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With almost a decade of journalism under my belt—from NDTV to Scroll.in—I've signed up for a new adventure in the Media and Advertising world. Armed with a passion for languages and an insatiable curiosity, I’m here to ensure that the quality of IMPACT Magazine never falters. Get ready for a splash of creativity as I put a little bit of myself into every edition.
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Eclectic and Electric
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year
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