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With almost a decade of journalism under my belt—from NDTV to Scroll.in—I've signed up for a new adventure in the Media and Advertising world. Armed with a passion for languages and an insatiable curiosity, I’m here to ensure that the quality of IMPACT Magazine never falters. Get ready for a splash of creativity as I put a little bit of myself into every edition.
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Inside India’s Halloween boom: Why brands are betting on the spooky season
Fuelled by Gen Z’s pop culture love and Instagram aesthetics, Halloween is becoming a key event on India’s marketing calendar, experts say
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