Brand: Lahori Zeera
Campaign: ‘Har Koi Peera Lahori Zeera 2.0’
AGENCY
Ashish Khazanchi
Managing Partner, Enormous
“Enduring brands are built on ideas strong enough to outlast narratives. Har Koi Peera Lahori Zeera succeeded because of its simplicity and honesty. When an idea is truly powerful, it doesn’t need reinvention, it needs consistency. Brands like Fevicol
exemplify this belief.”
CLIENT
Saurabh Munjal
Co-Founder & CEO, Archian Foods Pvt Ltd (Lahori Zeera)
“With this campaign, we didn’t want to shout louder — we wanted to speak truer. Lahori Zeera has always stood for bold flavour and honest personality, and the film reflects that spirit. It’s witty, unapologetic, and rooted in real consumer behaviour, which is exactly how we like to build our brand. Thanks again to the dream team Enormous and Early Man Films.”
Brand: Flipkart
Campaign: Flipkart Pongam Pongal Deals
AGENCY
Vishnu Srivatsav
National Creative Head, 22feet Tribal WW
“The Pongal pot boiling over is the most significant moment in Pongal celebrations. And to have a tech led activation idea integrated into this moment is something quintessentially Flipkart. Pongal is also an important occasion for Tamil Cinema where the most important and biggest movie releases happen. So, it was great fun to use the theatrical trailer format to promote our idea.”
CLIENT
Pratik Shetty
Vice President, Growth & Marketing, Flipkart
“Pongal’s boiling over of the pot is a powerful symbol of hope, abundance, and celebration. With this campaign, we wanted to honour this moment while reimagining it in a way that is participative, engaging and native to today’s digital first consumers. By turning it into an interactive experience through playful technology!”
