Leadership Awards 2025

VIEW

Pitch CMO Summit Bengaluru 2025: Navigating Brand Growth in Disruptive Times

VIEW

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