With almost a decade of journalism under my belt—from NDTV to Scroll.in—I've signed up for a new adventure in the Media and Advertising world. Armed with a passion for languages and an insatiable curiosity, I’m here to ensure that the quality of IMPACT Magazine never falters. Get ready for a splash of creativity as I put a little bit of myself into every edition.

What shifts in consumer behaviour ushered the shift from beauty-led to ingredient-led skincare advertising & does it contribute to business outcomes?
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